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Act! Claimed Company

Act! is the leading provider of all-in-one CRM and Marketing Automation solutions that empower small and midsize businesses to market better, sell more, and create customers for life. read more

This company is accepting feedback from verified employees EMPLOYEE PARTICIPANTS: 87

TOTAL RATINGS: 2440

CEO: Bruce Reading

Bruce Reading Act! CEO Rating

Act! CEO, Bruce Reading, has 87 employee ratings and a score of 87/100, placing them in the Top 5% of similar size companies on Comparably with 51-200 Employees and Top 5% of other companies in Phoenix. When breaking the CEO score down by factors such as department, gender, and ethnicity, we see that males at Act! rate Bruce Reading higher than females, giving the CEO a score of 88/100.

Last updated months ago.

Where This Score Ranks Act! CEO Rating

TOP
5%
In the Top 5% of 2035 Similar Sized Companies on Comparably
TOP
5%
In the Top 5% of 52 Nearby Companies in Phoenix
4th
4th place versus 5 competitors rated on Comparably

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A+87 / 100

Jan

Act! CEO Bruce Reading Bio

Bruce brings many years of experience leading innovative technology companies and guiding executive teams to achieve their full potential professionally and personally. As President and CEO of Act!, he’s responsible for the global operations of the company delivering technology-driven business solutions, driving profitable revenue growth, overseeing global marketing and sales, and leading the development and maintenance of key strategic partnerships.

Previously, Bruce was the CEO of Perceptive Automata – a provider of human behavior prediction software for machines – where he led the team to enable ‘theory of mind’ in robotic environments. Prior to that, he was CEO & Chairman of Pica9, a marketing software firm, and President & CEO of Volt Active Data, a data platform designed to support telco applications in the age of 5G.

A native Canadian, Bruce has spent his career creating value around emerging technologies and helping companies realize their potential. He is an active seed investor and mentor to early-stage companies and founders. His unique blend of strategic perspective and disciplined tactical execution is suited to environments where uncertainty is the rule rather than the exception.

Bruce holds a bachelor's degree from McMaster University, and an MBA from the University of Toronto in addition to completing the Tuck Advanced Management Program at Dartmouth College.

Who Ranks Act! CEO Rating the Highest?

Department - Executive 96/100

Department - Marketing 92/100

Experience - Over 10 Years 91/100

Who Ranks Act! CEO Rating the Lowest?

Department - IT 75/100

Ethnicity - Other 76/100

Experience - 3 to 6 Years 81/100

Act! CEO Bruce Reading At a Glance

The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at Act!.

Based on 87 ratings, Bruce Reading ranks right below Pipedrive's CEO, Paulo Cunha.

Act! CEO is highly regarded by the Executive department, the Marketing department, and employees with Over 10 Years experience. However, the IT department and employees with 3 to 6 Years experience have a less favorable view of the CEO and believe there is room for improvement. Overall, the CEO score has remained stable over the last 90 days.