

Act-On Software’s cloud-based integrated marketing platform is the foundation for marketing success in organizations of all sizes. Among its major competitors, Act-On Software is ranked in 7th place for NPS while HubSpot is 1st, and Fieldglass is 2nd.Their current valuation is $200.00M
Act-On Software's Net Promoter Score (NPS) is a 0 with 0% Promoters, 100% Passives, and 0% Detractors. Net Promoter Score tracks whether Act-On Software's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 100% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2021 0 | Dec 2021 | 0 |
Act-On Software is ranked #4 for NPS among its competitors. HubSpot and Marketo come in first and second, with SAP Concur coming in at third. Among those competitors, it is the lowest valued company behind SAP Concur.
![]() Act-On Software | ![]() HubSpot | ![]() Marketo | ![]() SAP Concur | |
| Global Ranking | #- | #224 | #230 | #453 |
| NPS | 0 | 35 | 25 | 15 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $200.00M | $22.51B | - | $136.17B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Act-On Software's NPS is rated right below SAP Concur.
| COMPANY | NPS Score | |
|---|---|---|
![]() | HubSpot | 35 |
![]() | Fieldglass | 31 |
![]() | Act! | 28 |
![]() | Marketo | 25 |
![]() | Varian Medical Systems | 23 |
![]() | SAP Concur | 15 |
![]() | Act-On Software | 0 |
Act-On Software has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Act-On Software’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Act-On Software's Product Quality score is rated right above Act!, and is preceded by Fieldglass.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | HubSpot | 4.2/5 |
![]() | Varian Medical Systems | 4.1/5 |
![]() | Marketo | 4.1/5 |
![]() | Fieldglass | 4/5 |
![]() | Act-On Software | 4/5 |
![]() | Act! | 3.7/5 |
![]() | SAP Concur | 3.7/5 |
Act-On Software has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Act-On Software's Customer Satisfaction score is rated right above Varian Medical Systems.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Act-On Software | 100% |
![]() | Varian Medical Systems | 84% |
![]() | Marketo | 76% |
![]() | SAP Concur | 66% |
![]() | HubSpot | 61% |
![]() | Fieldglass | 50% |
![]() | Act! | 0% |
Act-On Software has a 3.8/5 stars for its overall company culture rated by their employees

Act-On Software scored a 0 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Act-On Software would recommend the brand to a friend. ENPS measures how likely Act-On Software employees would recommend working at Act-On Software to a friend.
| 0% | Promoters |
|---|---|
| 100% | Passive |
| 0% | Detractors |
| 62% | Promoters |
|---|---|
| 0% | Passive |
| 38% | Detractors |