3
NPS
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Sitecore
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About Sitecore's Brand
Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. 3,400/Thousands of blue-chip companies including American Express, Porsche, Starbucks, ASOS, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com. Sitecore’s foundation is our diverse group of passionate, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. Among its major competitors, Sitecore is ranked in 4th place for NPS while Optimizely is 1st, and Adobe is 2nd. Overall, Sitecore has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $228.04B
Brand at a Glance
46%
Customer Loyalty
3.9/5
Product Quality
3.5/5
Pricing
3/5
Customer Service
Sitecore CMO
Paige ONeill
Paige ONeill serves as the Chief Marketing Officer of Sitecore. Paige started at Sitecore in July of 2018. Paige currently resides in the San Francisco Bay Area.
Sitecore Ranking
- #4 / 4 of its competitors
Sitecore NPS
Sitecore's Net Promoter Score (NPS) is a 3 with 39% Promoters, 25% Passives, and 36% Detractors. Net Promoter Score tracks whether Sitecore's customers would recommend using the product based on a scale of -100 to 100.
Sitecore Overall NPS
| 39% | Promoters |
|---|---|
| 25% | Passives |
| 36% | Detractors |
Sitecore NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 4 | Aug 2020 | 4 |
Sep 2020 -1 | Sep 2020 | -1 |
Aug 2021 4 | Aug 2021 | 4 |
Apr 2022 8 | Apr 2022 | 8 |
Jun 2022 3 | Jun 2022 | 3 |
Jul 2024 6 | Jul 2024 | 6 |
Sep 2025 4 | Sep 2025 | 4 |
How Other Brands Compare
Sitecore is ranked #4 for NPS among its competitors. Optimizely and Adobe come in first and second, with Acquia coming in at third. Among those competitors, it is the second most valued company.
Sitecore |  Adobe |  Acquia |  Optimizely | |
| Global Ranking | #- | #66 | #- | #- |
| NPS | 3 | 24 | 20 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $228.04B | $228.04B | $850.00M | $600.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sitecore NPS by Usage
Sitecore's NPS was rated the highest by customers who have used Sitecore's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 37 | Less than 1 Year | 37 |
2 to 5 Years -40 | 2 to 5 Years | -40 |
Sitecore NPS vs. Competitors
Compared to its competitors, Sitecore's NPS is rated right above Contentstack, and is preceded by Acquia.
| COMPANY | NPS Score | |
|---|---|---|
| Optimizely | 27 |
| Adobe | 24 |
| Acquia | 20 |
| Sitecore | 3 |
 | Contentstack | 0 |
Sitecore Customer Loyalty
46%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
46% of Sitecore users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sitecore Customer Loyalty vs. Competitors
Compared to its competitors, Sitecore's Customer Loyalty score is rated right below Adobe.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Contentstack | 100% |
| Acquia | 80% |
| Optimizely | 78% |
| Adobe | 75% |
| Sitecore | 46% |
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Sitecore Product Quality
3.9/5
Sitecore has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Sitecore Product Information
Sitecore serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, United Kingdom, and Germany. Sitecore supports Web devices and offers products for small, medium, and large sized businesses.
Sitecore’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Sitecore's product the highest. Reviewers from the Hospitality industry rated Sitecore the lowest at 3.
- Website
- https://www.sitecore.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AdTech
Analytics
Content
Languages Supported
English
Chinese (Traditional)
Dutch
French
German
Spanish
Japanese
Italian
Russian
Ukrainian
Swedish
Danish
Norwegian
Product Type
Content Management System (CMS) Software
Customer Experience Software
Quick Insights into Sitecore Product Quality
Sitecore's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers from the Hospitality industry.
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Ranked Sitecore Product Quality the Highest
Ranked Sitecore Product Quality the Lowest
Sitecore Product Quality Score by Usage
Sitecore's Product Quality score was rated the highest by customers who have used Sitecore's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Sitecore Product Quality Score by Industry
Sitecore's Product Quality score was rated the highest by Education industry customers, and the lowest by Hospitality industry customers.
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Sitecore Product Quality vs. Competitors
Compared to its competitors, Sitecore's Product Quality score is rated right below Optimizely.
| COMPANY | Product Quality Score | |
|---|---|---|
| Contentstack | 5/5 |
| Acquia | 4/5 |
| Adobe | 3.9/5 |
| Optimizely | 3.9/5 |
| Sitecore | 3.9/5 |
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Sitecore Pricing
Sitecore ROI & Value For Money
3.5/5
Sitecore has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Sitecore Pricing Plans
Sitecore has a pricing structure that accommodates small, medium, and large businesses.
Who Uses Sitecore?
Small Businesses
Medium Businesses
Large Enterprises
Sitecore Pricing vs. Competitors
Compared to its competitors, Sitecore's ROI score is rated right below Optimizely.
| COMPANY | Pricing Score | |
|---|---|---|
| Contentstack | 4.6/5 |
| Acquia | 3.8/5 |
| Adobe | 3.6/5 |
| Optimizely | 3.6/5 |
| Sitecore | 3.5/5 |
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Sitecore Customer Satisfaction (CSAT)
Sitecore Customer Satisfaction (CSAT) Score
50 / 100
Sitecore has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sitecore Customer Satisfaction vs. Competitors
Compared to its competitors, Sitecore's Customer Satisfaction score is rated right below Adobe.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Contentstack | 100% |
| Optimizely | 73% |
| Acquia | 69% |
| Adobe | 57% |
| Sitecore | 50% |
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Sitecore Customer Service
3/5
Sitecore has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Sitecore's Customer Service
Address
44 Montgomery St #3340, San Francisco, CA 94104
Website
https://www.sitecore.com
Sitecore's Social Links
Sitecore Customer Service vs. Competitors
Compared to its competitors, Sitecore's Customer Service score is rated right below Optimizely.
| COMPANY | Customer Service Score | |
|---|---|---|
| Contentstack | 4.7/5 |
| Acquia | 3.7/5 |
| Adobe | 3.6/5 |
| Optimizely | 3.4/5 |
| Sitecore | 3/5 |
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Sitecore as an Employer
4.6/5
Sitecore has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Sitecore scored a 3 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of Sitecore would recommend the brand to a friend. ENPS measures how likely Sitecore employees would recommend working at Sitecore to a friend.
Net Promoter Score
3
NPS Score
| 39% | Promoters |
|---|---|
| 25% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
35
eNPS Score
| 52% | Promoters |
|---|---|
| 31% | Passive |
| 17% | Detractors |
