25
NPS
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Lakme is ranked #73 in Fashion and Beauty Brands
Lakme is ranked #73 in Fashion and Beauty Brands
About Lakme's Brand
Lakme, a leading cosmetic company in India owned by Unilever Lakme’s brand is ranked #795 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Lakme. When compared to other organizations within the Fashion and Beauty industry, Lakme is ranked #73. Among its major competitors, Lakme is ranked in 2nd place for NPS while MAC Cosmetics is 1st, and Revlon is 3rd.
Brand at a Glance
91%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4.2/5
Customer Service
Lakme Ranking
- #795 in Global Best Brands
- #73 in Fashion and Beauty
- #2 / 4 of its competitors
Lakme NPS
Lakme's Net Promoter Score (NPS) is a 25 with 50% Promoters, 25% Passives, and 25% Detractors. Net Promoter Score tracks whether Lakme's customers would recommend using the product based on a scale of -100 to 100.
Lakme Overall NPS
| 50% | Promoters |
|---|---|
| 25% | Passives |
| 25% | Detractors |
Lakme NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 22 | Nov 2024 | 22 |
Dec 2024 24 | Dec 2024 | 24 |
Jan 2025 22 | Jan 2025 | 22 |
Feb 2025 22 | Feb 2025 | 22 |
Mar 2025 22 | Mar 2025 | 22 |
Apr 2025 24 | Apr 2025 | 24 |
May 2025 24 | May 2025 | 24 |
Jun 2025 24 | Jun 2025 | 24 |
Jul 2025 26 | Jul 2025 | 26 |
Nov 2025 24 | Nov 2025 | 24 |
Feb 2026 25 | Feb 2026 | 25 |
Mar 2026 23 | Mar 2026 | 23 |
How Other Brands Compare
Lakme is ranked second for NPS among its competitors. MAC Cosmetics and Revlon come in first and third, with Hindustan Unilever coming in at #4.
 Lakme |  MAC Cosmetics |  Revlon |  Hindustan Unilever | |
| Global Ranking | #795 | #74 | #427 | #- |
| NPS | 25 | 31 | 20 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $652.33M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lakme NPS by Gender
Female customers rated Lakme's NPS 71 points higher than Male customers.
Male
-17
Lakme's NPS was rated -17 by Male customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
Female
54
Lakme's NPS was rated 54 by Female customers on Comparably.
64%
Promoters
26%
Passives
10%
Detractors
Lakme NPS by Ethnicity
Lakme's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 42 | Asian or Pacific Islander | 42 |
Other 55 | Other | 55 |
Lakme NPS by Age
Lakme's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Lakme NPS by Usage
Lakme's NPS was rated the highest by customers who have used Lakme's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years -25 | 1 to 2 Years | -25 |
2 to 5 Years 59 | 2 to 5 Years | 59 |
5 to 10 Years 77 | 5 to 10 Years | 77 |
Over 10 Years 54 | Over 10 Years | 54 |
Lakme NPS vs. Competitors
Compared to its competitors, Lakme's NPS is rated right above Revlon, and is preceded by MAC Cosmetics.
| COMPANY | NPS Score | |
|---|---|---|
| MAC Cosmetics | 31 |
| Lakme | 25 |
| Revlon | 20 |
| Hindustan Unilever | 20 |
Lakme Customer Reviews
Out of the 23 Lakme customer reviews 20 were positive and 3 were constructive. Lakme customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Lakme Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Lakme users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Lakme Customer Loyalty Score by Gender
Female customers rated Lakme's Customer Loyalty score 27% higher than Male customers.
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Male
70%
Yes
Female
97%
Yes
Lakme Customer Loyalty Score by Ethnicity
Lakme's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Lakme.
93
out of 100
Asian or Pacific Islander
100
out of 100
Other
Lakme Customer Loyalty Score by Age
Lakme's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 96% | 18-25 | 96% |
26-30 82% | 26-30 | 82% |
31-35 100% | 31-35 | 100% |
41-45 100% | 41-45 | 100% |
Lakme Customer Loyalty Score by Usage
Lakme's Customer Loyalty score was rated the highest by customers who have used Lakme's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Lakme Customer Loyalty Score by Industry
Lakme's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Lakme Customer Loyalty vs. Competitors
Compared to its competitors, Lakme's Customer Loyalty score is rated right above MAC Cosmetics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Lakme | 91% |
| MAC Cosmetics | 80% |
| Revlon | 67% |
| Hindustan Unilever | 65% |
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Lakme's Customer Loyalty score is rated right above American Eagle Outfitters.
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Lakme Product Quality
4.2/5
Lakme has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Lakme Product Information
Lakme’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Lakme's product the highest. Reviewers from the Accounting industry rated Lakme the lowest at 4.3.
- Website
- http://www.lakmeindia.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Healthcare
Quick Insights into Lakme Product Quality
Lakme's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 26-30.
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Ranked Lakme Product Quality the Highest
Ranked Lakme Product Quality the Lowest
Lakme Product Quality Score by Gender
Female customers rated Lakme's Product Quality score 0.1 stars higher than Male customers.
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Male
4.3/5
Female
4.4/5
Lakme Product Quality Score by Ethnicity
Lakme's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.6 | Other | 4.6 |
Lakme Product Quality Score by Age
Lakme's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.2 | 31-35 | 4.2 |
41-45 5 | 41-45 | 5 |
Lakme Product Quality Score by Usage
Lakme's Product Quality score was rated the highest by customers who have used Lakme's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Lakme Product Quality Score by Industry
Lakme's Product Quality score was rated the highest by Education industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Lakme Product Quality vs. Competitors
Compared to its competitors, Lakme's Product Quality score is rated right above MAC Cosmetics.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lakme | 4.2/5 |
| MAC Cosmetics | 4.2/5 |
| Revlon | 3.9/5 |
| Hindustan Unilever | 3.5/5 |
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Lakme's Product Quality score is rated right above CHANEL, and is preceded by Glossier.
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Lakme Pricing
Lakme ROI & Value For Money
3.9/5
Lakme has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Lakme Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Legal industry. The users from the Accounting industry think that they had the lowest ROI from Lakme.
Quick Insights into Lakme ROI
Lakme's ROI score was rated highest by customers from the Legal industry, and rated lowest by customers ages 41-45.
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Ranked Lakme ROI the Highest
Ranked Lakme ROI the Lowest
Lakme ROI Score by Gender
Female customers rated Lakme's ROI score 0.6 stars higher than Male customers.
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Male
3.6/5
Female
4.2/5
Lakme ROI Score by Ethnicity
Lakme's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4 | Other | 4 |
Lakme ROI Score by Age
Lakme's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
41-45 3.3 | 41-45 | 3.3 |
Lakme ROI Score by Usage
Lakme's ROI score was rated the highest by customers who have used Lakme's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Lakme ROI Score by Industry
Lakme's ROI score was rated the highest by Legal industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Lakme Pricing vs. Competitors
Compared to its competitors, Lakme's ROI score is rated right above Revlon.
| COMPANY | Pricing Score | |
|---|---|---|
| Lakme | 3.9/5 |
| Revlon | 3.9/5 |
| MAC Cosmetics | 3.8/5 |
| Hindustan Unilever | 3.7/5 |
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Lakme's ROI score is rated right above Nike, and is preceded by Uniqlo.
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Lakme Customer Satisfaction (CSAT)
Lakme Customer Satisfaction (CSAT) Score
89 / 100
Lakme has an overall Customer Satisfaction score of 89 rated by its users and customers.
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Very Satisfied
47%
Satisfied
42%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Lakme Customer Satisfaction
Lakme's Customer Satisfaction score was rated highest by customers who have used Lakme's products/services for 2 to 5 Years, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Lakme Customer Satisfaction the Highest
Ranked Lakme Customer Satisfaction the Lowest
Lakme Customer Satisfaction Score by Gender
Female customers rated Lakme's Customer Satisfaction score 14 points higher than Male customers.
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80 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
94 / 100
FemaleVery Satisfied | 54% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 2% |
Lakme Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Lakme's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
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88 / 100
Very Satisfied
43%
Satisfied
45%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
4%
CSAT according to Other
Lakme's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
66%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Lakme Customer Satisfaction Score by Age
Lakme's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 26-30 | 78% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 41-45 | 100% |
Lakme Customer Satisfaction Score by Usage
Lakme's Customer Satisfaction score was rated the highest by customers who have used Lakme's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Lakme Customer Satisfaction Score by Industry
Lakme's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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{
"title": "Lakme Customer Satisfaction Score by Industry",
"text": "Lakme's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
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"label": "Tech",
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"scoreClassName": "max",
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"groupId": 495,
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"stars": 0,
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"scoreClassName": "max",
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{
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}Lakme Customer Satisfaction vs. Competitors
Compared to its competitors, Lakme's Customer Satisfaction score is rated right above MAC Cosmetics.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lakme | 89% |
| MAC Cosmetics | 83% |
| Revlon | 80% |
| Hindustan Unilever | 34% |
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Lakme's Customer Satisfaction score is rated right above Uniqlo.
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Lakme Customer Service
4.2/5
Lakme has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Lakme's Customer Service
Website
http://www.lakmeindia.com/
Quick Insights into Lakme Customer Service
Lakme's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Lakme Customer Service the Highest
Ranked Lakme Customer Service the Lowest
Lakme Customer Service Score by Gender
Female customers rated Lakme's Customer Service score 0.3 stars higher than Male customers.
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Male
4/5
Female
4.3/5
Lakme Customer Service Score by Ethnicity
Lakme's Customer Service score was rated 4.2 stars by both Asian or Pacific Islander and Other customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.2 | Other | 4.2 |
Lakme Customer Service Score by Age
Lakme's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
20
40
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100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4 | 26-30 | 4 |
31-35 4.2 | 31-35 | 4.2 |
41-45 4.5 | 41-45 | 4.5 |
Lakme Customer Service Score by Usage
Lakme's Customer Service score was rated the highest by customers who have used Lakme's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Lakme Customer Service Score by Industry
Lakme's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Lakme Customer Service vs. Competitors
Compared to its competitors, Lakme's Customer Service score is rated right above MAC Cosmetics.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lakme | 4.2/5 |
| MAC Cosmetics | 3.9/5 |
| Revlon | 3.9/5 |
| Hindustan Unilever | 3.6/5 |
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Lakme's Customer Service score is rated right above Glossier.
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Lakme as an Employer
4.2/5
Lakme has a 4.2/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Lakme scored a 25 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Lakme would recommend the brand to a friend. ENPS measures how likely Lakme employees would recommend working at Lakme to a friend.
Net Promoter Score
25
NPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 45% | Promoters |
|---|---|
| 18% | Passive |
| 37% | Detractors |
Global Ranking Snapshot
Lakme is ranked #795 in the Global Top 100 Brands. It ranks just behind Bodybuilding.com and just ahead of OnePlus Corporation.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
793 |  | Jio |  | Rahul Razdan | Tech |
794 |  | Bodybuilding.com |  | Jas Krdzalic | Health and Wellness |
795 | | Lakme | | Pushkaraj Shenai | Fashion and Beauty |
796 |  | OnePlus Corporation |  | Pete Lau | Consumer Goods |
797 |  | MTN |  | Ralph Mupita | Business and Consumer Services |
798 |  | Andela |  | Jeremy Johnson | Business and Consumer Services |
799 |  | Beckman Coulter |  | Scott Garrett | Health and Wellness |
