36
NPS
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Madewell is ranked #77 in Fashion and Beauty Brands
Madewell is ranked #77 in Fashion and Beauty Brands
About Madewell's Brand
Madewell is proud to be part of the J.Crew Group and fully shares its commitment to providing the highest quality. Madewell’s brand is ranked #858 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Madewell. When compared to other organizations within the Fashion and Beauty industry, Madewell is ranked #77. Among its major competitors, Madewell is ranked in 1st place for NPS while J. Crew is 2nd, and Nordstrom is 3rd.
Brand at a Glance
71%
Customer Loyalty
4.3/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
Madewell Ranking
- #77 in Fashion and Beauty
- #1 / 4 of its competitors
Madewell NPS
Madewell's Net Promoter Score (NPS) is a 36 with 59% Promoters, 18% Passives, and 23% Detractors. Net Promoter Score tracks whether Madewell's customers would recommend using the product based on a scale of -100 to 100.
Madewell Overall NPS
| 59% | Promoters |
|---|---|
| 18% | Passives |
| 23% | Detractors |
Madewell NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 46 | Jul 2023 | 46 |
Aug 2023 44 | Aug 2023 | 44 |
Sep 2023 43 | Sep 2023 | 43 |
Nov 2023 45 | Nov 2023 | 45 |
Dec 2023 42 | Dec 2023 | 42 |
Jan 2024 44 | Jan 2024 | 44 |
Feb 2024 42 | Feb 2024 | 42 |
Mar 2024 39 | Mar 2024 | 39 |
May 2024 39 | May 2024 | 39 |
Jul 2024 39 | Jul 2024 | 39 |
Aug 2024 37 | Aug 2024 | 37 |
Sep 2024 37 | Sep 2024 | 37 |
How Other Brands Compare
Madewell is ranked first for NPS among its competitors. Nordstrom and Everlane come in second and third, with Anthropologie coming in at #4.
 Madewell |  Nordstrom |  Anthropologie |  Everlane | |
| Global Ranking | #858 | #97 | #724 | #- |
| NPS | 36 | 20 | 3 | 12 |
| Valuation Updated every 24 hours for public companies | - | $5.84B | $3.64B | $100.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Madewell NPS by Gender
Male customers rated Madewell's NPS 16 points higher than Female customers.
Male
34
Madewell's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
18
Madewell's NPS was rated 18 by Female customers on Comparably.
50%
Promoters
18%
Passives
32%
Detractors
Madewell NPS by Ethnicity
Madewell's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 45 | Caucasian | 45 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Madewell NPS by Age
Madewell's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Madewell NPS by Usage
Madewell's NPS was rated the highest by customers who have used Madewell's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 11 | 1 to 2 Years | 11 |
2 to 5 Years 15 | 2 to 5 Years | 15 |
Over 10 Years 34 | Over 10 Years | 34 |
Madewell NPS vs. Competitors
Compared to its competitors, Madewell's NPS is rated right above J. Crew.
| COMPANY | NPS Score | |
|---|---|---|
| Madewell | 36 |
 | J. Crew | 23 |
| Nordstrom | 20 |
| Everlane | 12 |
| Anthropologie | 3 |
Madewell Customer Reviews
Out of the 5 Madewell customer reviews 5 were positive and 0 were constructive. Madewell customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Madewell Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Madewell users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Madewell Customer Loyalty Score by Gender
Male customers rated Madewell's Customer Loyalty score 3% higher than Female customers.
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Male
70%
Yes
Female
67%
Yes
Madewell Customer Loyalty Score by Ethnicity
Madewell's Customer Loyalty score was rated 70% by both African American/Black and Hispanic or Latino customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Madewell.
70
out of 100
Caucasian
70
out of 100
Hispanic or Latino
70
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
Madewell Customer Loyalty Score by Age
Madewell's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 61% | 26-30 | 61% |
31-35 40% | 31-35 | 40% |
41-45 70% | 41-45 | 70% |
Madewell Customer Loyalty Score by Usage
Madewell's Customer Loyalty score was rated the highest by customers who have used Madewell's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Madewell Customer Loyalty Score by Industry
Madewell's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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Madewell Customer Loyalty vs. Competitors
Compared to its competitors, Madewell's Customer Loyalty score is rated right above Everlane, and is preceded by J. Crew.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Anthropologie | 81% |
| Nordstrom | 79% |
| J. Crew | 76% |
| Madewell | 71% |
| Everlane | 70% |
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Madewell's Customer Loyalty score is rated right below Gucci.
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Madewell Product Quality
4.3/5
Madewell has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Madewell Product Information
Madewell’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Madewell's product the highest. Reviewers from the Accounting industry rated Madewell the lowest at 3.3.
- Website
- https://www.madewell.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Social
Quick Insights into Madewell Product Quality
Madewell's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
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Ranked Madewell Product Quality the Highest
Ranked Madewell Product Quality the Lowest
Madewell Product Quality Score by Gender
Female customers rated Madewell's Product Quality score 0.2 stars higher than Male customers.
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Male
4.1/5
Female
4.3/5
Madewell Product Quality Score by Ethnicity
Madewell's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Madewell Product Quality Score by Age
Madewell's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3 | 31-35 | 3 |
41-45 4.1 | 41-45 | 4.1 |
Madewell Product Quality Score by Usage
Madewell's Product Quality score was rated the highest by customers who have used Madewell's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Madewell Product Quality Score by Industry
Madewell's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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Madewell Product Quality vs. Competitors
Compared to its competitors, Madewell's Product Quality score is rated right above J. Crew.
| COMPANY | Product Quality Score | |
|---|---|---|
| Madewell | 4.3/5 |
| J. Crew | 3.9/5 |
| Nordstrom | 3.8/5 |
| Everlane | 3.7/5 |
| Anthropologie | 3.5/5 |
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Madewell's Product Quality score is rated right above Uniqlo.
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Madewell Pricing
Madewell ROI & Value For Money
3.8/5
Madewell has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Madewell Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Accounting industry think that they had the lowest ROI from Madewell.
Quick Insights into Madewell ROI
Madewell's ROI score was rated highest by Male customers, and rated lowest by customers ages 31-35.
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Ranked Madewell ROI the Highest
Ranked Madewell ROI the Lowest
Madewell ROI Score by Gender
Male customers rated Madewell's ROI score 0.7 stars higher than Female customers.
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Male
4.3/5
Female
3.6/5
Madewell ROI Score by Ethnicity
Madewell's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Madewell ROI Score by Age
Madewell's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.7 | 26-30 | 3.7 |
31-35 2.6 | 31-35 | 2.6 |
41-45 4 | 41-45 | 4 |
Madewell ROI Score by Usage
Madewell's ROI score was rated the highest by customers who have used Madewell's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Madewell ROI Score by Industry
Madewell's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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Madewell Pricing vs. Competitors
Compared to its competitors, Madewell's ROI score is rated right above J. Crew.
| COMPANY | Pricing Score | |
|---|---|---|
| Madewell | 3.8/5 |
| J. Crew | 3.8/5 |
| Nordstrom | 3.6/5 |
| Everlane | 3.6/5 |
| Anthropologie | 3.2/5 |
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Madewell's ROI score is rated right above American Eagle Outfitters, and is preceded by Glossier.
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Madewell Customer Satisfaction (CSAT)
Madewell Customer Satisfaction (CSAT) Score
86 / 100
Madewell has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Very Satisfied
58%
Satisfied
28%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
4%
Very Dissatisfied
2%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Madewell Customer Satisfaction
Madewell's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Hispanic or Latino customers.
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Ranked Madewell Customer Satisfaction the Highest
Ranked Madewell Customer Satisfaction the Lowest
Madewell Customer Satisfaction Score by Gender
Madewell's Customer Satisfaction score was rated 86 by Female customers on Comparably.
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86 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Madewell Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Madewell's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Madewell's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Madewell's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Madewell Customer Satisfaction Score by Age
Madewell's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 80% |
Madewell Customer Satisfaction Score by Usage
Madewell's Customer Satisfaction score was rated the highest by customers who have used Madewell's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Madewell Customer Satisfaction Score by Industry
Madewell's Customer Satisfaction score was rated 75 points by Fashion and Beauty industry customers.
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}Madewell Customer Satisfaction vs. Competitors
Compared to its competitors, Madewell's Customer Satisfaction score is rated right above J. Crew.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Madewell | 86% |
| J. Crew | 74% |
| Nordstrom | 68% |
| Anthropologie | 63% |
| Everlane | 60% |
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Madewell's Customer Satisfaction score is rated right above Nike, and is preceded by Uniqlo.
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Madewell Customer Service
4/5
Madewell has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Madewell's Customer Service
Address
One Ivy Crescent, Lynchburg, VA 24513-1001
Website
https://www.madewell.com
Phone Number
10000000000
Quick Insights into Madewell Customer Service
Madewell's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Accounting industry.
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Ranked Madewell Customer Service the Highest
Ranked Madewell Customer Service the Lowest
Madewell Customer Service Score by Gender
Male customers rated Madewell's Customer Service score 0.1 stars higher than Female customers.
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Male
4/5
Female
3.9/5
Madewell Customer Service Score by Ethnicity
Madewell's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Madewell Customer Service Score by Age
Madewell's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.8 | 31-35 | 3.8 |
41-45 4 | 41-45 | 4 |
Madewell Customer Service Score by Usage
Madewell's Customer Service score was rated the highest by customers who have used Madewell's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Madewell Customer Service Score by Industry
Madewell's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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Madewell Customer Service vs. Competitors
Compared to its competitors, Madewell's Customer Service score is rated right above J. Crew.
| COMPANY | Customer Service Score | |
|---|---|---|
| Madewell | 4/5 |
| J. Crew | 3.9/5 |
| Nordstrom | 3.7/5 |
| Everlane | 3.6/5 |
| Anthropologie | 3.3/5 |
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Madewell's Customer Service score is rated right above American Eagle Outfitters, and is preceded by CHANEL.
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Madewell as an Employer
Consumer vs. Employees
Madewell scored a 36 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of Madewell would recommend the brand to a friend. ENPS measures how likely Madewell employees would recommend working at Madewell to a friend.
Net Promoter Score
36
NPS Score
| 59% | Promoters |
|---|---|
| 18% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
-9
eNPS Score
| 30% | Promoters |
|---|---|
| 31% | Passive |
| 39% | Detractors |
Global Ranking Snapshot
Madewell is ranked #858 in the Global Top 100 Brands. It ranks just behind TJX Companies and just ahead of TaskUs.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
856 |  | Grab |  | Anthony Tan | Automotive and Transportation |
857 |  | TJX Companies |  | Ernie Herrman | Retail |
858 | | Madewell |  | Fashion and Beauty | |
859 |  | TaskUs |  | Bryce Maddock | Business and Consumer Services |
860 |  | FactSet |  | Philip Snow | Tech |
861 |  | Pendo |  | Todd Olson | Tech |
862 |  | Orangetheory Fitness |  | Dave Long | Health and Wellness |
