-20
NPS
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Big 5 Sporting Goods Corporation
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About Big 5 Sporting Goods Corporation's Brand
Big 5 Sporting Goods is one of America's top retailers of name brand sporting goods and accessories. Among its major competitors, Big 5 Sporting Goods Corporation is ranked in 8th place for NPS while Sports Direct International is 1st, and Patagonia is 2nd.Their current market cap is $335.61M
Brand at a Glance
79%
Customer Loyalty
3.7/5
Product Quality
3.2/5
Pricing
3.6/5
Customer Service
Big 5 Sporting Goods Corporation Ranking
- #4 / 4 of its competitors
Big 5 Sporting Goods Corporation NPS
Big 5 Sporting Goods Corporation's Net Promoter Score (NPS) is a -20 with 34% Promoters, 12% Passives, and 54% Detractors. Net Promoter Score tracks whether Big 5 Sporting Goods Corporation's customers would recommend using the product based on a scale of -100 to 100.
Big 5 Sporting Goods Corporation Overall NPS
| 34% | Promoters |
|---|---|
| 12% | Passives |
| 54% | Detractors |
Big 5 Sporting Goods Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 -8 | Jul 2022 | -8 |
Sep 2022 -15 | Sep 2022 | -15 |
Aug 2023 -20 | Aug 2023 | -20 |
Sep 2023 -13 | Sep 2023 | -13 |
Dec 2023 -17 | Dec 2023 | -17 |
Jan 2024 -22 | Jan 2024 | -22 |
Feb 2024 -25 | Feb 2024 | -25 |
Apr 2024 -24 | Apr 2024 | -24 |
May 2024 -18 | May 2024 | -18 |
Dec 2024 -21 | Dec 2024 | -21 |
Jun 2025 -16 | Jun 2025 | -16 |
Sep 2025 -20 | Sep 2025 | -20 |
How Other Brands Compare
Big 5 Sporting Goods Corporation is ranked #4 for NPS among its competitors. Patagonia and adidas come in first and second, with Walmart coming in at third. Among those competitors, it is the lowest valued company behind Walmart.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Big 5 Sporting Goods Corporation NPS by Gender
Female customers rated Big 5 Sporting Goods Corporation's NPS 21 points higher than Male customers.
Male
-1
Big 5 Sporting Goods Corporation's NPS was rated -1 by Male customers on Comparably.
37%
Promoters
25%
Passives
38%
Detractors
Female
20
Big 5 Sporting Goods Corporation's NPS was rated 20 by Female customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Big 5 Sporting Goods Corporation NPS by Ethnicity
Big 5 Sporting Goods Corporation's NPS was rated 17 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 17 | Caucasian | 17 |
Big 5 Sporting Goods Corporation NPS by Age
Big 5 Sporting Goods Corporation's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
Big 5 Sporting Goods Corporation NPS by Usage
Big 5 Sporting Goods Corporation's NPS was rated 20 points by customers who have used Big 5 Sporting Goods Corporation's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 20 | Over 10 Years | 20 |
Big 5 Sporting Goods Corporation NPS vs. Competitors
Compared to its competitors, Big 5 Sporting Goods Corporation's NPS is rated right below Kelly's Sports.
Big 5 Sporting Goods Corporation Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Big 5 Sporting Goods Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Big 5 Sporting Goods Corporation Customer Loyalty Score by Gender
Female customers rated Big 5 Sporting Goods Corporation's Customer Loyalty score 11% higher than Male customers.
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Male
89%
Yes
Female
100%
Yes
Big 5 Sporting Goods Corporation Customer Loyalty Score by Ethnicity
Big 5 Sporting Goods Corporation's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Big 5 Sporting Goods Corporation Customer Loyalty Score by Age
Big 5 Sporting Goods Corporation's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 100% | 56-60 | 100% |
61-65 78% | 61-65 | 78% |
Big 5 Sporting Goods Corporation Customer Loyalty Score by Usage
Big 5 Sporting Goods Corporation's Customer Loyalty score was rated 91% by customers who have used Big 5 Sporting Goods Corporation's products/services for Over 10 Years.
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Big 5 Sporting Goods Corporation Customer Loyalty Score by Industry
Big 5 Sporting Goods Corporation's Customer Loyalty score was rated 100% by Retail industry customers.
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Big 5 Sporting Goods Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Big 5 Sporting Goods Corporation's Customer Loyalty score is rated right above Walmart, and is preceded by Bass Pro Shops.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
 | adidas | 85% |
 | Patagonia | 81% |
 | Bass Pro Shops | 79% |
| Big 5 Sporting Goods Corporation | 79% |
 | Walmart | 76% |
 | DICK'S Sporting Goods | 75% |
 | Hibbett Sports | 75% |
 | Sports Direct International | 10% |
 | Kelly's Sports | N/A |
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Big 5 Sporting Goods Corporation Product Quality
3.7/5
Big 5 Sporting Goods Corporation has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Big 5 Sporting Goods Corporation Product Information
Big 5 Sporting Goods Corporation’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Big 5 Sporting Goods Corporation's product the highest.
- Company Size
- 5,001-10,000 Employees
Industry
Ecommerce and Marketplaces
Sports & Entertainment
Quick Insights into Big 5 Sporting Goods Corporation Product Quality
Big 5 Sporting Goods Corporation's Product Quality score was rated highest by customers who have used Big 5 Sporting Goods Corporation's products/services for Over 10 Years, and rated lowest by Female customers.
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Ranked Big 5 Sporting Goods Corporation Product Quality the Highest
Ranked Big 5 Sporting Goods Corporation Product Quality the Lowest
Big 5 Sporting Goods Corporation Product Quality Score by Gender
Male customers rated Big 5 Sporting Goods Corporation's Product Quality score 0.5 stars higher than Female customers.
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Male
3.5/5
Female
3/5
Big 5 Sporting Goods Corporation Product Quality Score by Ethnicity
Big 5 Sporting Goods Corporation's Product Quality score was rated 3.3 stars by Caucasian customers on Comparably.
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0
1
2
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Big 5 Sporting Goods Corporation Product Quality Score by Age
Big 5 Sporting Goods Corporation's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3.1 | 56-60 | 3.1 |
61-65 3.4 | 61-65 | 3.4 |
Big 5 Sporting Goods Corporation Product Quality Score by Usage
Big 5 Sporting Goods Corporation's Product Quality score was rated 3.6 stars by customers who have used Big 5 Sporting Goods Corporation's products/services for Over 10 Years.
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Big 5 Sporting Goods Corporation Product Quality Score by Industry
Big 5 Sporting Goods Corporation's Product Quality score was rated 3.1 stars by Retail industry customers.
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Big 5 Sporting Goods Corporation Product Quality vs. Competitors
Compared to its competitors, Big 5 Sporting Goods Corporation's Product Quality score is rated right above Walmart, and is preceded by DICK'S Sporting Goods.
| COMPANY | Product Quality Score | |
|---|---|---|
| Patagonia | 4.5/5 |
| adidas | 4.3/5 |
| Sports Direct International | 4/5 |
| DICK'S Sporting Goods | 3.8/5 |
| Big 5 Sporting Goods Corporation | 3.7/5 |
| Walmart | 3.5/5 |
| Bass Pro Shops | 3.3/5 |
| Hibbett Sports | 3.1/5 |
| Kelly's Sports | N/A |
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Big 5 Sporting Goods Corporation Pricing
Big 5 Sporting Goods Corporation ROI & Value For Money
3.2/5
Big 5 Sporting Goods Corporation has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Big 5 Sporting Goods Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry.
Quick Insights into Big 5 Sporting Goods Corporation ROI
Big 5 Sporting Goods Corporation's ROI score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Big 5 Sporting Goods Corporation ROI the Highest
Ranked Big 5 Sporting Goods Corporation ROI the Lowest
Big 5 Sporting Goods Corporation ROI Score by Gender
Male customers rated Big 5 Sporting Goods Corporation's ROI score 0.3 stars higher than Female customers.
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Male
3.4/5
Female
3.1/5
Big 5 Sporting Goods Corporation ROI Score by Ethnicity
Big 5 Sporting Goods Corporation's ROI score was rated 3.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Big 5 Sporting Goods Corporation ROI Score by Age
Big 5 Sporting Goods Corporation's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3.3 | 56-60 | 3.3 |
61-65 3.2 | 61-65 | 3.2 |
Big 5 Sporting Goods Corporation ROI Score by Usage
Big 5 Sporting Goods Corporation's ROI score was rated 3.3 stars by customers who have used Big 5 Sporting Goods Corporation's products/services for Over 10 Years.
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Big 5 Sporting Goods Corporation ROI Score by Industry
Big 5 Sporting Goods Corporation's ROI score was rated 3.1 stars by Retail industry customers.
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Big 5 Sporting Goods Corporation Pricing vs. Competitors
Compared to its competitors, Big 5 Sporting Goods Corporation's ROI score is rated right above Hibbett Sports, and is preceded by Bass Pro Shops.
| COMPANY | Pricing Score | |
|---|---|---|
| Patagonia | 4.2/5 |
| adidas | 4/5 |
| Sports Direct International | 4/5 |
| DICK'S Sporting Goods | 3.6/5 |
| Walmart | 3.5/5 |
| Bass Pro Shops | 3.2/5 |
| Big 5 Sporting Goods Corporation | 3.2/5 |
| Hibbett Sports | 3.1/5 |
| Kelly's Sports | N/A |
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Big 5 Sporting Goods Corporation Customer Satisfaction (CSAT)
Big 5 Sporting Goods Corporation Customer Satisfaction (CSAT) Score
62 / 100
Big 5 Sporting Goods Corporation has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Very Satisfied
31%
Satisfied
31%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Big 5 Sporting Goods Corporation Customer Satisfaction
Big 5 Sporting Goods Corporation's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Big 5 Sporting Goods Corporation Customer Satisfaction the Highest
Ranked Big 5 Sporting Goods Corporation Customer Satisfaction the Lowest
Big 5 Sporting Goods Corporation Customer Satisfaction Score by Gender
Male customers rated Big 5 Sporting Goods Corporation's Customer Satisfaction score 30 points higher than Female customers.
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80 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
50 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Big 5 Sporting Goods Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Big 5 Sporting Goods Corporation's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
Big 5 Sporting Goods Corporation Customer Satisfaction Score by Age
Big 5 Sporting Goods Corporation's Customer Satisfaction score was rated 66 points by customers ages 56-60 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 66% |
Big 5 Sporting Goods Corporation Customer Satisfaction Score by Usage
Big 5 Sporting Goods Corporation's Customer Satisfaction score was rated 75 points by customers who have used Big 5 Sporting Goods Corporation's products/services for Over 10 Years.
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Big 5 Sporting Goods Corporation Customer Satisfaction Score by Industry
Big 5 Sporting Goods Corporation's Customer Satisfaction score was rated 66 points by Retail industry customers.
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"label": "Retail",
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}Big 5 Sporting Goods Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Big 5 Sporting Goods Corporation's Customer Satisfaction score is rated right above Bass Pro Shops, and is preceded by Walmart.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sports Direct International | 100% |
| Patagonia | 92% |
| adidas | 87% |
| DICK'S Sporting Goods | 76% |
| Walmart | 66% |
| Big 5 Sporting Goods Corporation | 62% |
| Bass Pro Shops | 61% |
| Hibbett Sports | 53% |
| Kelly's Sports | 0% |
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Big 5 Sporting Goods Corporation Customer Service
3.6/5
Big 5 Sporting Goods Corporation has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Big 5 Sporting Goods Corporation's Customer Service
Address
El Segundo, CA
Website
http://www.big5sportinggoods.com/
Phone Number
19517824079
Quick Insights into Big 5 Sporting Goods Corporation Customer Service
Big 5 Sporting Goods Corporation's Customer Service score was rated highest by Male customers, and rated lowest by customers ages 61-65.
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Ranked Big 5 Sporting Goods Corporation Customer Service the Highest
Ranked Big 5 Sporting Goods Corporation Customer Service the Lowest
Big 5 Sporting Goods Corporation Customer Service Score by Gender
Male customers rated Big 5 Sporting Goods Corporation's Customer Service score 0.3 stars higher than Female customers.
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Male
3.7/5
Female
3.4/5
Big 5 Sporting Goods Corporation Customer Service Score by Ethnicity
Big 5 Sporting Goods Corporation's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
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0
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Big 5 Sporting Goods Corporation Customer Service Score by Age
Big 5 Sporting Goods Corporation's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 3.3 | 56-60 | 3.3 |
61-65 3.2 | 61-65 | 3.2 |
Big 5 Sporting Goods Corporation Customer Service Score by Usage
Big 5 Sporting Goods Corporation's Customer Service score was rated 3.7 stars by customers who have used Big 5 Sporting Goods Corporation's products/services for Over 10 Years.
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Big 5 Sporting Goods Corporation Customer Service Score by Industry
Big 5 Sporting Goods Corporation's Customer Service score was rated 3.6 stars by Retail industry customers.
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Big 5 Sporting Goods Corporation Customer Service vs. Competitors
Compared to its competitors, Big 5 Sporting Goods Corporation's Customer Service score is rated right above Walmart, and is preceded by DICK'S Sporting Goods.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sports Direct International | 4.5/5 |
| Patagonia | 4.3/5 |
| adidas | 4.1/5 |
| DICK'S Sporting Goods | 3.7/5 |
| Big 5 Sporting Goods Corporation | 3.6/5 |
| Walmart | 3.3/5 |
| Bass Pro Shops | 3.2/5 |
| Hibbett Sports | 3/5 |
| Kelly's Sports | N/A |
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Big 5 Sporting Goods Corporation as an Employer
2.8/5
Big 5 Sporting Goods Corporation has a 2.8/5 stars for its overall company culture rated by their employees
bottom
30%
CEO of Big 5 Sporting Goods Corporation
In the Bottom 30% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Big 5 Sporting Goods Corporation scored a -20 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Big 5 Sporting Goods Corporation would recommend the brand to a friend. ENPS measures how likely Big 5 Sporting Goods Corporation employees would recommend working at Big 5 Sporting Goods Corporation to a friend.
Net Promoter Score
-20
NPS Score
| 34% | Promoters |
|---|---|
| 12% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 25% | Promoters |
|---|---|
| 16% | Passive |
| 59% | Detractors |
