22
NPS
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McGraw Hill
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About McGraw Hill's Brand
At McGraw Hill, we empower the curious. Our market-leading innovations create a brighter future for learners, educators and institutions around the globe. We have a collective passion for learning and thrive on meeting the evolving needs of students, educators and institutions. We're committed to answering challenges and finding creative solutions. Each and every one of us is proud to play our part by inspiring the next generation of learners. Among its major competitors, McGraw Hill is ranked in 3rd place for NPS while Barnes & Noble is 1st, and Google is 2nd. Overall, McGraw Hill has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $777.88M
Brand at a Glance
74%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.8/5
Customer Service
McGraw Hill CMO
McGraw Hill Ranking
- #3 / 4 of its competitors
McGraw Hill NPS
McGraw Hill's Net Promoter Score (NPS) is a 22 with 51% Promoters, 20% Passives, and 29% Detractors. Net Promoter Score tracks whether McGraw Hill's customers would recommend using the product based on a scale of -100 to 100.
McGraw Hill Overall NPS
| 51% | Promoters |
|---|---|
| 20% | Passives |
| 29% | Detractors |
McGraw Hill NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 22 | Jun 2024 | 22 |
Jul 2024 22 | Jul 2024 | 22 |
Sep 2024 22 | Sep 2024 | 22 |
Oct 2024 21 | Oct 2024 | 21 |
Nov 2024 23 | Nov 2024 | 23 |
Jan 2025 21 | Jan 2025 | 21 |
Mar 2025 21 | Mar 2025 | 21 |
Apr 2025 21 | Apr 2025 | 21 |
Aug 2025 21 | Aug 2025 | 21 |
Sep 2025 21 | Sep 2025 | 21 |
Oct 2025 21 | Oct 2025 | 21 |
Jan 2026 21 | Jan 2026 | 21 |
How Other Brands Compare
McGraw Hill is ranked third for NPS among its competitors. Barnes & Noble and Google come in first and second, with Wiley coming in at #4. Among those competitors, it is the lowest valued company behind Google.
McGraw Hill |  Google |  Wiley |  Barnes & Noble | |
| Global Ranking | #- | #8 | #473 | #491 |
| NPS | 22 | 42 | 22 | 51 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $777.88M | $1.42T | $2.04B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
McGraw Hill NPS by Gender
Male customers rated McGraw Hill's NPS 12 points higher than Female customers.
Male
25
McGraw Hill's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
13
McGraw Hill's NPS was rated 13 by Female customers on Comparably.
40%
Promoters
33%
Passives
27%
Detractors
McGraw Hill NPS by Ethnicity
McGraw Hill's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 11 | Caucasian | 11 |
Asian or Pacific Islander 64 | Asian or Pacific Islander | 64 |
Other 20 | Other | 20 |
McGraw Hill NPS by Age
McGraw Hill's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
McGraw Hill NPS by Usage
McGraw Hill's NPS was rated the highest by customers who have used McGraw Hill's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 11 | 1 to 2 Years | 11 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 0 | Over 10 Years | 0 |
McGraw Hill NPS vs. Competitors
Compared to its competitors, McGraw Hill's NPS is rated right above Wiley, and is preceded by Google.
| COMPANY | NPS Score | |
|---|---|---|
| Barnes & Noble | 51 |
| 42 | |
| McGraw Hill | 22 |
| Wiley | 22 |
 | Canvas Worldwide | 6 |
 | Blackboard Inc. | 4 |
 | IEEE | 0 |
 | Cengage Learning | -5 |
 | Pearson | -12 |
McGraw Hill Customer Reviews
Out of the 4 McGraw Hill customer reviews 4 were positive and 0 were constructive. McGraw Hill customer reviews reflect that all customers have a favorable experience using the products/services of the company.
McGraw Hill Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of McGraw Hill users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
McGraw Hill Customer Loyalty Score by Gender
Female customers rated McGraw Hill's Customer Loyalty score 10% higher than Male customers.
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Male
66%
Yes
Female
76%
Yes
McGraw Hill Customer Loyalty Score by Ethnicity
McGraw Hill's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of McGraw Hill.
70
out of 100
Caucasian
67
out of 100
Asian or Pacific Islander
82
out of 100
Other
McGraw Hill Customer Loyalty Score by Age
McGraw Hill's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 48% | 18-25 | 48% |
26-30 85% | 26-30 | 85% |
36-40 74% | 36-40 | 74% |
41-45 100% | 41-45 | 100% |
46-50 78% | 46-50 | 78% |
56-60 70% | 56-60 | 70% |
McGraw Hill Customer Loyalty Score by Usage
McGraw Hill's Customer Loyalty score was rated the highest by customers who have used McGraw Hill's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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McGraw Hill Customer Loyalty Score by Industry
McGraw Hill's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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McGraw Hill Customer Loyalty vs. Competitors
Compared to its competitors, McGraw Hill's Customer Loyalty score is rated right above Canvas Worldwide, and is preceded by Wiley.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Barnes & Noble | 87% |
| 87% | |
| Wiley | 78% |
| McGraw Hill | 74% |
| Canvas Worldwide | 73% |
| Blackboard Inc. | 72% |
| IEEE | 68% |
| Pearson | 65% |
| Cengage Learning | 59% |
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McGraw Hill Product Quality
3.7/5
McGraw Hill has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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McGraw Hill Product Information
McGraw Hill’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Education industry rated McGraw Hill's product the highest. Reviewers from the Tech industry rated McGraw Hill the lowest at 3.4.
- Website
- http://www.mheducation.com/
- Company Size
- 1,001-5,000 Employees
Industry
Education
Quick Insights into McGraw Hill Product Quality
McGraw Hill's Product Quality score was rated highest by customers ages 26-30, and rated lowest by Other customers.
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Ranked McGraw Hill Product Quality the Highest
Ranked McGraw Hill Product Quality the Lowest
McGraw Hill Product Quality Score by Gender
Female customers rated McGraw Hill's Product Quality score 0.6 stars higher than Male customers.
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Male
3.5/5
Female
4.1/5
McGraw Hill Product Quality Score by Ethnicity
McGraw Hill's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of McGraw Hill.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.2 | Other | 3.2 |
McGraw Hill Product Quality Score by Age
McGraw Hill's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of McGraw Hill.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.3 | 26-30 | 4.3 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.2 | 46-50 | 4.2 |
56-60 3.8 | 56-60 | 3.8 |
McGraw Hill Product Quality Score by Usage
McGraw Hill's Product Quality score was rated the highest by customers who have used McGraw Hill's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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McGraw Hill Product Quality Score by Industry
McGraw Hill's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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McGraw Hill Product Quality vs. Competitors
Compared to its competitors, McGraw Hill's Product Quality score is rated right above Blackboard Inc., and is preceded by Wiley.
| COMPANY | Product Quality Score | |
|---|---|---|
| Barnes & Noble | 4.3/5 |
| 4.1/5 | |
| Canvas Worldwide | 4/5 |
| Wiley | 4/5 |
| McGraw Hill | 3.7/5 |
| Blackboard Inc. | 3.6/5 |
| IEEE | 3.5/5 |
| Cengage Learning | 3.1/5 |
| Pearson | 2.9/5 |
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McGraw Hill Pricing
McGraw Hill ROI & Value For Money
3.6/5
McGraw Hill has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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McGraw Hill Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from McGraw Hill.
Quick Insights into McGraw Hill ROI
McGraw Hill's ROI score was rated highest by customers ages 46-50, and rated lowest by customers from the Tech industry.
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Ranked McGraw Hill ROI the Highest
Ranked McGraw Hill ROI the Lowest
McGraw Hill ROI Score by Gender
Female customers rated McGraw Hill's ROI score 0.5 stars higher than Male customers.
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Male
3.3/5
Female
3.8/5
McGraw Hill ROI Score by Ethnicity
McGraw Hill's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.1 | Other | 3.1 |
McGraw Hill ROI Score by Age
McGraw Hill's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3.9 | 26-30 | 3.9 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.6 | 41-45 | 3.6 |
46-50 4.1 | 46-50 | 4.1 |
56-60 4 | 56-60 | 4 |
McGraw Hill ROI Score by Usage
McGraw Hill's ROI score was rated the highest by customers who have used McGraw Hill's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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McGraw Hill ROI Score by Industry
McGraw Hill's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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McGraw Hill Pricing vs. Competitors
Compared to its competitors, McGraw Hill's ROI score is rated right above Blackboard Inc., and is preceded by Wiley.
| COMPANY | Pricing Score | |
|---|---|---|
| 4/5 | |
| Barnes & Noble | 3.9/5 |
| Wiley | 3.8/5 |
| McGraw Hill | 3.6/5 |
| Blackboard Inc. | 3.6/5 |
| Canvas Worldwide | 3.4/5 |
| IEEE | 3.1/5 |
| Cengage Learning | 2.8/5 |
| Pearson | 2.8/5 |
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McGraw Hill Customer Satisfaction (CSAT)
McGraw Hill Customer Satisfaction (CSAT) Score
76 / 100
McGraw Hill has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
44%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
5%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into McGraw Hill Customer Satisfaction
McGraw Hill's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.
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Ranked McGraw Hill Customer Satisfaction the Highest
Ranked McGraw Hill Customer Satisfaction the Lowest
McGraw Hill Customer Satisfaction Score by Gender
Female customers rated McGraw Hill's Customer Satisfaction score 33 points higher than Male customers.
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60 / 100
MaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 5% | |
Very Dissatisfied | 20% |
93 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 73% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 7% | |
Very Dissatisfied | 0% |
McGraw Hill Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
McGraw Hill's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
22%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
6%
Very Dissatisfied
5%
CSAT according to Asian or Pacific Islander
McGraw Hill's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
36%
Satisfied
64%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
McGraw Hill's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
McGraw Hill Customer Satisfaction Score by Age
McGraw Hill's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 64% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 72% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 56-60 | 67% |
McGraw Hill Customer Satisfaction Score by Usage
McGraw Hill's Customer Satisfaction score was rated the highest by customers who have used McGraw Hill's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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McGraw Hill Customer Satisfaction Score by Industry
McGraw Hill's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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}McGraw Hill Customer Satisfaction vs. Competitors
Compared to its competitors, McGraw Hill's Customer Satisfaction score is rated right above Canvas Worldwide, and is preceded by Wiley.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Barnes & Noble | 86% |
| 81% | |
| Wiley | 78% |
| McGraw Hill | 76% |
| Canvas Worldwide | 60% |
| Blackboard Inc. | 59% |
| Cengage Learning | 58% |
| IEEE | 53% |
| Pearson | 52% |
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McGraw Hill Customer Service
3.8/5
McGraw Hill has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About McGraw Hill's Customer Service
Address
1325 Avenue of the Americas, New York City, NY 10019
Website
http://www.mheducation.com/
Phone Number
6146390892
McGraw Hill's Social Links
Quick Insights into McGraw Hill Customer Service
McGraw Hill's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers from the Tech industry.
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Ranked McGraw Hill Customer Service the Highest
Ranked McGraw Hill Customer Service the Lowest
McGraw Hill Customer Service Score by Gender
Female customers rated McGraw Hill's Customer Service score 0.4 stars higher than Male customers.
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Male
3.6/5
Female
4/5
McGraw Hill Customer Service Score by Ethnicity
McGraw Hill's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of McGraw Hill.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.2 | Other | 3.2 |
McGraw Hill Customer Service Score by Age
McGraw Hill's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of McGraw Hill.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.3 | 26-30 | 4.3 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.4 | 46-50 | 4.4 |
56-60 3.6 | 56-60 | 3.6 |
McGraw Hill Customer Service Score by Usage
McGraw Hill's Customer Service score was rated the highest by customers who have used McGraw Hill's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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McGraw Hill Customer Service Score by Industry
McGraw Hill's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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McGraw Hill Customer Service vs. Competitors
Compared to its competitors, McGraw Hill's Customer Service score is rated right above Canvas Worldwide, and is preceded by Wiley.
| COMPANY | Customer Service Score | |
|---|---|---|
| Barnes & Noble | 4.2/5 |
| 4/5 | |
| Wiley | 3.9/5 |
| McGraw Hill | 3.8/5 |
| Canvas Worldwide | 3.5/5 |
| Blackboard Inc. | 3/5 |
| IEEE | 2.9/5 |
| Cengage Learning | 2.8/5 |
| Pearson | 2.8/5 |
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McGraw Hill as an Employer
4.0/5
McGraw Hill has a 4.0/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
McGraw Hill scored a 22 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of McGraw Hill would recommend the brand to a friend. ENPS measures how likely McGraw Hill employees would recommend working at McGraw Hill to a friend.
Net Promoter Score
22
NPS Score
| 51% | Promoters |
|---|---|
| 20% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 55% | Promoters |
|---|---|
| 18% | Passive |
| 27% | Detractors |
