-17
NPS
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Vitamin World
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About Vitamin World's Brand
A company of wellness enthusiasts. Among its major competitors, Vitamin World is ranked in 3rd place for NPS while Vitamin Shoppe is 1st, and GNC is 2nd.Their current valuation is $156.41M
Brand at a Glance
85%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
2.9/5
Customer Service
Vitamin World Ranking
- #3 / 4 of its competitors
Vitamin World NPS
Vitamin World's Net Promoter Score (NPS) is a -17 with 33% Promoters, 17% Passives, and 50% Detractors. Net Promoter Score tracks whether Vitamin World's customers would recommend using the product based on a scale of -100 to 100.
Vitamin World Overall NPS
| 33% | Promoters |
|---|---|
| 17% | Passives |
| 50% | Detractors |
Vitamin World NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 100 | Sep 2021 | 100 |
Jul 2022 100 | Jul 2022 | 100 |
Dec 2022 33 | Dec 2022 | 33 |
Dec 2023 0 | Dec 2023 | 0 |
Jan 2025 -17 | Jan 2025 | -17 |
How Other Brands Compare
Vitamin World is ranked third for NPS among its competitors. Vitamin Shoppe and GNC come in first and second, with Vitacost coming in at #4. Among those competitors, it is the second most valued company.
Vitamin World |  GNC |  Vitamin Shoppe |  Vitacost | |
| Global Ranking | #- | #487 | #- | #- |
| NPS | -17 | -9 | 20 | -69 |
| Valuation Updated every 24 hours for public companies | $156.41M | $46.53M | $156.41M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vitamin World NPS by Age
Vitamin World's NPS was rated -67 points by customers ages 56-60 on Comparably.
Vitamin World NPS by Usage
Vitamin World's NPS was rated -67 points by customers who have used Vitamin World's products/services for Over 10 Years.
-100
-50
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| Summary | Usage | Score |
|---|---|---|
Over 10 Years -67 | Over 10 Years | -67 |
Vitamin World NPS vs. Competitors
Compared to its competitors, Vitamin World's NPS is rated right above Vitacost, and is preceded by GNC.
| COMPANY | NPS Score | |
|---|---|---|
| Vitamin Shoppe | 20 |
| GNC | -9 |
| Vitamin World | -17 |
| Vitacost | -69 |
Vitamin World Customer Reviews
Out of the 2 Vitamin World customer reviews 1 was positive and 1 was constructive. Vitamin World customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Vitamin World Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Vitamin World users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Vitamin World Customer Loyalty Score by Age
Vitamin World's Customer Loyalty score was rated 100% by customers ages 56-60 on Comparably.
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0
20%
40%
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80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 100% | 56-60 | 100% |
Vitamin World Customer Loyalty Score by Usage
Vitamin World's Customer Loyalty score was rated 100% by customers who have used Vitamin World's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Vitamin World Customer Loyalty vs. Competitors
Compared to its competitors, Vitamin World's Customer Loyalty score is rated right above Vitamin Shoppe, and is preceded by Vitacost.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Vitacost | 86% |
| Vitamin World | 85% |
| Vitamin Shoppe | 80% |
| GNC | 67% |
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Vitamin World Product Quality
3.5/5
Vitamin World has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Vitamin World Product Information
Vitamin World’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.vitaminworld.com/
- Company Size
- 5,001-10,000 Employees
Quick Insights into Vitamin World Product Quality
Vitamin World's Product Quality score was rated highest by customers ages 56-60.
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Ranked Vitamin World Product Quality the Highest
Vitamin World Product Quality Score by Age
Vitamin World's Product Quality score was rated 2.6 stars by customers ages 56-60 on Comparably.
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0
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| Summary | Age | Score |
|---|---|---|
56-60 2.6 | 56-60 | 2.6 |
Vitamin World Product Quality Score by Usage
Vitamin World's Product Quality score was rated 2.6 stars by customers who have used Vitamin World's products/services for Over 10 Years.
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Vitamin World Product Quality vs. Competitors
Compared to its competitors, Vitamin World's Product Quality score is rated right above GNC, and is preceded by Vitamin Shoppe.
| COMPANY | Product Quality Score | |
|---|---|---|
| Vitamin Shoppe | 3.8/5 |
| Vitamin World | 3.5/5 |
| GNC | 3.4/5 |
| Vitacost | 2.3/5 |
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Vitamin World Pricing
Vitamin World ROI & Value For Money
3.5/5
Vitamin World has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Vitamin World ROI
Vitamin World's ROI score was rated highest by customers ages 56-60.
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Ranked Vitamin World ROI the Highest
Vitamin World ROI Score by Age
Vitamin World's ROI score was rated 3.3 stars by customers ages 56-60 on Comparably.
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2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3.3 | 56-60 | 3.3 |
Vitamin World ROI Score by Usage
Vitamin World's ROI score was rated 3.3 stars by customers who have used Vitamin World's products/services for Over 10 Years.
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Vitamin World Pricing vs. Competitors
Compared to its competitors, Vitamin World's ROI score is rated right above GNC, and is preceded by Vitamin Shoppe.
| COMPANY | Pricing Score | |
|---|---|---|
| Vitamin Shoppe | 3.7/5 |
| Vitamin World | 3.5/5 |
| GNC | 3/5 |
| Vitacost | 2.8/5 |
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Vitamin World Customer Satisfaction (CSAT)
Vitamin World Customer Satisfaction (CSAT) Score
40 / 100
Vitamin World has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
40%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vitamin World Customer Satisfaction
Vitamin World's Customer Satisfaction score was rated highest by customers ages 56-60.
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Ranked Vitamin World Customer Satisfaction the Highest
Vitamin World Customer Satisfaction Score by Age
Vitamin World's Customer Satisfaction score was rated 0 points by customers ages 56-60 on Comparably.
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0
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 0% |
Vitamin World Customer Satisfaction Score by Usage
Vitamin World's Customer Satisfaction score was rated 0 points by customers who have used Vitamin World's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Vitamin World Customer Satisfaction vs. Competitors
Compared to its competitors, Vitamin World's Customer Satisfaction score is rated right above Vitacost, and is preceded by GNC.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Vitamin Shoppe | 66% |
| GNC | 48% |
| Vitamin World | 40% |
| Vitacost | 21% |
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Vitamin World Customer Service
2.9/5
Vitamin World has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Vitamin World's Customer Service
Address
105 Orville Drive, Bohemia, NY
Website
http://www.vitaminworld.com/
Phone Number
603-286-8029
Quick Insights into Vitamin World Customer Service
Vitamin World's Customer Service score was rated highest by customers ages 56-60.
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Ranked Vitamin World Customer Service the Highest
Vitamin World Customer Service Score by Age
Vitamin World's Customer Service score was rated 1.8 stars by customers ages 56-60 on Comparably.
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40
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80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 1.8 | 56-60 | 1.8 |
Vitamin World Customer Service Score by Usage
Vitamin World's Customer Service score was rated 1.8 stars by customers who have used Vitamin World's products/services for Over 10 Years.
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Vitamin World Customer Service vs. Competitors
Compared to its competitors, Vitamin World's Customer Service score is rated right above Vitacost, and is preceded by GNC.
| COMPANY | Customer Service Score | |
|---|---|---|
| Vitamin Shoppe | 3.8/5 |
| GNC | 3.1/5 |
| Vitamin World | 2.9/5 |
| Vitacost | 2/5 |
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Vitamin World as an Employer
2.9/5
Vitamin World has a 2.9/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Vitamin World scored a -17 for Net Promoter Score and a -56 for Employee Net Promoter Score. NPS gauges how likely a customer of Vitamin World would recommend the brand to a friend. ENPS measures how likely Vitamin World employees would recommend working at Vitamin World to a friend.
Net Promoter Score
-17
NPS Score
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-56
eNPS Score
| 0% | Promoters |
|---|---|
| 44% | Passive |
| 56% | Detractors |
