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Barnes & Noble is

Ranked

#84

Retail Brands

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Barnes & Noble

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Barnes & Noble is ranked #84 in Retail Brands

About Barnes & Noble's Brand

Barnes & Noble, a multi-channel distribution platform providing access to trade books, textbooks, magazines, newspapers, and other content. Barnes & Noble’s brand is ranked #491 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Barnes & Noble. When compared to other organizations within the Retail industry, Barnes & Noble is ranked #84. Among its major competitors, Barnes & Noble is ranked in 1st place for NPS while Amazon is 2nd, and McGraw Hill is 3rd. Overall, Barnes & Noble has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

87%

Customer Loyalty

4.3/5

Product Quality

3.9/5

Pricing

4.2/5

Customer Service

Barnes & Noble CMO

David Gitow

Barnes & Noble Ranking

^#491 in Global Best Brands
^#84 in Retail
^#1 / 4 of its competitors

Barnes & Noble NPS

Barnes & Noble's Net Promoter Score (NPS) is a 51 with 66% Promoters, 19% Passives, and 15% Detractors. Net Promoter Score tracks whether Barnes & Noble's customers would recommend using the product based on a scale of -100 to 100.

Barnes & Noble Overall NPS

NPS

66%	Promoters
19%	Passives
15%	Detractors

Barnes & Noble NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 50	Jan 2025	50
Feb 2025 50	Feb 2025	50
Mar 2025 50	Mar 2025	50
Apr 2025 50	Apr 2025	50
May 2025 50	May 2025	50
Jun 2025 50	Jun 2025	50
Jul 2025 50	Jul 2025	50
Aug 2025 50	Aug 2025	50
Sep 2025 50	Sep 2025	50
Oct 2025 50	Oct 2025	50
Nov 2025 52	Nov 2025	52
Jan 2026 52	Jan 2026	52

How Other Brands Compare

Barnes & Noble is ranked first for NPS among its competitors. Amazon and Wiley come in second and third, with Chegg coming in at #4.

	Barnes & Noble	Amazon	Wiley	Chegg
Global Ranking	#491	#9	#473	#544
NPS	51	49	22	6
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	$1.64T	$2.04B	$14.07B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Barnes & Noble NPS by Gender

Female customers rated Barnes & Noble's NPS 3 points higher than Male customers.

Male

Barnes & Noble's NPS was rated 52 by Male customers on Comparably.

69%

Promoters

14%

Passives

17%

Detractors

Female

Barnes & Noble's NPS was rated 55 by Female customers on Comparably.

69%

Promoters

17%

Passives

14%

Detractors

Barnes & Noble NPS by Ethnicity

Barnes & Noble's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 51	Caucasian	51
Hispanic or Latino 70	Hispanic or Latino	70
African American/Black 54	African American/Black	54
Asian or Pacific Islander 50	Asian or Pacific Islander	50
Native American 34	Native American	34
Other 33	Other	33

Barnes & Noble NPS by Age

Barnes & Noble's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

72%

17%

11%

26-30

50%

33%

17%

31-35

100%

36-40

50%

17%

33%

41-45

100%

46-50

67%

33%

51-55

50%

17%

33%

56-60

37%

25%

38%

61-65

67%

33%

66+

73%

27%

Barnes & Noble NPS by Usage

Barnes & Noble's NPS was rated the highest by customers who have used Barnes & Noble's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 47	Less than 1 Year	47
1 to 2 Years 43	1 to 2 Years	43
2 to 5 Years 64	2 to 5 Years	64
5 to 10 Years 40	5 to 10 Years	40
Over 10 Years 55	Over 10 Years	55

Barnes & Noble NPS vs. Competitors

Compared to its competitors, Barnes & Noble's NPS is rated right above Amazon.

COMPANY		NPS Score
	Barnes & Noble	51
	Amazon	49
	McGraw Hill	22
	Wiley	22
	Chegg	6
	Mazedon	0

Barnes & Noble NPS vs Companies in Retail

In the Retail industry, Barnes & Noble's NPS is rated right above Costco, and is preceded by REI.

COMPANY		NPS Score
	REI	53
	Barnes & Noble	51
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16

Barnes & Noble Customer Reviews

Out of the 43 Barnes & Noble customer reviews 39 were positive and 4 were constructive. Barnes & Noble customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Barnes & Noble Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Barnes & Noble users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

87%

13%

Barnes & Noble Customer Loyalty Score by Gender

Male customers rated Barnes & Noble's Customer Loyalty score 10% higher than Female customers.

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Male

94%

Yes

Female

84%

Yes

Barnes & Noble Customer Loyalty Score by Ethnicity

Barnes & Noble's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Barnes & Noble.

out of 100

Caucasian

out of 100

Hispanic or Latino

100

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

Barnes & Noble Customer Loyalty Score by Age

Barnes & Noble's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Barnes & Noble.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 88%	18-25	88%
26-30 85%	26-30	85%
31-35 78%	31-35	78%
36-40 85%	36-40	85%
41-45 100%	41-45	100%
46-50 40%	46-50	40%
51-55 70%	51-55	70%
56-60 78%	56-60	78%
61-65 70%	61-65	70%
66+ 92%	66+	92%

Barnes & Noble Customer Loyalty Score by Usage

Barnes & Noble's Customer Loyalty score was rated the highest by customers who have used Barnes & Noble's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	65%
1 to 2 Years	78%
2 to 5 Years	83%
5 to 10 Years	89%
Over 10 Years	91%

Barnes & Noble Customer Loyalty Score by Industry

Barnes & Noble's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	65%
Accounting	70%
Aerospace and Aviation	55%
Architecture and Planning	100%
Arts and Entertainment	89%
Banking and Financial Services	100%
Business and Consumer Services	79%
Consulting	100%
Education	100%
Government and Public Policy	78%
Healthcare, Hospitals and Medicine	80%
Marketing, Advertising and Research	82%
Restaurants	100%
Retail	100%

Barnes & Noble Customer Loyalty vs. Competitors

Compared to its competitors, Barnes & Noble's Customer Loyalty score is rated right above Wiley, and is preceded by Amazon.

COMPANY		Customer Loyalty Score
	Amazon	89%
	Barnes & Noble	87%
	Wiley	78%
	Chegg	76%
	McGraw Hill	74%
	Mazedon	10%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Barnes & Noble's Customer Loyalty score is rated right above REI, and is preceded by Amazon.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	Barnes & Noble	87%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%

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Barnes & Noble Product Quality

4.3/5

Barnes & Noble has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Barnes & Noble Product Information

Barnes & Noble’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Barnes & Noble's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Barnes & Noble the lowest at 4.4.

Website: http://www.barnesandnobleinc.com

Company Size: 10,000+ Employees

Industry

Retail

Quick Insights into Barnes & Noble Product Quality

Barnes & Noble's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked Barnes & Noble Product Quality the Highest

41-45	5
Architecture and Planning	5
2 to 5 Years	4.7

Ranked Barnes & Noble Product Quality the Lowest

Native American	3.5
56-60	3.3
Banking and Financial Services	2.3

Barnes & Noble Product Quality Score by Gender

Female customers rated Barnes & Noble's Product Quality score 0.5 stars higher than Male customers.

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Male

3.9/5

Female

4.4/5

Barnes & Noble Product Quality Score by Ethnicity

Barnes & Noble's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Barnes & Noble.

Summary	Ethnicity	Score
Caucasian 4.4	Caucasian	4.4
Hispanic or Latino 4.6	Hispanic or Latino	4.6
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3.5	Native American	3.5
Other 4	Other	4

Barnes & Noble Product Quality Score by Age

Barnes & Noble's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 3.9	26-30	3.9
31-35 4.1	31-35	4.1
36-40 3.6	36-40	3.6
41-45 5	41-45	5
46-50 3.5	46-50	3.5
51-55 3.3	51-55	3.3
56-60 3.3	56-60	3.3
61-65 3.5	61-65	3.5
66+ 3.9	66+	3.9

Barnes & Noble Product Quality Score by Usage

Barnes & Noble's Product Quality score was rated the highest by customers who have used Barnes & Noble's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.2
2 to 5 Years	4.7
5 to 10 Years	4.3
Over 10 Years	4.3

Barnes & Noble Product Quality Score by Industry

Barnes & Noble's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	3.5
Accounting	3.9
Aerospace and Aviation	3.3
Architecture and Planning	5
Arts and Entertainment	4.6
Banking and Financial Services	2.3
Business and Consumer Services	4.5
Consulting	3.5
Education	5
Government and Public Policy	4.7
Healthcare, Hospitals and Medicine	4
Marketing, Advertising and Research	4.4
Restaurants	5
Retail	5

Barnes & Noble Product Quality vs. Competitors

Compared to its competitors, Barnes & Noble's Product Quality score is rated right above Amazon, and is preceded by Mazedon.

COMPANY		Product Quality Score
	Mazedon	5/5
	Barnes & Noble	4.3/5
	Amazon	4.2/5
	Wiley	4/5
	McGraw Hill	3.7/5
	Chegg	3.4/5

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Product Quality for Other Retail Brands

In the Retail industry, Barnes & Noble's Product Quality score is rated right above REI.

COMPANY		Product Quality Score
	Barnes & Noble	4.3/5
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5

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Barnes & Noble Pricing

Barnes & Noble ROI & Value For Money

3.9/5

Barnes & Noble has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Barnes & Noble Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Barnes & Noble.

Quick Insights into Barnes & Noble ROI

Barnes & Noble's ROI score was rated highest by customers ages 41-45, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked Barnes & Noble ROI the Highest

41-45	5
Education	4.6
African American/Black	4.1

Ranked Barnes & Noble ROI the Lowest

Native American	3.3
56-60	3.1
Banking and Financial Services	2.1

Barnes & Noble ROI Score by Gender

Female customers rated Barnes & Noble's ROI score 0.1 stars higher than Male customers.

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Male

3.7/5

Female

3.8/5

Barnes & Noble ROI Score by Ethnicity

Barnes & Noble's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 3.3	Native American	3.3
Other 3.5	Other	3.5

Barnes & Noble ROI Score by Age

Barnes & Noble's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.6	26-30	3.6
31-35 4.5	31-35	4.5
36-40 3.9	36-40	3.9
41-45 5	41-45	5
46-50 3.3	46-50	3.3
51-55 3.2	51-55	3.2
56-60 3.1	56-60	3.1
61-65 3.3	61-65	3.3
66+ 3.9	66+	3.9

Barnes & Noble ROI Score by Usage

Barnes & Noble's ROI score was rated the highest by customers who have used Barnes & Noble's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.8
2 to 5 Years	3.6
5 to 10 Years	3.9
Over 10 Years	3.9

Barnes & Noble ROI Score by Industry

Barnes & Noble's ROI score was rated the highest by Education industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	3.6
Accounting	3.6
Aerospace and Aviation	2.7
Architecture and Planning	3.8
Arts and Entertainment	4.1
Banking and Financial Services	2.1
Business and Consumer Services	3.9
Consulting	3.1
Education	4.6
Government and Public Policy	4.4
Healthcare, Hospitals and Medicine	2.8
Marketing, Advertising and Research	3.5
Restaurants	4.6
Retail	4.4

Barnes & Noble Pricing vs. Competitors

Compared to its competitors, Barnes & Noble's ROI score is rated right above Wiley, and is preceded by Amazon.

COMPANY		Pricing Score
	Mazedon	5/5
	Amazon	4.1/5
	Barnes & Noble	3.9/5
	Wiley	3.8/5
	McGraw Hill	3.6/5
	Chegg	3.2/5

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ROI for Other Retail Brands

In the Retail industry, Barnes & Noble's ROI score is rated right above Target, and is preceded by Trader Joe's.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Barnes & Noble	3.9/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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Barnes & Noble Customer Satisfaction (CSAT)

Barnes & Noble Customer Satisfaction (CSAT) Score

86 / 100

Barnes & Noble has an overall Customer Satisfaction score of 86 rated by its users and customers.

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Very Satisfied	56%
Satisfied	30%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	2%
Very Dissatisfied	4%

Very Satisfied

56%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Barnes & Noble Customer Satisfaction

Barnes & Noble's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Barnes & Noble Customer Satisfaction the Highest

41-45	100%
Arts and Entertainment	100%
2 to 5 Years	94%

Ranked Barnes & Noble Customer Satisfaction the Lowest

Less than 1 Year	58%
31-35	50%
Aerospace and Aviation	50%

Barnes & Noble Customer Satisfaction Score by Gender

Female customers rated Barnes & Noble's Customer Satisfaction score 14 points higher than Male customers.

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74 / 100

Male

	Very Satisfied	48%
	Satisfied	26%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	4%
	Very Dissatisfied	11%

88 / 100

Female

	Very Satisfied	55%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	2%
	Very Dissatisfied	4%

Barnes & Noble Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Barnes & Noble's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.

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88 / 100

Very Satisfied	58%
Satisfied	30%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	3%
Very Dissatisfied	6%

Very Satisfied

58%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Barnes & Noble's Customer Satisfaction (CSAT) score was rated 88% according to Hispanic or Latino users and customers.

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88 / 100

Very Satisfied	71%
Satisfied	17%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

71%

Satisfied

17%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Barnes & Noble's Customer Satisfaction (CSAT) score was rated 85% according to African American/Black users and customers.

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85 / 100

Very Satisfied	62%
Satisfied	23%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	7%

Very Satisfied

62%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Barnes & Noble's Customer Satisfaction (CSAT) score was rated 64% according to Asian or Pacific Islander users and customers.

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64 / 100

Very Satisfied	19%
Satisfied	45%
Neither Satisfied nor Dissatisfied	36%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

19%

Satisfied

45%

Neither Satisfied nor Dissatisfied

36%

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Barnes & Noble's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.

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67 / 100

Very Satisfied	0%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	33%
Very Dissatisfied	0%

Very Satisfied

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

33%

Very Dissatisfied

CSAT according to Other

Barnes & Noble's Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.

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83 / 100

Very Satisfied	33%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	17%

Very Satisfied

33%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

17%

Barnes & Noble Customer Satisfaction Score by Age

Barnes & Noble's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

18-25

95%

26-30

67%

31-35

50%

36-40

80%

41-45

100%

46-50

67%

51-55

66%

56-60

63%

61-65

67%

66+

60%

Barnes & Noble Customer Satisfaction Score by Usage

Barnes & Noble's Customer Satisfaction score was rated the highest by customers who have used Barnes & Noble's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	58
1 to 2 Years	88
2 to 5 Years	94
5 to 10 Years	81
Over 10 Years	86

Barnes & Noble Customer Satisfaction Score by Industry

Barnes & Noble's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.

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{
	"title": "Barnes & Noble Customer Satisfaction Score by Industry",
	"text": "Barnes & Noble's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 62
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 73,
			"stars": 0,
			"csatScore": 73,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 73
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Barnes & Noble's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	62
Accounting	73
Aerospace and Aviation	50
Architecture and Planning	67
Arts and Entertainment	100
Business and Consumer Services	100
Consulting	67
Education	80
Government and Public Policy	100
Healthcare, Hospitals and Medicine	75
Marketing, Advertising and Research	60
Restaurants	100
Retail	100

Barnes & Noble Customer Satisfaction vs. Competitors

Compared to its competitors, Barnes & Noble's Customer Satisfaction score is rated right above Amazon.

COMPANY		Customer Satisfaction (CSAT) Score
	Barnes & Noble	86%
	Amazon	84%
	Wiley	78%
	McGraw Hill	76%
	Chegg	44%
	Mazedon	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Barnes & Noble's Customer Satisfaction score is rated right above REI.

COMPANY		Customer Satisfaction (CSAT) Score
	Barnes & Noble	86%
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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Barnes & Noble Customer Service

4.2/5

Barnes & Noble has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Barnes & Noble's Customer Service

Address

122 5th Avenue #2, New York City, NY 10011

Website

http://www.barnesandnobleinc.com

Phone Number

212-633-3300

Barnes & Noble's Social Links

Quick Insights into Barnes & Noble Customer Service

Barnes & Noble's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked Barnes & Noble Customer Service the Highest

41-45	5
Education	4.9
2 to 5 Years	4.5

Ranked Barnes & Noble Customer Service the Lowest

Native American	3.3
56-60	3.2
Banking and Financial Services	2

Barnes & Noble Customer Service Score by Gender

Female customers rated Barnes & Noble's Customer Service score 0.2 stars higher than Male customers.

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Male

4/5

Female

4.2/5

Barnes & Noble Customer Service Score by Ethnicity

Barnes & Noble's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.3	Caucasian	4.3
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.4	African American/Black	4.4
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 3.3	Native American	3.3
Other 3.7	Other	3.7

Barnes & Noble Customer Service Score by Age

Barnes & Noble's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
26-30 3.8	26-30	3.8
31-35 4.4	31-35	4.4
36-40 3.6	36-40	3.6
41-45 5	41-45	5
46-50 3.5	46-50	3.5
51-55 3.3	51-55	3.3
56-60 3.2	56-60	3.2
61-65 3.3	61-65	3.3
66+ 4.2	66+	4.2

Barnes & Noble Customer Service Score by Usage

Barnes & Noble's Customer Service score was rated the highest by customers who have used Barnes & Noble's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.9
1 to 2 Years	4
2 to 5 Years	4.5
5 to 10 Years	4.2
Over 10 Years	4.1

Barnes & Noble Customer Service Score by Industry

Barnes & Noble's Customer Service score was rated the highest by Education industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	4.1
Accounting	3.9
Aerospace and Aviation	3.1
Architecture and Planning	4.8
Arts and Entertainment	4.3
Banking and Financial Services	2
Business and Consumer Services	4.4
Consulting	3.5
Education	4.9
Government and Public Policy	4.7
Healthcare, Hospitals and Medicine	3.5
Marketing, Advertising and Research	3.7
Restaurants	4.6
Retail	4.7

Barnes & Noble Customer Service vs. Competitors

Compared to its competitors, Barnes & Noble's Customer Service score is rated right above Amazon, and is preceded by Mazedon.

COMPANY		Customer Service Score
	Mazedon	5/5
	Barnes & Noble	4.2/5
	Amazon	4.2/5
	Wiley	3.9/5
	McGraw Hill	3.8/5
	Chegg	3.1/5

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Customer Service for Other Retail Brands

In the Retail industry, Barnes & Noble's Customer Service score is rated right above Costco, and is preceded by REI.

COMPANY		Customer Service Score
	REI	4.4/5
	Barnes & Noble	4.2/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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Barnes & Noble as an Employer

3.3/5

Barnes & Noble has a 3.3/5 stars for its overall company culture rated by their employees

bottom

35%

CEO of Barnes & Noble

Demos Parneros

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Barnes & Noble scored a 51 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of Barnes & Noble would recommend the brand to a friend. ENPS measures how likely Barnes & Noble employees would recommend working at Barnes & Noble to a friend.

Net Promoter Score

NPS Score

66%	Promoters
19%	Passive
15%	Detractors

Employee Net Promoter Score

-9

eNPS Score

32%	Promoters
27%	Passive
41%	Detractors

Global Ranking Snapshot

Barnes & Noble is ranked #491 in the Global Top 100 Brands. It ranks just behind Pampered Chef and just ahead of Spanx.

RANK			INDUSTRY
489	Cerner Corporation	Brent Shafer	Health and Wellness
490	Pampered Chef	Andrew Treanor	Food and Beverages
491	Barnes & Noble	Demos Parneros	Retail
492	Spanx	Sara Blakely	Fashion and Beauty
493	Paycom	Chad Richison	Business and Consumer Services
494	Netsuite	Zach Nelson	Tech
495	Tyler Technologies	Lynn Moore Jr.	Tech

Retail Ranking Snapshot

Barnes & Noble is ranked #84 in the Retail Industry. It ranks just behind GNC and just ahead of TaylorMade Golf.

RANK		Location
82	Dave & Buster's	Dallas, TX
83	GNC	Pittsburgh, PA
84	Barnes & Noble	New York City, NY
85	TaylorMade Golf	Carlsbad, CA
86	W.W. Grainger	Lake Forest, IL
87	Smart & Final
88	Reebok	Canton, MA