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West Marine is

Ranked

#81

Retail Brands

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West Marine

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West Marine is ranked #81 in Retail Brands

About West Marine's Brand

At West Marine, our goal is to make your boating more fun. Along with offering a huge selection of boating gear and services. West Marine’s brand is ranked #469 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of West Marine. When compared to other organizations within the Retail industry, West Marine is ranked #81. Among its major competitors, West Marine is ranked in 5th place for NPS while Zappos is 1st, and Bass Pro Shops is 2nd.

Brand at a Glance

72%

Customer Loyalty

3.2/5

Product Quality

2.9/5

Pricing

3/5

Customer Service

West Marine Ranking

^#469 in Global Best Brands
^#81 in Retail
^#4 / 4 of its competitors

West Marine NPS

West Marine's Net Promoter Score (NPS) is a 0 with 41% Promoters, 18% Passives, and 41% Detractors. Net Promoter Score tracks whether West Marine's customers would recommend using the product based on a scale of -100 to 100.

West Marine Overall NPS

NPS

41%	Promoters
18%	Passives
41%	Detractors

West Marine NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2024 -5	Apr 2024	-5
Jun 2024 -3	Jun 2024	-3
Jul 2024 -2	Jul 2024	-2
Aug 2024 -1	Aug 2024	-1
Nov 2024 -1	Nov 2024	-1
Dec 2024 1	Dec 2024	1
Feb 2025 0	Feb 2025	0
Jun 2025 0	Jun 2025	0
Jul 2025 1	Jul 2025	1
Aug 2025 -1	Aug 2025	-1
Sep 2025 -1	Sep 2025	-1
Nov 2025 -1	Nov 2025	-1

How Other Brands Compare

West Marine is ranked #4 for NPS among its competitors. Zappos and Bass Pro Shops come in first and second, with MarineMax coming in at third.

	West Marine	Zappos	Bass Pro Shops	MarineMax
Global Ranking	#469	#210	#652	#-
NPS	0	30	15	7
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	-
Valuation Updated every 24 hours for public companies	-	-	-	$1.10B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

West Marine NPS by Gender

Female customers rated West Marine's NPS 110 points higher than Male customers.

Male

-50

West Marine's NPS was rated -50 by Male customers on Comparably.

13%

Promoters

24%

Passives

63%

Detractors

Female

West Marine's NPS was rated 60 by Female customers on Comparably.

60%

Promoters

40%

Passives

Detractors

West Marine NPS by Ethnicity

West Marine's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -32	Caucasian	-32
Other -67	Other	-67

West Marine NPS by Age

West Marine's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

36-40

20%

40%

46-50

33%

67%

51-55

25%

50%

56-60

33%

67%

61-65

33%

34%

33%

66+

27%

64%

West Marine NPS by Usage

West Marine's NPS was rated the highest by customers who have used West Marine's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 75	1 to 2 Years	75
2 to 5 Years 0	2 to 5 Years	0
5 to 10 Years -33	5 to 10 Years	-33
Over 10 Years -40	Over 10 Years	-40

West Marine NPS vs. Competitors

Compared to its competitors, West Marine's NPS is rated right above Zodiac, and is preceded by Hibbett Sports.

COMPANY		NPS Score
	Zappos	30
	Bass Pro Shops	15
	MarineMax	7
	Hibbett Sports	1
	West Marine	0
	Zodiac	N/A
	Moosejaw Mountaineering and Backcountry Travel	-100

West Marine NPS vs Companies in Retail

In the Retail industry, West Marine's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	West Marine	0

West Marine Customer Reviews

Out of the 7 West Marine customer reviews 3 were positive and 4 were constructive. West Marine customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

West Marine Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of West Marine users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

72%

28%

West Marine Customer Loyalty Score by Gender

Female customers rated West Marine's Customer Loyalty score 3% higher than Male customers.

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Male

79%

Yes

Female

82%

Yes

West Marine Customer Loyalty Score by Ethnicity

West Marine's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of West Marine.

out of 100

Caucasian

100

out of 100

Other

West Marine Customer Loyalty Score by Age

West Marine's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of West Marine.

20%

40%

60%

80%

100%

Summary	Age	Score
36-40 82%	36-40	82%
46-50 40%	46-50	40%
51-55 100%	51-55	100%
56-60 100%	56-60	100%
61-65 40%	61-65	40%
66+ 84%	66+	84%

West Marine Customer Loyalty Score by Usage

West Marine's Customer Loyalty score was rated the highest by customers who have used West Marine's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	100%
2 to 5 Years	40%
5 to 10 Years	70%
Over 10 Years	86%

West Marine Customer Loyalty Score by Industry

West Marine's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fishing and Farming industry customers.

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Tech	82%
Business and Consumer Services	100%
Fishing and Farming	70%
Real Estate	100%

West Marine Customer Loyalty vs. Competitors

Compared to its competitors, West Marine's Customer Loyalty score is rated right above Moosejaw Mountaineering and Backcountry Travel, and is preceded by Hibbett Sports.

COMPANY		Customer Loyalty Score
	MarineMax	89%
	Bass Pro Shops	80%
	Zappos	76%
	Hibbett Sports	75%
	West Marine	72%
	Moosejaw Mountaineering and Backcountry Travel	N/A
	Zodiac	N/A

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Customer Loyalty for Other Retail Brands

In the Retail industry, West Marine's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	West Marine	72%

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West Marine Product Quality

3.2/5

West Marine has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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West Marine Product Information

West Marine’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated West Marine's product the highest. Reviewers from the Fishing and Farming industry rated West Marine the lowest at 1.5.

Website: http://www.westmarine.com/

Company Size: 1,001-5,000 Employees

Industry

Hardware and Devices

Travel

Quick Insights into West Marine Product Quality

West Marine's Product Quality score was rated highest by customers who have used West Marine's products/services for 1 to 2 Years, and rated lowest by customers from the Real Estate industry.

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Ranked West Marine Product Quality the Highest

1 to 2 Years	4.7
Female	4.4
66+	3.5

Ranked West Marine Product Quality the Lowest

5 to 10 Years	2.2
56-60	2
Real Estate	1.5

West Marine Product Quality Score by Gender

Female customers rated West Marine's Product Quality score 1.9 stars higher than Male customers.

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Male

2.5/5

Female

4.4/5

West Marine Product Quality Score by Ethnicity

West Marine's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
Other 3.1	Other	3.1

West Marine Product Quality Score by Age

West Marine's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.

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Summary	Age	Score
36-40 2.5	36-40	2.5
46-50 2	46-50	2
51-55 3	51-55	3
56-60 2	56-60	2
61-65 2.8	61-65	2.8
66+ 3.5	66+	3.5

West Marine Product Quality Score by Usage

West Marine's Product Quality score was rated the highest by customers who have used West Marine's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	4.7
2 to 5 Years	2.3
5 to 10 Years	2.2
Over 10 Years	2.8

West Marine Product Quality Score by Industry

West Marine's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Real Estate industry customers.

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Tech	2.9
Business and Consumer Services	3.1
Fishing and Farming	1.5
Real Estate	1.5

West Marine Product Quality vs. Competitors

Compared to its competitors, West Marine's Product Quality score is rated right above Hibbett Sports, and is preceded by Bass Pro Shops.

COMPANY		Product Quality Score
	Zappos	4/5
	Bass Pro Shops	3.3/5
	West Marine	3.2/5
	Hibbett Sports	3.1/5
	MarineMax	3/5
	Moosejaw Mountaineering and Backcountry Travel	N/A
	Zodiac	N/A

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Product Quality for Other Retail Brands

In the Retail industry, West Marine's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	West Marine	3.2/5

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West Marine Pricing

West Marine ROI & Value For Money

2.9/5

West Marine has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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West Marine Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Fishing and Farming industry think that they had the lowest ROI from West Marine.

Quick Insights into West Marine ROI

West Marine's ROI score was rated highest by customers who have used West Marine's products/services for 1 to 2 Years, and rated lowest by customers from the Real Estate industry.

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Ranked West Marine ROI the Highest

1 to 2 Years	4.6
Female	3.7
Other	3.3

Ranked West Marine ROI the Lowest

56-60	1.9
5 to 10 Years	1.7
Real Estate	1.5

West Marine ROI Score by Gender

Female customers rated West Marine's ROI score 1.5 stars higher than Male customers.

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Male

2.2/5

Female

3.7/5

West Marine ROI Score by Ethnicity

West Marine's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.3	Caucasian	2.3
Other 3.3	Other	3.3

West Marine ROI Score by Age

West Marine's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

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Summary	Age	Score
36-40 2.1	36-40	2.1
46-50 2	46-50	2
51-55 2.5	51-55	2.5
56-60 1.9	56-60	1.9
61-65 3	61-65	3
66+ 2.8	66+	2.8

West Marine ROI Score by Usage

West Marine's ROI score was rated the highest by customers who have used West Marine's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	4.6
2 to 5 Years	3
5 to 10 Years	1.7
Over 10 Years	2.4

West Marine ROI Score by Industry

West Marine's ROI score was rated the highest by Tech industry customers, and the lowest by Real Estate industry customers.

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Tech	3.3
Business and Consumer Services	3
Fishing and Farming	1.5
Real Estate	1.5

West Marine Pricing vs. Competitors

Compared to its competitors, West Marine's ROI score is rated right above Moosejaw Mountaineering and Backcountry Travel, and is preceded by MarineMax.

COMPANY		Pricing Score
	Zappos	3.9/5
	Bass Pro Shops	3.3/5
	Hibbett Sports	3.1/5
	MarineMax	2.9/5
	West Marine	2.9/5
	Moosejaw Mountaineering and Backcountry Travel	N/A
	Zodiac	N/A

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ROI for Other Retail Brands

In the Retail industry, West Marine's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	West Marine	2.9/5

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West Marine Customer Satisfaction (CSAT)

West Marine Customer Satisfaction (CSAT) Score

53 / 100

West Marine has an overall Customer Satisfaction score of 53 rated by its users and customers.

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Very Satisfied	23%
Satisfied	30%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	9%
Very Dissatisfied	23%

Very Satisfied

23%

Satisfied

30%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

23%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into West Marine Customer Satisfaction

West Marine's Customer Satisfaction score was rated highest by customers who have used West Marine's products/services for 1 to 2 Years, and rated lowest by customers from the Fishing and Farming industry.

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Ranked West Marine Customer Satisfaction the Highest

1 to 2 Years	100%
Female	100%
56-60	67%

Ranked West Marine Customer Satisfaction the Lowest

5 to 10 Years	20%
36-40	0%
Fishing and Farming	0%

West Marine Customer Satisfaction Score by Gender

Female customers rated West Marine's Customer Satisfaction score 64 points higher than Male customers.

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36 / 100

Male

	Very Satisfied	4%
	Satisfied	32%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	18%
	Very Dissatisfied	32%

100 / 100

Female

	Very Satisfied	60%
	Satisfied	40%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

West Marine Customer Satisfaction Score by Ethnicity

Caucasian
43%
Other
67%

CSAT according to Caucasian

West Marine's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.

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43 / 100

Very Satisfied	13%
Satisfied	30%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	17%
Very Dissatisfied	26%

Very Satisfied

13%

Satisfied

30%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

17%

Very Dissatisfied

26%

CSAT according to Other

West Marine's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100

Very Satisfied	0%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

West Marine Customer Satisfaction Score by Age

West Marine's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

36-40

51-55

50%

56-60

67%

66+

44%

West Marine Customer Satisfaction Score by Usage

West Marine's Customer Satisfaction score was rated the highest by customers who have used West Marine's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	100
2 to 5 Years	33
5 to 10 Years	20
Over 10 Years	46

West Marine Customer Satisfaction Score by Industry

West Marine's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Fishing and Farming industry customers.

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Tech	40
Fishing and Farming	0

West Marine Customer Satisfaction vs. Competitors

Compared to its competitors, West Marine's Customer Satisfaction score is rated right above Hibbett Sports, and is preceded by MarineMax.

COMPANY		Customer Satisfaction (CSAT) Score
	Zappos	78%
	Bass Pro Shops	61%
	MarineMax	57%
	West Marine	54%
	Hibbett Sports	52%
	Moosejaw Mountaineering and Backcountry Travel	0%
	Zodiac	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, West Marine's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	West Marine	54%

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West Marine Customer Service

3/5

West Marine has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

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About West Marine's Customer Service

Address

Watsonville, CA 95077

Website

http://www.westmarine.com/

Phone Number

(831) 728-2700

Quick Insights into West Marine Customer Service

West Marine's Customer Service score was rated highest by customers who have used West Marine's products/services for 1 to 2 Years, and rated lowest by customers from the Real Estate industry.

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Ranked West Marine Customer Service the Highest

1 to 2 Years	4.7
Female	4.5
Business and Consumer Services	3.5

Ranked West Marine Customer Service the Lowest

5 to 10 Years	2.1
56-60	1.8
Real Estate	1.5

West Marine Customer Service Score by Gender

Female customers rated West Marine's Customer Service score 2.3 stars higher than Male customers.

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Male

2.2/5

Female

4.5/5

West Marine Customer Service Score by Ethnicity

West Marine's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.5	Caucasian	2.5
Other 2.8	Other	2.8

West Marine Customer Service Score by Age

West Marine's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
36-40 2.4	36-40	2.4
46-50 2	46-50	2
51-55 2.9	51-55	2.9
56-60 1.8	56-60	1.8
61-65 3	61-65	3
66+ 2.6	66+	2.6

West Marine Customer Service Score by Usage

West Marine's Customer Service score was rated the highest by customers who have used West Marine's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	4.7
2 to 5 Years	2.6
5 to 10 Years	2.1
Over 10 Years	2.4

West Marine Customer Service Score by Industry

West Marine's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Real Estate industry customers.

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Tech	3.1
Business and Consumer Services	3.5
Fishing and Farming	1.5
Real Estate	1.5

West Marine Customer Service vs. Competitors

Compared to its competitors, West Marine's Customer Service score is rated right above MarineMax, and is preceded by Hibbett Sports.

COMPANY		Customer Service Score
	Zappos	4.1/5
	Bass Pro Shops	3.2/5
	Hibbett Sports	3/5
	West Marine	3/5
	MarineMax	2.9/5
	Moosejaw Mountaineering and Backcountry Travel	N/A
	Zodiac	N/A

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Customer Service for Other Retail Brands

In the Retail industry, West Marine's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	West Marine	3/5

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West Marine as an Employer

2.7/5

West Marine has a 2.7/5 stars for its overall company culture rated by their employees

bottom

30%

CEO of West Marine

Ken Seipel

In the Bottom 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

West Marine scored a 0 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of West Marine would recommend the brand to a friend. ENPS measures how likely West Marine employees would recommend working at West Marine to a friend.

Net Promoter Score

NPS Score

41%	Promoters
18%	Passive
41%	Detractors

Employee Net Promoter Score

-20

eNPS Score

32%	Promoters
16%	Passive
52%	Detractors

Global Ranking Snapshot

West Marine is ranked #469 in the Global Top 100 Brands. It ranks just behind KPMG and just ahead of Georgia-Pacific.

RANK			INDUSTRY
467	Smartsheet	Rajeev Singh	Tech
468	KPMG	Bill Thomas	Business and Consumer Services
469	West Marine	Ken Seipel	Retail
470	Georgia-Pacific	Christian Fischer	Energy and Manufacturing
471	Phillips66	Greg Garland	Energy and Manufacturing
472	Constellation Brands	Rob Sands	Food and Beverages
473	Wiley	Brian Napack	Media and Entertainment

Retail Ranking Snapshot

West Marine is ranked #81 in the Retail Industry. It ranks just behind Topshop and just ahead of Dave & Buster's.

RANK		Location
79	Vista	Waltham, MA
80	Topshop	London, AR
81	West Marine	Watsonville, CA
82	Dave & Buster's	Dallas, TX
83	GNC	Pittsburgh, PA
84	Barnes & Noble	New York City, NY
85	TaylorMade Golf	Carlsbad, CA