


Diverse employees at Act! have rated Team, CEO Rating, and Perks And Benefits as the highest categories they have scored
Women at Act! have rated Team, Manager, and Leadership as the highest categories they have scored
Act! employees are 53% more likely to recommend Act! as a great place to work
| 61% | Promoters |
|---|---|
| 31% | Passives |
| 8% | Detractors |
Working at Act! is rated highly by 87 employees, across various culture dimensions. Act! employees are most satisfied about CEO Rating, Manager, and Executive Team categories, putting Act!’s culture in the Top 25% compared to similar sized companies on Comparably and in the Top 20% compared to other companies in Phoenix. See below in detail how working at Act! was rated by employees.
Overall Company Culture at Act! is rated B
Last updated months ago
Act! ranks in the Top 25% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score
Out of 605 Act! employee reviews, 93% were positive. The remaining 7% were constructive reviews with the goal of helping Act! improve their work culture.
| Positive Reviews | 93% |
|---|---|
| Constructive Feedback | 7% |
What did you like most about the interview process?Transparency - left the interview with a company focus in hand
What do you like best about the leadership team?Great group of people who are very transparent and very hands on. Fostering a team first mentality while assisting in any way possible.
What are some of the best things about your team?Team is focused on our goals at hand and are always willing to assist one another. Great company and team mentality!
Why do you feel undervalued and what would make you feel better about your compensation?I think the market value for my role and skills can get more money elsewhere. However, I'm taking this role as an opportunity to leverage that pay at a later date.
Why do you feel undervalued and what would make you feel better about your compensation?Cost of living has increased dramatically, to the point it feels like each year we get a paycut, even with the cost of living adjustments instituted each year. The value of the dollar is declining it seems so it's becoming more difficult to pay off debts and save for home and life improvements.
Why do you feel undervalued and what would make you feel better about your compensation?Your point of view doesn't always seem to be taken serious, the managers & ELT have already made decisions about things before ask staff & they always pay salaries at the lower end of the scale, make these at the higher end as there is no incentive to do an excellent job when paid mediocre salaries.
Act! is the leading provider of all-in-one CRM and Marketing Automation solutions that empower small and midsize businesses to market better, sell more, and create customers for life.
Act! was founded in 2001 and its current CEO is Bruce Reading. Since its inception 25 years ago, Act! has grown to 120 employees.
To provide small businesses everywhere access to tools that amplify their relationships and transform small business success, from finding customers to strengthening existing relationships. Act! delivers powerfully simple relationship management tools and know-how, from the first impression to repeat business and referrals.
A world where relationships drive small business success.
| Headquarter | 8800 N. Gainey Center Drive Ste. 250 Scottsdale, AZ 85258 United States of America |
|---|---|
| Website | act.com/ |
| Founding Date | 2001 |
| Tel | (877) 228-8377 |
| Company Status | Private |
| Jobs | newton.newtonsoftware.com/career/CareerHome.action?clientId=8a788260596d6c9b015970f8416330e2 |
| Social Sites |







Act! has 120 employees. 87 employees at Act! have reviewed Act! across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 87 Act! employees give their leadership a grade of A, or Top 10% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Act! are extremely happy with their total compensation at Act!, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Act! are extremely happy with their team. 87 Participants grade the quality of their coworkers an A-. The majority believe the meetings at Act! are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Act! believe the environment at Act! is positive. Most Participants believe the pace of work at Act! is comfortably fast. About 59% of the employees at Act! work 8 hours or less, while 1% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Act! are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.


The prevailing opinion from Comparably users in Phoenix about their company is that it was very prepared on their first day. Phoenix employees concluded that their overall onboarding experience was positive. 73% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Employees’ understanding of Act! KPIs and OKRs is essential for its success. Out of 80 Act! employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 71 have said yes.
Act!’s CEO Bruce Reading started in this role in 2023. Bruce’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in Phoenix. With a high CEO score, Bruce Reading has won the Best CEOs in 2024. Act!’s CEO is highly regarded especially by employees in the Executive department, employees in the Marketing department, and employees with Over 10 Years experience. However, employees in the IT department, employees identified with Other ethnicities, and employees with 3 to 6 Years experience have a less favorable view of the CEO and believe there is room for improvement. Compared to Act!’s competitors, Bruce Reading ranks right above Act-On Software CEO Kate Johnson. Under Reading’s leadership, Act! employee respondents are most happy about their Manager and the company’s Executive Team. Diversity and Professional Development are two areas, according to respondents, where Act! could stand to see real improvement.
The Act! Executive Team is rated an “A” and led by CEO Bruce Reading, CTO Chad Ruff, and CHRO Lanae Fehr
Bruce Reading CEO / President
Bruce brings many years of experience leading innovative technology companies and guiding executive teams to achieve... read more
Lanae Fehr CHRO
Lanae is responsible for developing and executing the global HR strategy for Act! supporting the overall strategic... read more
Lindsay Boullin VP & General Manager, International
As Senior Vice President and General Manager, Lindsay oversees Act!'s international operations and is responsible for... read more
Darian Hong COO & CFO
Darian serves as a member of Act’s executive management team. He is responsible for directing all financial and... read more
Ellen Brezniak CCO
As Chief Customer Officer, Ellen focuses on building, growing, and nurturing relationships with Act’s customers. With... read more
Joe Greenspan Vice President, Commercial Operations
As a long-time member of the leadership team, Joe leads a team focused on customer revenue growth, strategic commercial... read more
Steve Martin CMO
Steve leads Act!’s global marketing team overseeing the planning, developing, and execution of the company’s marketing... read more
Michael Cravens SVP, Product Development
Mike serves as a member of Act’s executive management team. He is responsible for directing all product management and... read more
How much do people at Act! get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Act! is $96,026, or $46 per hour, while the estimated median salary is $142,251, or $68 per hour.
At Act!, the highest paid job is a Director of Engineering at $173,563 annually and the lowest is an Operations Manager at $43,816 annually. Average Act! salaries by department include: IT at $73,062, Finance at $87,243, Engineering at $142,295, and Sales at $263,782. Half of Act! salaries are above $142,251.
87 employees at Act! rank their Compensation in the Top 15% of similar sized companies in the US (based on 183 ratings) while 87 employees at Act! rank their Perks And Benefits in the Top 10% of similar sized companies in the US (based on 167 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $76k | $76k | 1st Percentile |
20th Percentile $109k | $109k | 20th Percentile |
40th Percentile $139k | $139k | 40th Percentile |
60th Percentile $192k | $192k | 60th Percentile |
80th Percentile $229k | $229k | 80th Percentile |
100th Percentile $331k | $331k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Act! score the company 77/100 across various culture categories, placing Act! in the Bottom 40% of companies on Comparably with 51-200 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Act! across various culture dimensions.
Act! PTO and Vacation policy typically gives unlimited days off a year.
What is Act! address?
Act! location is at 8800 N. Gainey Center Drive Ste. 250
Who is the CEO of Act!?
Act! CEO is Bruce Reading, their score by employees is 87
What is Act! eNPS?
The eNPS for Act! is 53
What is Act! revenue?
Act! revenue is $35M
What is the salary for Developer in Act!?
Developer average salary in the US is 83k