41
NPS
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Headspace is ranked #18 in Global Top 100 BrandsAwards & Recognition
Headspace is ranked #18 in Global Top 100 Brands
Awards & Recognition
About Headspace's Brand
Headspace is your lifelong guide to better mental health. We make mental health support accessible to everyone, no matter their background or experience. Through our flagship Headspace app, we provide mindfulness tools for everyday life, including meditations, sleepcasts, mindful movement and focus exercises. Our enterprise offerings combine this experience with a human-centered model of care, with coaching, therapy, psychiatry and EAP services under one roof. Our team of experts ranges from mental health clinicians, to Emmy award-winning producers and data scientists, working together as one to help millions of people around the world be healthier and more productive. To learn more, please visit headspace.com. Headspace’s brand is ranked #18 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Headspace. When compared to other organizations within the Health and Wellness industry, Headspace is ranked #2. Among its major competitors, Headspace is ranked in 2nd place for NPS while Calm is 1st, and MyLife is 3rd.Their current valuation is $350.00M
Brand at a Glance
82%
Customer Loyalty
4.3/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Headspace CMO
Headspace Ranking
- #18 / 100 in Global Best Brands
- #31 in Top Brands for Millennials
- #2 in Health and Wellness
- #2 / 3 of its competitors
Headspace NPS
Headspace's Net Promoter Score (NPS) is a 41 with 60% Promoters, 21% Passives, and 19% Detractors. Net Promoter Score tracks whether Headspace's customers would recommend using the product based on a scale of -100 to 100.
Headspace Overall NPS
| 60% | Promoters |
|---|---|
| 21% | Passives |
| 19% | Detractors |
Headspace NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 45 | May 2024 | 45 |
Jun 2024 45 | Jun 2024 | 45 |
Jul 2024 45 | Jul 2024 | 45 |
Aug 2024 45 | Aug 2024 | 45 |
Sep 2024 43 | Sep 2024 | 43 |
Oct 2024 43 | Oct 2024 | 43 |
Jan 2025 43 | Jan 2025 | 43 |
Feb 2025 43 | Feb 2025 | 43 |
Apr 2025 43 | Apr 2025 | 43 |
May 2025 43 | May 2025 | 43 |
Jun 2025 41 | Jun 2025 | 41 |
Sep 2025 41 | Sep 2025 | 41 |
How Other Brands Compare
Headspace is ranked second for NPS among its competitors. Calm and MyLife come in first and third. Among those competitors, it is the second most valued company behind Calm.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Headspace NPS by Gender
Female customers rated Headspace's NPS 2 points higher than Male customers.
Male
59
Headspace's NPS was rated 59 by Male customers on Comparably.
71%
Promoters
17%
Passives
12%
Detractors
Female
61
Headspace's NPS was rated 61 by Female customers on Comparably.
74%
Promoters
13%
Passives
13%
Detractors
Headspace NPS by Ethnicity
Headspace's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 57 | Caucasian | 57 |
Hispanic or Latino -67 | Hispanic or Latino | -67 |
African American/Black 17 | African American/Black | 17 |
Asian or Pacific Islander 65 | Asian or Pacific Islander | 65 |
Other 53 | Other | 53 |
Headspace NPS by Age
Headspace's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
Headspace NPS by Usage
Headspace's NPS was rated the highest by customers who have used Headspace's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
1 to 2 Years 66 | 1 to 2 Years | 66 |
2 to 5 Years 73 | 2 to 5 Years | 73 |
5 to 10 Years -13 | 5 to 10 Years | -13 |
Headspace NPS vs Companies in Health and Wellness
In the Health and Wellness industry, Headspace's NPS is rated right above Glossier.
| COMPANY | NPS Score | |
|---|---|---|
 | Headspace | 41 |
 | Glossier | 38 |
 | Colgate Palmolive | 36 |
 | Peloton | 31 |
 | Johnson & Johnson | 26 |
 | Philips | 18 |
 | CVS Health | 18 |
 | WW (formally Weight Watchers) | -11 |
Headspace Customer Reviews
Out of the 27 Headspace customer reviews 22 were positive and 5 were constructive. Headspace customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Headspace Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Headspace users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Headspace Customer Loyalty Score by Gender
Female customers rated Headspace's Customer Loyalty score 14% higher than Male customers.
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Male
76%
Yes
Female
90%
Yes
Headspace Customer Loyalty Score by Ethnicity
Headspace's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Headspace.
84
out of 100
Caucasian
70
out of 100
Hispanic or Latino
100
out of 100
African American/Black
87
out of 100
Asian or Pacific Islander
76
out of 100
Other
Headspace Customer Loyalty Score by Age
Headspace's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 88% | 18-25 | 88% |
26-30 86% | 26-30 | 86% |
31-35 72% | 31-35 | 72% |
36-40 80% | 36-40 | 80% |
41-45 79% | 41-45 | 79% |
46-50 89% | 46-50 | 89% |
51-55 78% | 51-55 | 78% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 87% | 66+ | 87% |
Headspace Customer Loyalty Score by Usage
Headspace's Customer Loyalty score was rated the highest by customers who have used Headspace's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Headspace Customer Loyalty Score by Industry
Headspace's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Events Services industry customers.
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Headspace Customer Loyalty vs. Competitors
Compared to its competitors, Headspace's Customer Loyalty score is rated right above Calm.
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Customer Loyalty for Other Health and Wellness Brands
In the Health and Wellness industry, Headspace's Customer Loyalty score is rated right above Peloton, and is preceded by Colgate Palmolive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Colgate Palmolive | 85% |
| Headspace | 82% |
| Peloton | 82% |
| CVS Health | 80% |
| Johnson & Johnson | 79% |
| Glossier | 77% |
| Philips | 76% |
| WW (formally Weight Watchers) | 73% |
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Headspace Product Quality
4.3/5
Headspace has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Headspace Product Information
Headspace’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Media and Entertainment industry rated Headspace's product the highest. Reviewers from the Accounting industry rated Headspace the lowest at 4.5.
- Website
- https://www.headspace.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AI, Big Data and Analytics
Healthcare
Mobile App
Quick Insights into Headspace Product Quality
Headspace's Product Quality score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers who have used Headspace's products/services for 5 to 10 Years.
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Ranked Headspace Product Quality the Highest
Ranked Headspace Product Quality the Lowest
Headspace Product Quality Score by Gender
Female customers rated Headspace's Product Quality score 0.4 stars higher than Male customers.
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Male
4.2/5
Female
4.6/5
Headspace Product Quality Score by Ethnicity
Headspace's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.3 | Other | 4.3 |
Headspace Product Quality Score by Age
Headspace's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.6 | 46-50 | 4.6 |
51-55 4.5 | 51-55 | 4.5 |
56-60 4.7 | 56-60 | 4.7 |
61-65 4.8 | 61-65 | 4.8 |
66+ 3.8 | 66+ | 3.8 |
Headspace Product Quality Score by Usage
Headspace's Product Quality score was rated the highest by customers who have used Headspace's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Headspace Product Quality Score by Industry
Headspace's Product Quality score was rated the highest by Media and Entertainment industry customers, and the lowest by Events Services industry customers.
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Headspace Product Quality vs. Competitors
Compared to its competitors, Headspace's Product Quality score is rated right above Calm.
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Product Quality for Other Health and Wellness Brands
In the Health and Wellness industry, Headspace's Product Quality score is rated right above Glossier.
| COMPANY | Product Quality Score | |
|---|---|---|
| Headspace | 4.3/5 |
| Glossier | 4.3/5 |
| Colgate Palmolive | 4.2/5 |
| Peloton | 4/5 |
| Johnson & Johnson | 4/5 |
| Philips | 3.8/5 |
| CVS Health | 3.5/5 |
| WW (formally Weight Watchers) | 3.1/5 |
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Headspace Pricing
Headspace ROI & Value For Money
3.9/5
Headspace has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Headspace Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Events Services industry think that they had the lowest ROI from Headspace.
Quick Insights into Headspace ROI
Headspace's ROI score was rated highest by customers from the Accounting industry, and rated lowest by Hispanic or Latino customers.
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Ranked Headspace ROI the Highest
Ranked Headspace ROI the Lowest
Headspace ROI Score by Gender
Headspace's ROI score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
Headspace ROI Score by Ethnicity
Headspace's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Headspace.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.8 | Other | 3.8 |
Headspace ROI Score by Age
Headspace's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
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2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.4 | 56-60 | 4.4 |
61-65 4.1 | 61-65 | 4.1 |
66+ 3.5 | 66+ | 3.5 |
Headspace ROI Score by Usage
Headspace's ROI score was rated the highest by customers who have used Headspace's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Headspace ROI Score by Industry
Headspace's ROI score was rated the highest by Accounting industry customers, and the lowest by Events Services industry customers.
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Headspace Pricing vs. Competitors
Compared to its competitors, Headspace's ROI score is rated right above MyLife, and is preceded by Calm.
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ROI for Other Health and Wellness Brands
In the Health and Wellness industry, Headspace's ROI score is rated right above Glossier, and is preceded by Colgate Palmolive.
| COMPANY | Pricing Score | |
|---|---|---|
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Headspace | 3.9/5 |
| Glossier | 3.9/5 |
| Johnson & Johnson | 3.9/5 |
| Philips | 3.6/5 |
| CVS Health | 3.4/5 |
| WW (formally Weight Watchers) | 2.8/5 |
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Headspace Customer Satisfaction (CSAT)
Headspace Customer Satisfaction (CSAT) Score
84 / 100
Headspace has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Very Satisfied
50%
Satisfied
34%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
3%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Headspace Customer Satisfaction
Headspace's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.
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Ranked Headspace Customer Satisfaction the Highest
Ranked Headspace Customer Satisfaction the Lowest
Headspace Customer Satisfaction Score by Gender
Female customers rated Headspace's Customer Satisfaction score 7 points higher than Male customers.
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82 / 100
MaleVery Satisfied | 55% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 9% |
89 / 100
FemaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 5% | |
Very Dissatisfied | 2% |
Headspace Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Headspace's Customer Satisfaction (CSAT) score was rated 91% according to Caucasian users and customers.
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91 / 100
Very Satisfied
62%
Satisfied
29%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
2%
Very Dissatisfied
5%
CSAT according to African American/Black
Headspace's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Asian or Pacific Islander
Headspace's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
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88 / 100
Very Satisfied
47%
Satisfied
41%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Headspace's Customer Satisfaction (CSAT) score was rated 84% according to Other users and customers.
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84 / 100
Very Satisfied
42%
Satisfied
42%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
0%
Headspace Customer Satisfaction Score by Age
Headspace's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 76% | |||||||||||||||
| 31-35 | 73% | |||||||||||||||
| 36-40 | 86% | |||||||||||||||
| 41-45 | 86% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 61-65 | 100% | |||||||||||||||
| 66+ | 34% |
Headspace Customer Satisfaction Score by Usage
Headspace's Customer Satisfaction score was rated the highest by customers who have used Headspace's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Headspace Customer Satisfaction Score by Industry
Headspace's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.
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"title": "Headspace Customer Satisfaction Score by Industry",
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}Headspace Customer Satisfaction vs. Competitors
Compared to its competitors, Headspace's Customer Satisfaction score is rated right above MyLife, and is preceded by Calm.
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Customer Satisfaction for Other Health and Wellness Brands
In the Health and Wellness industry, Headspace's Customer Satisfaction score is rated right above Colgate Palmolive.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Headspace | 84% |
| Colgate Palmolive | 83% |
| Glossier | 79% |
| Johnson & Johnson | 78% |
| Philips | 74% |
| CVS Health | 68% |
| Peloton | 63% |
| WW (formally Weight Watchers) | 46% |
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Headspace Customer Service
3.9/5
Headspace has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Headspace's Customer Service
Address
2415 Michigan Ave, Santa Monica, CA 90404
Website
https://www.headspace.com
Headspace's Social Links
Quick Insights into Headspace Customer Service
Headspace's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers from the Biotech and Pharmaceuticals industry.
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Ranked Headspace Customer Service the Highest
Ranked Headspace Customer Service the Lowest
Headspace Customer Service Score by Gender
Female customers rated Headspace's Customer Service score 0.1 stars higher than Male customers.
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Male
3.9/5
Female
4/5
Headspace Customer Service Score by Ethnicity
Headspace's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Headspace.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.5 | Other | 3.5 |
Headspace Customer Service Score by Age
Headspace's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4 | 46-50 | 4 |
51-55 4.2 | 51-55 | 4.2 |
56-60 4.7 | 56-60 | 4.7 |
61-65 4.3 | 61-65 | 4.3 |
66+ 3.3 | 66+ | 3.3 |
Headspace Customer Service Score by Usage
Headspace's Customer Service score was rated the highest by customers who have used Headspace's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Headspace Customer Service Score by Industry
Headspace's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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Headspace Customer Service vs. Competitors
Compared to its competitors, Headspace's Customer Service score is rated right above MyLife, and is preceded by Calm.
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Customer Service for Other Health and Wellness Brands
In the Health and Wellness industry, Headspace's Customer Service score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Customer Service Score | |
|---|---|---|
| Glossier | 4.2/5 |
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Johnson & Johnson | 4/5 |
| Headspace | 3.9/5 |
| Philips | 3.7/5 |
| CVS Health | 3.7/5 |
| WW (formally Weight Watchers) | 3/5 |
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Headspace as an Employer
3.8/5
Headspace has a 3.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Headspace scored a 41 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Headspace would recommend the brand to a friend. ENPS measures how likely Headspace employees would recommend working at Headspace to a friend.
Net Promoter Score
41
NPS Score
| 60% | Promoters |
|---|---|
| 21% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
-2
eNPS Score
| 36% | Promoters |
|---|---|
| 26% | Passive |
| 38% | Detractors |
Global Ranking Snapshot
Headspace is ranked #18 in the Global Top 100 Brands. It ranks just behind Nintendo and just ahead of REI.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
16 |  | Vans |  | Doug Palladini | Fashion and Beauty |
17 |  | Nintendo |  | Shuntaro Furukawa | Media and Entertainment |
18 | | Headspace | | Russell Glass | Health and Wellness |
19 |  | REI |  | Eric Artz | Retail |
20 |  | Lego Group |  | Niels Christiansen | Consumer Goods |
21 |  | Delta Air Lines |  | Ed Bastian | Travel and Hospitality |
22 |  | Microsoft |  | Satya Nadella | Tech |
Health and Wellness Ranking Snapshot
Headspace is ranked #2 in the Health and Wellness Industry. It ranks just behind Peloton and just ahead of Glossier.
| RANK | COMPANY | Location | |
|---|---|---|---|
1 | | Peloton | New York City, NY |
2 | | Headspace | Santa Monica, CA |
3 | | Glossier | New York City, NY |
4 | | Colgate Palmolive | New York City, NY |
5 | | Johnson & Johnson | New Brunswick, NJ |
6 | | Philips | Cambridge, MA |
7 | | CVS Health | Woonsocket, RI |
