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GNC is

Ranked

#83

Retail Brands

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GNC

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GNC

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GNC is ranked #83 in Retail Brands

About GNC's Brand

"GNC focuses on the retail sale of health and nutrition related products including vitamins, supplements, minerals, herbs, diet and energy products." GNC’s brand is ranked #487 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of GNC. When compared to other organizations within the Retail industry, GNC is ranked #83. Among its major competitors, GNC is ranked in 3rd place for NPS while Herbalife is 1st, and Vitamin Shoppe is 2nd.Their current valuation is $46.53M

Brand at a Glance

67%

Customer Loyalty

3.4/5

Product Quality

3/5

Pricing

3.1/5

Customer Service

GNC Ranking

^#487 in Global Best Brands
^#83 in Retail
^#3 / 4 of its competitors

GNC NPS

GNC's Net Promoter Score (NPS) is a -9 with 38% Promoters, 15% Passives, and 47% Detractors. Net Promoter Score tracks whether GNC's customers would recommend using the product based on a scale of -100 to 100.

GNC Overall NPS

-9

NPS

38%	Promoters
15%	Passives
47%	Detractors

GNC NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2022 -5	Nov 2022	-5
Feb 2023 -5	Feb 2023	-5
Apr 2023 -6	Apr 2023	-6
May 2023 -8	May 2023	-8
Aug 2023 -8	Aug 2023	-8
Sep 2023 -8	Sep 2023	-8
Dec 2023 -8	Dec 2023	-8
Feb 2024 -10	Feb 2024	-10
May 2024 -10	May 2024	-10
Jan 2025 -10	Jan 2025	-10
Apr 2025 -10	Apr 2025	-10
Jul 2025 -9	Jul 2025	-9

How Other Brands Compare

GNC is ranked third for NPS among its competitors. Herbalife and Vitamin Shoppe come in first and second, with Vitamin World coming in at #4. Among those competitors, it is the lowest valued company behind Herbalife.

	GNC	Herbalife	Vitamin Shoppe	Vitamin World
Global Ranking	#487	#727	#-	#-
NPS	-9	33	20	-17
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$46.53M	$1.21B	$156.41M	$156.41M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

GNC NPS by Gender

Male customers rated GNC's NPS 4 points higher than Female customers.

Male

-28

GNC's NPS was rated -28 by Male customers on Comparably.

31%

Promoters

10%

Passives

59%

Detractors

Female

-32

GNC's NPS was rated -32 by Female customers on Comparably.

27%

Promoters

14%

Passives

59%

Detractors

GNC NPS by Ethnicity

GNC's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -60	Caucasian	-60
African American/Black 50	African American/Black	50
Asian or Pacific Islander 0	Asian or Pacific Islander	0
Other -50	Other	-50

GNC NPS by Age

GNC's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

25%

50%

26-30

25%

50%

31-35

50%

36-40

20%

60%

41-45

29%

71%

46-50

25%

75%

51-55

33%

67%

56-60

50%

66+

20%

40%

GNC NPS by Usage

GNC's NPS was rated the highest by customers who have used GNC's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -25	Less than 1 Year	-25
1 to 2 Years 9	1 to 2 Years	9
2 to 5 Years -51	2 to 5 Years	-51
5 to 10 Years -40	5 to 10 Years	-40
Over 10 Years -6	Over 10 Years	-6

GNC NPS vs. Competitors

Compared to its competitors, GNC's NPS is rated right above Vitamin World, and is preceded by Vitamin Shoppe.

COMPANY		NPS Score
	Herbalife	33
	Vitamin Shoppe	20
	GNC	-9
	Vitamin World	-17
	Vitacost	-69
	eVitamins.com	-100

GNC NPS vs Companies in Retail

In the Retail industry, GNC's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	GNC	-9

GNC Customer Reviews

Out of the 10 GNC customer reviews 5 were positive and 5 were constructive. GNC customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

GNC Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of GNC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

67%

33%

GNC Customer Loyalty Score by Gender

Male customers rated GNC's Customer Loyalty score 29% higher than Female customers.

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Male

88%

Yes

Female

59%

Yes

GNC Customer Loyalty Score by Ethnicity

GNC's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

GNC Customer Loyalty Score by Age

GNC's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 55%	18-25	55%
26-30 55%	26-30	55%
31-35 70%	31-35	70%
36-40 100%	36-40	100%
41-45 87%	41-45	87%
46-50 33%	46-50	33%
51-55 100%	51-55	100%
56-60 100%	56-60	100%
66+ 82%	66+	82%

GNC Customer Loyalty Score by Usage

GNC's Customer Loyalty score was rated the highest by customers who have used GNC's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	55%
1 to 2 Years	59%
2 to 5 Years	78%
5 to 10 Years	82%
Over 10 Years	94%

GNC Customer Loyalty Score by Industry

GNC's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech	55%
Accounting	66%
Fashion and Beauty	100%
Business and Consumer Services	78%
Education	100%
Healthcare, Hospitals and Medicine	64%
Energy and Manufacturing	100%

GNC Customer Loyalty vs. Competitors

Compared to its competitors, GNC's Customer Loyalty score is rated right above eVitamins.com, and is preceded by Vitamin Shoppe.

COMPANY		Customer Loyalty Score
	Herbalife	88%
	Vitacost	86%
	Vitamin World	85%
	Vitamin Shoppe	80%
	GNC	67%
	eVitamins.com	10%

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Customer Loyalty for Other Retail Brands

In the Retail industry, GNC's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	GNC	67%

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GNC Product Quality

3.4/5

GNC has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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GNC Product Information

GNC’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated GNC's product the highest. Reviewers from the Energy and Manufacturing industry rated GNC the lowest at 1.5.

Website: http://www.gnc.com/

Company Size: 10,000+ Employees

Industry

Retail

Quick Insights into GNC Product Quality

GNC's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers from the Energy and Manufacturing industry.

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Ranked GNC Product Quality the Highest

African American/Black	5
Fashion and Beauty	4.6
1 to 2 Years	3.7

Ranked GNC Product Quality the Lowest

51-55	2
Caucasian	1.9
Energy and Manufacturing	1.5

GNC Product Quality Score by Gender

Female customers rated GNC's Product Quality score 0.4 stars higher than Male customers.

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Male

2.6/5

Female

3/5

GNC Product Quality Score by Ethnicity

GNC's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 1.9	Caucasian	1.9
African American/Black 5	African American/Black	5
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 2.1	Other	2.1

GNC Product Quality Score by Age

GNC's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 3.4	18-25	3.4
26-30 3.4	26-30	3.4
31-35 3	31-35	3
36-40 2.3	36-40	2.3
41-45 2.4	41-45	2.4
46-50 2.4	46-50	2.4
51-55 2	51-55	2
56-60 2.7	56-60	2.7
66+ 2.7	66+	2.7

GNC Product Quality Score by Usage

GNC's Product Quality score was rated the highest by customers who have used GNC's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.1
1 to 2 Years	3.7
2 to 5 Years	2.5
5 to 10 Years	3
Over 10 Years	2.6

GNC Product Quality Score by Industry

GNC's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Energy and Manufacturing industry customers.

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Tech	3.6
Accounting	3.2
Fashion and Beauty	4.6
Business and Consumer Services	4.2
Education	3.5
Healthcare, Hospitals and Medicine	2
Energy and Manufacturing	1.5

GNC Product Quality vs. Competitors

Compared to its competitors, GNC's Product Quality score is rated right above eVitamins.com, and is preceded by Vitamin World.

COMPANY		Product Quality Score
	Herbalife	4.3/5
	Vitamin Shoppe	3.8/5
	Vitamin World	3.5/5
	GNC	3.4/5
	eVitamins.com	2.7/5
	Vitacost	2.3/5

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Product Quality for Other Retail Brands

In the Retail industry, GNC's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	GNC	3.4/5

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GNC Pricing

GNC ROI & Value For Money

3/5

GNC has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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GNC Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Energy and Manufacturing industry think that they had the lowest ROI from GNC.

Quick Insights into GNC ROI

GNC's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Energy and Manufacturing industry.

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Ranked GNC ROI the Highest

African American/Black	4.4
Fashion and Beauty	4.3
Less than 1 Year	3.7

Ranked GNC ROI the Lowest

51-55	2.1
Caucasian	1.9
Energy and Manufacturing	1.5

GNC ROI Score by Gender

Female customers rated GNC's ROI score 0.3 stars higher than Male customers.

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Male

2.6/5

Female

2.9/5

GNC ROI Score by Ethnicity

GNC's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 1.9	Caucasian	1.9
African American/Black 4.4	African American/Black	4.4
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 2.2	Other	2.2

GNC ROI Score by Age

GNC's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 3	18-25	3
26-30 3	26-30	3
31-35 3.6	31-35	3.6
36-40 2.1	36-40	2.1
41-45 2.1	41-45	2.1
46-50 2.4	46-50	2.4
51-55 2.1	51-55	2.1
56-60 2.7	56-60	2.7
66+ 2.8	66+	2.8

GNC ROI Score by Usage

GNC's ROI score was rated the highest by customers who have used GNC's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.2
2 to 5 Years	2.9
5 to 10 Years	2.2
Over 10 Years	2.7

GNC ROI Score by Industry

GNC's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Energy and Manufacturing industry customers.

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Tech	3.2
Accounting	3.4
Fashion and Beauty	4.3
Business and Consumer Services	3.5
Education	3.5
Healthcare, Hospitals and Medicine	2.4
Energy and Manufacturing	1.5

GNC Pricing vs. Competitors

Compared to its competitors, GNC's ROI score is rated right above Vitacost, and is preceded by Vitamin World.

COMPANY		Pricing Score
	Herbalife	3.8/5
	Vitamin Shoppe	3.7/5
	Vitamin World	3.5/5
	GNC	3/5
	Vitacost	2.8/5
	eVitamins.com	1.5/5

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ROI for Other Retail Brands

In the Retail industry, GNC's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	GNC	3/5

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GNC Customer Satisfaction (CSAT)

GNC Customer Satisfaction (CSAT) Score

48 / 100

GNC has an overall Customer Satisfaction score of 48 rated by its users and customers.

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Very Satisfied	32%
Satisfied	16%
Neither Satisfied nor Dissatisfied	22%
Dissatisfied	0%
Very Dissatisfied	30%

Very Satisfied

32%

Satisfied

16%

Neither Satisfied nor Dissatisfied

22%

Dissatisfied

Very Dissatisfied

30%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into GNC Customer Satisfaction

GNC's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked GNC Customer Satisfaction the Highest

18-25	60%
Tech	50%
1 to 2 Years	40%

Ranked GNC Customer Satisfaction the Lowest

41-45	20%
2 to 5 Years	14%
Healthcare, Hospitals and Medicine	0%

GNC Customer Satisfaction Score by Gender

Female customers rated GNC's Customer Satisfaction score 4 points higher than Male customers.

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29 / 100

Male

	Very Satisfied	29%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	71%

33 / 100

Female

	Very Satisfied	17%
	Satisfied	16%
	Neither Satisfied nor Dissatisfied	25%
	Dissatisfied	0%
	Very Dissatisfied	42%

GNC Customer Satisfaction Score by Ethnicity

Caucasian
22%
Other
34%

CSAT according to Caucasian

GNC's Customer Satisfaction (CSAT) score was rated 22% according to Caucasian users and customers.

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22 / 100

Very Satisfied	17%
Satisfied	5%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	67%

Very Satisfied

17%

Satisfied

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

67%

CSAT according to Other

GNC's Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.

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34 / 100

Very Satisfied	34%
Satisfied	0%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

34%

Satisfied

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

33%

GNC Customer Satisfaction Score by Age

GNC's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

60%

36-40

33%

41-45

20%

46-50

33%

56-60

25%

GNC Customer Satisfaction Score by Usage

GNC's Customer Satisfaction score was rated the highest by customers who have used GNC's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	33
1 to 2 Years	40
2 to 5 Years	14
5 to 10 Years	33
Over 10 Years	33

GNC Customer Satisfaction Score by Industry

GNC's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	50
Accounting	33
Healthcare, Hospitals and Medicine	0

GNC Customer Satisfaction vs. Competitors

Compared to its competitors, GNC's Customer Satisfaction score is rated right above Vitamin World, and is preceded by eVitamins.com.

COMPANY		Customer Satisfaction (CSAT) Score
	Herbalife	78%
	Vitamin Shoppe	66%
	eVitamins.com	50%
	GNC	48%
	Vitamin World	40%
	Vitacost	21%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, GNC's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	GNC	48%

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GNC Customer Service

3.1/5

GNC has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

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About GNC's Customer Service

Address

Hopper Pl, Pittsburgh, PA 15222

Website

http://www.gnc.com/

GNC's Social Links

Quick Insights into GNC Customer Service

GNC's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked GNC Customer Service the Highest

African American/Black	5
Fashion and Beauty	4.5
1 to 2 Years	3.7

Ranked GNC Customer Service the Lowest

2 to 5 Years	1.8
Other	1.7
Healthcare, Hospitals and Medicine	1.5

GNC Customer Service Score by Gender

GNC's Customer Service score was rated 2.6 by both Female and Male customers on Comparably.

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Male

2.6/5

Female

2.6/5

GNC Customer Service Score by Ethnicity

GNC's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.7	Caucasian	1.7
African American/Black 5	African American/Black	5
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 1.7	Other	1.7

GNC Customer Service Score by Age

GNC's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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100

Summary	Age	Customer Service Score
18-25 3.3	18-25	3.3
26-30 3.1	26-30	3.1
31-35 2.6	31-35	2.6
36-40 2.2	36-40	2.2
41-45 2.4	41-45	2.4
46-50 1.9	46-50	1.9
51-55 2	51-55	2
56-60 3.3	56-60	3.3
66+ 2.8	66+	2.8

GNC Customer Service Score by Usage

GNC's Customer Service score was rated the highest by customers who have used GNC's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.3
1 to 2 Years	3.7
2 to 5 Years	1.8
5 to 10 Years	3
Over 10 Years	2.4

GNC Customer Service Score by Industry

GNC's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	3.4
Accounting	3.3
Fashion and Beauty	4.5
Business and Consumer Services	3.2
Education	3
Healthcare, Hospitals and Medicine	1.5
Energy and Manufacturing	1.5

GNC Customer Service vs. Competitors

Compared to its competitors, GNC's Customer Service score is rated right above Vitamin World, and is preceded by Vitamin Shoppe.

COMPANY		Customer Service Score
	Herbalife	4/5
	Vitamin Shoppe	3.8/5
	GNC	3.1/5
	Vitamin World	2.9/5
	Vitacost	2/5
	eVitamins.com	1.5/5

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Customer Service for Other Retail Brands

In the Retail industry, GNC's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	GNC	3.1/5

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GNC as an Employer

2.4/5

GNC has a 2.4/5 stars for its overall company culture rated by their employees

bottom

CEO of GNC

Josh Burris

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

GNC scored a -9 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of GNC would recommend the brand to a friend. ENPS measures how likely GNC employees would recommend working at GNC to a friend.

Net Promoter Score

-9

NPS Score

38%	Promoters
15%	Passive
47%	Detractors

Employee Net Promoter Score

-40

eNPS Score

23%	Promoters
14%	Passive
63%	Detractors

Global Ranking Snapshot

GNC is ranked #487 in the Global Top 100 Brands. It ranks just behind Fox and just ahead of Ryder System.

RANK			INDUSTRY
485	Applied Materials	Gary Dickerson	Energy and Manufacturing
486	Fox		Media and Entertainment
487	GNC	Josh Burris	Retail
488	Ryder System	Robert Sanchez	Automotive and Transportation
489	Cerner Corporation	Brent Shafer	Health and Wellness
490	Pampered Chef	Andrew Treanor	Food and Beverages
491	Barnes & Noble	Demos Parneros	Retail

Retail Ranking Snapshot

GNC is ranked #83 in the Retail Industry. It ranks just behind Dave & Buster's and just ahead of Barnes & Noble.

RANK		Location
81	West Marine	Watsonville, CA
82	Dave & Buster's	Dallas, TX
83	GNC	Pittsburgh, PA
84	Barnes & Noble	New York City, NY
85	TaylorMade Golf	Carlsbad, CA
86	W.W. Grainger	Lake Forest, IL
87	Smart & Final