6
NPS
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iHerb
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About iHerb's Brand
"iHerb is an online retailer of vitamins, nutrition, supplements and natural products."
Brand at a Glance
80%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.4/5
Customer Service
iHerb NPS
iHerb's Net Promoter Score (NPS) is a 6 with 44% Promoters, 18% Passives, and 38% Detractors. Net Promoter Score tracks whether iHerb's customers would recommend using the product based on a scale of -100 to 100.
iHerb Overall NPS
| 44% | Promoters |
|---|---|
| 18% | Passives |
| 38% | Detractors |
iHerb NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 7 | Oct 2024 | 7 |
Dec 2024 4 | Dec 2024 | 4 |
Jan 2025 6 | Jan 2025 | 6 |
Feb 2025 4 | Feb 2025 | 4 |
Mar 2025 6 | Mar 2025 | 6 |
Apr 2025 6 | Apr 2025 | 6 |
Jun 2025 4 | Jun 2025 | 4 |
Jul 2025 5 | Jul 2025 | 5 |
Aug 2025 5 | Aug 2025 | 5 |
Sep 2025 4 | Sep 2025 | 4 |
Oct 2025 6 | Oct 2025 | 6 |
Jan 2026 4 | Jan 2026 | 4 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
iHerb NPS by Gender
Male customers rated iHerb's NPS 5 points higher than Female customers.
Male
18
iHerb's NPS was rated 18 by Male customers on Comparably.
50%
Promoters
18%
Passives
32%
Detractors
Female
13
iHerb's NPS was rated 13 by Female customers on Comparably.
50%
Promoters
13%
Passives
37%
Detractors
iHerb NPS by Ethnicity
iHerb's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other 0 | Other | 0 |
iHerb NPS by Age
iHerb's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
iHerb NPS by Usage
iHerb's NPS was rated the highest by customers who have used iHerb's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 43 | 2 to 5 Years | 43 |
5 to 10 Years -23 | 5 to 10 Years | -23 |
Over 10 Years 39 | Over 10 Years | 39 |
iHerb Customer Reviews
Out of the 36 iHerb customer reviews 27 were positive and 9 were constructive. iHerb customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
iHerb Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of iHerb users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
iHerb Customer Loyalty Score by Gender
Male customers rated iHerb's Customer Loyalty score 3% higher than Female customers.
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Male
84%
Yes
Female
81%
Yes
iHerb Customer Loyalty Score by Ethnicity
iHerb's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of iHerb.
81
out of 100
Caucasian
70
out of 100
African American/Black
94
out of 100
Asian or Pacific Islander
80
out of 100
Other
iHerb Customer Loyalty Score by Age
iHerb's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of iHerb.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 55% | 26-30 | 55% |
31-35 91% | 31-35 | 91% |
36-40 70% | 36-40 | 70% |
41-45 89% | 41-45 | 89% |
46-50 94% | 46-50 | 94% |
51-55 73% | 51-55 | 73% |
56-60 94% | 56-60 | 94% |
61-65 76% | 61-65 | 76% |
66+ 79% | 66+ | 79% |
iHerb Customer Loyalty Score by Usage
iHerb's Customer Loyalty score was rated the highest by customers who have used iHerb's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
iHerb Customer Loyalty Score by Industry
iHerb's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
iHerb Product Quality
3.6/5
iHerb has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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iHerb Product Information
iHerb’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated iHerb's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated iHerb the lowest at 3.9.
- Website
- https://www.iherb.com
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Quick Insights into iHerb Product Quality
iHerb's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked iHerb Product Quality the Highest
Ranked iHerb Product Quality the Lowest
iHerb Product Quality Score by Gender
iHerb's Product Quality score was rated 3.6 by both Female and Male customers on Comparably.
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Male
3.6/5
Female
3.6/5
iHerb Product Quality Score by Ethnicity
iHerb's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of iHerb.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.6 | Other | 3.6 |
iHerb Product Quality Score by Age
iHerb's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of iHerb.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4.1 | 46-50 | 4.1 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3.8 | 56-60 | 3.8 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.1 | 66+ | 3.1 |
iHerb Product Quality Score by Usage
iHerb's Product Quality score was rated the highest by customers who have used iHerb's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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iHerb Product Quality Score by Industry
iHerb's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Aerospace and Aviation industry customers.
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iHerb Pricing
iHerb ROI & Value For Money
3.5/5
iHerb has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock iHerb's overall ROI score rated by its users and customers.
iHerb Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from iHerb.
Quick Insights into iHerb ROI
iHerb's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked iHerb ROI the Highest
Ranked iHerb ROI the Lowest
iHerb ROI Score by Gender
Female customers rated iHerb's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of iHerb.
Male
3.4/5
Female
3.5/5
iHerb ROI Score by Ethnicity
iHerb's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of iHerb.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.3 | Other | 3.3 |
iHerb ROI Score by Age
iHerb's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of iHerb.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.4 | 26-30 | 2.4 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.9 | 46-50 | 3.9 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3.7 | 56-60 | 3.7 |
61-65 3.4 | 61-65 | 3.4 |
66+ 3.3 | 66+ | 3.3 |
iHerb ROI Score by Usage
iHerb's ROI score was rated the highest by customers who have used iHerb's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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iHerb ROI Score by Industry
iHerb's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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iHerb Customer Satisfaction (CSAT)
iHerb Customer Satisfaction (CSAT) Score
63 / 100
iHerb has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
23%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
5%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into iHerb Customer Satisfaction
iHerb's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Accounting industry.
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Ranked iHerb Customer Satisfaction the Highest
Ranked iHerb Customer Satisfaction the Lowest
iHerb Customer Satisfaction Score by Gender
Male customers rated iHerb's Customer Satisfaction score 4 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of iHerb.
65 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 5% | |
Very Dissatisfied | 23% |
61 / 100
FemaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 4% | |
Very Dissatisfied | 25% |
iHerb Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
iHerb's Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
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53 / 100
Very Satisfied
46%
Satisfied
7%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
4%
Very Dissatisfied
32%
CSAT according to African American/Black
iHerb's Customer Satisfaction (CSAT) score was rated 56% according to African American/Black users and customers.
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56 / 100
Very Satisfied
34%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
22%
CSAT according to Asian or Pacific Islander
iHerb's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.
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84 / 100
Very Satisfied
47%
Satisfied
37%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
0%
Very Dissatisfied
13%
CSAT according to Other
iHerb's Customer Satisfaction (CSAT) score was rated 62% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of iHerb.
62 / 100
Very Satisfied
41%
Satisfied
21%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
7%
Very Dissatisfied
21%
iHerb Customer Satisfaction Score by Age
iHerb's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of iHerb.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 76% | |||||||||||||||
| 26-30 | 33% | |||||||||||||||
| 31-35 | 73% | |||||||||||||||
| 36-40 | 73% | |||||||||||||||
| 41-45 | 69% | |||||||||||||||
| 46-50 | 79% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 62% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 48% |
iHerb Customer Satisfaction Score by Usage
iHerb's Customer Satisfaction score was rated the highest by customers who have used iHerb's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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iHerb Customer Satisfaction Score by Industry
iHerb's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "iHerb Customer Satisfaction Score by Industry",
"text": "iHerb's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 63,
"stars": 0,
"csatScore": 63,
"text": "iHerb's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 63
},
{
"label": "Accounting",
"groupId": 495,
"score": 11,
"stars": 0,
"csatScore": 11,
"text": "iHerb's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 11
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "iHerb's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "iHerb's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 86,
"stars": 0,
"csatScore": 86,
"text": "iHerb's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 86
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "iHerb's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "iHerb's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Business Supplies and Equipment",
"groupId": 505,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "iHerb's Customer Satisfaction score is rated by Business Supplies and Equipment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Consulting",
"groupId": 511,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "iHerb's Customer Satisfaction score is rated by Consulting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Consumer Goods",
"groupId": 513,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "iHerb's Customer Satisfaction score is rated by Consumer Goods customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Education",
"groupId": 515,
"score": 46,
"stars": 0,
"csatScore": 46,
"text": "iHerb's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 46
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "iHerb's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 51,
"stars": 0,
"csatScore": 51,
"text": "iHerb's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 51
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "iHerb's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Real Estate",
"groupId": 554,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "iHerb's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Retail",
"groupId": 559,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "iHerb's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}iHerb Customer Service
3.4/5
iHerb has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock iHerb's overall Customer Service score rated by its users and customers.
About iHerb's Customer Service
Address
Moreno Valley, CA
Website
https://www.iherb.com
Quick Insights into iHerb Customer Service
iHerb's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Aerospace and Aviation industry.
Sign Up to unlock insights into how customers have ranked iHerb's Customer Service score.
Ranked iHerb Customer Service the Highest
Ranked iHerb Customer Service the Lowest
iHerb Customer Service Score by Gender
Female customers rated iHerb's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of iHerb.
Male
3.2/5
Female
3.4/5
iHerb Customer Service Score by Ethnicity
iHerb's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of iHerb.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.3 | Other | 3.3 |
iHerb Customer Service Score by Age
iHerb's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of iHerb.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.3 | 26-30 | 2.3 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.7 | 46-50 | 3.7 |
51-55 2.8 | 51-55 | 2.8 |
56-60 3.6 | 56-60 | 3.6 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.9 | 66+ | 2.9 |
iHerb Customer Service Score by Usage
iHerb's Customer Service score was rated the highest by customers who have used iHerb's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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iHerb Customer Service Score by Industry
iHerb's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Aerospace and Aviation industry customers.
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iHerb as an Employer
2.7/5
iHerb has a 2.7/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
iHerb scored a 6 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of iHerb would recommend the brand to a friend. ENPS measures how likely iHerb employees would recommend working at iHerb to a friend.
Net Promoter Score
6
NPS Score
| 44% | Promoters |
|---|---|
| 18% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 37% | Promoters |
|---|---|
| 15% | Passive |
| 48% | Detractors |
