Act! Culture | Comparably
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Act! Claimed Company
Act! is the leading provider of all-in-one CRM and Marketing Automation solutions that empower small and midsize businesses to market better, sell more, and create customers for life. read more
This company is accepting feedback from verified employees
EMPLOYEE
PARTICIPANTS
87
TOTAL
RATINGS
2440

Act! Company Culture

Act! Culture

This score is derived from employee ratings & reviews
4.2/5
Act! Overall Culture is rated B

Top Rated Culture Dimensions

Act! CEO

Top 5%Top 5% of Similar Size Companies on Comparably
Bruce Reading Act! CEO
Bruce Reading
87 /100

Diversity at Act!

Bottom 40%Bottom 40% of Similar Size Companies on Comparably
C

Diverse employees at Act! have rated Team, CEO Rating, and Perks And Benefits as the highest categories they have scored

Women at Act!

Top 50%Top 50% of Similar Size Companies on Comparably
C+

Women at Act! have rated Team, Manager, and Leadership as the highest categories they have scored

Act! eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 25%Top 25% of Similar Size Companies on Comparably

Recommend to a Friend?

53

Act! employees are 53% more likely to recommend Act! as a great place to work

61%Promoters
31%Passives
8%Detractors

Working at Act!

Working at Act! is rated highly by 87 employees, across various culture dimensions. Act! employees are most satisfied about CEO Rating, Manager, and Executive Team categories, putting Act!’s culture in the Top 25% compared to similar sized companies on Comparably and in the Top 20% compared to other companies in Phoenix. See below in detail how working at Act! was rated by employees.

Overall Company Culture at Act!

B

Overall Company Culture at Act! is rated B

Last updated months ago

Top
25%

Act! ranks in the Top 25% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 87 Employees

View Results
0
20
40
60
80
100
Marketing
89
Marketing89
Sales
84
Sales84
Engineering
82
Engineering82
Customer Success
79
Customer Success79
Customer Support
78
Customer Support78
IT
74
IT74

Act! Employee Reviews

Out of 605 Act! employee reviews, 93% were positive. The remaining 7% were constructive reviews with the goal of helping Act! improve their work culture.

93%
7%
Positive Reviews93%
Constructive Feedback7%

Positive Reviews From Act! Employees

  • What did you like most about the interview process?
    Transparency - left the interview with a company focus in hand
  • What do you like best about the leadership team?
    Great group of people who are very transparent and very hands on. Fostering a team first mentality while assisting in any way possible.
  • What are some of the best things about your team?
    Team is focused on our goals at hand and are always willing to assist one another. Great company and team mentality!

Constructive Feedback From Act! Employees

  • Why do you feel undervalued and what would make you feel better about your compensation?
    I think the market value for my role and skills can get more money elsewhere. However, I'm taking this role as an opportunity to leverage that pay at a later date.
  • Why do you feel undervalued and what would make you feel better about your compensation?
    Cost of living has increased dramatically, to the point it feels like each year we get a paycut, even with the cost of living adjustments instituted each year. The value of the dollar is declining it seems so it's becoming more difficult to pay off debts and save for home and life improvements.
  • Why do you feel undervalued and what would make you feel better about your compensation?
    Your point of view doesn't always seem to be taken serious, the managers & ELT have already made decisions about things before ask staff & they always pay salaries at the lower end of the scale, make these at the higher end as there is no incentive to do an excellent job when paid mediocre salaries.

Act! Company Information

Act! Company Overview

Act! is the leading provider of all-in-one CRM and Marketing Automation solutions that empower small and midsize businesses to market better, sell more, and create customers for life.

Act! was founded in 2001 and its current CEO is Bruce Reading. Since its inception 25 years ago, Act! has grown to 120 employees.

Act! Mission, Vision & Values

Act! Mission Statement

To provide small businesses everywhere access to tools that amplify their relationships and transform small business success, from finding customers to strengthening existing relationships. Act! delivers powerfully simple relationship management tools and know-how, from the first impression to repeat business and referrals.

Act! Vision Statement

A world where relationships drive small business success.

Act! Values

  • Work is fun with a purpose.
  • Embrace and drive change.
  • Deliver amazing customer experiences.
  • Seek and share knowledge.
  • Communicate open and honestly.
  • Do the right thing.
  • It's OK to ask for help.
  • Be passionate.
Headquarter8800 N. Gainey Center Drive Ste. 250
Scottsdale, AZ 85258
United States of America
Websiteact.com/
Founding Date2001
Tel(877) 228-8377
Company StatusPrivate
Jobsnewton.newtonsoftware.com/career/CareerHome.action?clientId=8a788260596d6c9b015970f8416330e2
Social Sites
  • Meet our CEO
  • Scottsdale Sales Team and CEO - Celebrating Success
  • Celebratory sales meeting at Orange Sky, Scottsdale AZ

Act! Employees

Act! has 120 employees. 87 employees at Act! have reviewed Act! across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 87 Act! employees give their leadership a grade of A, or Top 10% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Act! are extremely happy with their total compensation at Act!, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Act! are extremely happy with their team. 87 Participants grade the quality of their coworkers an A-. The majority believe the meetings at Act! are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Act! believe the environment at Act! is positive. Most Participants believe the pace of work at Act! is comfortably fast. About 59% of the employees at Act! work 8 hours or less, while 1% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Act! are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Act! employees generally work 8.9 hrs a day
Work Hours
A Day in the Life
Employees at Act! report the work pace is comfortably fast
Work Pace
A Day in the Life
97% of Act! employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Act! employees most often take unlimited paid vacation and sick days each year
Perks & Benefits
A Day in the Life
86% of Act! employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Act! employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
97% of Act! employees call their work environment positive
Environment

Joining Act! - Employee Onboarding

The prevailing opinion from Comparably users in Phoenix about their company is that it was very prepared on their first day. Phoenix employees concluded that their overall onboarding experience was positive. 73% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Act! KPIs and OKRs

Employees’ understanding of Act! KPIs and OKRs is essential for its success. Out of 80 Act! employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 71 have said yes.

AnswerPercent
Yes89%
No11%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No0%
Are the KPIs/OKRs for your department clear?

Act! CEO & Leadership

Bruce Reading Act! CEO
87 /100

Act! CEO Awards and Recognitions

Best CEOs 2024 (Small & Midsize Companies)
Best CEOs 2021 (Small & Midsize Companies)
Best CEOs for Women 2021 (Small & Midsize Companies)

Act!’s CEO Bruce Reading started in this role in 2023. Bruce’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in Phoenix. With a high CEO score, Bruce Reading has won the Best CEOs in 2024. Act!’s CEO is highly regarded especially by employees in the Executive department, employees in the Marketing department, and employees with Over 10 Years experience. However, employees in the IT department, employees identified with Other ethnicities, and employees with 3 to 6 Years experience have a less favorable view of the CEO and believe there is room for improvement. Compared to Act!’s competitors, Bruce Reading ranks right above Act-On Software CEO Kate Johnson. Under Reading’s leadership, Act! employee respondents are most happy about their Manager and the company’s Executive Team. Diversity and Professional Development are two areas, according to respondents, where Act! could stand to see real improvement.

Act! Leadership

The Act! Executive Team is rated an “A” and led by CEO Bruce Reading, CTO Chad Ruff, and CHRO Lanae Fehr

  • Bruce Reading  CEO / President

    Bruce Reading CEO / President

    Bruce brings many years of experience leading innovative technology companies and guiding executive teams to achieve... read more

  • Chad Ruff CTO

    As CTO, Chad oversees Act!’s engineering efforts including product development, research, quality assurance, DevOps, IT,... read more

  • Lanae Fehr CHRO

    Lanae is responsible for developing and executing the global HR strategy for Act! supporting the overall strategic... read more

  • Lindsay Boullin VP & General Manager, International

    As Senior Vice President and General Manager, Lindsay oversees Act!'s international operations and is responsible for... read more

  • Darian Hong COO & CFO

    Darian serves as a member of Act’s executive management team. He is responsible for directing all financial and... read more

  • Ellen Brezniak CCO

    As Chief Customer Officer, Ellen focuses on building, growing, and nurturing relationships with Act’s customers. With... read more

  • Joe Greenspan Vice President, Commercial Operations

    As a long-time member of the leadership team, Joe leads a team focused on customer revenue growth, strategic commercial... read more

  • Steve Martin CMO

    Steve leads Act!’s global marketing team overseeing the planning, developing, and execution of the company’s marketing... read more

  • Michael Cravens SVP, Product Development

    Mike serves as a member of Act’s executive management team. He is responsible for directing all product management and... read more

Act! Salaries

How much does Act! pay?

How much do people at Act! get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Act! is $96,026, or $46 per hour, while the estimated median salary is $142,251, or $68 per hour.

At Act!, the highest paid job is a Director of Engineering at $173,563 annually and the lowest is an Operations Manager at $43,816 annually. Average Act! salaries by department include: Design at $83,263, Engineering at $142,295, Customer Support at $49,817, and Product at $120,638. Half of Act! salaries are above $142,251.

87 employees at Act! rank their Compensation in the Top 15% of similar sized companies in the US (based on 183 ratings) while 87 employees at Act! rank their Perks And Benefits in the Top 10% of similar sized companies in the US (based on 167 ratings).

Last updated months ago.

1st Percentile
$76k
$76k1st Percentile
20th Percentile
$109k
$109k20th Percentile
40th Percentile
$139k
$139k40th Percentile
60th Percentile
$192k
$192k60th Percentile
80th Percentile
$229k
$229k80th Percentile
100th Percentile
$331k
$331k100th Percentile
$96,026*
Average Compensation
$142,251*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Act! Salaries by Department

Explore Act! Salaries

Diversity & Inclusion at Act!

Diverse employees at Act! score the company 77/100 across various culture categories, placing Act! in the Bottom 40% of companies on Comparably with 51-200 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Act! across various culture dimensions.

Ranked Culture the Highest

Women 89/100
Department - Marketing
Men 85/100
Department - Sales
Diverse Employees 73/100
Department - Engineering

Ranked Culture the Lowest

Women N/A/100
Men 71/100
Department - IT
Diverse Employees N/A/100

Act! Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance
  • Life Insurance
  • Gym Membership / Reimbursement

Paid Time Off

  • PTO / Vacation Policy
  • Paid Holidays
  • Maternity / Paternity Leave

Financial Benefits

  • 401K / Retirement Plan
  • Performance Bonus

Office Perks

  • Free Food
  • Company Social Outings
  • Legal Assistance
  • Work From Home Policy
  • Unique Office Space

Act! PTO

Act! PTO and Vacation policy typically gives unlimited days off a year.

AnswerPercent
Flex Time0%
Vacation Policy0%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo0%
$1000 -$1500/mo0%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Frequently Asked Questions regarding Act!

What is Act! address?

Act! location is at 8800 N. Gainey Center Drive Ste. 250

Who is the CEO of Act!?

Act! CEO is Bruce Reading, their score by employees is 87

What is Act! eNPS?

The eNPS for Act! is 53

What is Act! revenue?

Act! revenue is $35M

What is the salary for Director of Engineering in Act!?

Director of Engineering average salary in the US is 174k

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