25
NPS
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Marketo is ranked #61 in Tech Brands
Marketo is ranked #61 in Tech Brands
About Marketo's Brand
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Marketo’s brand is ranked #230 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Marketo. When compared to other organizations within the Tech industry, Marketo is ranked #61. Among its major competitors, Marketo is ranked in 5th place for NPS while Salesforce is 1st, and Yext is 2nd. Overall, Marketo has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
82%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
3.5/5
Customer Service
Marketo CMO
Sarah Ellis
Sarah Ellis serves as the Chief Marketing Officer of Marketo. Sarah started at Marketo in October of 2017. Sarah currently resides in Greater Denver Area.
Marketo Ranking
- #61 in Tech
- #2 / 4 of its competitors
Marketo NPS
Marketo's Net Promoter Score (NPS) is a 25 with 54% Promoters, 17% Passives, and 29% Detractors. Net Promoter Score tracks whether Marketo's customers would recommend using the product based on a scale of -100 to 100.
Marketo Overall NPS
| 54% | Promoters |
|---|---|
| 17% | Passives |
| 29% | Detractors |
Marketo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 19 | Jul 2022 | 19 |
Aug 2022 21 | Aug 2022 | 21 |
Sep 2022 21 | Sep 2022 | 21 |
Oct 2022 21 | Oct 2022 | 21 |
Mar 2023 23 | Mar 2023 | 23 |
Jun 2023 23 | Jun 2023 | 23 |
Sep 2023 23 | Sep 2023 | 23 |
Oct 2023 23 | Oct 2023 | 23 |
Nov 2023 25 | Nov 2023 | 25 |
Feb 2024 24 | Feb 2024 | 24 |
Jun 2024 25 | Jun 2024 | 25 |
Jul 2024 25 | Jul 2024 | 25 |
How Other Brands Compare
Marketo is ranked second for NPS among its competitors. HubSpot and Adobe come in first and third, with Oracle coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Marketo NPS by Gender
Male customers rated Marketo's NPS 54 points higher than Female customers.
Male
70
Marketo's NPS was rated 70 by Male customers on Comparably.
70%
Promoters
30%
Passives
0%
Detractors
Female
16
Marketo's NPS was rated 16 by Female customers on Comparably.
33%
Promoters
50%
Passives
17%
Detractors
Marketo NPS by Ethnicity
Marketo's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 33 | Caucasian | 33 |
Other 75 | Other | 75 |
Marketo NPS by Age
Marketo's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Marketo NPS by Usage
Marketo's NPS was rated the highest by customers who have used Marketo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 28 | Less than 1 Year | 28 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 23 | 2 to 5 Years | 23 |
5 to 10 Years 55 | 5 to 10 Years | 55 |
Over 10 Years 33 | Over 10 Years | 33 |
Marketo NPS vs. Competitors
Compared to its competitors, Marketo's NPS is rated right above Adobe, and is preceded by Infusionsoft.
| COMPANY | NPS Score | |
|---|---|---|
 | Salesforce | 36 |
 | Yext | 36 |
 | HubSpot | 35 |
 | Infusionsoft | 30 |
 | Marketo | 25 |
 | Adobe | 24 |
 | Salesfusion | 16 |
 | Oracle | 11 |
 | Cimpress | 11 |
 | Sitecore | 3 |
Marketo Customer Reviews
Out of the 4 Marketo customer reviews 3 were positive and 1 was constructive. Marketo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Marketo Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Marketo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Marketo Customer Loyalty Score by Gender
Male customers rated Marketo's Customer Loyalty score 15% higher than Female customers.
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Male
100%
Yes
Female
85%
Yes
Marketo Customer Loyalty Score by Ethnicity
Marketo's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Marketo.
85
out of 100
Caucasian
100
out of 100
Other
Marketo Customer Loyalty Score by Age
Marketo's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Marketo.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 82% | 41-45 | 82% |
Marketo Customer Loyalty Score by Usage
Marketo's Customer Loyalty score was rated the highest by customers who have used Marketo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Marketo Customer Loyalty Score by Industry
Marketo's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Marketo Customer Loyalty vs. Competitors
Compared to its competitors, Marketo's Customer Loyalty score is rated right above HubSpot.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Marketo | 82% |
| HubSpot | 79% |
| Yext | 76% |
| Salesforce | 75% |
| Adobe | 75% |
| Oracle | 72% |
| Infusionsoft | 68% |
| Cimpress | 68% |
| Sitecore | 46% |
| Salesfusion | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Marketo's Customer Loyalty score is rated right above Peloton, and is preceded by Zoom Video Communications.
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Marketo Product Quality
4.1/5
Marketo has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Marketo Product Information
Marketo serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Marketo supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Marketo’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Marketo's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Marketo the lowest at 4.2.
- Website
- https://www.marketo.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AdTech
Analytics
Business Services
Languages Supported
English
French
German
Japanese
Product Type
Email Marketing Software
Marketing Automation Software
Online Marketing Software
Lead Management Software
Social Media Marketing Software
Campaign Management Software
Sales Force Automation Software
Marketing Analytics Software
Predictive Lead Scoring Software
Social Media Management Software
Lead Generation Software
Quick Insights into Marketo Product Quality
Marketo's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 41-45.
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Ranked Marketo Product Quality the Highest
Ranked Marketo Product Quality the Lowest
Marketo Product Quality Score by Gender
Male customers rated Marketo's Product Quality score 0.4 stars higher than Female customers.
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Male
4.5/5
Female
4.1/5
Marketo Product Quality Score by Ethnicity
Marketo's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Marketo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Other 4.7 | Other | 4.7 |
Marketo Product Quality Score by Age
Marketo's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Marketo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.8 | 31-35 | 4.8 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3.9 | 41-45 | 3.9 |
Marketo Product Quality Score by Usage
Marketo's Product Quality score was rated the highest by customers who have used Marketo's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Marketo Product Quality Score by Industry
Marketo's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Banking and Financial Services industry customers.
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Marketo Product Quality vs. Competitors
Compared to its competitors, Marketo's Product Quality score is rated right above Salesforce, and is preceded by Infusionsoft.
| COMPANY | Product Quality Score | |
|---|---|---|
| HubSpot | 4.2/5 |
| Infusionsoft | 4.1/5 |
| Marketo | 4.1/5 |
| Salesforce | 4/5 |
| Salesfusion | 4/5 |
| Adobe | 3.9/5 |
| Cimpress | 3.9/5 |
| Yext | 3.9/5 |
| Sitecore | 3.9/5 |
| Oracle | 3.7/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Marketo's Product Quality score is rated right above Peloton, and is preceded by Google.
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Marketo Pricing
Marketo ROI & Value For Money
3.8/5
Marketo has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Marketo Pricing Plans
Marketo has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Education industry think that they had the lowest ROI from Marketo.
Who Uses Marketo?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Marketo ROI
Marketo's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Education industry.
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Ranked Marketo ROI the Highest
Ranked Marketo ROI the Lowest
Marketo ROI Score by Gender
Male customers rated Marketo's ROI score 0.3 stars higher than Female customers.
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Male
4.3/5
Female
4/5
Marketo ROI Score by Ethnicity
Marketo's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Other 4.6 | Other | 4.6 |
Marketo ROI Score by Age
Marketo's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
36-40 4.5 | 36-40 | 4.5 |
41-45 3.7 | 41-45 | 3.7 |
Marketo ROI Score by Usage
Marketo's ROI score was rated the highest by customers who have used Marketo's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Marketo ROI Score by Industry
Marketo's ROI score was rated the highest by Retail industry customers, and the lowest by Education industry customers.
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Marketo Pricing vs. Competitors
Compared to its competitors, Marketo's ROI score is rated right above Oracle, and is preceded by Infusionsoft.
| COMPANY | Pricing Score | |
|---|---|---|
| Salesforce | 4/5 |
| HubSpot | 4/5 |
| Salesfusion | 4/5 |
| Yext | 3.9/5 |
| Infusionsoft | 3.8/5 |
| Marketo | 3.8/5 |
| Oracle | 3.7/5 |
| Cimpress | 3.7/5 |
| Adobe | 3.6/5 |
| Sitecore | 3.5/5 |
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ROI for Other Tech Brands
In the Tech industry, Marketo's ROI score is rated right above ROBLOX, and is preceded by Apple.
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Marketo Customer Satisfaction (CSAT)
Marketo Customer Satisfaction (CSAT) Score
76 / 100
Marketo has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
52%
Satisfied
24%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
16%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Marketo Customer Satisfaction
Marketo's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 41-45.
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Ranked Marketo Customer Satisfaction the Highest
Ranked Marketo Customer Satisfaction the Lowest
Marketo Customer Satisfaction Score by Gender
Male customers rated Marketo's Customer Satisfaction score 14 points higher than Female customers.
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89 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 0% |
75 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Marketo Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Marketo's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to Other
Marketo's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Marketo Customer Satisfaction Score by Age
Marketo's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Marketo.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 50% |
Marketo Customer Satisfaction Score by Usage
Marketo's Customer Satisfaction score was rated the highest by customers who have used Marketo's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Marketo Customer Satisfaction Score by Industry
Marketo's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Marketo Customer Satisfaction vs. Competitors
Compared to its competitors, Marketo's Customer Satisfaction score is rated right above Oracle, and is preceded by Salesforce.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cimpress | 85% |
| Yext | 82% |
| Salesforce | 79% |
| Marketo | 76% |
| Oracle | 67% |
| HubSpot | 61% |
| Adobe | 57% |
| Infusionsoft | 50% |
| Sitecore | 50% |
| Salesfusion | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Marketo's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Marketo Customer Service
3.5/5
Marketo has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Marketo's Customer Service
Address
901 Mariners Island Blvd, Suite 200, San Mateo, CA 94404
Website
https://www.marketo.com/
Phone Number
+1.877.260.MKTO (6586)
Marketo's Social Links
Quick Insights into Marketo Customer Service
Marketo's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used Marketo's products/services for Over 10 Years.
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Ranked Marketo Customer Service the Highest
Ranked Marketo Customer Service the Lowest
Marketo Customer Service Score by Gender
Male customers rated Marketo's Customer Service score 0.4 stars higher than Female customers.
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Male
3.8/5
Female
3.4/5
Marketo Customer Service Score by Ethnicity
Marketo's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Other 4.5 | Other | 4.5 |
Marketo Customer Service Score by Age
Marketo's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Marketo.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.8 | 31-35 | 3.8 |
36-40 4.6 | 36-40 | 4.6 |
41-45 2.6 | 41-45 | 2.6 |
Marketo Customer Service Score by Usage
Marketo's Customer Service score was rated the highest by customers who have used Marketo's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Marketo Customer Service Score by Industry
Marketo's Customer Service score was rated 4.1 stars by Tech industry customers.
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Marketo Customer Service vs. Competitors
Compared to its competitors, Marketo's Customer Service score is rated right above Sitecore, and is preceded by Adobe.
| COMPANY | Customer Service Score | |
|---|---|---|
| Salesfusion | 5/5 |
| HubSpot | 4.1/5 |
| Salesforce | 4/5 |
| Yext | 3.9/5 |
| Infusionsoft | 3.6/5 |
| Oracle | 3.6/5 |
| Cimpress | 3.6/5 |
| Adobe | 3.6/5 |
| Marketo | 3.5/5 |
| Sitecore | 3/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Marketo's Customer Service score is rated right below ROBLOX.
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Marketo as an Employer
3.4/5
Marketo has a 3.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Marketo scored a 25 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Marketo would recommend the brand to a friend. ENPS measures how likely Marketo employees would recommend working at Marketo to a friend.
Net Promoter Score
25
NPS Score
| 54% | Promoters |
|---|---|
| 17% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
-31
eNPS Score
| 30% | Promoters |
|---|---|
| 9% | Passive |
| 61% | Detractors |
Global Ranking Snapshot
Marketo is ranked #230 in the Global Top 100 Brands. It ranks just behind Mayo Clinic and just ahead of Under Armour.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
228 |  | ViacomCBS |  | Robert Bakish | Media and Entertainment |
229 |  | Mayo Clinic |  | Dr. Gianrico Farrugia | Health and Wellness |
230 | | Marketo | | Steve Lucas | Tech |
231 |  | Under Armour |  | Kevin Plank | Fashion and Beauty |
232 |  | Ulta Beauty |  | Dave Kimbell | Retail |
233 |  | lululemon |  | Calvin McDonald | Fashion and Beauty |
234 |  | Tim Hortons |  | Marc Caira | Food and Beverages |
