-5
NPS
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Cengage Learning
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About Cengage Learning's Brand
Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library Among its major competitors, Cengage Learning is ranked in 3rd place for NPS while McGraw Hill is 1st, and Wiley is 2nd.Their current valuation is $823.63M
Brand at a Glance
59%
Customer Loyalty
3.1/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Cengage Learning CMO
Sharon Loeb
Sharon Loeb serves as the EVP, Chief Marketing Officer of Cengage Learning. Sharon started at Cengage Learning in January of 2016. Sharon currently resides in the Greater New York City Area.
Cengage Learning Ranking
- #3 / 3 of its competitors
Cengage Learning NPS
Cengage Learning's Net Promoter Score (NPS) is a -5 with 40% Promoters, 15% Passives, and 45% Detractors. Net Promoter Score tracks whether Cengage Learning's customers would recommend using the product based on a scale of -100 to 100.
Cengage Learning Overall NPS
| 40% | Promoters |
|---|---|
| 15% | Passives |
| 45% | Detractors |
Cengage Learning NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 2 | May 2023 | 2 |
Jun 2023 -1 | Jun 2023 | -1 |
Aug 2023 4 | Aug 2023 | 4 |
Sep 2023 -2 | Sep 2023 | -2 |
Oct 2023 -1 | Oct 2023 | -1 |
Jan 2024 -3 | Jan 2024 | -3 |
Apr 2024 -3 | Apr 2024 | -3 |
Aug 2024 -5 | Aug 2024 | -5 |
Feb 2025 -4 | Feb 2025 | -4 |
Apr 2025 -4 | Apr 2025 | -4 |
Oct 2025 -2 | Oct 2025 | -2 |
Dec 2025 -5 | Dec 2025 | -5 |
How Other Brands Compare
Cengage Learning is ranked third for NPS among its competitors. McGraw Hill and Wiley come in first and second. Among those competitors, it is the second most valued company behind Wiley.
Cengage Learning |  Wiley |  McGraw Hill | |
| Global Ranking | #- | #473 | #- |
| NPS | -5 | 22 | 22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $823.63M | $2.04B | $777.88M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cengage Learning NPS by Gender
Female customers rated Cengage Learning's NPS 40 points higher than Male customers.
Male
-32
Cengage Learning's NPS was rated -32 by Male customers on Comparably.
30%
Promoters
8%
Passives
62%
Detractors
Female
8
Cengage Learning's NPS was rated 8 by Female customers on Comparably.
50%
Promoters
8%
Passives
42%
Detractors
Cengage Learning NPS by Ethnicity
Cengage Learning's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -26 | Caucasian | -26 |
African American/Black -17 | African American/Black | -17 |
Asian or Pacific Islander 17 | Asian or Pacific Islander | 17 |
Other -34 | Other | -34 |
Cengage Learning NPS by Age
Cengage Learning's NPS was rated -39 points by customers ages 18-25 on Comparably.
Cengage Learning NPS by Usage
Cengage Learning's NPS was rated the highest by customers who have used Cengage Learning's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 23 | Less than 1 Year | 23 |
1 to 2 Years -28 | 1 to 2 Years | -28 |
2 to 5 Years -66 | 2 to 5 Years | -66 |
Over 10 Years 34 | Over 10 Years | 34 |
Cengage Learning NPS vs. Competitors
Compared to its competitors, Cengage Learning's NPS is rated right below Wiley.
| COMPANY | NPS Score | |
|---|---|---|
| McGraw Hill | 22 |
| Wiley | 22 |
| Cengage Learning | -5 |
Cengage Learning Customer Reviews
Out of the 4 Cengage Learning customer reviews 1 was positive and 3 were constructive. Cengage Learning customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Cengage Learning Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Cengage Learning users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cengage Learning Customer Loyalty Score by Gender
Female customers rated Cengage Learning's Customer Loyalty score 15% higher than Male customers.
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Male
55%
Yes
Female
70%
Yes
Cengage Learning Customer Loyalty Score by Ethnicity
Cengage Learning's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cengage Learning.
49
out of 100
Caucasian
85
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
40
out of 100
Other
Cengage Learning Customer Loyalty Score by Age
Cengage Learning's Customer Loyalty score was rated 44% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 44% | 18-25 | 44% |
Cengage Learning Customer Loyalty Score by Usage
Cengage Learning's Customer Loyalty score was rated the highest by customers who have used Cengage Learning's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Cengage Learning Customer Loyalty Score by Industry
Cengage Learning's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Cengage Learning Customer Loyalty vs. Competitors
Compared to its competitors, Cengage Learning's Customer Loyalty score is rated right below McGraw Hill.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Wiley | 78% |
| McGraw Hill | 74% |
| Cengage Learning | 59% |
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Cengage Learning Product Quality
3.1/5
Cengage Learning has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Cengage Learning Product Information
Cengage Learning’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Cengage Learning's product the highest. Reviewers from the Education industry rated Cengage Learning the lowest at 2.4.
- Website
- http://www.cengage.com/us
- Company Size
- 10,000+ Employees
Industry
Tech
Education
Quick Insights into Cengage Learning Product Quality
Cengage Learning's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Cengage Learning's products/services for 2 to 5 Years.
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Ranked Cengage Learning Product Quality the Highest
Ranked Cengage Learning Product Quality the Lowest
Cengage Learning Product Quality Score by Gender
Female customers rated Cengage Learning's Product Quality score 0.8 stars higher than Male customers.
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Male
2.1/5
Female
2.9/5
Cengage Learning Product Quality Score by Ethnicity
Cengage Learning's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cengage Learning.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 2.6 | Other | 2.6 |
Cengage Learning Product Quality Score by Age
Cengage Learning's Product Quality score was rated 1.7 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.7 | 18-25 | 1.7 |
Cengage Learning Product Quality Score by Usage
Cengage Learning's Product Quality score was rated the highest by customers who have used Cengage Learning's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Cengage Learning Product Quality Score by Industry
Cengage Learning's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Cengage Learning Product Quality vs. Competitors
Compared to its competitors, Cengage Learning's Product Quality score is rated right below McGraw Hill.
| COMPANY | Product Quality Score | |
|---|---|---|
| Wiley | 4/5 |
| McGraw Hill | 3.7/5 |
| Cengage Learning | 3.1/5 |
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Cengage Learning Pricing
Cengage Learning ROI & Value For Money
2.8/5
Cengage Learning has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Cengage Learning Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Education industry think that they had the lowest ROI from Cengage Learning.
Quick Insights into Cengage Learning ROI
Cengage Learning's ROI score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.
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Ranked Cengage Learning ROI the Highest
Ranked Cengage Learning ROI the Lowest
Cengage Learning ROI Score by Gender
Female customers rated Cengage Learning's ROI score 0.8 stars higher than Male customers.
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Male
1.9/5
Female
2.7/5
Cengage Learning ROI Score by Ethnicity
Cengage Learning's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2.3 | Other | 2.3 |
Cengage Learning ROI Score by Age
Cengage Learning's ROI score was rated 1.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.6 | 18-25 | 1.6 |
Cengage Learning ROI Score by Usage
Cengage Learning's ROI score was rated the highest by customers who have used Cengage Learning's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Cengage Learning ROI Score by Industry
Cengage Learning's ROI score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Cengage Learning Pricing vs. Competitors
Compared to its competitors, Cengage Learning's ROI score is rated right below McGraw Hill.
| COMPANY | Pricing Score | |
|---|---|---|
| Wiley | 3.8/5 |
| McGraw Hill | 3.6/5 |
| Cengage Learning | 2.8/5 |
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Cengage Learning Customer Satisfaction (CSAT)
Cengage Learning Customer Satisfaction (CSAT) Score
58 / 100
Cengage Learning has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Very Satisfied
29%
Satisfied
29%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
32%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cengage Learning Customer Satisfaction
Cengage Learning's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by Male customers.
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Ranked Cengage Learning Customer Satisfaction the Highest
Ranked Cengage Learning Customer Satisfaction the Lowest
Cengage Learning Customer Satisfaction Score by Gender
Female customers rated Cengage Learning's Customer Satisfaction score 33 points higher than Male customers.
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27 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 55% |
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
Cengage Learning Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cengage Learning's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to African American/Black
Cengage Learning's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
Cengage Learning's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
Cengage Learning's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
Cengage Learning Customer Satisfaction Score by Age
Cengage Learning's Customer Satisfaction score was rated 40 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 40% |
Cengage Learning Customer Satisfaction Score by Usage
Cengage Learning's Customer Satisfaction score was rated the highest by customers who have used Cengage Learning's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Cengage Learning Customer Satisfaction Score by Industry
Cengage Learning's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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}Cengage Learning Customer Satisfaction vs. Competitors
Compared to its competitors, Cengage Learning's Customer Satisfaction score is rated right below McGraw Hill.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Wiley | 78% |
| McGraw Hill | 76% |
| Cengage Learning | 58% |
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Cengage Learning Customer Service
2.8/5
Cengage Learning has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Cengage Learning's Customer Service
Address
200 First Stamford Place, Suite 400, Stamford, CT 06902
Website
http://www.cengage.com/us
Phone Number
8595256506
Quick Insights into Cengage Learning Customer Service
Cengage Learning's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by Other customers.
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Ranked Cengage Learning Customer Service the Highest
Ranked Cengage Learning Customer Service the Lowest
Cengage Learning Customer Service Score by Gender
Female customers rated Cengage Learning's Customer Service score 1.2 stars higher than Male customers.
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Male
1.9/5
Female
3.1/5
Cengage Learning Customer Service Score by Ethnicity
Cengage Learning's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 1.8 | Other | 1.8 |
Cengage Learning Customer Service Score by Age
Cengage Learning's Customer Service score was rated 1.9 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.9 | 18-25 | 1.9 |
Cengage Learning Customer Service Score by Usage
Cengage Learning's Customer Service score was rated the highest by customers who have used Cengage Learning's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Cengage Learning Customer Service Score by Industry
Cengage Learning's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Cengage Learning Customer Service vs. Competitors
Compared to its competitors, Cengage Learning's Customer Service score is rated right below McGraw Hill.
| COMPANY | Customer Service Score | |
|---|---|---|
| Wiley | 3.9/5 |
| McGraw Hill | 3.8/5 |
| Cengage Learning | 2.8/5 |
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Cengage Learning as an Employer
3.5/5
Cengage Learning has a 3.5/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Cengage Learning scored a -5 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Cengage Learning would recommend the brand to a friend. ENPS measures how likely Cengage Learning employees would recommend working at Cengage Learning to a friend.
Net Promoter Score
-5
NPS Score
| 40% | Promoters |
|---|---|
| 15% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 34% | Promoters |
|---|---|
| 31% | Passive |
| 35% | Detractors |
