44
NPS
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Pendo is ranked #285 in Tech Brands
Pendo is ranked #285 in Tech Brands
About Pendo's Brand
Pendo delivers a complete platform for product teams to help companies create products that customers love. Pendo’s brand is ranked #861 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Pendo. When compared to other organizations within the Tech industry, Pendo is ranked #285. Among its major competitors, Pendo is ranked in 2nd place for NPS while AB Tasty is 1st, and Looker is 3rd.
Brand at a Glance
75%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
3.7/5
Customer Service
Pendo CMO
Jake Sorofman
Jake Sorofman is a seasoned Software Marketing Executive with a product strategy and communications background. He also has extensive experience in public and analyst relations, having led corporate communications for Ironside Technologies. Mr. Sorofman holds an M.B.A., Beta Gamma Sigma, from the McCallum Graduate School of Business at Bentley College.
Pendo Ranking
- #861 in Global Best Brands
- #285 in Tech
- #1 / 4 of its competitors
Pendo NPS
Pendo's Net Promoter Score (NPS) is a 44 with 64% Promoters, 16% Passives, and 20% Detractors. Net Promoter Score tracks whether Pendo's customers would recommend using the product based on a scale of -100 to 100.
Pendo Overall NPS
| 64% | Promoters |
|---|---|
| 16% | Passives |
| 20% | Detractors |
Pendo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 52 | Jan 2023 | 52 |
Feb 2023 52 | Feb 2023 | 52 |
Apr 2023 52 | Apr 2023 | 52 |
Jul 2023 51 | Jul 2023 | 51 |
Aug 2023 52 | Aug 2023 | 52 |
Nov 2023 50 | Nov 2023 | 50 |
Jan 2024 48 | Jan 2024 | 48 |
Apr 2024 46 | Apr 2024 | 46 |
Sep 2024 48 | Sep 2024 | 48 |
Oct 2024 47 | Oct 2024 | 47 |
Nov 2024 46 | Nov 2024 | 46 |
Jun 2025 44 | Jun 2025 | 44 |
How Other Brands Compare
Pendo is ranked first for NPS among its competitors. Looker and WalkMe™ come in second and third, with Addepar coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pendo NPS by Gender
Male customers rated Pendo's NPS 17 points higher than Female customers.
Male
17
Pendo's NPS was rated 17 by Male customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Female
0
Pendo's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Pendo NPS by Ethnicity
Pendo's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -20 | Other | -20 |
Pendo NPS by Age
Pendo's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Pendo NPS by Usage
Pendo's NPS was rated the highest by customers who have used Pendo's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 44 | Less than 1 Year | 44 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years 64 | 2 to 5 Years | 64 |
5 to 10 Years 62 | 5 to 10 Years | 62 |
Pendo Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Pendo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pendo Customer Loyalty Score by Gender
Female customers rated Pendo's Customer Loyalty score 30% higher than Male customers.
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Male
70%
Yes
Female
100%
Yes
Pendo Customer Loyalty Score by Ethnicity
Pendo's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Pendo.
64
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
82
out of 100
Other
Pendo Customer Loyalty Score by Age
Pendo's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
36-40 85% | 36-40 | 85% |
Pendo Customer Loyalty Score by Usage
Pendo's Customer Loyalty score was rated the highest by customers who have used Pendo's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pendo Customer Loyalty Score by Industry
Pendo's Customer Loyalty score was rated 75% by Tech industry customers.
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Pendo Customer Loyalty vs. Competitors
Compared to its competitors, Pendo's Customer Loyalty score is rated right above Addepar, and is preceded by WalkMe™.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Pendo's Customer Loyalty score is rated right below Peloton.
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Pendo Product Quality
4.1/5
Pendo has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Pendo Product Information
Pendo serves markets in the United States, Asia, Middle-East and Africa, Australia, Canada, India, and Latin America. Pendo supports iOS, Web, and Android devices and offers products for small and medium sized businesses.
Pendo’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Pendo's product the highest. Reviewers from the Banking and Financial Services industry rated Pendo the lowest at 3.1.
- Website
- http://www.pendo.io
- Company Size
- 501-1,000 Employees
Industry
Tech
Analytics
SaaS
Languages Supported
English
Quick Insights into Pendo Product Quality
Pendo's Product Quality score was rated highest by customers who have used Pendo's products/services for 2 to 5 Years, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked Pendo Product Quality the Highest
Ranked Pendo Product Quality the Lowest
Pendo Product Quality Score by Gender
Pendo's Product Quality score was rated 3.9 by both Female and Male customers on Comparably.
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Male
3.9/5
Female
3.9/5
Pendo Product Quality Score by Ethnicity
Pendo's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.5 | Other | 3.5 |
Pendo Product Quality Score by Age
Pendo's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
36-40 3.6 | 36-40 | 3.6 |
Pendo Product Quality Score by Usage
Pendo's Product Quality score was rated the highest by customers who have used Pendo's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pendo Product Quality Score by Industry
Pendo's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Banking and Financial Services industry customers.
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Pendo Product Quality vs. Competitors
Compared to its competitors, Pendo's Product Quality score is rated right above WalkMe™, and is preceded by Amplitude.
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Product Quality for Other Tech Brands
In the Tech industry, Pendo's Product Quality score is rated right above Peloton, and is preceded by Google.
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Pendo Pricing
Pendo ROI & Value For Money
4.1/5
Pendo has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Pendo Pricing Plans
Pendo has a pricing structure that accommodates small and medium businesses. Starting from $10/month, Pendo uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Pendo.
Who Uses Pendo?
Small Businesses
Medium Businesses
Quick Insights into Pendo ROI
Pendo's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Other customers.
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Ranked Pendo ROI the Highest
Ranked Pendo ROI the Lowest
Pendo ROI Score by Gender
Female customers rated Pendo's ROI score 0.4 stars higher than Male customers.
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Male
3.6/5
Female
4/5
Pendo ROI Score by Ethnicity
Pendo's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.1 | Other | 3.1 |
Pendo ROI Score by Age
Pendo's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Pendo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
36-40 3.9 | 36-40 | 3.9 |
Pendo ROI Score by Usage
Pendo's ROI score was rated the highest by customers who have used Pendo's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pendo ROI Score by Industry
Pendo's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Pendo Pricing vs. Competitors
Compared to its competitors, Pendo's ROI score is rated right above Amplitude, and is preceded by Birst.
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ROI for Other Tech Brands
In the Tech industry, Pendo's ROI score is rated right above Zoom Video Communications.
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Pendo Customer Satisfaction (CSAT)
Pendo Customer Satisfaction (CSAT) Score
70 / 100
Pendo has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
22%
Satisfied
48%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pendo Customer Satisfaction
Pendo's Customer Satisfaction score was rated highest by customers who have used Pendo's products/services for 2 to 5 Years, and rated lowest by customers who have used Pendo's products/services for 1 to 2 Years.
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Ranked Pendo Customer Satisfaction the Highest
Ranked Pendo Customer Satisfaction the Lowest
Pendo Customer Satisfaction Score by Gender
Pendo's Customer Satisfaction score was rated 60 by Male customers on Comparably.
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60 / 100
MaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Pendo Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pendo's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Other
Pendo's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
Pendo Customer Satisfaction Score by Age
Pendo's Customer Satisfaction score was rated 80 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 80% |
Pendo Customer Satisfaction Score by Usage
Pendo's Customer Satisfaction score was rated the highest by customers who have used Pendo's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pendo Customer Satisfaction Score by Industry
Pendo's Customer Satisfaction score was rated 62 points by Tech industry customers.
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}Pendo Customer Satisfaction vs. Competitors
Compared to its competitors, Pendo's Customer Satisfaction score is rated right above Looker, and is preceded by Addepar.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Pendo's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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Pendo Customer Service
3.7/5
Pendo has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Pendo's Customer Service
Address
301 Hillsborough St, Raleigh, NC 27601
Website
http://www.pendo.io
Phone Number
9192795073
Pendo's Social Links
Quick Insights into Pendo Customer Service
Pendo's Customer Service score was rated highest by customers who have used Pendo's products/services for 2 to 5 Years, and rated lowest by customers who have used Pendo's products/services for 1 to 2 Years.
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Ranked Pendo Customer Service the Highest
Ranked Pendo Customer Service the Lowest
Pendo Customer Service Score by Gender
Female customers rated Pendo's Customer Service score 0.1 stars higher than Male customers.
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Male
3.5/5
Female
3.6/5
Pendo Customer Service Score by Ethnicity
Pendo's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.1 | Other | 3.1 |
Pendo Customer Service Score by Age
Pendo's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
36-40 4 | 36-40 | 4 |
Pendo Customer Service Score by Usage
Pendo's Customer Service score was rated the highest by customers who have used Pendo's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pendo Customer Service Score by Industry
Pendo's Customer Service score was rated 3.6 stars by Tech industry customers.
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Pendo Customer Service vs. Competitors
Compared to its competitors, Pendo's Customer Service score is rated right below Birst.
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Customer Service for Other Tech Brands
In the Tech industry, Pendo's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Pendo as an Employer
4.9/5
Pendo has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Pendo scored a 44 for Net Promoter Score and a 81 for Employee Net Promoter Score. NPS gauges how likely a customer of Pendo would recommend the brand to a friend. ENPS measures how likely Pendo employees would recommend working at Pendo to a friend.
Net Promoter Score
44
NPS Score
| 64% | Promoters |
|---|---|
| 16% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
81
eNPS Score
| 85% | Promoters |
|---|---|
| 11% | Passive |
| 4% | Detractors |
Global Ranking Snapshot
Pendo is ranked #861 in the Global Top 100 Brands. It ranks just behind FactSet and just ahead of Orangetheory Fitness.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
859 |  | TaskUs |  | Bryce Maddock | Business and Consumer Services |
860 |  | FactSet |  | Philip Snow | Tech |
861 | | Pendo | | Todd Olson | Tech |
862 |  | Orangetheory Fitness |  | Dave Long | Health and Wellness |
863 |  | Champion |  | Michael Sullivan | Fashion and Beauty |
864 |  | FirstBank |  | Jim Reuter | Banking and Financial Services |
865 |  | FHI 360 |  | Patrick Fine | Business and Consumer Services |
Tech Ranking Snapshot
Pendo is ranked #285 in the Tech Industry. It ranks just behind FactSet and just ahead of Volvo Trucks.
| RANK | COMPANY | Location | |
|---|---|---|---|
283 |  | Sisense | New York City, NY |
284 | | FactSet | Norwalk, CT |
285 | | Pendo | Raleigh, NC |
286 |  | Volvo Trucks | |
287 |  | Cloudflare | San Francisco, CA |
288 |  | World Wide Technology | Saint Louis, MO |
289 |  | Automattic | San Francisco, CA |
