40
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Ranked
#71
Health and Wellness Brands
Brand Page
Bodybuilding.com
Marketing or Exec? Claim Your Free Account
Bodybuilding.com is ranked #71 in Health and Wellness Brands
Bodybuilding.com is ranked #71 in Health and Wellness Brands
About Bodybuilding.com's Brand
Bodybuilding.com is a fitness company that provides an online supplement store and fitness-related articles. Bodybuilding.com’s brand is ranked #794 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Bodybuilding.com. When compared to other organizations within the Health and Wellness industry, Bodybuilding.com is ranked #71. Among its major competitors, Bodybuilding.com is ranked in 1st place for NPS while Vitacost is 2nd, and Best Price Nutrition is 3rd.
Brand at a Glance
74%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Bodybuilding.com Ranking
- #71 in Health and Wellness
- #1 / 4 of its competitors
Bodybuilding.com NPS
Bodybuilding.com's Net Promoter Score (NPS) is a 40 with 57% Promoters, 26% Passives, and 17% Detractors. Net Promoter Score tracks whether Bodybuilding.com's customers would recommend using the product based on a scale of -100 to 100.
Bodybuilding.com Overall NPS
| 57% | Promoters |
|---|---|
| 26% | Passives |
| 17% | Detractors |
Bodybuilding.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 55 | May 2021 | 55 |
Jun 2021 58 | Jun 2021 | 58 |
Oct 2021 62 | Oct 2021 | 62 |
Jan 2022 64 | Jan 2022 | 64 |
Mar 2022 67 | Mar 2022 | 67 |
May 2022 62 | May 2022 | 62 |
Dec 2022 52 | Dec 2022 | 52 |
Mar 2023 41 | Mar 2023 | 41 |
Jul 2023 35 | Jul 2023 | 35 |
Sep 2023 38 | Sep 2023 | 38 |
Sep 2024 41 | Sep 2024 | 41 |
Jun 2025 39 | Jun 2025 | 39 |
How Other Brands Compare
Bodybuilding.com is ranked first for NPS among its competitors. Vitacost and Best Price Nutrition come in second and third, with Curl for iPhone coming in at #4.
Bodybuilding.com |  Vitacost |  Best Price Nutrition |  Curl for iPhone | |
| Global Ranking | #794 | #- | #- | #- |
| NPS | 40 | -69 | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bodybuilding.com NPS by Gender
Female customers rated Bodybuilding.com's NPS 34 points higher than Male customers.
Male
-34
Bodybuilding.com's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
0
Bodybuilding.com's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Bodybuilding.com NPS by Ethnicity
Bodybuilding.com's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Bodybuilding.com NPS by Usage
Bodybuilding.com's NPS was rated the highest by customers who have used Bodybuilding.com's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 67 | 1 to 2 Years | 67 |
Over 10 Years -67 | Over 10 Years | -67 |
Bodybuilding.com NPS vs. Competitors
Compared to its competitors, Bodybuilding.com's NPS is rated right above Vitacost.
| COMPANY | NPS Score | |
|---|---|---|
| Bodybuilding.com | 40 |
| Vitacost | -69 |
Bodybuilding.com NPS vs Companies in Health and Wellness
In the Health and Wellness industry, Bodybuilding.com's NPS is rated right above Glossier, and is preceded by Headspace.
| COMPANY | NPS Score | |
|---|---|---|
 | Headspace | 41 |
| Bodybuilding.com | 40 |
 | Glossier | 38 |
 | Colgate Palmolive | 36 |
 | Peloton | 31 |
 | Johnson & Johnson | 26 |
 | Philips | 18 |
 | CVS Health | 18 |
 | WW (formally Weight Watchers) | -11 |
Bodybuilding.com Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Bodybuilding.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bodybuilding.com Customer Loyalty Score by Gender
Male customers rated Bodybuilding.com's Customer Loyalty score 60% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Bodybuilding.com.
Male
100%
Yes
Female
40%
Yes
Bodybuilding.com Customer Loyalty Score by Ethnicity
Bodybuilding.com's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bodybuilding.com.
64
out of 100
Caucasian
Bodybuilding.com Customer Loyalty Score by Usage
Bodybuilding.com's Customer Loyalty score was rated the highest by customers who have used Bodybuilding.com's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Bodybuilding.com Customer Loyalty vs. Competitors
Compared to its competitors, Bodybuilding.com's Customer Loyalty score is rated right below Vitacost.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Vitacost | 86% |
| Bodybuilding.com | 74% |
Unlock Bodybuilding.com Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Bodybuilding.com Customer Loyalty vs. Competitors data and gain insights into your customers today.
Customer Loyalty for Other Health and Wellness Brands
In the Health and Wellness industry, Bodybuilding.com's Customer Loyalty score is rated right above WW (formally Weight Watchers), and is preceded by Philips.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Colgate Palmolive | 85% |
| Peloton | 82% |
| Headspace | 82% |
| CVS Health | 80% |
| Johnson & Johnson | 79% |
| Glossier | 77% |
| Philips | 76% |
| Bodybuilding.com | 74% |
| WW (formally Weight Watchers) | 73% |
Unlock Bodybuilding.com Customer Loyalty vs. Companies in Health and Wellness Data
VS
Sign Up for Brand Profile PRO to get the full Bodybuilding.com Customer Loyalty vs. Companies in Health and Wellness data and gain insights into your customers today.
Bodybuilding.com Product Quality
3.9/5
Bodybuilding.com has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Bodybuilding.com's overall Product Quality score rated by its users and customers.
Bodybuilding.com Product Information
Bodybuilding.com’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://bodybuilding.com
- Company Size
- 201-500 Employees
Industry
Tech
Ecommerce and Marketplaces
Food and Beverages
Healthcare
Sports & Entertainment
Quick Insights into Bodybuilding.com Product Quality
Bodybuilding.com's Product Quality score was rated highest by customers who have used Bodybuilding.com's products/services for 1 to 2 Years, and rated lowest by customers who have used Bodybuilding.com's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Bodybuilding.com's Product Quality.
Ranked Bodybuilding.com Product Quality the Highest
Ranked Bodybuilding.com Product Quality the Lowest
Bodybuilding.com Product Quality Score by Gender
Female customers rated Bodybuilding.com's Product Quality score 2.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Bodybuilding.com.
Male
2/5
Female
4.3/5
Bodybuilding.com Product Quality Score by Ethnicity
Bodybuilding.com's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bodybuilding.com.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Bodybuilding.com Product Quality Score by Usage
Bodybuilding.com's Product Quality score was rated the highest by customers who have used Bodybuilding.com's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Bodybuilding.com Product Quality vs. Competitors
Compared to its competitors, Bodybuilding.com's Product Quality score is rated right above Vitacost.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bodybuilding.com | 3.9/5 |
| Vitacost | 2.3/5 |
Unlock Bodybuilding.com Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Bodybuilding.com Product Quality vs. Competitors data and gain insights into your customers today.
Product Quality for Other Health and Wellness Brands
In the Health and Wellness industry, Bodybuilding.com's Product Quality score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Product Quality Score | |
|---|---|---|
| Headspace | 4.3/5 |
| Glossier | 4.3/5 |
| Colgate Palmolive | 4.2/5 |
| Peloton | 4/5 |
| Johnson & Johnson | 4/5 |
| Bodybuilding.com | 3.9/5 |
| Philips | 3.8/5 |
| CVS Health | 3.5/5 |
| WW (formally Weight Watchers) | 3.1/5 |
Unlock Bodybuilding.com Product Quality vs. Companies in Health and Wellness Data
VS
Sign Up for Brand Profile PRO to get the full Bodybuilding.com Product Quality vs. Companies in Health and Wellness data and gain insights into your customers today.
Bodybuilding.com Pricing
Bodybuilding.com ROI & Value For Money
3.8/5
Bodybuilding.com has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Bodybuilding.com's overall ROI score rated by its users and customers.
Quick Insights into Bodybuilding.com ROI
Bodybuilding.com's ROI score was rated highest by customers who have used Bodybuilding.com's products/services for 1 to 2 Years, and rated lowest by customers who have used Bodybuilding.com's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Bodybuilding.com's ROI score.
Ranked Bodybuilding.com ROI the Highest
Ranked Bodybuilding.com ROI the Lowest
Bodybuilding.com ROI Score by Gender
Female customers rated Bodybuilding.com's ROI score 2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Bodybuilding.com.
Male
2/5
Female
4/5
Bodybuilding.com ROI Score by Ethnicity
Bodybuilding.com's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bodybuilding.com.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Bodybuilding.com ROI Score by Usage
Bodybuilding.com's ROI score was rated the highest by customers who have used Bodybuilding.com's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Bodybuilding.com Pricing vs. Competitors
Compared to its competitors, Bodybuilding.com's ROI score is rated right above Vitacost.
| COMPANY | Pricing Score | |
|---|---|---|
| Bodybuilding.com | 3.8/5 |
| Vitacost | 2.8/5 |
Unlock Bodybuilding.com ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Bodybuilding.com ROI vs. Competitors data and gain insights into your customers today.
ROI for Other Health and Wellness Brands
In the Health and Wellness industry, Bodybuilding.com's ROI score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Pricing Score | |
|---|---|---|
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Headspace | 3.9/5 |
| Glossier | 3.9/5 |
| Johnson & Johnson | 3.9/5 |
| Bodybuilding.com | 3.8/5 |
| Philips | 3.6/5 |
| CVS Health | 3.4/5 |
| WW (formally Weight Watchers) | 2.8/5 |
Unlock Bodybuilding.com ROI vs. Companies in Health and Wellness Data
VS
Sign Up for Brand Profile PRO to get the full Bodybuilding.com ROI vs. Companies in Health and Wellness data and gain insights into your customers today.
Bodybuilding.com Customer Satisfaction (CSAT)
Bodybuilding.com Customer Satisfaction (CSAT) Score
75 / 100
Bodybuilding.com has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bodybuilding.com Customer Satisfaction
Bodybuilding.com's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Bodybuilding.com's Customer Satisfaction.
Ranked Bodybuilding.com Customer Satisfaction the Highest
Bodybuilding.com Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bodybuilding.com's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bodybuilding.com.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Bodybuilding.com Customer Satisfaction vs. Competitors
Compared to its competitors, Bodybuilding.com's Customer Satisfaction score is rated right above Vitacost.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Bodybuilding.com | 75% |
| Vitacost | 21% |
Unlock Bodybuilding.com Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Bodybuilding.com Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Customer Satisfaction for Other Health and Wellness Brands
In the Health and Wellness industry, Bodybuilding.com's Customer Satisfaction score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Headspace | 84% |
| Colgate Palmolive | 83% |
| Glossier | 79% |
| Johnson & Johnson | 78% |
| Bodybuilding.com | 75% |
| Philips | 74% |
| CVS Health | 68% |
| Peloton | 63% |
| WW (formally Weight Watchers) | 46% |
Unlock Bodybuilding.com Customer Satisfaction vs. Companies in Health and Wellness Data
VS
Sign Up for Brand Profile PRO to get the full Bodybuilding.com Customer Satisfaction vs. Companies in Health and Wellness data and gain insights into your customers today.
Bodybuilding.com Customer Service
3.8/5
Bodybuilding.com has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Bodybuilding.com's overall Customer Service score rated by its users and customers.
About Bodybuilding.com's Customer Service
Address
5777 N. Meeker, Meridian, ID 83713
Website
http://bodybuilding.com
Phone Number
(208) 377-3326
Quick Insights into Bodybuilding.com Customer Service
Bodybuilding.com's Customer Service score was rated highest by customers who have used Bodybuilding.com's products/services for 1 to 2 Years, and rated lowest by customers who have used Bodybuilding.com's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Bodybuilding.com's Customer Service score.
Ranked Bodybuilding.com Customer Service the Highest
Ranked Bodybuilding.com Customer Service the Lowest
Bodybuilding.com Customer Service Score by Gender
Female customers rated Bodybuilding.com's Customer Service score 2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Bodybuilding.com.
Male
2/5
Female
4/5
Bodybuilding.com Customer Service Score by Ethnicity
Bodybuilding.com's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bodybuilding.com.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Bodybuilding.com Customer Service Score by Usage
Bodybuilding.com's Customer Service score was rated the highest by customers who have used Bodybuilding.com's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Bodybuilding.com Customer Service vs. Competitors
Compared to its competitors, Bodybuilding.com's Customer Service score is rated right above Vitacost.
| COMPANY | Customer Service Score | |
|---|---|---|
| Bodybuilding.com | 3.8/5 |
| Vitacost | 2/5 |
Unlock Bodybuilding.com Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Bodybuilding.com Customer Service vs. Competitors data and gain insights into your customers today.
Customer Service for Other Health and Wellness Brands
In the Health and Wellness industry, Bodybuilding.com's Customer Service score is rated right above Philips, and is preceded by Headspace.
| COMPANY | Customer Service Score | |
|---|---|---|
| Glossier | 4.2/5 |
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Johnson & Johnson | 4/5 |
| Headspace | 3.9/5 |
| Bodybuilding.com | 3.8/5 |
| Philips | 3.7/5 |
| CVS Health | 3.7/5 |
| WW (formally Weight Watchers) | 3/5 |
Unlock Bodybuilding.com Customer Service vs. Companies in Health and Wellness Data
VS
Sign Up for Brand Profile PRO to get the full Bodybuilding.com Customer Service vs. Companies in Health and Wellness data and gain insights into your customers today.
Bodybuilding.com as an Employer
3.0/5
Bodybuilding.com has a 3.0/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Bodybuilding.com scored a 40 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of Bodybuilding.com would recommend the brand to a friend. ENPS measures how likely Bodybuilding.com employees would recommend working at Bodybuilding.com to a friend.
Net Promoter Score
40
NPS Score
| 57% | Promoters |
|---|---|
| 26% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
-12
eNPS Score
| 44% | Promoters |
|---|---|
| 0% | Passive |
| 56% | Detractors |
Global Ranking Snapshot
Bodybuilding.com is ranked #794 in the Global Top 100 Brands. It ranks just behind Jio and just ahead of Lakme.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
792 |  | ArcelorMittal |  | Lakshmi Mittal | Energy and Manufacturing |
793 |  | Jio |  | Rahul Razdan | Tech |
794 | | Bodybuilding.com | | Jas Krdzalic | Health and Wellness |
795 |  | Lakme |  | Pushkaraj Shenai | Fashion and Beauty |
796 |  | OnePlus Corporation |  | Pete Lau | Consumer Goods |
797 |  | MTN |  | Ralph Mupita | Business and Consumer Services |
798 |  | Andela |  | Jeremy Johnson | Business and Consumer Services |
Health and Wellness Ranking Snapshot
Bodybuilding.com is ranked #71 in the Health and Wellness Industry. It ranks just behind Flatiron Health and just ahead of Beckman Coulter.
| RANK | COMPANY | Location | |
|---|---|---|---|
69 |  | CooperVision | Fairport, NY |
70 |  | Flatiron Health | York, NY |
71 | | Bodybuilding.com | Meridian, ID |
72 |  | Beckman Coulter | Brea, CA |
73 |  | Alcon | Fort Worth, TX |
74 |  | Texas Children's Hospital | Houston, TX |
75 |  | DENTSPLY SIRONA | York, PA |
