Steve Martin

Steve leads Act!’s global marketing team overseeing the planning, developing, and execution of the company’s marketing strategy. Bringing over 20 years of experience to Act!, his success in generating revenues by increasing sales has led to successful marketing initiatives throughout his career. Prior to Act!, Steve was CMO at DaySmart, a leading provider of business management solutions. There, he oversaw a multi-disciplinary marketing team that drove demand generation and lead capture for four distinct product brands. This team drove exponential inbound leads, which tripled the company’s revenue — resulting in DaySmart’s acquisition by LLR and Parthenon Capital in 2019. Prior to that, he was VP of Marketing at Sonian, an information archival company (acquired by Barracuda Networks in 2017) focused on retaining and retrieving critical data and protecting intellectual property. At Sonian, Steve served on the executive committee and instituted marketing automation systems and GTM strategies which drove 40 percent YOY revenue growth. Before that, he ran his own marketing and creative services firm, bold, which delivered award-winning design and comprehensive marketing campaigns to B2C and B2B Fortune 500 and start-up clients around the world.