18
NPS
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Ranked
#158
Business and Consumer Services Brands
Brand Page
ZS
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ZS is ranked #158 in Business and Consumer Services Brands
ZS is ranked #158 in Business and Consumer Services Brands
About ZS' Brand
ZS ’s brand is ranked #871 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ZS . When compared to other organizations within the Business and Consumer Services industry, ZS is ranked #158. Among its major competitors, ZS is ranked in 5th place for NPS while Veeva Systems is 1st, and Axtria is 2nd.Their current valuation is $23.89B
Brand at a Glance
79%
Customer Loyalty
3.5/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
ZS Ranking
- #871 in Global Best Brands
- #158 in Business and Consumer Services
- #4 / 4 of its competitors
ZS NPS
ZS 's Net Promoter Score (NPS) is a 18 with 47% Promoters, 24% Passives, and 29% Detractors. Net Promoter Score tracks whether ZS 's customers would recommend using the product based on a scale of -100 to 100.
ZS Overall NPS
| 47% | Promoters |
|---|---|
| 24% | Passives |
| 29% | Detractors |
ZS NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 19 | Jan 2024 | 19 |
Feb 2024 17 | Feb 2024 | 17 |
Apr 2024 18 | Apr 2024 | 18 |
May 2024 20 | May 2024 | 20 |
Sep 2024 20 | Sep 2024 | 20 |
Oct 2024 19 | Oct 2024 | 19 |
Dec 2024 19 | Dec 2024 | 19 |
Jan 2025 20 | Jan 2025 | 20 |
Feb 2025 18 | Feb 2025 | 18 |
Apr 2025 19 | Apr 2025 | 19 |
May 2025 18 | May 2025 | 18 |
Sep 2025 19 | Sep 2025 | 19 |
How Other Brands Compare
ZS is ranked #4 for NPS among its competitors. Veeva Systems and McKinsey & Company come in first and second, with Accenture coming in at third. Among those competitors, it is the third most valued company behind Accenture.
ZS |  Accenture |  McKinsey & Company |  Veeva Systems | |
| Global Ranking | #871 | #124 | #400 | #886 |
| NPS | 18 | 20 | 20 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $23.89B | $168.12B | $244.24M | $27.28B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ZS NPS by Gender
Female customers rated ZS 's NPS 34 points higher than Male customers.
Male
-10
ZS 's NPS was rated -10 by Male customers on Comparably.
38%
Promoters
14%
Passives
48%
Detractors
Female
24
ZS 's NPS was rated 24 by Female customers on Comparably.
37%
Promoters
50%
Passives
13%
Detractors
ZS NPS by Ethnicity
ZS 's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -80 | Caucasian | -80 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Native American 0 | Native American | 0 |
Other 25 | Other | 25 |
ZS NPS by Age
ZS 's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
ZS NPS by Usage
ZS 's NPS was rated the highest by customers who have used ZS 's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -18 | 1 to 2 Years | -18 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years 75 | 5 to 10 Years | 75 |
Over 10 Years -67 | Over 10 Years | -67 |
ZS NPS vs. Competitors
Compared to its competitors, ZS 's NPS is rated right above PDI,Inc., and is preceded by Accenture.
| COMPANY | NPS Score | |
|---|---|---|
| Veeva Systems | 31 |
 | Axtria | 24 |
| McKinsey & Company | 20 |
| Accenture | 20 |
| ZS | 18 |
 | PDI,Inc. | 11 |
 | Varicent Software | N/A |
 | Detecon | N/A |
 | Mu Sigma | -17 |
 | GlobalData | -80 |
ZS Customer Reviews
Out of the 5 ZS customer reviews 4 were positive and 1 was constructive. ZS customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
ZS Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of ZS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ZS Customer Loyalty Score by Gender
Female customers rated ZS 's Customer Loyalty score 21% higher than Male customers.
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Male
79%
Yes
Female
100%
Yes
ZS Customer Loyalty Score by Ethnicity
ZS 's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ZS .
64
out of 100
Caucasian
84
out of 100
Asian or Pacific Islander
78
out of 100
Native American
100
out of 100
Other
ZS Customer Loyalty Score by Age
ZS 's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 90% | 31-35 | 90% |
36-40 78% | 36-40 | 78% |
41-45 55% | 41-45 | 55% |
ZS Customer Loyalty Score by Usage
ZS 's Customer Loyalty score was rated the highest by customers who have used ZS 's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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ZS Customer Loyalty Score by Industry
ZS 's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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ZS Customer Loyalty vs. Competitors
Compared to its competitors, ZS 's Customer Loyalty score is rated right above Axtria, and is preceded by Veeva Systems.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Veeva Systems | 82% |
| ZS | 79% |
| Axtria | 74% |
| McKinsey & Company | 74% |
| PDI,Inc. | 74% |
| Accenture | 71% |
| GlobalData | 68% |
| Mu Sigma | 59% |
| Varicent Software | N/A |
| Detecon | N/A |
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ZS 's Customer Loyalty score is rated right above Bloomberg, and is preceded by Verizon.
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ZS Product Quality
3.5/5
ZS has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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ZS Product Information
ZS ’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ZS 's product the highest. Reviewers from the Biotech and Pharmaceuticals industry rated ZS the lowest at 2.3.
- Website
- http://www.zs.com
- Company Size
- 1,001-5,000 Employees
Industry
Consulting
Quick Insights into ZS Product Quality
ZS 's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
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Ranked ZS Product Quality the Highest
Ranked ZS Product Quality the Lowest
ZS Product Quality Score by Gender
Female customers rated ZS 's Product Quality score 0.7 stars higher than Male customers.
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Male
3.2/5
Female
3.9/5
ZS Product Quality Score by Ethnicity
ZS 's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Native American 3.1 | Native American | 3.1 |
Other 4.5 | Other | 4.5 |
ZS Product Quality Score by Age
ZS 's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 1.5 | 41-45 | 1.5 |
ZS Product Quality Score by Usage
ZS 's Product Quality score was rated the highest by customers who have used ZS 's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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ZS Product Quality Score by Industry
ZS 's Product Quality score was rated the highest by Tech industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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ZS Product Quality vs. Competitors
Compared to its competitors, ZS 's Product Quality score is rated right above Axtria, and is preceded by PDI,Inc..
| COMPANY | Product Quality Score | |
|---|---|---|
| McKinsey & Company | 4/5 |
| Veeva Systems | 3.9/5 |
| Accenture | 3.7/5 |
| PDI,Inc. | 3.7/5 |
| ZS | 3.5/5 |
| Axtria | 3.5/5 |
| Mu Sigma | 2.9/5 |
| GlobalData | 2.7/5 |
| Varicent Software | N/A |
| Detecon | N/A |
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ZS 's Product Quality score is rated right above USAA, and is preceded by FedEx.
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ZS Pricing
ZS ROI & Value For Money
3.7/5
ZS has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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ZS Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Biotech and Pharmaceuticals industry think that they had the lowest ROI from ZS .
Quick Insights into ZS ROI
ZS 's ROI score was rated highest by customers who have used ZS 's products/services for 5 to 10 Years, and rated lowest by customers who have used ZS 's products/services for Over 10 Years.
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Ranked ZS ROI the Highest
Ranked ZS ROI the Lowest
ZS ROI Score by Gender
Female customers rated ZS 's ROI score 0.5 stars higher than Male customers.
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Male
3.6/5
Female
4.1/5
ZS ROI Score by Ethnicity
ZS 's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.2 | Native American | 3.2 |
Other 4 | Other | 4 |
ZS ROI Score by Age
ZS 's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.7 | 41-45 | 2.7 |
ZS ROI Score by Usage
ZS 's ROI score was rated the highest by customers who have used ZS 's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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ZS ROI Score by Industry
ZS 's ROI score was rated the highest by Tech industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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ZS Pricing vs. Competitors
Compared to its competitors, ZS 's ROI score is rated right above Axtria, and is preceded by McKinsey & Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Veeva Systems | 3.9/5 |
| McKinsey & Company | 3.8/5 |
| ZS | 3.7/5 |
| Axtria | 3.7/5 |
| Accenture | 3.6/5 |
| PDI,Inc. | 3.6/5 |
| Mu Sigma | 2.8/5 |
| GlobalData | 2.5/5 |
| Varicent Software | N/A |
| Detecon | N/A |
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ZS 's ROI score is rated right above Accenture, and is preceded by Bloomberg.
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ZS Customer Satisfaction (CSAT)
ZS Customer Satisfaction (CSAT) Score
66 / 100
ZS has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Very Satisfied
27%
Satisfied
39%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
3%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ZS Customer Satisfaction
ZS 's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
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Ranked ZS Customer Satisfaction the Highest
Ranked ZS Customer Satisfaction the Lowest
ZS Customer Satisfaction Score by Gender
Female customers rated ZS 's Customer Satisfaction score 1 points higher than Male customers.
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59 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 24% | |
Dissatisfied | 5% | |
Very Dissatisfied | 12% |
60 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 40% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
ZS Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ZS' Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
ZS' Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
11%
Satisfied
56%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Native American
ZS' Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
CSAT according to Other
ZS' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
ZS Customer Satisfaction Score by Age
ZS 's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
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60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 41-45 | 0% |
ZS Customer Satisfaction Score by Usage
ZS 's Customer Satisfaction score was rated the highest by customers who have used ZS 's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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ZS Customer Satisfaction Score by Industry
ZS 's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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}ZS Customer Satisfaction vs. Competitors
Compared to its competitors, ZS 's Customer Satisfaction score is rated right above GlobalData, and is preceded by Axtria.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| McKinsey & Company | 78% |
| Veeva Systems | 76% |
| Accenture | 75% |
| PDI,Inc. | 72% |
| Axtria | 69% |
| ZS | 66% |
| GlobalData | 66% |
| Mu Sigma | 50% |
| Varicent Software | 0% |
| Detecon | 0% |
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ZS 's Customer Satisfaction score is rated right above FedEx, and is preceded by Accenture.
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ZS Customer Service
3.7/5
ZS has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About ZS 's Customer Service
Address
1560 Sherman Avenue, Evanston, IL 60201
Website
http://www.zs.com
Phone Number
1-847-492-3600
ZS 's Social Links
Quick Insights into ZS Customer Service
ZS 's Customer Service score was rated highest by customers who have used ZS 's products/services for 5 to 10 Years, and rated lowest by customers ages 41-45.
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Ranked ZS Customer Service the Highest
Ranked ZS Customer Service the Lowest
ZS Customer Service Score by Gender
Female customers rated ZS 's Customer Service score 0.8 stars higher than Male customers.
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Male
3.3/5
Female
4.1/5
ZS Customer Service Score by Ethnicity
ZS 's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ZS .
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.2 | Native American | 3.2 |
Other 4.1 | Other | 4.1 |
ZS Customer Service Score by Age
ZS 's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.6 | 36-40 | 3.6 |
41-45 1.5 | 41-45 | 1.5 |
ZS Customer Service Score by Usage
ZS 's Customer Service score was rated the highest by customers who have used ZS 's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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ZS Customer Service Score by Industry
ZS 's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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ZS Customer Service vs. Competitors
Compared to its competitors, ZS 's Customer Service score is rated right above Axtria, and is preceded by Accenture.
| COMPANY | Customer Service Score | |
|---|---|---|
| Veeva Systems | 4/5 |
| McKinsey & Company | 3.9/5 |
| Accenture | 3.8/5 |
| ZS | 3.7/5 |
| Axtria | 3.6/5 |
| PDI,Inc. | 3.3/5 |
| Mu Sigma | 3.1/5 |
| GlobalData | 3/5 |
| Varicent Software | N/A |
| Detecon | N/A |
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ZS 's Customer Service score is rated right above FedEx, and is preceded by Accenture.
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ZS as an Employer
4.2/5
ZS has a 4.2/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
ZS scored a 18 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of ZS would recommend the brand to a friend. ENPS measures how likely ZS employees would recommend working at ZS to a friend.
Net Promoter Score
18
NPS Score
| 47% | Promoters |
|---|---|
| 24% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
5
eNPS Score
| 36% | Promoters |
|---|---|
| 33% | Passive |
| 31% | Detractors |
Global Ranking Snapshot
ZS is ranked #871 in the Global Top 100 Brands. It ranks just behind World Wide Technology and just ahead of Automattic.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
869 |  | Cloudflare |  | Matthew Prince | Tech |
870 |  | World Wide Technology |  | James Kavanaugh | Tech |
871 | | ZS | | Chris Wright | Business and Consumer Services |
872 |  | Automattic |  | Matt Mullenweg | Tech |
873 |  | Sasol Ltd. |  | Bongani Nqwababa | Energy and Manufacturing |
874 |  | Decathlon |  | Retail | |
875 |  | Arup |  | Alan Belfield | Health and Wellness |
Business and Consumer Services Ranking Snapshot
ZS is ranked #158 in the Business and Consumer Services Industry. It ranks just behind Whiting-Turner and just ahead of Primerica.
| RANK | COMPANY | Location | |
|---|---|---|---|
156 |  | FHI 360 | Durham, NC |
157 |  | Whiting-Turner | Baltimore, MD |
158 | | ZS | Evanston, IL |
159 |  | Primerica | Duluth, GA |
160 |  | Pipedrive | New York City, NY |
161 |  | Genesys | Menlo Park, CA |
162 |  | ServiceTitan Inc. | Glendale, CA |
