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Headspace is
Ranked
#18
in
Global Top 100 Brands
Brand Page
Headspace
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Headspace is ranked #18 in Global Top 100 Brands

Awards & Recognition

Top 100 Brands 2021
Top Brands for Millenials 2021

About Headspace's Brand

Headspace is a digital health and wellness platform that provides guided meditation sessions and mindfulness training. Headspace’s brand is ranked #18 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Headspace. When compared to other organizations within the Health and Wellness industry, Headspace is ranked #2. Among its major competitors, Headspace is ranked in 2nd place for NPS while Calm is 1st, and MyLife is 3rd. Their current valuation is $350.00M.

Brand at a Glance

83%
Customer Loyalty
4.4/5
Product Quality
4.1/5
Pricing
4/5
Customer Service
Headspace CMO

Headspace Ranking

Headspace NPS

Headspace's Net Promoter Score (NPS) is a 57 with 68% Promoters, 21% Passives, and 11% Detractors. Net Promoter Score tracks whether Headspace's customers would recommend using the product based on a scale of -100 to 100.

Headspace Overall NPS

57
NPS
68%Promoters
21%Passives
11%Detractors
Headspace Overall NPS

Headspace NPS Trend

-100
-50
0
50
100
Feb 2021
64
Feb 2021Feb 2021
Mar 2021
69
Mar 2021Mar 2021
Apr 2021
70
Apr 2021Apr 2021
May 2021
64
May 2021May 2021
Jun 2021
65
Jun 2021Jun 2021
Jul 2021
62
Jul 2021Jul 2021
Aug 2021
62
Aug 2021Aug 2021
Sep 2021
62
Sep 2021Sep 2021
Oct 2021
62
Oct 2021Oct 2021
Nov 2021
60
Nov 2021Nov 2021
Dec 2021
58
Dec 2021Dec 2021
Jan 2022
58
Jan 2022Jan 2022

How Other Brands Compare

Headspace is ranked second for NPS among its competitors. Calm and MyLife come in first and third. Among those competitors, it is the second most valued company behind Calm.

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Headspace's Logo
Headspace
Calm's Logo
Calm
MyLife's Logo
MyLife
Global Ranking#18#573#-
NPS5760-100
Valuation Updated every 24 hours for public companies$350.00M$1.10B$80.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Headspace NPS by Gender

Female customers rated Headspace's NPS 22 points higher than Male customers.

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Male

57

Headspace's NPS was rated 57 by Male customers on Comparably.

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65%
Promoters
27%
Passives
8%
Detractors

Female

79

Headspace's NPS was rated 79 by Female customers on Comparably.

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86%
Promoters
7%
Passives
7%
Detractors

Headspace NPS by Ethnicity

Headspace's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Headspace.
-100
-50
0
50
100
Caucasian
61
Caucasian61
Asian or Pacific Islander
100
Asian or Pacific Islander100
Other
67
Other67

Headspace NPS by Age

Headspace's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Headspace.
0
20
40
60
80
100
Promoters
84%
Passives
11%
Detractors
5%
18-2584%11%5%
Promoters
70%
Passives
18%
Detractors
12%
26-3070%18%12%
Promoters
100%
Passives
0%
Detractors
0%
31-35100%0%0%
Promoters
40%
Passives
40%
Detractors
20%
36-4040%40%20%
Promoters
62%
Passives
38%
Detractors
0%
41-4562%38%0%
Promoters
83%
Passives
17%
Detractors
0%
46-5083%17%0%
Promoters
75%
Passives
25%
Detractors
0%
51-5575%25%0%
Promoters
75%
Passives
0%
Detractors
25%
66+75%0%25%

Headspace NPS by Usage

Headspace's NPS was rated the highest by customers who have used Headspace's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
77
Less than 1 Year77
1 to 2 Years
67
1 to 2 Years67
2 to 5 Years
71
2 to 5 Years71
5 to 10 Years
0
5 to 10 Years0

Headspace NPS vs. Competitors

Compared to its competitors, Headspace's NPS is rated right above MyLife, and is preceded by Calm.

COMPANYNPS Score
Calm
60
Headspace
57
MyLife
-100

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Calm's Logo
MyLife's Logo

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Headspace NPS vs Companies in Health and Wellness

In the Health and Wellness industry, Headspace's NPS is rated right above Glossier, and is preceded by Peloton.

Unlock Headspace NPS vs. Companies in Health and Wellness Data

Headspace's Logo
VS
Peloton's Logo
Glossier's Logo
Colgate Palmolive's Logo
Johnson & Johnson's Logo
Philips' Logo
CVS Health's Logo
WW (formally Weight Watchers) Logo

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Headspace Customer Reviews

Out of the 5 Headspace customer reviews 4 were positive and 1 was constructive. Headspace customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I love the positive comments that pop up on my phone through out the day. My whole family uses the sleepcasts and sleep music. We also love the lo-fi times and study beats, they chill us out and have made homework time less stressful. I’ve just started exploring the ‘move’ videos. Love Head
Review from Los Angeles, CA / Female / Caucasian / 46-50
What do you value most about this brand?
A good platform to starts ones journy in meditation
Review from Los Angeles, CA / Male / Asian or Pacific Islander / 31-35
What do you value most about this brand?
Quality of product, regulalry updated content that really works
Review from Los Angeles, CA / Female / Caucasian / 41-45
What can this brand most improve?
Better functionality with Alexa. I somehow get her to play "today's hitsl inetead of Headspace
Review from Los Angeles, CA / Female / Caucasian / 36-40
What do you value most about this brand?
Great sessions and love Andy's personality and voice.
Review from Female / Caucasian / 61-65

Headspace Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Headspace users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83
83%
17
17%
Headspace Customer Loyalty

Headspace Customer Loyalty Score by Gender

Female customers rated Headspace's Customer Loyalty score 26% higher than Male customers.

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Male
72%
Yes
Female
98%
Yes

Headspace Customer Loyalty Score by Ethnicity

Headspace's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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88
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
70
out of 100
Other

Headspace Customer Loyalty Score by Age

Headspace's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

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0
20%
40%
60%
80%
100%
18-25
86%
18-2586%
26-30
84%
26-3084%
31-35
100%
31-35100%
36-40
82%
36-4082%
41-45
66%
41-4566%
46-50
100%
46-50100%
51-55
100%
51-55100%
66+
100%
66+100%

Headspace Customer Loyalty Score by Usage

Headspace's Customer Loyalty score was rated the highest by customers who have used Headspace's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
83%
1 to 2 Years
80%
2 to 5 Years
100%
5 to 10 Years
78%

Headspace Customer Loyalty Score by Industry

Headspace's Customer Loyalty score was rated the highest by Civic and Social Organization industry customers, and the lowest by Events Services industry customers.

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Tech
68%
Biotech and Pharmaceuticals
70%
Civic and Social Organization
100%
Education
100%
Events Services
40%
Healthcare, Hospitals and Medicine
100%

Headspace Customer Loyalty vs. Competitors

Compared to its competitors, Headspace's Customer Loyalty score is rated right above Calm.

COMPANYCustomer Loyalty Score
Headspace83%
Calm75%
MyLife10%

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Calm's Logo
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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, Headspace's Customer Loyalty score is rated right above Glossier, and is preceded by Colgate Palmolive.

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Headspace's Logo
VS
Peloton's Logo
Colgate Palmolive's Logo
Glossier's Logo
Johnson & Johnson's Logo
Philips' Logo
CVS Health's Logo
WW (formally Weight Watchers) Logo

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Headspace Product Quality

4.4/5

Headspace has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.

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Headspace Product Information

Headspace’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Headspace's product the highest. Reviewers from the Events Services industry rated Headspace the lowest at 3.5.

Website
https://www.headspace.com/
Company Size
201-500 Employees

Industry

Tech
Healthcare
Mobile App
SaaS

Quick Insights into Headspace Product Quality

Headspace's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers who have used Headspace's products/services for 5 to 10 Years.

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Ranked Headspace Product Quality the Highest

31-35
5
Education
5
2 to 5 Years
4.7

Ranked Headspace Product Quality the Lowest

66+
3.9
Events Services
3.5
5 to 10 Years
2.5

Headspace Product Quality Score by Gender

Female customers rated Headspace's Product Quality score 0.5 stars higher than Male customers.

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Male

4.2/5

Female

4.7/5

Headspace Product Quality Score by Ethnicity

Headspace's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
4.5
Caucasian4.5
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
4.5
Other4.5

Headspace Product Quality Score by Age

Headspace's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
4.3
26-304.3
31-35
5
31-355
36-40
4.4
36-404.4
41-45
4.5
41-454.5
46-50
4.6
46-504.6
51-55
4.5
51-554.5
66+
3.9
66+3.9

Headspace Product Quality Score by Usage

Headspace's Product Quality score was rated the highest by customers who have used Headspace's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.6
1 to 2 Years
4.6
2 to 5 Years
4.7
5 to 10 Years
2.5

Headspace Product Quality Score by Industry

Headspace's Product Quality score was rated the highest by Education industry customers, and the lowest by Events Services industry customers.

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Tech
4.4
Biotech and Pharmaceuticals
4.6
Civic and Social Organization
4.6
Education
5
Events Services
3.5
Healthcare, Hospitals and Medicine
4.6

Headspace Product Quality vs. Competitors

Compared to its competitors, Headspace's Product Quality score is rated right above Calm.

COMPANYProduct Quality Score
Headspace4.4/5
Calm4/5
MyLife1.5/5

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Calm's Logo
MyLife's Logo

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, Headspace's Product Quality score is rated right above Glossier, and is preceded by Peloton.

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Headspace's Logo
VS
Peloton's Logo
Glossier's Logo
Colgate Palmolive's Logo
Johnson & Johnson's Logo
Philips' Logo
CVS Health's Logo
WW (formally Weight Watchers) Logo

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Headspace Pricing

Headspace ROI & Value For Money

4.1/5

Headspace has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Headspace Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Events Services industry think that they had the lowest ROI from Headspace.

Quick Insights into Headspace ROI

Headspace's ROI score was rated highest by customers from the Education industry, and rated lowest by customers who have used Headspace's products/services for 5 to 10 Years.

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Ranked Headspace ROI the Highest

Education
4.7
41-45
4.4
Asian or Pacific Islander
4.4

Ranked Headspace ROI the Lowest

26-30
3.8
Events Services
3
5 to 10 Years
2.7

Headspace ROI Score by Gender

Female customers rated Headspace's ROI score 0.3 stars higher than Male customers.

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Male

3.9/5

Female

4.2/5

Headspace ROI Score by Ethnicity

Headspace's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
4
Caucasian4
Asian or Pacific Islander
4.4
Asian or Pacific Islander4.4
Other
4.2
Other4.2

Headspace ROI Score by Age

Headspace's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
3.8
26-303.8
31-35
4.2
31-354.2
36-40
4
36-404
41-45
4.4
41-454.4
46-50
4.2
46-504.2
51-55
4.4
51-554.4
66+
3.9
66+3.9

Headspace ROI Score by Usage

Headspace's ROI score was rated the highest by customers who have used Headspace's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
4.2
2 to 5 Years
4.3
5 to 10 Years
2.7

Headspace ROI Score by Industry

Headspace's ROI score was rated the highest by Education industry customers, and the lowest by Events Services industry customers.

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Tech
4
Biotech and Pharmaceuticals
3.1
Civic and Social Organization
4
Education
4.7
Events Services
3
Healthcare, Hospitals and Medicine
4.6

Headspace Pricing vs. Competitors

Compared to its competitors, Headspace's ROI score is rated right above MyLife, and is preceded by Calm.

COMPANYPricing Score
Calm4.2/5
Headspace4.1/5
MyLife1.5/5

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MyLife's Logo

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, Headspace's ROI score is rated right above Colgate Palmolive, and is preceded by Peloton.

Unlock Headspace ROI vs. Companies in Health and Wellness Data

Headspace's Logo
VS
Peloton's Logo
Colgate Palmolive's Logo
Johnson & Johnson's Logo
Glossier's Logo
Philips' Logo
CVS Health's Logo
WW (formally Weight Watchers) Logo

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Headspace Customer Service

4/5

Headspace has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Headspace's Customer Service

Address

2415 Michigan Ave, Santa Monica, CA 90404


Website

https://www.headspace.com/

Quick Insights into Headspace Customer Service

Headspace's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers who have used Headspace's products/services for 5 to 10 Years.

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Ranked Headspace Customer Service the Highest

Education
4.6
51-55
4.5
2 to 5 Years
4.2

Ranked Headspace Customer Service the Lowest

41-45
3.7
Biotech and Pharmaceuticals
2.8
5 to 10 Years
2.7

Headspace Customer Service Score by Gender

Female customers rated Headspace's Customer Service score 0.2 stars higher than Male customers.

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Male

3.9/5

Female

4.1/5

Headspace Customer Service Score by Ethnicity

Headspace's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
3.9
Other3.9

Headspace Customer Service Score by Age

Headspace's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Headspace.
0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
3.9
26-303.9
31-35
4
31-354
36-40
3.9
36-403.9
41-45
3.7
41-453.7
46-50
4
46-504
51-55
4.5
51-554.5
66+
3.9
66+3.9

Headspace Customer Service Score by Usage

Headspace's Customer Service score was rated the highest by customers who have used Headspace's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4
1 to 2 Years
4.1
2 to 5 Years
4.2
5 to 10 Years
2.7

Headspace Customer Service Score by Industry

Headspace's Customer Service score was rated the highest by Education industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.

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Tech
4
Biotech and Pharmaceuticals
2.8
Civic and Social Organization
4
Education
4.6
Events Services
3
Healthcare, Hospitals and Medicine
4.2

Headspace Customer Service vs. Competitors

Compared to its competitors, Headspace's Customer Service score is rated right above MyLife, and is preceded by Calm.

COMPANYCustomer Service Score
Calm4/5
Headspace4/5
MyLife1.5/5

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Calm's Logo
MyLife's Logo

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, Headspace's Customer Service score is rated right above Philips, and is preceded by Johnson & Johnson.

Unlock Headspace Customer Service vs. Companies in Health and Wellness Data

Headspace's Logo
VS
Peloton's Logo
Glossier's Logo
Colgate Palmolive's Logo
Johnson & Johnson's Logo
Philips' Logo
CVS Health's Logo
WW (formally Weight Watchers) Logo

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Headspace as an Employer

4.1/5

Headspace has a 4.1/5 stars for its overall company culture rated by their employees

  Headspace CEO
top
50%
CEO of Headspace

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Headspace scored a 57 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of Headspace would recommend the brand to a friend. ENPS measures how likely Headspace employees would recommend working at Headspace to a friend.

Net Promoter Score

57
NPS Score
68%Promoters
21%Passive
11%Detractors

Employee Net Promoter Score

-9
eNPS Score
36%Promoters
19%Passive
45%Detractors

Global Ranking Snapshot

Headspace is ranked #18 in the Global Top 100 Brands. It ranks just behind Nintendo and just ahead of REI.

RANKCOMPANYCEOINDUSTRY
16
Vans  Vans CEO
Doug Palladini
Fashion and Beauty
17
Nintendo  Nintendo CEO
Shuntaro Furukawa
Media and Entertainment
18
Headspace  Headspace CEO
CeCe Morken
Health and Wellness
19
REI  REI CEO
Eric Artz
Retail
20
Lego Group  Lego Group CEO
Niels Christiansen
Consumer Goods
21
Delta Air Lines  Delta Air Lines CEO
Ed Bastian
Travel and Hospitality
22
Microsoft  Microsoft CEO
Satya Nadella
Tech

Health and Wellness Ranking Snapshot

Headspace is ranked #2 in the Health and Wellness Industry. It ranks just behind Peloton and just ahead of Glossier.

RANKCOMPANYLocation
1
Peloton
New York City, NY
2
Headspace
Santa Monica, CA
3
Glossier
New York City, NY
4
Colgate Palmolive
New York City, NY
5
Johnson & Johnson
New Brunswick, NJ
6
Philips
Framingham, MA
7
CVS Health
Woonsocket, RI