11
NPS
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Intuit is ranked #11 in SaaS Brands
Intuit is ranked #11 in SaaS Brands
About Intuit's Brand
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Intuit’s brand is ranked #149 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Intuit. When compared to other organizations within the SaaS industry, Intuit is ranked #11. Among its major competitors, Intuit is ranked in 4th place for NPS while Amazon is 1st, and Google is 2nd.Their current market cap is $112.73B
Brand at a Glance
84%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.2/5
Customer Service
Intuit CMO
Lara Balazs
Lara Balazs is Executive Vice President and the Chief Marketing Officer and General Manager of Strategic Partner Group for Intuit, a global technology platform that helps customers and communities overcome their most important financial challenges. As Intuit’s Chief Marketing Officer Lara is responsible for driving company growth and building Intuit’s brands and reputation in support of Intuit’s mission to power prosperity around the world. As the General Manager of the Strategic Partner Group, Lara leads Intuit’s ProConnect pro-tax group and is responsible for strategic partnerships to deliver the most important benefits to our customers. Lara also leads Intuit’s Corporate Responsibility efforts which focus on diversity and inclusion, job creation, job readiness, and making a positive impact on the climate. Prior to joining Intuit in 2018, Lara developed a proven track record of building world-class businesses and brands at companies including Amazon, Visa and Nike. As Vice President, Worldwide Prime and Amazon North America Consumer Marketing, Lara was responsible for driving growth of the Prime membership program globally as well as the North America consumer business. Before Amazon, she held a variety of executive roles at Visa including Senior Vice President, Visa North America Marketing where she was responsible for all aspects of marketing for Visa’s largest revenue-driving region. During her time at Intuit, Lara has been named as one of Forbes’ World’s Most Influential CMOs, and she was recognized with AdWeek’s CMO Vanguard Award. She received a BA in pre-law from the University of Washington and has an MBA from Kellogg Graduate School of Business at Northwestern University. Lara serves as Chair of the Intuit Financial Freedom Foundation.
Intuit Ranking
- #149 in Global Best Brands
- #11 in SaaS
- #4 / 4 of its competitors
Intuit NPS
Intuit's Net Promoter Score (NPS) is a 11 with 49% Promoters, 13% Passives, and 38% Detractors. Net Promoter Score tracks whether Intuit's customers would recommend using the product based on a scale of -100 to 100.
Intuit Overall NPS
| 49% | Promoters |
|---|---|
| 13% | Passives |
| 38% | Detractors |
Intuit NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 14 | Jan 2025 | 14 |
Feb 2025 12 | Feb 2025 | 12 |
Mar 2025 12 | Mar 2025 | 12 |
Apr 2025 12 | Apr 2025 | 12 |
May 2025 12 | May 2025 | 12 |
Jun 2025 10 | Jun 2025 | 10 |
Jul 2025 12 | Jul 2025 | 12 |
Aug 2025 11 | Aug 2025 | 11 |
Sep 2025 10 | Sep 2025 | 10 |
Nov 2025 10 | Nov 2025 | 10 |
Dec 2025 10 | Dec 2025 | 10 |
Jan 2026 10 | Jan 2026 | 10 |
How Other Brands Compare
Intuit is ranked #4 for NPS among its competitors. Amazon and Google come in first and second, with LinkedIn coming in at third. Among those competitors, it is the lowest valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Intuit NPS by Gender
Female customers rated Intuit's NPS 19 points higher than Male customers.
Male
-35
Intuit's NPS was rated -35 by Male customers on Comparably.
28%
Promoters
9%
Passives
63%
Detractors
Female
-16
Intuit's NPS was rated -16 by Female customers on Comparably.
36%
Promoters
12%
Passives
52%
Detractors
Intuit NPS by Ethnicity
Intuit's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -64 | Caucasian | -64 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black -13 | African American/Black | -13 |
Asian or Pacific Islander 27 | Asian or Pacific Islander | 27 |
Other -11 | Other | -11 |
Intuit NPS by Age
Intuit's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Intuit NPS by Usage
Intuit's NPS was rated the highest by customers who have used Intuit's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 9 | Less than 1 Year | 9 |
1 to 2 Years 15 | 1 to 2 Years | 15 |
2 to 5 Years 27 | 2 to 5 Years | 27 |
5 to 10 Years 6 | 5 to 10 Years | 6 |
Over 10 Years -72 | Over 10 Years | -72 |
Intuit Customer Reviews
Out of the 31 Intuit customer reviews 17 were positive and 14 were constructive. Intuit customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Intuit Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Intuit users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Intuit Customer Loyalty Score by Gender
Male customers rated Intuit's Customer Loyalty score 3% higher than Female customers.
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Male
88%
Yes
Female
85%
Yes
Intuit Customer Loyalty Score by Ethnicity
Intuit's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Intuit.
87
out of 100
Caucasian
82
out of 100
Hispanic or Latino
100
out of 100
African American/Black
75
out of 100
Asian or Pacific Islander
93
out of 100
Other
Intuit Customer Loyalty Score by Age
Intuit's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 79% | 26-30 | 79% |
31-35 91% | 31-35 | 91% |
36-40 72% | 36-40 | 72% |
41-45 94% | 41-45 | 94% |
46-50 80% | 46-50 | 80% |
51-55 83% | 51-55 | 83% |
56-60 81% | 56-60 | 81% |
61-65 92% | 61-65 | 92% |
66+ 96% | 66+ | 96% |
Intuit Customer Loyalty Score by Usage
Intuit's Customer Loyalty score was rated the highest by customers who have used Intuit's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Intuit Customer Loyalty Score by Industry
Intuit's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Construction industry customers.
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Intuit Customer Loyalty vs. Competitors
Compared to its competitors, Intuit's Customer Loyalty score is rated right above Meta, and is preceded by LinkedIn.
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Customer Loyalty for Other SaaS Brands
In the SaaS industry, Intuit's Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by LinkedIn.
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Intuit Product Quality
3.3/5
Intuit has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Intuit Product Information
Intuit serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Intuit supports iOS, Web, and Android devices and offers products for small and medium sized businesses.
Intuit’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Intuit's product the highest. Reviewers from the Tech industry rated Intuit the lowest at 3.2.
- Website
- http://www.intuit.com/
- Company Size
- 10,000+ Employees
Industry
Information Services
Tech
Consumer Services
FinTech
Languages Supported
English
Chinese (Traditional)
French
Portuguese
Spanish
Quick Insights into Intuit Product Quality
Intuit's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Intuit Product Quality the Highest
Ranked Intuit Product Quality the Lowest
Intuit Product Quality Score by Gender
Female customers rated Intuit's Product Quality score 0.4 stars higher than Male customers.
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Male
2.6/5
Female
3/5
Intuit Product Quality Score by Ethnicity
Intuit's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3 | Other | 3 |
Intuit Product Quality Score by Age
Intuit's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4 | 26-30 | 4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 2.7 | 36-40 | 2.7 |
41-45 3.6 | 41-45 | 3.6 |
46-50 2.2 | 46-50 | 2.2 |
51-55 1.9 | 51-55 | 1.9 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.3 | 66+ | 2.3 |
Intuit Product Quality Score by Usage
Intuit's Product Quality score was rated the highest by customers who have used Intuit's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Intuit Product Quality Score by Industry
Intuit's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Intuit Product Quality vs. Competitors
Compared to its competitors, Intuit's Product Quality score is rated right below Meta.
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Product Quality for Other SaaS Brands
In the SaaS industry, Intuit's Product Quality score is rated right below Accenture.
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Intuit Pricing
Intuit ROI & Value For Money
3.3/5
Intuit has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Intuit Pricing Plans
Intuit has a pricing structure that accommodates small and medium businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Intuit.
Who Uses Intuit?
Small Businesses
Medium Businesses
Quick Insights into Intuit ROI
Intuit's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Intuit's products/services for Over 10 Years.
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Ranked Intuit ROI the Highest
Ranked Intuit ROI the Lowest
Intuit ROI Score by Gender
Female customers rated Intuit's ROI score 0.3 stars higher than Male customers.
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Male
2.6/5
Female
2.9/5
Intuit ROI Score by Ethnicity
Intuit's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 2.8 | Other | 2.8 |
Intuit ROI Score by Age
Intuit's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.4 | 31-35 | 4.4 |
36-40 2.5 | 36-40 | 2.5 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2 | 46-50 | 2 |
51-55 2 | 51-55 | 2 |
56-60 2 | 56-60 | 2 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2.1 | 66+ | 2.1 |
Intuit ROI Score by Usage
Intuit's ROI score was rated the highest by customers who have used Intuit's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Intuit ROI Score by Industry
Intuit's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Intuit Pricing vs. Competitors
Compared to its competitors, Intuit's ROI score is rated right below Meta.
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ROI for Other SaaS Brands
In the SaaS industry, Intuit's ROI score is rated right below Accenture.
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Intuit Customer Satisfaction (CSAT)
Intuit Customer Satisfaction (CSAT) Score
58 / 100
Intuit has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Very Satisfied
35%
Satisfied
23%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
6%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Intuit Customer Satisfaction
Intuit's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Real Estate industry.
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Ranked Intuit Customer Satisfaction the Highest
Ranked Intuit Customer Satisfaction the Lowest
Intuit Customer Satisfaction Score by Gender
Female customers rated Intuit's Customer Satisfaction score 11 points higher than Male customers.
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36 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 14% | |
Very Dissatisfied | 46% |
47 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 4% | |
Very Dissatisfied | 38% |
Intuit Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Intuit's Customer Satisfaction (CSAT) score was rated 18% according to Caucasian users and customers.
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18 / 100
Very Satisfied
12%
Satisfied
6%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
12%
Very Dissatisfied
65%
CSAT according to Hispanic or Latino
Intuit's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to African American/Black
Intuit's Customer Satisfaction (CSAT) score was rated 76% according to African American/Black users and customers.
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76 / 100
Very Satisfied
63%
Satisfied
13%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
13%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Intuit's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.
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71 / 100
Very Satisfied
33%
Satisfied
38%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
5%
Very Dissatisfied
14%
CSAT according to Other
Intuit's Customer Satisfaction (CSAT) score was rated 54% according to Other users and customers.
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54 / 100
Very Satisfied
23%
Satisfied
31%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
8%
Very Dissatisfied
27%
Intuit Customer Satisfaction Score by Age
Intuit's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 71% | |||||||||||||||
| 26-30 | 84% | |||||||||||||||
| 31-35 | 66% | |||||||||||||||
| 36-40 | 64% | |||||||||||||||
| 41-45 | 71% | |||||||||||||||
| 46-50 | 22% | |||||||||||||||
| 51-55 | 13% | |||||||||||||||
| 56-60 | 23% | |||||||||||||||
| 61-65 | 27% | |||||||||||||||
| 66+ | 16% |
Intuit Customer Satisfaction Score by Usage
Intuit's Customer Satisfaction score was rated the highest by customers who have used Intuit's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Intuit Customer Satisfaction Score by Industry
Intuit's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Real Estate industry customers.
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{
"title": "Intuit Customer Satisfaction Score by Industry",
"text": "Intuit's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Real Estate industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 52,
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"scoreClassName": "",
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"scoreClassName": "",
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{
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"score": 34,
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"label": "Construction",
"groupId": 510,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 66,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
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"scoreClassName": "",
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{
"label": "Real Estate",
"groupId": 554,
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"scoreClassName": "",
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{
"label": "Retail",
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]
}Intuit Customer Satisfaction vs. Competitors
Compared to its competitors, Intuit's Customer Satisfaction score is rated right below Meta.
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Customer Satisfaction for Other SaaS Brands
In the SaaS industry, Intuit's Customer Satisfaction score is rated right above Adobe, and is preceded by Docusign.
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Intuit Customer Service
3.2/5
Intuit has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Intuit's Customer Service
Address
2700 Coast Ave, Mountain View, CA 94043
Website
http://www.intuit.com/
Phone Number
858-525-8000
Intuit's Social Links
Quick Insights into Intuit Customer Service
Intuit's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Real Estate industry.
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Ranked Intuit Customer Service the Highest
Ranked Intuit Customer Service the Lowest
Intuit Customer Service Score by Gender
Female customers rated Intuit's Customer Service score 0.3 stars higher than Male customers.
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Male
2.5/5
Female
2.8/5
Intuit Customer Service Score by Ethnicity
Intuit's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Intuit.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3 | Other | 3 |
Intuit Customer Service Score by Age
Intuit's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.4 | 31-35 | 4.4 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2 | 46-50 | 2 |
51-55 2.2 | 51-55 | 2.2 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.6 | 66+ | 1.6 |
Intuit Customer Service Score by Usage
Intuit's Customer Service score was rated the highest by customers who have used Intuit's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Intuit Customer Service Score by Industry
Intuit's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Real Estate industry customers.
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Intuit Customer Service vs. Competitors
Compared to its competitors, Intuit's Customer Service score is rated right below Meta.
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Customer Service for Other SaaS Brands
In the SaaS industry, Intuit's Customer Service score is rated right below Adobe.
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Intuit as an Employer
4.5/5
Intuit has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Intuit scored a 11 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Intuit would recommend the brand to a friend. ENPS measures how likely Intuit employees would recommend working at Intuit to a friend.
Net Promoter Score
11
NPS Score
| 49% | Promoters |
|---|---|
| 13% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 60% | Promoters |
|---|---|
| 17% | Passive |
| 23% | Detractors |
Global Ranking Snapshot
Intuit is ranked #149 in the Global Top 100 Brands. It ranks just behind Western Union and just ahead of UPS.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
147 |  | Sony Pictures Entertainment |  | Tony Vinciquerra | Media and Entertainment |
148 |  | Western Union |  | Devin McGranahan | Banking and Financial Services |
149 | | Intuit | | Sasan Goodarzi | SaaS |
150 |  | UPS |  | Carol B. Tomé | Automotive and Transportation |
151 |  | Kroger |  | Rodney McMullen | Retail |
152 |  | Bank of America |  | Brian Moynihan | Banking and Financial Services |
153 |  | Pizza Hut |  | Arthur Starrs | Food and Beverages |
SaaS Ranking Snapshot
Intuit is ranked #11 in the SaaS Industry. It ranks just behind Western Union and just ahead of Canon.
