

Among its major competitors, Infusionsoft is ranked in 4th place for NPS while Zoho is 1st, and Salesforce is 2nd. Overall, Infusionsoft has a neutral social sentiment, when analyzing social media channels and online mentions.

John Smith serves as the Chief Marketing Officer of Infusionsoft. John started at Infusionsoft in Feb of 2009. John currently resides in the San Francisco Bay Area.
Infusionsoft's Net Promoter Score (NPS) is a 30 with 55% Promoters, 20% Passives, and 25% Detractors. Net Promoter Score tracks whether Infusionsoft's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 20% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 32 | Aug 2020 | 32 |
Feb 2021 34 | Feb 2021 | 34 |
Feb 2022 33 | Feb 2022 | 33 |
Jan 2023 31 | Jan 2023 | 31 |
Apr 2023 31 | Apr 2023 | 31 |
Apr 2025 30 | Apr 2025 | 30 |
Infusionsoft is ranked third for NPS among its competitors. Salesforce and HubSpot come in first and second, with Marketo coming in at #4.
![]() Infusionsoft | ![]() HubSpot | ![]() Marketo | ![]() Salesforce | |
| Global Ranking | #- | #224 | #230 | #- |
| NPS | 30 | 35 | 25 | 36 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $22.51B | - | $201.44B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Infusionsoft's NPS was rated the highest by customers who have used Infusionsoft's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
Compared to its competitors, Infusionsoft's NPS is rated right above Marketo, and is preceded by HubSpot.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Zoho | 41 |
![]() | Salesforce | 36 |
![]() | HubSpot | 35 |
![]() | Infusionsoft | 30 |
![]() | Marketo | 25 |
![]() | Act-On Software | 0 |
![]() | Topica Inc. | N/A |
![]() | Madwire | -17 |
![]() | SAVO | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Infusionsoft users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Infusionsoft's Customer Loyalty score is rated right above Act-On Software, and is preceded by Salesforce.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Marketo | 82% |
![]() | Zoho | 80% |
![]() | HubSpot | 79% |
![]() | Madwire | 76% |
![]() | Salesforce | 75% |
![]() | Infusionsoft | 68% |
![]() | Act-On Software | N/A |
![]() | SAVO | N/A |
![]() | Topica Inc. | N/A |
Infusionsoft has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Infusionsoft serves markets in the United States, Europe, Australia, Canada, and United Kingdom. Infusionsoft supports Web devices and offers products for small and medium sized businesses.
Infusionsoft’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Infusionsoft's product the highest. Reviewers from the Banking and Financial Services industry rated Infusionsoft the lowest at 4.1.
Infusionsoft's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by customers who have used Infusionsoft's products/services for Less than 1 Year.
Infusionsoft's Product Quality score was rated the highest by customers who have used Infusionsoft's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Infusionsoft's Product Quality score was rated the highest by Construction industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Infusionsoft's Product Quality score is rated right above Marketo, and is preceded by HubSpot.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Zoho | 4.2/5 |
![]() | HubSpot | 4.2/5 |
![]() | Infusionsoft | 4.1/5 |
![]() | Marketo | 4.1/5 |
![]() | Salesforce | 4/5 |
![]() | Act-On Software | 4/5 |
![]() | Madwire | 3.1/5 |
![]() | SAVO | 3.1/5 |
![]() | Topica Inc. | N/A |
Infusionsoft has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Infusionsoft has a pricing structure that accommodates small and medium businesses. Starting from $80/month, Infusionsoft uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Insurance industry think that they had the lowest ROI from Infusionsoft.
Infusionsoft's ROI score was rated highest by customers from the Construction industry, and rated lowest by customers from the Insurance industry.
Infusionsoft's ROI score was rated the highest by Construction industry customers, and the lowest by Insurance industry customers.
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Compared to its competitors, Infusionsoft's ROI score is rated right above Marketo, and is preceded by HubSpot.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zoho | 4.3/5 |
![]() | Salesforce | 4/5 |
![]() | HubSpot | 4/5 |
![]() | Infusionsoft | 3.8/5 |
![]() | Marketo | 3.8/5 |
![]() | Madwire | 3/5 |
![]() | SAVO | 3/5 |
![]() | Act-On Software | N/A |
![]() | Topica Inc. | N/A |
Infusionsoft has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Infusionsoft's Customer Satisfaction score is rated right above Madwire, and is preceded by HubSpot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Act-On Software | 100% |
![]() | Zoho | 87% |
![]() | Salesforce | 79% |
![]() | Marketo | 76% |
![]() | HubSpot | 61% |
![]() | Infusionsoft | 50% |
![]() | Madwire | 33% |
![]() | SAVO | 0% |
![]() | Topica Inc. | 0% |
Infusionsoft has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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1260 South Spectrum Boulevard, Phoenix, AZ 85286
http://www.infusionsoft.com/
(866) 800-0004
Compared to its competitors, Infusionsoft's Customer Service score is rated right above Marketo, and is preceded by Salesforce.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | SAVO | 5/5 |
![]() | HubSpot | 4.1/5 |
![]() | Zoho | 4.1/5 |
![]() | Salesforce | 4/5 |
![]() | Infusionsoft | 3.6/5 |
![]() | Marketo | 3.5/5 |
![]() | Madwire | 3.3/5 |
![]() | Act-On Software | N/A |
![]() | Topica Inc. | N/A |
Infusionsoft has a 3.3/5 stars for its overall company culture rated by their employees

Infusionsoft scored a 30 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Infusionsoft would recommend the brand to a friend. ENPS measures how likely Infusionsoft employees would recommend working at Infusionsoft to a friend.
| 55% | Promoters |
|---|---|
| 20% | Passive |
| 25% | Detractors |
| 21% | Promoters |
|---|---|
| 50% | Passive |
| 29% | Detractors |