27
NPS
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Optimizely
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About Optimizely's Brand
With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Peleton, Uber, AMEX, WSJ, Santander, KLM and Mazda enrich their customer lifetime value, increase revenue and grow their brands. Among its major competitors, Optimizely is ranked in 2nd place for NPS while Bigcommerce is 1st, and Adobe is 3rd. Overall, Optimizely has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $600.00M
Brand at a Glance
78%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.4/5
Customer Service
Optimizely CMO
Carl Tsukahara
Carl Tsukahara serves as the Chief Marketing Officer of Optimizely. Carl started at Optimizely in Sep of 2017. Carl currently resides in the San Francisco Bay Area.
Optimizely Ranking
- #2 / 4 of its competitors
Optimizely NPS
Optimizely's Net Promoter Score (NPS) is a 27 with 53% Promoters, 21% Passives, and 26% Detractors. Net Promoter Score tracks whether Optimizely's customers would recommend using the product based on a scale of -100 to 100.
Optimizely Overall NPS
| 53% | Promoters |
|---|---|
| 21% | Passives |
| 26% | Detractors |
Optimizely NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 28 | Dec 2022 | 28 |
Apr 2023 28 | Apr 2023 | 28 |
May 2023 27 | May 2023 | 27 |
Jun 2023 27 | Jun 2023 | 27 |
Aug 2023 27 | Aug 2023 | 27 |
Oct 2023 26 | Oct 2023 | 26 |
Jan 2024 28 | Jan 2024 | 28 |
Feb 2024 27 | Feb 2024 | 27 |
Mar 2024 29 | Mar 2024 | 29 |
Apr 2024 27 | Apr 2024 | 27 |
Jun 2024 26 | Jun 2024 | 26 |
Aug 2024 25 | Aug 2024 | 25 |
How Other Brands Compare
Optimizely is ranked second for NPS among its competitors. Bigcommerce and Adobe come in first and third, with Sitecore coming in at #4. Among those competitors, it is the lowest valued company behind Adobe.
Optimizely |  Adobe |  Sitecore |  Bigcommerce | |
| Global Ranking | #- | #66 | #- | #- |
| NPS | 27 | 24 | 3 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $600.00M | $228.04B | $228.04B | $650.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Optimizely NPS by Gender
Optimizely's NPS was rated 37 by Male customers on Comparably.
Male
37
Optimizely's NPS was rated 37 by Male customers on Comparably.
55%
Promoters
27%
Passives
18%
Detractors
Female
N/A
Optimizely's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Optimizely NPS by Ethnicity
Optimizely's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander 75 | Asian or Pacific Islander | 75 |
Optimizely NPS by Age
Optimizely's NPS was rated 50 points by customers ages 31-35 on Comparably.
Optimizely NPS by Usage
Optimizely's NPS was rated the highest by customers who have used Optimizely's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 18 | Less than 1 Year | 18 |
1 to 2 Years 39 | 1 to 2 Years | 39 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 71 | 5 to 10 Years | 71 |
Optimizely NPS vs. Competitors
Compared to its competitors, Optimizely's NPS is rated right above Adobe, and is preceded by Bigcommerce.
| COMPANY | NPS Score | |
|---|---|---|
| Bigcommerce | 28 |
| Optimizely | 27 |
| Adobe | 24 |
| Sitecore | 3 |
Optimizely Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Optimizely users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Optimizely Customer Loyalty Score by Gender
Optimizely's Customer Loyalty score was rated 84 by Male customers on Comparably.
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Male
84%
Yes
Female
N/A
Yes
Optimizely Customer Loyalty Score by Ethnicity
Optimizely's Customer Loyalty score was rated 78% by both Asian or Pacific Islander and Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Optimizely.
78
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
Optimizely Customer Loyalty Score by Age
Optimizely's Customer Loyalty score was rated 78% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Optimizely.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 78% | 31-35 | 78% |
Optimizely Customer Loyalty Score by Usage
Optimizely's Customer Loyalty score was rated the highest by customers who have used Optimizely's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Optimizely Customer Loyalty Score by Industry
Optimizely's Customer Loyalty score was rated 55% by Tech industry customers.
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Optimizely Customer Loyalty vs. Competitors
Compared to its competitors, Optimizely's Customer Loyalty score is rated right above Adobe, and is preceded by Bigcommerce.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bigcommerce | 79% |
| Optimizely | 78% |
| Adobe | 75% |
| Sitecore | 46% |
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Optimizely Product Quality
3.9/5
Optimizely has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Optimizely Product Information
Optimizely serves markets in the United States, Europe, Japan, Australia, Canada, and United Kingdom. Optimizely supports Web devices and offers products for medium and large sized businesses.
Optimizely’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Optimizely's product the highest. Reviewers from the Consulting industry rated Optimizely the lowest at 3.
- Website
- http://optimizely.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
SaaS
Languages Supported
English
German
Product Type
Personalization and Behavioral Targeting Software
Development Tools Software
Testing Software
Web Analytics Software
AB Testing Software
Landing Page Software
Quick Insights into Optimizely Product Quality
Optimizely's Product Quality score was rated highest by customers who have used Optimizely's products/services for 2 to 5 Years, and rated lowest by customers from the Consulting industry.
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Ranked Optimizely Product Quality the Highest
Ranked Optimizely Product Quality the Lowest
Optimizely Product Quality Score by Gender
Optimizely's Product Quality score was rated 4 by Male customers on Comparably.
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Male
4/5
Female
N/A
Optimizely Product Quality Score by Ethnicity
Optimizely's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Optimizely.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Optimizely Product Quality Score by Age
Optimizely's Product Quality score was rated 3.9 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.9 | 31-35 | 3.9 |
Optimizely Product Quality Score by Usage
Optimizely's Product Quality score was rated the highest by customers who have used Optimizely's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Optimizely Product Quality Score by Industry
Optimizely's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Consulting industry customers.
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Optimizely Product Quality vs. Competitors
Compared to its competitors, Optimizely's Product Quality score is rated right above Sitecore, and is preceded by Adobe.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bigcommerce | 4.1/5 |
| Adobe | 3.9/5 |
| Optimizely | 3.9/5 |
| Sitecore | 3.9/5 |
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Optimizely Pricing
Optimizely ROI & Value For Money
3.6/5
Optimizely has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Optimizely Pricing Plans
Optimizely has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry.
Who Uses Optimizely?
Medium Businesses
Large Enterprises
Quick Insights into Optimizely ROI
Optimizely's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Optimizely's products/services for 1 to 2 Years.
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Ranked Optimizely ROI the Highest
Ranked Optimizely ROI the Lowest
Optimizely ROI Score by Gender
Optimizely's ROI score was rated 3.7 by Male customers on Comparably.
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Male
3.7/5
Female
N/A
Optimizely ROI Score by Ethnicity
Optimizely's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Optimizely.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Optimizely ROI Score by Age
Optimizely's ROI score was rated 4.2 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.2 | 31-35 | 4.2 |
Optimizely ROI Score by Usage
Optimizely's ROI score was rated the highest by customers who have used Optimizely's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Optimizely ROI Score by Industry
Optimizely's ROI score was rated 3.8 stars by both Banking and Financial Services and Tech industry customers.
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Optimizely Pricing vs. Competitors
Compared to its competitors, Optimizely's ROI score is rated right above Sitecore, and is preceded by Adobe.
| COMPANY | Pricing Score | |
|---|---|---|
| Bigcommerce | 3.9/5 |
| Adobe | 3.6/5 |
| Optimizely | 3.6/5 |
| Sitecore | 3.5/5 |
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Optimizely Customer Satisfaction (CSAT)
Optimizely Customer Satisfaction (CSAT) Score
73 / 100
Optimizely has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
46%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
12%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Optimizely Customer Satisfaction
Optimizely's Customer Satisfaction score was rated highest by Male customers, and rated lowest by customers who have used Optimizely's products/services for 1 to 2 Years.
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Ranked Optimizely Customer Satisfaction the Highest
Ranked Optimizely Customer Satisfaction the Lowest
Optimizely Customer Satisfaction Score by Gender
Optimizely's Customer Satisfaction score was rated 80 by Male customers on Comparably.
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80 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 10% |
Optimizely Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Optimizely's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
0%
Satisfied
75%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Optimizely's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
Optimizely Customer Satisfaction Score by Age
Optimizely's Customer Satisfaction score was rated 75 points by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 75% |
Optimizely Customer Satisfaction Score by Usage
Optimizely's Customer Satisfaction score was rated the highest by customers who have used Optimizely's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Optimizely Customer Satisfaction Score by Industry
Optimizely's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}Optimizely Customer Satisfaction vs. Competitors
Compared to its competitors, Optimizely's Customer Satisfaction score is rated right above Adobe.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Optimizely | 73% |
| Adobe | 57% |
| Sitecore | 50% |
| Bigcommerce | 46% |
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Optimizely Customer Service
3.4/5
Optimizely has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Optimizely's Customer Service
Address
New York City, NY 10003
Website
http://optimizely.com
Phone Number
1-603-594-0258
Quick Insights into Optimizely Customer Service
Optimizely's Customer Service score was rated highest by customers who have used Optimizely's products/services for Less than 1 Year, and rated lowest by customers who have used Optimizely's products/services for 1 to 2 Years.
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Ranked Optimizely Customer Service the Highest
Ranked Optimizely Customer Service the Lowest
Optimizely Customer Service Score by Gender
Optimizely's Customer Service score was rated 4 by Male customers on Comparably.
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Male
4/5
Female
N/A
Optimizely Customer Service Score by Ethnicity
Optimizely's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Optimizely.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Optimizely Customer Service Score by Age
Optimizely's Customer Service score was rated 4.4 stars by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.4 | 31-35 | 4.4 |
Optimizely Customer Service Score by Usage
Optimizely's Customer Service score was rated the highest by customers who have used Optimizely's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Optimizely Customer Service Score by Industry
Optimizely's Customer Service score was rated 3.6 stars by Tech industry customers.
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Optimizely Customer Service vs. Competitors
Compared to its competitors, Optimizely's Customer Service score is rated right above Sitecore, and is preceded by Adobe.
| COMPANY | Customer Service Score | |
|---|---|---|
| Bigcommerce | 3.7/5 |
| Adobe | 3.6/5 |
| Optimizely | 3.4/5 |
| Sitecore | 3/5 |
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Optimizely as an Employer
4.6/5
Optimizely has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Optimizely scored a 27 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of Optimizely would recommend the brand to a friend. ENPS measures how likely Optimizely employees would recommend working at Optimizely to a friend.
Net Promoter Score
27
NPS Score
| 53% | Promoters |
|---|---|
| 21% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
43
eNPS Score
| 64% | Promoters |
|---|---|
| 15% | Passive |
| 21% | Detractors |
