

Among its major competitors, Hampton Inn is ranked in 2nd place for NPS while Holiday Inn is 1st, and Best English Name is 3rd. Overall, Hampton Inn has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $32.46B
Hampton Inn's Net Promoter Score (NPS) is a -60 with 17% Promoters, 6% Passives, and 77% Detractors. Net Promoter Score tracks whether Hampton Inn's customers would recommend using the product based on a scale of -100 to 100.
| 17% | Promoters |
|---|---|
| 6% | Passives |
| 77% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 -62 | Oct 2024 | -62 |
Nov 2024 -62 | Nov 2024 | -62 |
Dec 2024 -62 | Dec 2024 | -62 |
Jan 2025 -61 | Jan 2025 | -61 |
Feb 2025 -61 | Feb 2025 | -61 |
Mar 2025 -61 | Mar 2025 | -61 |
Jun 2025 -61 | Jun 2025 | -61 |
Aug 2025 -61 | Aug 2025 | -61 |
Sep 2025 -61 | Sep 2025 | -61 |
Oct 2025 -61 | Oct 2025 | -61 |
Dec 2025 -61 | Dec 2025 | -61 |
Jan 2026 -61 | Jan 2026 | -61 |
Hampton Inn is ranked second for NPS among its competitors. Holiday Inn and Best English Name come in first and third. Among those competitors, it is the most valued company.
![]() Hampton Inn | ![]() Holiday Inn | ![]() Best English Name | |
| Global Ranking | #- | #482 | #- |
| NPS | -60 | -23 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $32.46B | $12.82B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Hampton Inn's NPS 6 points higher than Female customers.
Hampton Inn's NPS was rated -63 by Male customers on Comparably.
Hampton Inn's NPS was rated -69 by Female customers on Comparably.
Hampton Inn's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -67 | Caucasian | -67 |
Hispanic or Latino -78 | Hispanic or Latino | -78 |
African American/Black -75 | African American/Black | -75 |
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Other -56 | Other | -56 |
Hampton Inn's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Hampton Inn's NPS was rated the highest by customers who have used Hampton Inn's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -73 | Less than 1 Year | -73 |
1 to 2 Years -51 | 1 to 2 Years | -51 |
2 to 5 Years -84 | 2 to 5 Years | -84 |
5 to 10 Years -62 | 5 to 10 Years | -62 |
Over 10 Years -67 | Over 10 Years | -67 |
Compared to its competitors, Hampton Inn's NPS is rated right below Holiday Inn.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Holiday Inn | -23 |
![]() | Hampton Inn | -60 |
Out of the 38 Hampton Inn customer reviews 10 were positive and 28 were constructive. Hampton Inn customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Hampton Inn users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Hampton Inn's Customer Loyalty score 3% higher than Female customers.
Hampton Inn's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Hampton Inn's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 55% | 26-30 | 55% |
31-35 66% | 31-35 | 66% |
36-40 93% | 36-40 | 93% |
41-45 88% | 41-45 | 88% |
46-50 60% | 46-50 | 60% |
51-55 91% | 51-55 | 91% |
56-60 76% | 56-60 | 76% |
61-65 66% | 61-65 | 66% |
66+ 76% | 66+ | 76% |
Hampton Inn's Customer Loyalty score was rated the highest by customers who have used Hampton Inn's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hampton Inn's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Hampton Inn's Customer Loyalty score is rated right above Holiday Inn.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Hampton Inn | 74% |
![]() | Holiday Inn | 70% |
Hampton Inn has an overall Product Quality score of 1.8 out of 5 stars rated by its users and customers.
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Hampton Inn’s product quality score is a 1.8 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Hampton Inn's product the highest. Reviewers from the Accounting industry rated Hampton Inn the lowest at 1.7.
Hampton Inn's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.
Male customers rated Hampton Inn's Product Quality score 0.2 stars higher than Female customers.
Hampton Inn's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 1.8 | Other | 1.8 |
Hampton Inn's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.9 | 36-40 | 1.9 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.7 | 46-50 | 1.7 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2 | 66+ | 2 |
Hampton Inn's Product Quality score was rated the highest by customers who have used Hampton Inn's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hampton Inn's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, Hampton Inn's Product Quality score is rated right below Holiday Inn.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Holiday Inn | 2.6/5 |
![]() | Hampton Inn | 1.8/5 |
Hampton Inn has a value for money and ROI score of 1.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Environmental Services industry. The users from the Accounting industry think that they had the lowest ROI from Hampton Inn.
Hampton Inn's ROI score was rated highest by customers from the Environmental Services industry, and rated lowest by customers from the Transportation industry.
Male customers rated Hampton Inn's ROI score 0.1 stars higher than Female customers.
Hampton Inn's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.9 | Hispanic or Latino | 1.9 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 1.8 | Other | 1.8 |
Hampton Inn's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 1.9 | 26-30 | 1.9 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.8 | 41-45 | 1.8 |
46-50 1.7 | 46-50 | 1.7 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.7 | 66+ | 1.7 |
Hampton Inn's ROI score was rated the highest by customers who have used Hampton Inn's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Hampton Inn's ROI score was rated the highest by Environmental Services industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, Hampton Inn's ROI score is rated right below Holiday Inn.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Holiday Inn | 2.5/5 |
![]() | Hampton Inn | 1.8/5 |
Hampton Inn has an overall Customer Satisfaction score of 25 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Hampton Inn's Customer Satisfaction score was rated highest by customers from the Professional Services industry, and rated lowest by customers from the Non-Profit industry.
Male customers rated Hampton Inn's Customer Satisfaction score 9 points higher than Female customers.
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 13% | |
Very Dissatisfied | 55% |
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 15% | |
Very Dissatisfied | 64% |
Hampton Inn's Customer Satisfaction (CSAT) score was rated 21% according to Caucasian users and customers.
Hampton Inn's Customer Satisfaction (CSAT) score was rated 25% according to Hispanic or Latino users and customers.
Hampton Inn's Customer Satisfaction (CSAT) score was rated 6% according to African American/Black users and customers.
Hampton Inn's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
Hampton Inn's Customer Satisfaction (CSAT) score was rated 23% according to Other users and customers.
Hampton Inn's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 66% | |||||||||||||||
| 26-30 | 40% | |||||||||||||||
| 31-35 | 17% | |||||||||||||||
| 36-40 | 27% | |||||||||||||||
| 41-45 | 14% | |||||||||||||||
| 46-50 | 31% | |||||||||||||||
| 51-55 | 11% | |||||||||||||||
| 56-60 | 11% | |||||||||||||||
| 61-65 | 18% | |||||||||||||||
| 66+ | 22% |
Hampton Inn's Customer Satisfaction score was rated the highest by customers who have used Hampton Inn's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hampton Inn's Customer Satisfaction score was rated the highest by Professional Services industry customers, and the lowest by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Hampton Inn Customer Satisfaction Score by Industry",
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"groupId": 515,
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"stars": 0,
"csatScore": 27,
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"label": "Government and Public Policy",
"groupId": 521,
"score": 29,
"stars": 0,
"csatScore": 29,
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"groupId": 522,
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"stars": 0,
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{
"label": "Hospitality",
"groupId": 523,
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{
"label": "Legal",
"groupId": 529,
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"stars": 0,
"csatScore": 0,
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"label": "Military and Defense",
"groupId": 538,
"score": 33,
"stars": 0,
"csatScore": 33,
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{
"label": "Non-Profit",
"groupId": 540,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Professional Services",
"groupId": 549,
"score": 67,
"stars": 0,
"csatScore": 67,
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{
"label": "Real Estate",
"groupId": 554,
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"stars": 0,
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}Compared to its competitors, Hampton Inn's Customer Satisfaction score is rated right below Holiday Inn.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Holiday Inn | 40% |
![]() | Hampton Inn | 25% |
Hampton Inn has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Hampton Inn's overall Customer Service score rated by its users and customers.
http://hamptoninn3.hilton.com/en/index.html
Hampton Inn's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.
Male customers rated Hampton Inn's Customer Service score 0.2 stars higher than Female customers.
Hampton Inn's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 1.7 | Hispanic or Latino | 1.7 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 1.9 | Other | 1.9 |
Hampton Inn's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.9 | 66+ | 1.9 |
Hampton Inn's Customer Service score was rated the highest by customers who have used Hampton Inn's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Hampton Inn's Customer Service score was rated the highest by Environmental Services industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, Hampton Inn's Customer Service score is rated right below Holiday Inn.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Holiday Inn | 2.5/5 |
![]() | Hampton Inn | 1.8/5 |
Hampton Inn has a 3.2/5 stars for its overall company culture rated by their employees

Hampton Inn scored a -60 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Hampton Inn would recommend the brand to a friend. ENPS measures how likely Hampton Inn employees would recommend working at Hampton Inn to a friend.
| 17% | Promoters |
|---|---|
| 6% | Passive |
| 77% | Detractors |
| 43% | Promoters |
|---|---|
| 18% | Passive |
| 39% | Detractors |