28
NPS
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Ranked
#22
Business and Consumer Services Brands
Brand Page
Grammarly
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Grammarly is ranked #22 in Business and Consumer Services Brands
Grammarly is ranked #22 in Business and Consumer Services Brands
About Grammarly's Brand
Grammarly’s digital writing assistant helps 30 million people write more clearly and effectively every day. Grammarly’s brand is ranked #219 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Grammarly. When compared to other organizations within the Business and Consumer Services industry, Grammarly is ranked #22. Among its major competitors, Grammarly is ranked in 2nd place for NPS while Slack is 1st, and Block is 3rd. Overall, Grammarly has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $600.00M
Brand at a Glance
80%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service
Grammarly Ranking
- #219 in Global Best Brands
- #22 in Business and Consumer Services
- #2 / 4 of its competitors
Grammarly NPS
Grammarly's Net Promoter Score (NPS) is a 28 with 54% Promoters, 20% Passives, and 26% Detractors. Net Promoter Score tracks whether Grammarly's customers would recommend using the product based on a scale of -100 to 100.
Grammarly Overall NPS
| 54% | Promoters |
|---|---|
| 20% | Passives |
| 26% | Detractors |
Grammarly NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 28 | Jun 2024 | 28 |
Jul 2024 28 | Jul 2024 | 28 |
Aug 2024 28 | Aug 2024 | 28 |
Sep 2024 28 | Sep 2024 | 28 |
Oct 2024 28 | Oct 2024 | 28 |
Nov 2024 28 | Nov 2024 | 28 |
Dec 2024 28 | Dec 2024 | 28 |
Feb 2025 28 | Feb 2025 | 28 |
Mar 2025 28 | Mar 2025 | 28 |
Apr 2025 28 | Apr 2025 | 28 |
May 2025 28 | May 2025 | 28 |
Sep 2025 28 | Sep 2025 | 28 |
How Other Brands Compare
Grammarly is ranked second for NPS among its competitors. Slack and Block come in first and third, with Chime coming in at #4. Among those competitors, it is the lowest valued company behind Block.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Grammarly NPS by Gender
Female customers rated Grammarly's NPS 19 points higher than Male customers.
Male
14
Grammarly's NPS was rated 14 by Male customers on Comparably.
46%
Promoters
22%
Passives
32%
Detractors
Female
33
Grammarly's NPS was rated 33 by Female customers on Comparably.
59%
Promoters
15%
Passives
26%
Detractors
Grammarly NPS by Ethnicity
Grammarly's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 49 | Caucasian | 49 |
Hispanic or Latino -50 | Hispanic or Latino | -50 |
African American/Black 8 | African American/Black | 8 |
Asian or Pacific Islander 29 | Asian or Pacific Islander | 29 |
Other -9 | Other | -9 |
Grammarly NPS by Age
Grammarly's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Grammarly NPS by Usage
Grammarly's NPS was rated the highest by customers who have used Grammarly's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 4 | Less than 1 Year | 4 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years 70 | 5 to 10 Years | 70 |
Over 10 Years 40 | Over 10 Years | 40 |
Grammarly Customer Reviews
Out of the 12 Grammarly customer reviews 9 were positive and 3 were constructive. Grammarly customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Grammarly Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Grammarly users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Grammarly Customer Loyalty Score by Gender
Male customers rated Grammarly's Customer Loyalty score 6% higher than Female customers.
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Male
88%
Yes
Female
82%
Yes
Grammarly Customer Loyalty Score by Ethnicity
Grammarly's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Grammarly.
91
out of 100
Caucasian
55
out of 100
Hispanic or Latino
85
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
67
out of 100
Other
Grammarly Customer Loyalty Score by Age
Grammarly's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 82% | 26-30 | 82% |
31-35 93% | 31-35 | 93% |
36-40 84% | 36-40 | 84% |
41-45 70% | 41-45 | 70% |
46-50 78% | 46-50 | 78% |
61-65 78% | 61-65 | 78% |
66+ 85% | 66+ | 85% |
Grammarly Customer Loyalty Score by Usage
Grammarly's Customer Loyalty score was rated the highest by customers who have used Grammarly's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Grammarly Customer Loyalty Score by Industry
Grammarly's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Grammarly Customer Loyalty vs. Competitors
Compared to its competitors, Grammarly's Customer Loyalty score is rated right above Affirm, and is preceded by Chime.
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Grammarly's Customer Loyalty score is rated right above Verizon, and is preceded by T-Mobile.
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Grammarly Product Quality
4/5
Grammarly has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Grammarly Product Information
Grammarly’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Grammarly's product the highest. Reviewers from the Accounting industry rated Grammarly the lowest at 4.2.
- Website
- http://www.grammarly.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AI, Big Data and Analytics
Enterprise
SaaS
Quick Insights into Grammarly Product Quality
Grammarly's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Hispanic or Latino customers.
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Ranked Grammarly Product Quality the Highest
Ranked Grammarly Product Quality the Lowest
Grammarly Product Quality Score by Gender
Male customers rated Grammarly's Product Quality score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
Grammarly Product Quality Score by Ethnicity
Grammarly's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.6 | Other | 3.6 |
Grammarly Product Quality Score by Age
Grammarly's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.6 | 46-50 | 3.6 |
61-65 3.4 | 61-65 | 3.4 |
66+ 3.2 | 66+ | 3.2 |
Grammarly Product Quality Score by Usage
Grammarly's Product Quality score was rated the highest by customers who have used Grammarly's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Grammarly Product Quality Score by Industry
Grammarly's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Grammarly Product Quality vs. Competitors
Compared to its competitors, Grammarly's Product Quality score is rated right above Block, and is preceded by Slack.
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Grammarly's Product Quality score is rated right above Bloomberg, and is preceded by Visa.
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Grammarly Pricing
Grammarly ROI & Value For Money
3.7/5
Grammarly has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Grammarly Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Accounting industry think that they had the lowest ROI from Grammarly.
Quick Insights into Grammarly ROI
Grammarly's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 61-65.
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Ranked Grammarly ROI the Highest
Ranked Grammarly ROI the Lowest
Grammarly ROI Score by Gender
Female customers rated Grammarly's ROI score 0.2 stars higher than Male customers.
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Male
3.5/5
Female
3.7/5
Grammarly ROI Score by Ethnicity
Grammarly's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.1 | Other | 3.1 |
Grammarly ROI Score by Age
Grammarly's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.3 | 41-45 | 3.3 |
46-50 2.9 | 46-50 | 2.9 |
61-65 1.9 | 61-65 | 1.9 |
66+ 3.1 | 66+ | 3.1 |
Grammarly ROI Score by Usage
Grammarly's ROI score was rated the highest by customers who have used Grammarly's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Grammarly ROI Score by Industry
Grammarly's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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Grammarly Pricing vs. Competitors
Compared to its competitors, Grammarly's ROI score is rated right above Block, and is preceded by Slack.
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Grammarly's ROI score is rated right above Accenture, and is preceded by Bloomberg.
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Grammarly Customer Satisfaction (CSAT)
Grammarly Customer Satisfaction (CSAT) Score
72 / 100
Grammarly has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
28%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
6%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Grammarly Customer Satisfaction
Grammarly's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Hispanic or Latino customers.
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Ranked Grammarly Customer Satisfaction the Highest
Ranked Grammarly Customer Satisfaction the Lowest
Grammarly Customer Satisfaction Score by Gender
Male customers rated Grammarly's Customer Satisfaction score 3 points higher than Female customers.
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72 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 4% | |
Very Dissatisfied | 11% |
69 / 100
FemaleVery Satisfied | 47% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 3% | |
Very Dissatisfied | 16% |
Grammarly Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Grammarly's Customer Satisfaction (CSAT) score was rated 77% according to Caucasian users and customers.
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77 / 100
Very Satisfied
50%
Satisfied
27%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
10%
CSAT according to Hispanic or Latino
Grammarly's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
Grammarly's Customer Satisfaction (CSAT) score was rated 70% according to African American/Black users and customers.
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70 / 100
Very Satisfied
70%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
30%
CSAT according to Asian or Pacific Islander
Grammarly's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Grammarly's Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.
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64 / 100
Very Satisfied
28%
Satisfied
36%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
9%
Very Dissatisfied
9%
Grammarly Customer Satisfaction Score by Age
Grammarly's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 76% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 31-35 | 57% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 66+ | 75% |
Grammarly Customer Satisfaction Score by Usage
Grammarly's Customer Satisfaction score was rated the highest by customers who have used Grammarly's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Grammarly Customer Satisfaction Score by Industry
Grammarly's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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}Grammarly Customer Satisfaction vs. Competitors
Compared to its competitors, Grammarly's Customer Satisfaction score is rated right above Block, and is preceded by Slack.
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Grammarly's Customer Satisfaction score is rated right above FedEx, and is preceded by Accenture.
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Grammarly Customer Service
3.6/5
Grammarly has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Grammarly's Customer Service
Address
475 Sansome St, California City, CA 94111
Website
http://www.grammarly.com
Phone Number
888-318-6146
Grammarly's Social Links
Quick Insights into Grammarly Customer Service
Grammarly's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 61-65.
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Ranked Grammarly Customer Service the Highest
Ranked Grammarly Customer Service the Lowest
Grammarly Customer Service Score by Gender
Grammarly's Customer Service score was rated 3.6 by both Female and Male customers on Comparably.
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Male
3.6/5
Female
3.6/5
Grammarly Customer Service Score by Ethnicity
Grammarly's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.4 | Other | 3.4 |
Grammarly Customer Service Score by Age
Grammarly's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.9 | 36-40 | 3.9 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2.6 | 46-50 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.4 | 66+ | 2.4 |
Grammarly Customer Service Score by Usage
Grammarly's Customer Service score was rated the highest by customers who have used Grammarly's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Grammarly Customer Service Score by Industry
Grammarly's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Grammarly Customer Service vs. Competitors
Compared to its competitors, Grammarly's Customer Service score is rated right above Block, and is preceded by Slack.
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Grammarly's Customer Service score is rated right above FedEx, and is preceded by Accenture.
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Grammarly as an Employer
4.1/5
Grammarly has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Grammarly scored a 28 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of Grammarly would recommend the brand to a friend. ENPS measures how likely Grammarly employees would recommend working at Grammarly to a friend.
Net Promoter Score
28
NPS Score
| 54% | Promoters |
|---|---|
| 20% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
12
eNPS Score
| 47% | Promoters |
|---|---|
| 18% | Passive |
| 35% | Detractors |
Global Ranking Snapshot
Grammarly is ranked #219 in the Global Top 100 Brands. It ranks just behind Sony and just ahead of Beachbody.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
217 |  | Ingram Micro |  | Alain Monié | Tech |
218 |  | Sony |  | Kenichiro Yoshida | Media and Entertainment |
219 | | Grammarly | | Rahul Roy-Chowdhury | Business and Consumer Services |
220 |  | Beachbody |  | Carl Daikeler | Health and Wellness |
221 |  | Zumiez |  | Rick Brooks | Retail |
222 |  | Alaska Air Group |  | Bradley Tilden | Travel and Hospitality |
223 |  | Warby Parker |  | Neil Blumenthal & David Gilboa | Fashion and Beauty |
Business and Consumer Services Ranking Snapshot
Grammarly is ranked #22 in the Business and Consumer Services Industry. It ranks just behind Ingram Micro and just ahead of HubSpot.
| RANK | COMPANY | Location | |
|---|---|---|---|
20 |  | RingCentral | Belmont, CA |
21 | | Ingram Micro | Irvine, CA |
22 | | Grammarly | California City, CA |
23 |  | HubSpot | Cambridge, MA |
24 |  | Thomson Reuters | Toronto |
25 |  | Marketo | San Mateo, CA |
26 |  | GoDaddy | Tempe, AZ |
