

Academy Sports + Outdoors is a premier sports, outdoor and lifestyle retailer with a broad assortment of quality hunting, fishing. Among its major competitors, Academy Sports & Outdoors is ranked in 2nd place for NPS while Cabela's is 1st, and Modell's Sporting Goods is 3rd. Overall, Academy Sports & Outdoors has a neutral social sentiment, when analyzing social media channels and online mentions.
Academy Sports & Outdoors's Net Promoter Score (NPS) is a 3 with 44% Promoters, 15% Passives, and 41% Detractors. Net Promoter Score tracks whether Academy Sports & Outdoors's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 15% | Passives |
| 41% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2024 1 | Aug 2024 | 1 |
Sep 2024 1 | Sep 2024 | 1 |
Oct 2024 3 | Oct 2024 | 3 |
Nov 2024 2 | Nov 2024 | 2 |
Dec 2024 2 | Dec 2024 | 2 |
Jan 2025 1 | Jan 2025 | 1 |
Feb 2025 2 | Feb 2025 | 2 |
Mar 2025 0 | Mar 2025 | 0 |
Apr 2025 2 | Apr 2025 | 2 |
May 2025 2 | May 2025 | 2 |
Oct 2025 2 | Oct 2025 | 2 |
Dec 2025 2 | Dec 2025 | 2 |
Academy Sports & Outdoors is ranked second for NPS among its competitors. Cabela's and Modell's Sporting Goods come in first and third, with DICK'S Sporting Goods, Inc. coming in at #4.
![]() Academy Sports & Outdoors | ![]() Cabela's | ![]() DICK'S Sporting Goods, Inc. | ![]() Modell's Sporting Goods | |
| Global Ranking | #- | #428 | #- | #- |
| NPS | 3 | 5 | - | -6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $8.50B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Academy Sports & Outdoors's NPS 57 points higher than Female customers.
Academy Sports & Outdoors's NPS was rated 18 by Male customers on Comparably.
Academy Sports & Outdoors's NPS was rated -39 by Female customers on Comparably.
Academy Sports & Outdoors's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -3 | Caucasian | -3 |
Hispanic or Latino 33 | Hispanic or Latino | 33 |
African American/Black 17 | African American/Black | 17 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other 0 | Other | 0 |
Academy Sports & Outdoors's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Academy Sports & Outdoors's NPS was rated the highest by customers who have used Academy Sports & Outdoors's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -60 | Less than 1 Year | -60 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years -7 | 2 to 5 Years | -7 |
5 to 10 Years -11 | 5 to 10 Years | -11 |
Over 10 Years -7 | Over 10 Years | -7 |
Compared to its competitors, Academy Sports & Outdoors's NPS is rated right above DICK'S Sporting Goods, Inc., and is preceded by Cabela's.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Cabela's | 5 |
![]() | Academy Sports & Outdoors | 3 |
![]() | DICK'S Sporting Goods, Inc. | N/A |
![]() | Let's Try Sports! | N/A |
![]() | Modell's Sporting Goods | -6 |
Out of the 12 Academy Sports & Outdoors customer reviews 11 were positive and 1 was constructive. Academy Sports & Outdoors customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Academy Sports & Outdoors users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Academy Sports & Outdoors's Customer Loyalty score 15% higher than Female customers.
Academy Sports & Outdoors's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Academy Sports & Outdoors's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 64% | 26-30 | 64% |
31-35 100% | 31-35 | 100% |
36-40 78% | 36-40 | 78% |
41-45 81% | 41-45 | 81% |
46-50 46% | 46-50 | 46% |
51-55 74% | 51-55 | 74% |
56-60 70% | 56-60 | 70% |
61-65 82% | 61-65 | 82% |
66+ 74% | 66+ | 74% |
Academy Sports & Outdoors's Customer Loyalty score was rated the highest by customers who have used Academy Sports & Outdoors's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Academy Sports & Outdoors's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Academy Sports & Outdoors's Customer Loyalty score is rated right above Modell's Sporting Goods, and is preceded by Cabela's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Cabela's | 79% |
![]() | Academy Sports & Outdoors | 75% |
![]() | Modell's Sporting Goods | 54% |
![]() | DICK'S Sporting Goods, Inc. | N/A |
![]() | Let's Try Sports! | N/A |
Academy Sports & Outdoors has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Academy Sports & Outdoors’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Academy Sports & Outdoors's product the highest. Reviewers from the Education industry rated Academy Sports & Outdoors the lowest at 2.3.
Academy Sports & Outdoors's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Academy Sports & Outdoors's Product Quality score 1.3 stars higher than Female customers.
Academy Sports & Outdoors's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3 | Other | 3 |
Academy Sports & Outdoors's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3 | 41-45 | 3 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2 | 51-55 | 2 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.8 | 66+ | 2.8 |
Academy Sports & Outdoors's Product Quality score was rated the highest by customers who have used Academy Sports & Outdoors's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Academy Sports & Outdoors's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Academy Sports & Outdoors's Product Quality score is rated right above Modell's Sporting Goods, and is preceded by Cabela's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Cabela's | 3.4/5 |
![]() | Academy Sports & Outdoors | 3.2/5 |
![]() | Modell's Sporting Goods | 2.6/5 |
![]() | DICK'S Sporting Goods, Inc. | N/A |
![]() | Let's Try Sports! | N/A |
Academy Sports & Outdoors has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Academy Sports & Outdoors.
Academy Sports & Outdoors's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 51-55.
Male customers rated Academy Sports & Outdoors's ROI score 1.3 stars higher than Female customers.
Academy Sports & Outdoors's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.1 | Other | 3.1 |
Academy Sports & Outdoors's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.7 | 36-40 | 4.7 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.1 | 51-55 | 2.1 |
56-60 3 | 56-60 | 3 |
61-65 2.6 | 61-65 | 2.6 |
66+ 3.5 | 66+ | 3.5 |
Academy Sports & Outdoors's ROI score was rated the highest by customers who have used Academy Sports & Outdoors's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Academy Sports & Outdoors's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Academy Sports & Outdoors's ROI score is rated right above Modell's Sporting Goods, and is preceded by Cabela's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Cabela's | 3.2/5 |
![]() | Academy Sports & Outdoors | 3.2/5 |
![]() | Modell's Sporting Goods | 2.9/5 |
![]() | DICK'S Sporting Goods, Inc. | N/A |
![]() | Let's Try Sports! | N/A |
Academy Sports & Outdoors has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Academy Sports & Outdoors's Customer Satisfaction score was rated highest by customers who have used Academy Sports & Outdoors's products/services for 1 to 2 Years, and rated lowest by customers ages 51-55.
Male customers rated Academy Sports & Outdoors's Customer Satisfaction score 19 points higher than Female customers.
Very Satisfied | 49% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 11% | |
Very Dissatisfied | 19% |
Very Satisfied | 12% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 24% | |
Very Dissatisfied | 29% |
Academy Sports & Outdoors' Customer Satisfaction (CSAT) score was rated 47% according to Caucasian users and customers.
Academy Sports & Outdoors' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Academy Sports & Outdoors' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Academy Sports & Outdoors' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Academy Sports & Outdoors' Customer Satisfaction (CSAT) score was rated 43% according to Other users and customers.
Academy Sports & Outdoors's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 54% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 61-65 | 100% | |||||||||||||||
| 66+ | 66% |
Academy Sports & Outdoors's Customer Satisfaction score was rated the highest by customers who have used Academy Sports & Outdoors's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Academy Sports & Outdoors's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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"title": "Academy Sports & Outdoors Customer Satisfaction Score by Industry",
"text": "Academy Sports & Outdoors's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
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"label": "Tech",
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"csatScore": 100,
"text": "Academy Sports & Outdoors's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Accounting",
"groupId": 495,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Academy Sports & Outdoors's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
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"label": "Arts and Entertainment",
"groupId": 499,
"score": 67,
"stars": 0,
"csatScore": 67,
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"groupId": 504,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Academy Sports & Outdoors's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "max",
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{
"label": "Education",
"groupId": 515,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Academy Sports & Outdoors's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Academy Sports & Outdoors's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Retail",
"groupId": 559,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Academy Sports & Outdoors's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
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]
}Compared to its competitors, Academy Sports & Outdoors's Customer Satisfaction score is rated right above Cabela's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Academy Sports & Outdoors | 63% |
![]() | Cabela's | 62% |
![]() | Modell's Sporting Goods | 43% |
![]() | DICK'S Sporting Goods, Inc. | 0% |
![]() | Let's Try Sports! | 0% |
Academy Sports & Outdoors has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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Katy, TX
http://www.academy.com/
(888) 922-2336
Academy Sports & Outdoors's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Academy Sports & Outdoors's Customer Service score 1.3 stars higher than Female customers.
Academy Sports & Outdoors's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.1 | Other | 3.1 |
Academy Sports & Outdoors's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.6 | 36-40 | 4.6 |
41-45 2.7 | 41-45 | 2.7 |
46-50 3.5 | 46-50 | 3.5 |
51-55 2 | 51-55 | 2 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.4 | 66+ | 2.4 |
Academy Sports & Outdoors's Customer Service score was rated the highest by customers who have used Academy Sports & Outdoors's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Academy Sports & Outdoors's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Academy Sports & Outdoors's Customer Service score is rated right above Modell's Sporting Goods, and is preceded by Cabela's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Cabela's | 3.3/5 |
![]() | Academy Sports & Outdoors | 3.1/5 |
![]() | Modell's Sporting Goods | 2.8/5 |
![]() | DICK'S Sporting Goods, Inc. | N/A |
![]() | Let's Try Sports! | N/A |
Academy Sports & Outdoors has a 2.4/5 stars for its overall company culture rated by their employees

In the Bottom 10% of Similar Sized Companies on Comparably.
Academy Sports & Outdoors scored a 3 for Net Promoter Score and a -49 for Employee Net Promoter Score. NPS gauges how likely a customer of Academy Sports & Outdoors would recommend the brand to a friend. ENPS measures how likely Academy Sports & Outdoors employees would recommend working at Academy Sports & Outdoors to a friend.
| 44% | Promoters |
|---|---|
| 15% | Passive |
| 41% | Detractors |
| 18% | Promoters |
|---|---|
| 15% | Passive |
| 67% | Detractors |