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NPS
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Blackboard Inc.
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About Blackboard Inc. Brand
We are education’s partner in change.
Brand at a Glance
72%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3/5
Customer Service
Blackboard Inc. NPS
Blackboard Inc.'s Net Promoter Score (NPS) is a 4 with 44% Promoters, 16% Passives, and 40% Detractors. Net Promoter Score tracks whether Blackboard Inc.'s customers would recommend using the product based on a scale of -100 to 100.
Blackboard Inc. Overall NPS
| 44% | Promoters |
|---|---|
| 16% | Passives |
| 40% | Detractors |
Blackboard Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 12 | Jan 2023 | 12 |
Feb 2023 14 | Feb 2023 | 14 |
Sep 2023 12 | Sep 2023 | 12 |
Nov 2023 9 | Nov 2023 | 9 |
Mar 2024 9 | Mar 2024 | 9 |
Apr 2024 8 | Apr 2024 | 8 |
Dec 2024 6 | Dec 2024 | 6 |
Mar 2025 8 | Mar 2025 | 8 |
Jul 2025 5 | Jul 2025 | 5 |
Sep 2025 7 | Sep 2025 | 7 |
Dec 2025 5 | Dec 2025 | 5 |
Jan 2026 5 | Jan 2026 | 5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blackboard Inc. NPS by Gender
Female customers rated Blackboard Inc.'s NPS 92 points higher than Male customers.
Male
-75
Blackboard Inc.'s NPS was rated -75 by Male customers on Comparably.
0%
Promoters
25%
Passives
75%
Detractors
Female
17
Blackboard Inc.'s NPS was rated 17 by Female customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Blackboard Inc. NPS by Ethnicity
Blackboard Inc.'s NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
African American/Black 67 | African American/Black | 67 |
Blackboard Inc. NPS by Age
Blackboard Inc.'s NPS was rated 0 points by customers ages 18-25 and customers ages 26-30 on Comparably.
Blackboard Inc. NPS by Usage
Blackboard Inc.'s NPS was rated the highest by customers who have used Blackboard Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 10 | 1 to 2 Years | 10 |
2 to 5 Years 16 | 2 to 5 Years | 16 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Blackboard Inc. Customer Reviews
Out of the 2 Blackboard Inc. customer reviews 1 was positive and 1 was constructive. Blackboard Inc. customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Blackboard Inc. Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Blackboard Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Blackboard Inc. Customer Loyalty Score by Gender
Female customers rated Blackboard Inc.'s Customer Loyalty score 15% higher than Male customers.
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Male
55%
Yes
Female
70%
Yes
Blackboard Inc. Customer Loyalty Score by Ethnicity
Blackboard Inc.'s Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Blackboard Inc..
40
out of 100
Caucasian
70
out of 100
African American/Black
Blackboard Inc. Customer Loyalty Score by Age
Blackboard Inc.'s Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Blackboard Inc..
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 40% | 26-30 | 40% |
Blackboard Inc. Customer Loyalty Score by Usage
Blackboard Inc.'s Customer Loyalty score was rated the highest by customers who have used Blackboard Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Blackboard Inc. Customer Loyalty Score by Industry
Blackboard Inc.'s Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Blackboard Inc. Product Quality
3.6/5
Blackboard Inc. has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Blackboard Inc. Product Information
Blackboard Inc. serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. Blackboard Inc. supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Blackboard Inc.’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Blackboard Inc.'s product the highest. Reviewers from the Manufacturing and Machinery industry rated Blackboard Inc. the lowest at 3.5.
- Website
- http://www.blackboard.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Languages Supported
English
French
German
Portuguese
Spanish
Italian
Quick Insights into Blackboard Inc. Product Quality
Blackboard Inc.'s Product Quality score was rated highest by customers from the Retail industry, and rated lowest by Caucasian customers.
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Ranked Blackboard Inc. Product Quality the Highest
Ranked Blackboard Inc. Product Quality the Lowest
Blackboard Inc. Product Quality Score by Gender
Female customers rated Blackboard Inc.'s Product Quality score 1.1 stars higher than Male customers.
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Male
2.5/5
Female
3.6/5
Blackboard Inc. Product Quality Score by Ethnicity
Blackboard Inc.'s Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Blackboard Inc..
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 4.3 | African American/Black | 4.3 |
Blackboard Inc. Product Quality Score by Age
Blackboard Inc.'s Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Blackboard Inc..
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 2.8 | 26-30 | 2.8 |
Blackboard Inc. Product Quality Score by Usage
Blackboard Inc.'s Product Quality score was rated the highest by customers who have used Blackboard Inc.'s products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Blackboard Inc. Product Quality Score by Industry
Blackboard Inc.'s Product Quality score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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Blackboard Inc. Pricing
Blackboard Inc. ROI & Value For Money
3.6/5
Blackboard Inc. has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Blackboard Inc. Pricing Plans
Blackboard Inc. has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Tech industry think that they had the lowest ROI from Blackboard Inc..
Who Uses Blackboard Inc.?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Blackboard Inc. ROI
Blackboard Inc.'s ROI score was rated highest by customers from the Consulting industry, and rated lowest by Caucasian customers.
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Ranked Blackboard Inc. ROI the Highest
Ranked Blackboard Inc. ROI the Lowest
Blackboard Inc. ROI Score by Gender
Female customers rated Blackboard Inc.'s ROI score 0.9 stars higher than Male customers.
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Male
2.2/5
Female
3.1/5
Blackboard Inc. ROI Score by Ethnicity
Blackboard Inc.'s ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Blackboard Inc..
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Blackboard Inc. ROI Score by Age
Blackboard Inc.'s ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Blackboard Inc..
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 2.3 | 26-30 | 2.3 |
Blackboard Inc. ROI Score by Usage
Blackboard Inc.'s ROI score was rated the highest by customers who have used Blackboard Inc.'s products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Blackboard Inc. ROI Score by Industry
Blackboard Inc.'s ROI score was rated the highest by Consulting industry customers, and the lowest by Tech industry customers.
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Blackboard Inc. Customer Satisfaction (CSAT)
Blackboard Inc. Customer Satisfaction (CSAT) Score
59 / 100
Blackboard Inc. has an overall Customer Satisfaction score of 59 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
29%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Blackboard Inc. Customer Satisfaction
Blackboard Inc.'s Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
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Ranked Blackboard Inc. Customer Satisfaction the Highest
Ranked Blackboard Inc. Customer Satisfaction the Lowest
Blackboard Inc. Customer Satisfaction Score by Gender
Female customers rated Blackboard Inc.'s Customer Satisfaction score 16 points higher than Male customers.
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67 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
83 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
Blackboard Inc. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Blackboard Inc. Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to African American/Black
Blackboard Inc. Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Blackboard Inc. Customer Satisfaction Score by Age
Blackboard Inc.'s Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% |
Blackboard Inc. Customer Satisfaction Score by Usage
Blackboard Inc.'s Customer Satisfaction score was rated the highest by customers who have used Blackboard Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Blackboard Inc. Customer Satisfaction Score by Industry
Blackboard Inc.'s Customer Satisfaction score was rated 67 points by Tech industry customers.
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}Blackboard Inc. Customer Service
3/5
Blackboard Inc. has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Blackboard Inc.'s Customer Service
Address
1111 19th St NW, Washington, DC 20036
Website
http://www.blackboard.com/
Phone Number
(800) 424-9299
Blackboard Inc.'s Social Links
Quick Insights into Blackboard Inc. Customer Service
Blackboard Inc.'s Customer Service score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked Blackboard Inc. Customer Service the Highest
Ranked Blackboard Inc. Customer Service the Lowest
Blackboard Inc. Customer Service Score by Gender
Female customers rated Blackboard Inc.'s Customer Service score 1.4 stars higher than Male customers.
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Male
1.7/5
Female
3.1/5
Blackboard Inc. Customer Service Score by Ethnicity
Blackboard Inc.'s Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Blackboard Inc..
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 3.6 | African American/Black | 3.6 |
Blackboard Inc. Customer Service Score by Age
Blackboard Inc.'s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Blackboard Inc..
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.1 | 26-30 | 2.1 |
Blackboard Inc. Customer Service Score by Usage
Blackboard Inc.'s Customer Service score was rated 2.6 stars by customers who have used Blackboard Inc.'s products/services for 2 to 5 Years, and by customers with Less than 1 Year of usage.
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Blackboard Inc. Customer Service Score by Industry
Blackboard Inc.'s Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Blackboard Inc. as an Employer
2.9/5
Blackboard Inc. has a 2.9/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Blackboard Inc. scored a 4 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Blackboard Inc. would recommend the brand to a friend. ENPS measures how likely Blackboard Inc. employees would recommend working at Blackboard Inc. to a friend.
Net Promoter Score
4
NPS Score
| 44% | Promoters |
|---|---|
| 16% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 34% | Promoters |
|---|---|
| 15% | Passive |
| 51% | Detractors |
