
We are the people behind WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Crowdsignal, Cloudup, Tumblr, Day One, Pocket Casts and more. We believe in making the web a better place. We’re a distributed company with 1,877 Automatticians in 97 countries speaking 120 different languages. We’re committed to diversity, equity, and inclusion, and our common goal is to democratize publishing and commerce so that anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or where they live in the world. We believe in Open Source and the vast majority of our work is available under the GPL. Come work with us! Automattic’s brand is ranked #872 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Automattic. When compared to other organizations within the Tech industry, Automattic is ranked #289. Among its major competitors, Automattic is ranked in 1st place for NPS while Pantheon is 2nd, and Squarespace is 3rd.Their current valuation is $3.00B
Automattic's Net Promoter Score (NPS) is a 46 with 65% Promoters, 16% Passives, and 19% Detractors. Net Promoter Score tracks whether Automattic's customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 16% | Passives |
| 19% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 48 | Feb 2024 | 48 |
Apr 2024 47 | Apr 2024 | 47 |
May 2024 46 | May 2024 | 46 |
Aug 2024 46 | Aug 2024 | 46 |
Sep 2024 48 | Sep 2024 | 48 |
Dec 2024 48 | Dec 2024 | 48 |
Jan 2025 47 | Jan 2025 | 47 |
Feb 2025 47 | Feb 2025 | 47 |
Mar 2025 45 | Mar 2025 | 45 |
May 2025 45 | May 2025 | 45 |
Dec 2025 45 | Dec 2025 | 45 |
Jan 2026 45 | Jan 2026 | 45 |
Automattic is ranked first for NPS among its competitors. Squarespace and Wix.com come in second and third, with GoDaddy coming in at #4. Among those competitors, it is the third most valued company behind Wix.com.
![]() Automattic | ![]() GoDaddy | ![]() Squarespace | ![]() Wix.com | |
| Global Ranking | #872 | #237 | #434 | #989 |
| NPS | 46 | -35 | 29 | 23 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $3.00B | $13.16B | $1.70B | $16.70B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Automattic's NPS 60 points higher than Male customers.
Automattic's NPS was rated 16 by Male customers on Comparably.
Automattic's NPS was rated 76 by Female customers on Comparably.
Automattic's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 55 | Caucasian | 55 |
African American/Black 28 | African American/Black | 28 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Other 34 | Other | 34 |
Automattic's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
Automattic's NPS was rated the highest by customers who have used Automattic's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 45 | 1 to 2 Years | 45 |
2 to 5 Years 23 | 2 to 5 Years | 23 |
5 to 10 Years 86 | 5 to 10 Years | 86 |
Over 10 Years 83 | Over 10 Years | 83 |
Compared to its competitors, Automattic's NPS is rated right above Pantheon.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Automattic | 46 |
![]() | Pantheon | 43 |
![]() | Squarespace | 29 |
![]() | Wix.com | 23 |
![]() | Acquia | 20 |
![]() | Jimdo | 13 |
![]() | Mono | N/A |
![]() | GoDaddy | -35 |
![]() | Bluehost | -91 |
In the Tech industry, Automattic's NPS is rated right above Zoom Video Communications, and is preceded by Apple.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Automattic | 46 |
![]() | Zoom Video Communications | 44 |
![]() | Netflix | 43 |
![]() | 42 | |
![]() | ROBLOX | 38 |
![]() | Peloton | 31 |
Out of the 9 Automattic customer reviews 6 were positive and 3 were constructive. Automattic customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Automattic users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Automattic's Customer Loyalty score 16% higher than Female customers.
Automattic's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Automattic's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 90% | 26-30 | 90% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 70% | 46-50 | 70% |
Automattic's Customer Loyalty score was rated the highest by customers who have used Automattic's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Automattic's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Automattic's Customer Loyalty score is rated right above Acquia.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Automattic | 91% |
![]() | Acquia | 80% |
![]() | Wix.com | 79% |
![]() | GoDaddy | 75% |
![]() | Squarespace | 69% |
![]() | Bluehost | 59% |
![]() | Pantheon | 10% |
![]() | Jimdo | N/A |
![]() | Mono | N/A |
In the Tech industry, Automattic's Customer Loyalty score is rated right above ROBLOX.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Automattic | 91% |
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | 87% | |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | Zoom Video Communications | 84% |
![]() | Peloton | 82% |
Automattic has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Automattic’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Automattic's product the highest. Reviewers from the Arts and Entertainment industry rated Automattic the lowest at 4.1.
Automattic's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers who have used Automattic's products/services for 2 to 5 Years.
Female customers rated Automattic's Product Quality score 0.4 stars higher than Male customers.
Automattic's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 5 | Other | 5 |
Automattic's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.1 | 41-45 | 4.1 |
46-50 5 | 46-50 | 5 |
Automattic's Product Quality score was rated the highest by customers who have used Automattic's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Automattic's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Automattic's Product Quality score is rated right above Pantheon.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Automattic | 4.2/5 |
![]() | Pantheon | 4.1/5 |
![]() | Squarespace | 4/5 |
![]() | Acquia | 4/5 |
![]() | Jimdo | 4/5 |
![]() | Wix.com | 3.7/5 |
![]() | GoDaddy | 2.2/5 |
![]() | Bluehost | 1.5/5 |
![]() | Mono | N/A |
In the Tech industry, Automattic's Product Quality score is rated right above Netflix, and is preceded by Zoom Video Communications.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Zoom Video Communications | 4.3/5 |
![]() | Automattic | 4.2/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | 4.1/5 | |
![]() | Peloton | 4/5 |
![]() | ROBLOX | 4/5 |
Automattic has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Automattic's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Automattic.
Automattic's ROI score was rated highest by customers ages 46-50, and rated lowest by customers who have used Automattic's products/services for Less than 1 Year.
Female customers rated Automattic's ROI score 0.7 stars higher than Male customers.
Automattic's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.6 | Other | 3.6 |
Automattic's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.1 | 41-45 | 4.1 |
46-50 5 | 46-50 | 5 |
Automattic's ROI score was rated the highest by customers who have used Automattic's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Automattic's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Automattic's ROI score is rated right above Pantheon, and is preceded by Squarespace.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Squarespace | 4.1/5 |
![]() | Automattic | 4/5 |
![]() | Pantheon | 4/5 |
![]() | Acquia | 3.8/5 |
![]() | Jimdo | 3.8/5 |
![]() | Wix.com | 3.5/5 |
![]() | GoDaddy | 2/5 |
![]() | Bluehost | 1.5/5 |
![]() | Mono | N/A |
In the Tech industry, Automattic's ROI score is rated right above Google, and is preceded by Zoom Video Communications.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zoom Video Communications | 4.1/5 |
![]() | Automattic | 4/5 |
![]() | 4/5 | |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | ROBLOX | 3.8/5 |
Automattic has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Automattic's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Arts and Entertainment industry.
Female customers rated Automattic's Customer Satisfaction score 13 points higher than Male customers.
Very Satisfied | 47% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
Very Satisfied | 69% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Automattic's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
Automattic's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Automattic's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Automattic's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Automattic's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 100% |
Automattic's Customer Satisfaction score was rated the highest by customers who have used Automattic's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Automattic's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Automattic's Customer Satisfaction score is rated right above Acquia.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Automattic | 84% |
![]() | Acquia | 69% |
![]() | Wix.com | 51% |
![]() | Squarespace | 20% |
![]() | GoDaddy | 16% |
![]() | Bluehost | 6% |
![]() | Pantheon | 0% |
![]() | Jimdo | 0% |
![]() | Mono | 0% |
In the Tech industry, Automattic's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | Automattic | 84% |
![]() | 81% | |
![]() | Zoom Video Communications | 74% |
![]() | ROBLOX | 73% |
![]() | Peloton | 63% |
Automattic has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Automattic's overall Customer Service score rated by its users and customers.
69 29th Street #343, San Francisco, CA 94110
http://automattic.com
(415) 350-3278
Automattic's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers who have used Automattic's products/services for Less than 1 Year.
Female customers rated Automattic's Customer Service score 0.8 stars higher than Male customers.
Automattic's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.8 | Other | 3.8 |
Automattic's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4 | 41-45 | 4 |
46-50 5 | 46-50 | 5 |
Automattic's Customer Service score was rated the highest by customers who have used Automattic's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Automattic's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Automattic's Customer Service score is rated right above Squarespace, and is preceded by Pantheon.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Pantheon | 4.5/5 |
![]() | Automattic | 4/5 |
![]() | Squarespace | 3.9/5 |
![]() | Acquia | 3.7/5 |
![]() | Jimdo | 3.7/5 |
![]() | Wix.com | 3.4/5 |
![]() | GoDaddy | 1.6/5 |
![]() | Bluehost | 1.5/5 |
![]() | Mono | N/A |
In the Tech industry, Automattic's Customer Service score is rated right above Google, and is preceded by Apple.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | Automattic | 4/5 |
![]() | 4/5 | |
![]() | Zoom Video Communications | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | ROBLOX | 3.6/5 |
Automattic has a 4.5/5 stars for its overall company culture rated by their employees

Automattic scored a 46 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of Automattic would recommend the brand to a friend. ENPS measures how likely Automattic employees would recommend working at Automattic to a friend.
| 65% | Promoters |
|---|---|
| 16% | Passive |
| 19% | Detractors |
| 56% | Promoters |
|---|---|
| 19% | Passive |
| 25% | Detractors |
Automattic is ranked #872 in the Global Top 100 Brands. It ranks just behind ZS and just ahead of Sasol Ltd..
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
870 | ![]() | World Wide Technology | ![]() | James Kavanaugh | Tech |
871 | ![]() | ZS | ![]() | Chris Wright | Business and Consumer Services |
872 | ![]() | Automattic | ![]() | Matt Mullenweg | Tech |
873 | ![]() | Sasol Ltd. | ![]() | Bongani Nqwababa | Energy and Manufacturing |
874 | ![]() | Decathlon | ![]() | Retail | |
875 | ![]() | Arup | ![]() | Alan Belfield | Health and Wellness |
876 | ![]() | SABMiller | ![]() | Food and Beverages |
Automattic is ranked #289 in the Tech Industry. It ranks just behind World Wide Technology and just ahead of William Blair.
| RANK | COMPANY | Location | |
|---|---|---|---|
287 | ![]() | Cloudflare | San Francisco, CA |
288 | ![]() | World Wide Technology | Saint Louis, MO |
289 | ![]() | Automattic | San Francisco, CA |
290 | ![]() | William Blair | Chicago, IL |
291 | ![]() | Veeva Systems | Pleasanton, CA |
292 | ![]() | Skillshare | New York City, NY |
293 | ![]() | Zoetis | Florham Park, NJ |