

Holiday Inn’s brand is ranked #482 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Holiday Inn. When compared to other organizations within the Travel and Hospitality industry, Holiday Inn is ranked #33. Among its major competitors, Holiday Inn is ranked in 2nd place for NPS while Ibis Technology is 1st, and Hampton Inn is 3rd.Their current valuation is $12.82B
Holiday Inn's Net Promoter Score (NPS) is a -23 with 33% Promoters, 11% Passives, and 56% Detractors. Net Promoter Score tracks whether Holiday Inn's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 11% | Passives |
| 56% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 -21 | Nov 2024 | -21 |
Dec 2024 -23 | Dec 2024 | -23 |
Jan 2025 -23 | Jan 2025 | -23 |
Feb 2025 -22 | Feb 2025 | -22 |
Apr 2025 -23 | Apr 2025 | -23 |
May 2025 -23 | May 2025 | -23 |
Jun 2025 -22 | Jun 2025 | -22 |
Jul 2025 -22 | Jul 2025 | -22 |
Sep 2025 -25 | Sep 2025 | -25 |
Oct 2025 -25 | Oct 2025 | -25 |
Nov 2025 -23 | Nov 2025 | -23 |
Dec 2025 -23 | Dec 2025 | -23 |
Holiday Inn is ranked second for NPS among its competitors. Ibis Technology and Hampton Inn come in first and third. Among those competitors, it is the third most valued company behind Hampton Inn.
![]() Holiday Inn | ![]() Hampton Inn | ![]() Ibis Technology | |
| Global Ranking | #482 | #- | #- |
| NPS | -23 | -60 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $12.82B | $32.46B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Holiday Inn's NPS 22 points higher than Female customers.
Holiday Inn's NPS was rated -39 by Male customers on Comparably.
Holiday Inn's NPS was rated -61 by Female customers on Comparably.
Holiday Inn's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -82 | Caucasian | -82 |
Hispanic or Latino -82 | Hispanic or Latino | -82 |
African American/Black -30 | African American/Black | -30 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -31 | Other | -31 |
Holiday Inn's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Holiday Inn's NPS was rated the highest by customers who have used Holiday Inn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -44 | Less than 1 Year | -44 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -42 | 2 to 5 Years | -42 |
5 to 10 Years -23 | 5 to 10 Years | -23 |
Over 10 Years -80 | Over 10 Years | -80 |
Compared to its competitors, Holiday Inn's NPS is rated right above Hampton Inn, and is preceded by Ibis Technology.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Ibis Technology | 100 |
![]() | Holiday Inn | -23 |
![]() | Hampton Inn | -60 |
In the Travel and Hospitality industry, Holiday Inn's NPS is rated right below Dunkin'.
| COMPANY | NPS Score | |
|---|---|---|
![]() | In-N-Out Burger | 63 |
![]() | Southwest Airlines | 47 |
![]() | Delta Air Lines | 43 |
![]() | Ritz-Carlton | 38 |
![]() | Starbucks | 30 |
![]() | Airbnb | 24 |
![]() | Chipotle | 16 |
![]() | Dunkin' | 12 |
![]() | Holiday Inn | -23 |
Out of the 22 Holiday Inn customer reviews 5 were positive and 17 were constructive. Holiday Inn customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Holiday Inn users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Holiday Inn's Customer Loyalty score 1% higher than Female customers.
Holiday Inn's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Holiday Inn's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 58% | 26-30 | 58% |
31-35 44% | 31-35 | 44% |
36-40 66% | 36-40 | 66% |
41-45 75% | 41-45 | 75% |
46-50 60% | 46-50 | 60% |
51-55 80% | 51-55 | 80% |
56-60 87% | 56-60 | 87% |
61-65 66% | 61-65 | 66% |
66+ 55% | 66+ | 55% |
Holiday Inn's Customer Loyalty score was rated the highest by customers who have used Holiday Inn's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Holiday Inn's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Holiday Inn's Customer Loyalty score is rated right above Ibis Technology, and is preceded by Hampton Inn.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Hampton Inn | 74% |
![]() | Holiday Inn | 70% |
![]() | Ibis Technology | N/A |
In the Travel and Hospitality industry, Holiday Inn's Customer Loyalty score is rated right below Airbnb.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | In-N-Out Burger | 88% |
![]() | Southwest Airlines | 85% |
![]() | Delta Air Lines | 83% |
![]() | Dunkin' | 80% |
![]() | Ritz-Carlton | 79% |
![]() | Starbucks | 78% |
![]() | Chipotle | 76% |
![]() | Airbnb | 76% |
![]() | Holiday Inn | 70% |
Holiday Inn has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Holiday Inn’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated Holiday Inn's product the highest. Reviewers from the Tech industry rated Holiday Inn the lowest at 2.2.
Holiday Inn's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Holiday Inn's products/services for Over 10 Years.
Male customers rated Holiday Inn's Product Quality score 0.5 stars higher than Female customers.
Holiday Inn's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.7 | Hispanic or Latino | 1.7 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.3 | Other | 2.3 |
Holiday Inn's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.1 | 26-30 | 3.1 |
31-35 1.7 | 31-35 | 1.7 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.6 | 46-50 | 1.6 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Holiday Inn's Product Quality score was rated the highest by customers who have used Holiday Inn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Holiday Inn's Product Quality score was rated the highest by Real Estate industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Holiday Inn's Product Quality score is rated right above Hampton Inn, and is preceded by Ibis Technology.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Ibis Technology | 4/5 |
![]() | Holiday Inn | 2.6/5 |
![]() | Hampton Inn | 1.8/5 |
In the Travel and Hospitality industry, Holiday Inn's Product Quality score is rated right below Dunkin'.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | Delta Air Lines | 4.1/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | Chipotle | 3.8/5 |
![]() | Airbnb | 3.7/5 |
![]() | Dunkin' | 3.6/5 |
![]() | Holiday Inn | 2.6/5 |
Holiday Inn has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Real Estate industry. The users from the Education industry think that they had the lowest ROI from Holiday Inn.
Holiday Inn's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Holiday Inn's products/services for Over 10 Years.
Male customers rated Holiday Inn's ROI score 0.4 stars higher than Female customers.
Holiday Inn's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2.1 | Other | 2.1 |
Holiday Inn's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 2.5 | 26-30 | 2.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Holiday Inn's ROI score was rated the highest by customers who have used Holiday Inn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Holiday Inn's ROI score was rated the highest by Real Estate industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Holiday Inn's ROI score is rated right above Ibis Technology.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Holiday Inn | 2.5/5 |
![]() | Ibis Technology | 2.5/5 |
![]() | Hampton Inn | 1.8/5 |
In the Travel and Hospitality industry, Holiday Inn's ROI score is rated right below Dunkin'.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.4/5 |
![]() | Southwest Airlines | 4/5 |
![]() | Delta Air Lines | 3.9/5 |
![]() | Ritz-Carlton | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Chipotle | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
![]() | Holiday Inn | 2.5/5 |
Holiday Inn has an overall Customer Satisfaction score of 41 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Holiday Inn's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Legal industry.
Male customers rated Holiday Inn's Customer Satisfaction score 10 points higher than Female customers.
Very Satisfied | 16% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 17% | |
Very Dissatisfied | 50% |
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 11% | |
Very Dissatisfied | 62% |
Holiday Inn's Customer Satisfaction (CSAT) score was rated 11% according to Caucasian users and customers.
Holiday Inn's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Holiday Inn's Customer Satisfaction (CSAT) score was rated 45% according to African American/Black users and customers.
Holiday Inn's Customer Satisfaction (CSAT) score was rated 55% according to Asian or Pacific Islander users and customers.
Holiday Inn's Customer Satisfaction (CSAT) score was rated 26% according to Other users and customers.
Holiday Inn's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 74% | |||||||||||||||
| 26-30 | 47% | |||||||||||||||
| 31-35 | 0% | |||||||||||||||
| 36-40 | 7% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 11% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 12% | |||||||||||||||
| 66+ | 15% |
Holiday Inn's Customer Satisfaction score was rated the highest by customers who have used Holiday Inn's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Holiday Inn's Customer Satisfaction score was rated the highest by Real Estate industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Holiday Inn Customer Satisfaction Score by Industry",
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"label": "Accounting",
"groupId": 495,
"score": 25,
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{
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"groupId": 496,
"score": 50,
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"groupId": 499,
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"scoreClassName": "",
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{
"label": "Construction",
"groupId": 510,
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{
"label": "Education",
"groupId": 515,
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"scoreClassName": "",
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{
"label": "Government and Public Policy",
"groupId": 521,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 22,
"stars": 0,
"csatScore": 22,
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"scoreClassName": "",
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{
"label": "Hospitality",
"groupId": 523,
"score": 57,
"stars": 0,
"csatScore": 57,
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"scoreClassName": "",
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},
{
"label": "Legal",
"groupId": 529,
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"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
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"groupId": 530,
"score": 33,
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"csatScore": 33,
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"scoreClassName": "",
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{
"label": "Real Estate",
"groupId": 554,
"score": 67,
"stars": 0,
"csatScore": 67,
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]
}Compared to its competitors, Holiday Inn's Customer Satisfaction score is rated right above Hampton Inn, and is preceded by Ibis Technology.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Ibis Technology | 100% |
![]() | Holiday Inn | 40% |
![]() | Hampton Inn | 25% |
In the Travel and Hospitality industry, Holiday Inn's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | In-N-Out Burger | 87% |
![]() | Starbucks | 84% |
![]() | Southwest Airlines | 81% |
![]() | Delta Air Lines | 79% |
![]() | Ritz-Carlton | 79% |
![]() | Airbnb | 72% |
![]() | Dunkin' | 65% |
![]() | Chipotle | 62% |
![]() | Holiday Inn | 40% |
Holiday Inn has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Holiday Inn's overall Customer Service score rated by its users and customers.
https://www.holidayinn.com
Holiday Inn's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Holiday Inn's products/services for Over 10 Years.
Male customers rated Holiday Inn's Customer Service score 0.6 stars higher than Female customers.
Holiday Inn's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2.2 | Other | 2.2 |
Holiday Inn's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.7 | 26-30 | 2.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.1 | 51-55 | 2.1 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Holiday Inn's Customer Service score was rated the highest by customers who have used Holiday Inn's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Holiday Inn's Customer Service score was rated the highest by Real Estate industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Holiday Inn's Customer Service score is rated right above Ibis Technology.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Holiday Inn | 2.5/5 |
![]() | Ibis Technology | 2.5/5 |
![]() | Hampton Inn | 1.8/5 |
In the Travel and Hospitality industry, Holiday Inn's Customer Service score is rated right below Dunkin'.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | Delta Air Lines | 4/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
![]() | Holiday Inn | 2.5/5 |
Holiday Inn has a 2.5/5 stars for its overall company culture rated by their employees

Holiday Inn scored a -23 for Net Promoter Score and a -37 for Employee Net Promoter Score. NPS gauges how likely a customer of Holiday Inn would recommend the brand to a friend. ENPS measures how likely Holiday Inn employees would recommend working at Holiday Inn to a friend.
| 33% | Promoters |
|---|---|
| 11% | Passive |
| 56% | Detractors |
| 25% | Promoters |
|---|---|
| 13% | Passive |
| 62% | Detractors |
Holiday Inn is ranked #482 in the Global Top 100 Brands. It ranks just behind ExxonMobil and just ahead of United Rentals.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
480 | ![]() | CME Group | ![]() | Terrence Duffy | Banking and Financial Services |
481 | ![]() | ExxonMobil | ![]() | Darren Woods | Energy and Manufacturing |
482 | ![]() | Holiday Inn | ![]() | Keith Barr | Travel and Hospitality |
483 | ![]() | United Rentals | ![]() | Michael Kneeland | Business and Consumer Services |
484 | ![]() | Dave & Buster's | ![]() | Stephen King | Retail |
485 | ![]() | Applied Materials | ![]() | Gary Dickerson | Energy and Manufacturing |
486 | ![]() | Fox | ![]() | Media and Entertainment |
Holiday Inn is ranked #33 in the Travel and Hospitality Industry. It ranks just behind West Marine and just ahead of Radisson Hotels.
| RANK | COMPANY | Location | |
|---|---|---|---|
31 | ![]() | Choice Hotels | Bethesda, MD |
32 | ![]() | West Marine | Watsonville, CA |
33 | ![]() | Holiday Inn | |
34 | ![]() | Radisson Hotels | Minnetonka, MN |
35 | ![]() | Booking.com | Amsterdam |
36 | ![]() | ACCOR | |
37 | ![]() | Philippine Airlines |