

Zoho offers a suite of business, collaboration, and productivity applications. Among its major competitors, Zoho is ranked in 4th place for NPS while Quickbase is 1st, and Google is 2nd. Overall, Zoho has a neutral social sentiment, when analyzing social media channels and online mentions.
Zoho's Net Promoter Score (NPS) is a 41 with 65% Promoters, 11% Passives, and 24% Detractors. Net Promoter Score tracks whether Zoho's customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 11% | Passives |
| 24% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2022 44 | Oct 2022 | 44 |
Jan 2023 43 | Jan 2023 | 43 |
Apr 2023 44 | Apr 2023 | 44 |
May 2023 44 | May 2023 | 44 |
Jun 2023 43 | Jun 2023 | 43 |
Jul 2023 41 | Jul 2023 | 41 |
Sep 2023 43 | Sep 2023 | 43 |
Dec 2023 41 | Dec 2023 | 41 |
Feb 2024 41 | Feb 2024 | 41 |
Mar 2024 41 | Mar 2024 | 41 |
May 2024 41 | May 2024 | 41 |
Oct 2025 41 | Oct 2025 | 41 |
Zoho is ranked second for NPS among its competitors. Google and Workday come in first and third, with Intuit coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zoho's NPS was rated 49 by Male customers on Comparably.
Zoho's NPS was rated 49 by Male customers on Comparably.
Zoho's NPS is not yet rated by Female customers.
Zoho's NPS was rated 67 points by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 67 | Other | 67 |
Zoho's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Zoho's NPS was rated the highest by customers who have used Zoho's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 71 | Less than 1 Year | 71 |
1 to 2 Years 35 | 1 to 2 Years | 35 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 61 | 5 to 10 Years | 61 |
Compared to its competitors, Zoho's NPS is rated right above Salesforce, and is preceded by Zendesk.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Quickbase | 89 |
![]() | 42 | |
![]() | Zendesk | 41 |
![]() | Zoho | 41 |
![]() | Salesforce | 36 |
![]() | Workday | 31 |
![]() | Intuit | 11 |
![]() | Insightly, Inc. | 7 |
![]() | Netsuite | 2 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Zoho users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zoho's Customer Loyalty score was rated 100 by Male customers on Comparably.
Zoho's Customer Loyalty score was rated 100% by Other customers on Comparably.
% who answered "Yes"
Zoho's Customer Loyalty score was rated 100% by customers ages 18-25 and customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
Zoho's Customer Loyalty score was rated 100% by customers who have used Zoho's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Zoho's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Zoho's Customer Loyalty score is rated right above Workday, and is preceded by Zendesk.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Quickbase | 100% |
![]() | 87% | |
![]() | Intuit | 84% |
![]() | Zendesk | 81% |
![]() | Zoho | 80% |
![]() | Workday | 80% |
![]() | Salesforce | 75% |
![]() | Netsuite | 74% |
![]() | Insightly, Inc. | 73% |
Zoho has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Zoho's overall Product Quality score rated by its users and customers.
Zoho serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Zoho supports iOS, Web, and Android devices and offers products for small and medium sized businesses.
Zoho’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Zoho's product the highest. Reviewers from the Consulting industry rated Zoho the lowest at 4.3.
Zoho's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Marketing, Advertising and Research industry.
Zoho's Product Quality score was rated 4.6 by Male customers on Comparably.
Zoho's Product Quality score was rated 5 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 5 | Other | 5 |
Zoho's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 4.6 | 26-30 | 4.6 |
Zoho's Product Quality score was rated 5 stars by customers who have used Zoho's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Zoho's Product Quality score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Zoho's Product Quality score is rated right above Zendesk, and is preceded by Quickbase.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Quickbase | 4.4/5 |
![]() | Zoho | 4.2/5 |
![]() | Zendesk | 4.2/5 |
![]() | 4.1/5 | |
![]() | Salesforce | 4/5 |
![]() | Workday | 3.9/5 |
![]() | Insightly, Inc. | 3.5/5 |
![]() | Netsuite | 3.4/5 |
![]() | Intuit | 3.3/5 |
Zoho has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Zoho's overall ROI score rated by its users and customers.
Zoho has a pricing structure that accommodates small and medium businesses. Starting from $50/month, Zoho uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Staffing and Recruiting industry. The users from the Education industry think that they had the lowest ROI from Zoho.
Zoho's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Education industry.
Zoho's ROI score was rated 4.4 by Male customers on Comparably.
Zoho's ROI score was rated 4.6 stars by Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Other 4.6 | Other | 4.6 |
Zoho's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 5 | 26-30 | 5 |
Zoho's ROI score was rated 4.8 stars by customers who have used Zoho's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Zoho's ROI score was rated the highest by Staffing and Recruiting industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Zoho's ROI score is rated right above Google, and is preceded by Quickbase.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Quickbase | 4.7/5 |
![]() | Zoho | 4.3/5 |
![]() | 4/5 | |
![]() | Zendesk | 4/5 |
![]() | Salesforce | 4/5 |
![]() | Workday | 3.8/5 |
![]() | Insightly, Inc. | 3.6/5 |
![]() | Intuit | 3.3/5 |
![]() | Netsuite | 3.2/5 |
Zoho has an overall Customer Satisfaction score of 87 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Zoho's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
Zoho's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 57% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Zoho's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Zoho's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 26-30 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% |
Zoho's Customer Satisfaction score was rated 100 points by customers who have used Zoho's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Zoho's Customer Satisfaction score was rated 100 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Zoho Customer Satisfaction Score by Industry",
"text": "Zoho's Customer Satisfaction score was rated 100 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Zoho's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Compared to its competitors, Zoho's Customer Satisfaction score is rated right above Google, and is preceded by Quickbase.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Quickbase | 100% |
![]() | Zoho | 87% |
![]() | 81% | |
![]() | Zendesk | 81% |
![]() | Salesforce | 79% |
![]() | Workday | 72% |
![]() | Netsuite | 60% |
![]() | Intuit | 59% |
![]() | Insightly, Inc. | 27% |
Zoho has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Zoho's overall Customer Service score rated by its users and customers.
4141 Hacienda Drive, Pleasanton, CA
https://www.zoho.com/
Zoho's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 18-25.
Zoho's Customer Service score was rated 4.2 by Male customers on Comparably.
Zoho's Customer Service score was rated 4.6 stars by Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 4.6 | Other | 4.6 |
Zoho's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4.8 | 26-30 | 4.8 |
Zoho's Customer Service score was rated 4.8 stars by customers who have used Zoho's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Zoho's Customer Service score was rated 4.4 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Zoho's Customer Service score is rated right above Google, and is preceded by Quickbase.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Quickbase | 4.9/5 |
![]() | Zoho | 4.1/5 |
![]() | 4/5 | |
![]() | Zendesk | 4/5 |
![]() | Salesforce | 4/5 |
![]() | Workday | 3.9/5 |
![]() | Intuit | 3.2/5 |
![]() | Netsuite | 3/5 |
![]() | Insightly, Inc. | 2.7/5 |
Zoho has a 4.6/5 stars for its overall company culture rated by their employees

Zoho scored a 41 for Net Promoter Score and a 47 for Employee Net Promoter Score. NPS gauges how likely a customer of Zoho would recommend the brand to a friend. ENPS measures how likely Zoho employees would recommend working at Zoho to a friend.
| 65% | Promoters |
|---|---|
| 11% | Passive |
| 24% | Detractors |
| 67% | Promoters |
|---|---|
| 13% | Passive |
| 20% | Detractors |