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NPS
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Hibbett Sports
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About Hibbett Sports' Brand
Headquartered in Birmingham, AL, Hibbett Sports has a simple philosophy: it's all about the customer. Among its major competitors, Hibbett Sports is ranked in 5th place for NPS while Sports Direct International is 1st, and DICK'S Sporting Goods is 2nd.Their current market cap is $486.66M
Brand at a Glance
75%
Customer Loyalty
3.1/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
Hibbett Sports Ranking
- #3 / 4 of its competitors
Hibbett Sports NPS
Hibbett Sports's Net Promoter Score (NPS) is a 1 with 45% Promoters, 11% Passives, and 44% Detractors. Net Promoter Score tracks whether Hibbett Sports's customers would recommend using the product based on a scale of -100 to 100.
Hibbett Sports Overall NPS
| 45% | Promoters |
|---|---|
| 11% | Passives |
| 44% | Detractors |
Hibbett Sports NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 5 | Aug 2024 | 5 |
Sep 2024 3 | Sep 2024 | 3 |
Oct 2024 3 | Oct 2024 | 3 |
Nov 2024 3 | Nov 2024 | 3 |
Jan 2025 3 | Jan 2025 | 3 |
Feb 2025 0 | Feb 2025 | 0 |
Jun 2025 0 | Jun 2025 | 0 |
Jul 2025 0 | Jul 2025 | 0 |
Aug 2025 0 | Aug 2025 | 0 |
Sep 2025 0 | Sep 2025 | 0 |
Nov 2025 0 | Nov 2025 | 0 |
Jan 2026 0 | Jan 2026 | 0 |
How Other Brands Compare
Hibbett Sports is ranked third for NPS among its competitors. DICK'S Sporting Goods and Foot Locker come in first and second, with West Marine coming in at #4. Among those competitors, it is the third most valued company behind Foot Locker.
Hibbett Sports |  Foot Locker |  DICK'S Sporting Goods |  West Marine | |
| Global Ranking | #- | #100 | #244 | #469 |
| NPS | 1 | 24 | 31 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $486.66M | $5.87B | $1.88B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hibbett Sports NPS by Gender
Female customers rated Hibbett Sports's NPS 22 points higher than Male customers.
Male
-48
Hibbett Sports's NPS was rated -48 by Male customers on Comparably.
26%
Promoters
0%
Passives
74%
Detractors
Female
-26
Hibbett Sports's NPS was rated -26 by Female customers on Comparably.
33%
Promoters
8%
Passives
59%
Detractors
Hibbett Sports NPS by Ethnicity
Hibbett Sports's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Hispanic or Latino -40 | Hispanic or Latino | -40 |
African American/Black -12 | African American/Black | -12 |
Native American -100 | Native American | -100 |
Hibbett Sports NPS by Age
Hibbett Sports's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Hibbett Sports NPS by Usage
Hibbett Sports's NPS was rated the highest by customers who have used Hibbett Sports's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -42 | 2 to 5 Years | -42 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years -50 | Over 10 Years | -50 |
Hibbett Sports NPS vs. Competitors
Compared to its competitors, Hibbett Sports's NPS is rated right above West Marine, and is preceded by Academy Sports & Outdoors.
Hibbett Sports Customer Reviews
Out of the 8 Hibbett Sports customer reviews 4 were positive and 4 were constructive. Hibbett Sports customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Hibbett Sports Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Hibbett Sports users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hibbett Sports Customer Loyalty Score by Gender
Female customers rated Hibbett Sports's Customer Loyalty score 7% higher than Male customers.
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Male
72%
Yes
Female
79%
Yes
Hibbett Sports Customer Loyalty Score by Ethnicity
Hibbett Sports's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hibbett Sports.
64
out of 100
Caucasian
64
out of 100
Hispanic or Latino
80
out of 100
African American/Black
100
out of 100
Native American
Hibbett Sports Customer Loyalty Score by Age
Hibbett Sports's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 73% | 18-25 | 73% |
26-30 100% | 26-30 | 100% |
31-35 70% | 31-35 | 70% |
36-40 61% | 36-40 | 61% |
41-45 70% | 41-45 | 70% |
51-55 100% | 51-55 | 100% |
61-65 70% | 61-65 | 70% |
Hibbett Sports Customer Loyalty Score by Usage
Hibbett Sports's Customer Loyalty score was rated the highest by customers who have used Hibbett Sports's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hibbett Sports Customer Loyalty Score by Industry
Hibbett Sports's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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Hibbett Sports Customer Loyalty vs. Competitors
Compared to its competitors, Hibbett Sports's Customer Loyalty score is rated right above West Marine, and is preceded by Academy Sports & Outdoors.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Foot Locker | 80% |
 | Big 5 Sporting Goods Corporation | 79% |
| DICK'S Sporting Goods | 75% |
 | Academy Sports & Outdoors | 75% |
| Hibbett Sports | 75% |
| West Marine | 72% |
 | Champs Sports | 68% |
 | ANN INC. | 60% |
| Sports Direct International | 10% |
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Hibbett Sports Product Quality
3.1/5
Hibbett Sports has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Hibbett Sports Product Information
Hibbett Sports’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Hibbett Sports's product the highest. Reviewers from the Accounting industry rated Hibbett Sports the lowest at 1.5.
- Website
- http://www.hibbett.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Hibbett Sports Product Quality
Hibbett Sports's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Native American customers.
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Ranked Hibbett Sports Product Quality the Highest
Ranked Hibbett Sports Product Quality the Lowest
Hibbett Sports Product Quality Score by Gender
Male customers rated Hibbett Sports's Product Quality score 0.1 stars higher than Female customers.
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Male
2.4/5
Female
2.3/5
Hibbett Sports Product Quality Score by Ethnicity
Hibbett Sports's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 2.9 | African American/Black | 2.9 |
Native American 1.5 | Native American | 1.5 |
Hibbett Sports Product Quality Score by Age
Hibbett Sports's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.1 | 26-30 | 3.1 |
31-35 1.9 | 31-35 | 1.9 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
51-55 2.7 | 51-55 | 2.7 |
61-65 1.5 | 61-65 | 1.5 |
Hibbett Sports Product Quality Score by Usage
Hibbett Sports's Product Quality score was rated the highest by customers who have used Hibbett Sports's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hibbett Sports Product Quality Score by Industry
Hibbett Sports's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Hibbett Sports Product Quality vs. Competitors
Compared to its competitors, Hibbett Sports's Product Quality score is rated right above Champs Sports, and is preceded by ANN INC..
| COMPANY | Product Quality Score | |
|---|---|---|
| Sports Direct International | 4/5 |
| DICK'S Sporting Goods | 3.8/5 |
| Foot Locker | 3.7/5 |
| Big 5 Sporting Goods Corporation | 3.7/5 |
| Academy Sports & Outdoors | 3.2/5 |
| West Marine | 3.2/5 |
| ANN INC. | 3.2/5 |
| Hibbett Sports | 3.1/5 |
| Champs Sports | 2.6/5 |
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Hibbett Sports Pricing
Hibbett Sports ROI & Value For Money
3.1/5
Hibbett Sports has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Hibbett Sports Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Hibbett Sports.
Quick Insights into Hibbett Sports ROI
Hibbett Sports's ROI score was rated highest by customers ages 18-25, and rated lowest by Native American customers.
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Ranked Hibbett Sports ROI the Highest
Ranked Hibbett Sports ROI the Lowest
Hibbett Sports ROI Score by Gender
Female customers rated Hibbett Sports's ROI score 0.6 stars higher than Male customers.
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Male
2/5
Female
2.6/5
Hibbett Sports ROI Score by Ethnicity
Hibbett Sports's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 2.7 | African American/Black | 2.7 |
Native American 1.5 | Native American | 1.5 |
Hibbett Sports ROI Score by Age
Hibbett Sports's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.1 | 26-30 | 3.1 |
31-35 1.9 | 31-35 | 1.9 |
36-40 1.9 | 36-40 | 1.9 |
41-45 1.7 | 41-45 | 1.7 |
51-55 2 | 51-55 | 2 |
61-65 2.3 | 61-65 | 2.3 |
Hibbett Sports ROI Score by Usage
Hibbett Sports's ROI score was rated the highest by customers who have used Hibbett Sports's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hibbett Sports ROI Score by Industry
Hibbett Sports's ROI score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Hibbett Sports Pricing vs. Competitors
Compared to its competitors, Hibbett Sports's ROI score is rated right above West Marine, and is preceded by Big 5 Sporting Goods Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
| Sports Direct International | 4/5 |
| Foot Locker | 3.6/5 |
| DICK'S Sporting Goods | 3.6/5 |
| Academy Sports & Outdoors | 3.2/5 |
| Big 5 Sporting Goods Corporation | 3.2/5 |
| Hibbett Sports | 3.1/5 |
| West Marine | 2.9/5 |
| ANN INC. | 2.9/5 |
| Champs Sports | 2.5/5 |
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Hibbett Sports Customer Satisfaction (CSAT)
Hibbett Sports Customer Satisfaction (CSAT) Score
53 / 100
Hibbett Sports has an overall Customer Satisfaction score of 53 rated by its users and customers.
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Very Satisfied
32%
Satisfied
21%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
7%
Very Dissatisfied
32%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hibbett Sports Customer Satisfaction
Hibbett Sports's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Native American customers.
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Ranked Hibbett Sports Customer Satisfaction the Highest
Ranked Hibbett Sports Customer Satisfaction the Lowest
Hibbett Sports Customer Satisfaction Score by Gender
Female customers rated Hibbett Sports's Customer Satisfaction score 29 points higher than Male customers.
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17 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 11% | |
Very Dissatisfied | 56% |
46 / 100
FemaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 4% | |
Very Dissatisfied | 50% |
Hibbett Sports Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hibbett Sports' Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
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30 / 100
Very Satisfied
20%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
20%
Very Dissatisfied
40%
CSAT according to Hispanic or Latino
Hibbett Sports' Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to African American/Black
Hibbett Sports' Customer Satisfaction (CSAT) score was rated 39% according to African American/Black users and customers.
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39 / 100
Very Satisfied
22%
Satisfied
17%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
57%
CSAT according to Native American
Hibbett Sports' Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
67%
Hibbett Sports Customer Satisfaction Score by Age
Hibbett Sports's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
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40
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 17% | |||||||||||||||
| 36-40 | 17% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 61-65 | 0% |
Hibbett Sports Customer Satisfaction Score by Usage
Hibbett Sports's Customer Satisfaction score was rated the highest by customers who have used Hibbett Sports's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hibbett Sports Customer Satisfaction Score by Industry
Hibbett Sports's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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{
"title": "Hibbett Sports Customer Satisfaction Score by Industry",
"text": "Hibbett Sports's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Hibbett Sports's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Accounting",
"groupId": 495,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Hibbett Sports's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Hibbett Sports's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
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"text": "Hibbett Sports's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Retail",
"groupId": 559,
"score": 50,
"stars": 0,
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"text": "Hibbett Sports's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "max",
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}
]
}Hibbett Sports Customer Satisfaction vs. Competitors
Compared to its competitors, Hibbett Sports's Customer Satisfaction score is rated right above West Marine, and is preceded by ANN INC..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sports Direct International | 100% |
| DICK'S Sporting Goods | 76% |
| Foot Locker | 73% |
| Academy Sports & Outdoors | 63% |
| Big 5 Sporting Goods Corporation | 62% |
| ANN INC. | 60% |
| Hibbett Sports | 53% |
| West Marine | 53% |
| Champs Sports | 45% |
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Hibbett Sports Customer Service
3/5
Hibbett Sports has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Hibbett Sports's Customer Service
Address
Birmingham, AL
Website
http://www.hibbett.com/
Phone Number
2059424292
Quick Insights into Hibbett Sports Customer Service
Hibbett Sports's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Native American customers.
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Ranked Hibbett Sports Customer Service the Highest
Ranked Hibbett Sports Customer Service the Lowest
Hibbett Sports Customer Service Score by Gender
Female customers rated Hibbett Sports's Customer Service score 0.4 stars higher than Male customers.
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Male
1.8/5
Female
2.2/5
Hibbett Sports Customer Service Score by Ethnicity
Hibbett Sports's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.
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0
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40
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 2.3 | African American/Black | 2.3 |
Native American 1.5 | Native American | 1.5 |
Hibbett Sports Customer Service Score by Age
Hibbett Sports's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.1 | 26-30 | 3.1 |
31-35 1.9 | 31-35 | 1.9 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
51-55 1.6 | 51-55 | 1.6 |
61-65 1.6 | 61-65 | 1.6 |
Hibbett Sports Customer Service Score by Usage
Hibbett Sports's Customer Service score was rated the highest by customers who have used Hibbett Sports's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hibbett Sports Customer Service Score by Industry
Hibbett Sports's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Hibbett Sports Customer Service vs. Competitors
Compared to its competitors, Hibbett Sports's Customer Service score is rated right above West Marine, and is preceded by Academy Sports & Outdoors.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sports Direct International | 4.5/5 |
| DICK'S Sporting Goods | 3.7/5 |
| Foot Locker | 3.6/5 |
| Big 5 Sporting Goods Corporation | 3.6/5 |
| Academy Sports & Outdoors | 3.1/5 |
| Hibbett Sports | 3/5 |
| West Marine | 3/5 |
| ANN INC. | 2.9/5 |
| Champs Sports | 2.3/5 |
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Hibbett Sports as an Employer
2.7/5
Hibbett Sports has a 2.7/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Hibbett Sports scored a 1 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Hibbett Sports would recommend the brand to a friend. ENPS measures how likely Hibbett Sports employees would recommend working at Hibbett Sports to a friend.
Net Promoter Score
1
NPS Score
| 45% | Promoters |
|---|---|
| 11% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
-22
eNPS Score
| 31% | Promoters |
|---|---|
| 16% | Passive |
| 53% | Detractors |
