-69
NPS
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Vitacost
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About Vitacost's Brand
Vitacost is an American e-commerce company that operates as an online retailer of health and wellness products. Among its major competitors, Vitacost is ranked in 5th place for NPS while Bodybuilding.com is 1st, and Herbalife is 2nd.
Brand at a Glance
86%
Customer Loyalty
2.3/5
Product Quality
2.8/5
Pricing
2/5
Customer Service
Vitacost Ranking
- #4 / 4 of its competitors
Vitacost NPS
Vitacost's Net Promoter Score (NPS) is a -69 with 12% Promoters, 7% Passives, and 81% Detractors. Net Promoter Score tracks whether Vitacost's customers would recommend using the product based on a scale of -100 to 100.
Vitacost Overall NPS
| 12% | Promoters |
|---|---|
| 7% | Passives |
| 81% | Detractors |
Vitacost NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 -63 | Jan 2025 | -63 |
Feb 2025 -62 | Feb 2025 | -62 |
Mar 2025 -63 | Mar 2025 | -63 |
Apr 2025 -63 | Apr 2025 | -63 |
May 2025 -64 | May 2025 | -64 |
Jun 2025 -66 | Jun 2025 | -66 |
Jul 2025 -66 | Jul 2025 | -66 |
Aug 2025 -66 | Aug 2025 | -66 |
Sep 2025 -68 | Sep 2025 | -68 |
Oct 2025 -68 | Oct 2025 | -68 |
Nov 2025 -68 | Nov 2025 | -68 |
Jan 2026 -68 | Jan 2026 | -68 |
How Other Brands Compare
Vitacost is ranked #4 for NPS among its competitors. Bodybuilding.com and Herbalife come in first and second, with GNC coming in at third.
Vitacost |  GNC |  Herbalife |  Bodybuilding.com | |
| Global Ranking | #- | #487 | #727 | #794 |
| NPS | -69 | -9 | 33 | 40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $46.53M | $1.21B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vitacost NPS by Gender
Male customers rated Vitacost's NPS 18 points higher than Female customers.
Male
-55
Vitacost's NPS was rated -55 by Male customers on Comparably.
17%
Promoters
11%
Passives
72%
Detractors
Female
-73
Vitacost's NPS was rated -73 by Female customers on Comparably.
10%
Promoters
7%
Passives
83%
Detractors
Vitacost NPS by Ethnicity
Vitacost's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -63 | Caucasian | -63 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Other -87 | Other | -87 |
Vitacost NPS by Age
Vitacost's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Vitacost NPS by Usage
Vitacost's NPS was rated the highest by customers who have used Vitacost's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -89 | 5 to 10 Years | -89 |
Over 10 Years -64 | Over 10 Years | -64 |
Vitacost NPS vs. Competitors
Compared to its competitors, Vitacost's NPS is rated right below GNC.
| COMPANY | NPS Score | |
|---|---|---|
| Bodybuilding.com | 40 |
| Herbalife | 33 |
 | iHerb | 6 |
| GNC | -9 |
| Vitacost | -69 |
Vitacost Customer Reviews
Out of the 18 Vitacost customer reviews 2 were positive and 16 were constructive. Vitacost customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Vitacost Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Vitacost users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Vitacost Customer Loyalty Score by Gender
Male customers rated Vitacost's Customer Loyalty score 8% higher than Female customers.
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Male
95%
Yes
Female
87%
Yes
Vitacost Customer Loyalty Score by Ethnicity
Vitacost's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Vitacost.
88
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
88
out of 100
Other
Vitacost Customer Loyalty Score by Age
Vitacost's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
46-50 82% | 46-50 | 82% |
51-55 89% | 51-55 | 89% |
56-60 92% | 56-60 | 92% |
61-65 100% | 61-65 | 100% |
66+ 87% | 66+ | 87% |
Vitacost Customer Loyalty Score by Usage
Vitacost's Customer Loyalty score was rated the highest by customers who have used Vitacost's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Vitacost Customer Loyalty Score by Industry
Vitacost's Customer Loyalty score was rated the highest by Insurance industry customers, and the lowest by Banking and Financial Services industry customers.
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Vitacost Customer Loyalty vs. Competitors
Compared to its competitors, Vitacost's Customer Loyalty score is rated right above iHerb, and is preceded by Herbalife.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Herbalife | 88% |
| Vitacost | 86% |
| iHerb | 80% |
| Bodybuilding.com | 74% |
| GNC | 67% |
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Vitacost Product Quality
2.3/5
Vitacost has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Vitacost Product Information
Vitacost’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Vitacost's product the highest. Reviewers from the Tech industry rated Vitacost the lowest at 1.5.
- Website
- http://www.vitacost.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Healthcare
Quick Insights into Vitacost Product Quality
Vitacost's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Tech industry.
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Ranked Vitacost Product Quality the Highest
Ranked Vitacost Product Quality the Lowest
Vitacost Product Quality Score by Gender
Male customers rated Vitacost's Product Quality score 0.7 stars higher than Female customers.
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Male
2.8/5
Female
2.1/5
Vitacost Product Quality Score by Ethnicity
Vitacost's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Other 1.7 | Other | 1.7 |
Vitacost Product Quality Score by Age
Vitacost's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.3 | 36-40 | 4.3 |
41-45 2 | 41-45 | 2 |
46-50 3.4 | 46-50 | 3.4 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.9 | 56-60 | 1.9 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.1 | 66+ | 2.1 |
Vitacost Product Quality Score by Usage
Vitacost's Product Quality score was rated the highest by customers who have used Vitacost's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Vitacost Product Quality Score by Industry
Vitacost's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Vitacost Product Quality vs. Competitors
Compared to its competitors, Vitacost's Product Quality score is rated right below GNC.
| COMPANY | Product Quality Score | |
|---|---|---|
| Herbalife | 4.3/5 |
| Bodybuilding.com | 3.9/5 |
| iHerb | 3.6/5 |
| GNC | 3.4/5 |
| Vitacost | 2.3/5 |
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Vitacost Pricing
Vitacost ROI & Value For Money
2.8/5
Vitacost has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Vitacost Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Education industry think that they had the lowest ROI from Vitacost.
Quick Insights into Vitacost ROI
Vitacost's ROI score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Vitacost ROI the Highest
Ranked Vitacost ROI the Lowest
Vitacost ROI Score by Gender
Male customers rated Vitacost's ROI score 0.2 stars higher than Female customers.
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Male
3/5
Female
2.8/5
Vitacost ROI Score by Ethnicity
Vitacost's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Vitacost.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 1.8 | Other | 1.8 |
Vitacost ROI Score by Age
Vitacost's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Vitacost.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.6 | 36-40 | 3.6 |
41-45 1.8 | 41-45 | 1.8 |
46-50 3.8 | 46-50 | 3.8 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.8 | 56-60 | 2.8 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.7 | 66+ | 2.7 |
Vitacost ROI Score by Usage
Vitacost's ROI score was rated the highest by customers who have used Vitacost's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Vitacost ROI Score by Industry
Vitacost's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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Vitacost Pricing vs. Competitors
Compared to its competitors, Vitacost's ROI score is rated right below GNC.
| COMPANY | Pricing Score | |
|---|---|---|
| Herbalife | 3.8/5 |
| Bodybuilding.com | 3.8/5 |
| iHerb | 3.5/5 |
| GNC | 3/5 |
| Vitacost | 2.8/5 |
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Vitacost Customer Satisfaction (CSAT)
Vitacost Customer Satisfaction (CSAT) Score
22 / 100
Vitacost has an overall Customer Satisfaction score of 22 rated by its users and customers.
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Very Satisfied
13%
Satisfied
9%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
13%
Very Dissatisfied
59%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vitacost Customer Satisfaction
Vitacost's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Vitacost Customer Satisfaction the Highest
Ranked Vitacost Customer Satisfaction the Lowest
Vitacost Customer Satisfaction Score by Gender
Male customers rated Vitacost's Customer Satisfaction score 11 points higher than Female customers.
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28 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 11% | |
Very Dissatisfied | 50% |
17 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 15% | |
Very Dissatisfied | 63% |
Vitacost Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Vitacost's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
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20 / 100
Very Satisfied
16%
Satisfied
4%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
18%
Very Dissatisfied
53%
CSAT according to Asian or Pacific Islander
Vitacost's Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Vitacost's Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
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20 / 100
Very Satisfied
13%
Satisfied
7%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
7%
Very Dissatisfied
67%
Vitacost Customer Satisfaction Score by Age
Vitacost's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 67% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 20% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 18% | |||||||||||||||
| 61-65 | 14% | |||||||||||||||
| 66+ | 15% |
Vitacost Customer Satisfaction Score by Usage
Vitacost's Customer Satisfaction score was rated the highest by customers who have used Vitacost's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Vitacost Customer Satisfaction Score by Industry
Vitacost's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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{
"title": "Vitacost Customer Satisfaction Score by Industry",
"text": "Vitacost's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 14,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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"groupId": 499,
"score": 0,
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"scoreClassName": "",
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"score": 33,
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{
"label": "Education",
"groupId": 515,
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"label": "Insurance",
"groupId": 526,
"score": 33,
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"scoreClassName": "max",
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{
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"groupId": 529,
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"scoreClassName": "",
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{
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]
}Vitacost Customer Satisfaction vs. Competitors
Compared to its competitors, Vitacost's Customer Satisfaction score is rated right below GNC.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Herbalife | 78% |
| Bodybuilding.com | 75% |
| iHerb | 63% |
| GNC | 48% |
| Vitacost | 21% |
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Vitacost Customer Service
2/5
Vitacost has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Vitacost's Customer Service
Address
5400 Broken Sound Blvd NW, Boca Raton, FL
Website
http://www.vitacost.com/
Phone Number
561-982-4180
Quick Insights into Vitacost Customer Service
Vitacost's Customer Service score was rated highest by customers from the Legal industry, and rated lowest by customers from the Tech industry.
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Ranked Vitacost Customer Service the Highest
Ranked Vitacost Customer Service the Lowest
Vitacost Customer Service Score by Gender
Male customers rated Vitacost's Customer Service score 0.7 stars higher than Female customers.
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Male
2.3/5
Female
1.6/5
Vitacost Customer Service Score by Ethnicity
Vitacost's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Vitacost.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 1.5 | Other | 1.5 |
Vitacost Customer Service Score by Age
Vitacost's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.1 | 36-40 | 3.1 |
41-45 1.6 | 41-45 | 1.6 |
46-50 2.9 | 46-50 | 2.9 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
Vitacost Customer Service Score by Usage
Vitacost's Customer Service score was rated the highest by customers who have used Vitacost's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Vitacost Customer Service Score by Industry
Vitacost's Customer Service score was rated the highest by Legal industry customers, and the lowest by Tech industry customers.
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Vitacost Customer Service vs. Competitors
Compared to its competitors, Vitacost's Customer Service score is rated right below GNC.
| COMPANY | Customer Service Score | |
|---|---|---|
| Herbalife | 4/5 |
| Bodybuilding.com | 3.8/5 |
| iHerb | 3.4/5 |
| GNC | 3.1/5 |
| Vitacost | 2/5 |
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Vitacost as an Employer
3.7/5
Vitacost has a 3.7/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Vitacost scored a -69 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Vitacost would recommend the brand to a friend. ENPS measures how likely Vitacost employees would recommend working at Vitacost to a friend.
Net Promoter Score
-69
NPS Score
| 12% | Promoters |
|---|---|
| 7% | Passive |
| 81% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 20% | Promoters |
|---|---|
| 40% | Passive |
| 40% | Detractors |
