35
NPS
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HubSpot is ranked #59 in Tech Brands
HubSpot is ranked #59 in Tech Brands
About HubSpot's Brand
HubSpot (NYSE: HUBS) is the customer platform that helps your business grow better. HubSpot delivers seamless connections for customer-facing teams with a unified platform. Today, over 194,000 customers, like DoorDash, Reddit, Eventbrite, and Tumblr, across more than 120 countries use HubSpot to attract, engage, and delight customers. HubSpot’s brand is ranked #224 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of HubSpot. When compared to other organizations within the Tech industry, HubSpot is ranked #59.
Brand at a Glance
79%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
HubSpot Ranking
- #59 in Tech
HubSpot NPS
HubSpot's Net Promoter Score (NPS) is a 35 with 56% Promoters, 23% Passives, and 21% Detractors. Net Promoter Score tracks whether HubSpot's customers would recommend using the product based on a scale of -100 to 100.
HubSpot Overall NPS
| 56% | Promoters |
|---|---|
| 23% | Passives |
| 21% | Detractors |
HubSpot NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 41 | May 2023 | 41 |
Jun 2023 39 | Jun 2023 | 39 |
Sep 2023 39 | Sep 2023 | 39 |
Oct 2023 41 | Oct 2023 | 41 |
Jan 2024 39 | Jan 2024 | 39 |
Feb 2024 40 | Feb 2024 | 40 |
Mar 2024 38 | Mar 2024 | 38 |
Apr 2024 38 | Apr 2024 | 38 |
Aug 2024 38 | Aug 2024 | 38 |
Sep 2024 36 | Sep 2024 | 36 |
Oct 2024 38 | Oct 2024 | 38 |
Jan 2025 35 | Jan 2025 | 35 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HubSpot NPS by Gender
Female customers rated HubSpot's NPS 15 points higher than Male customers.
Male
42
HubSpot's NPS was rated 42 by Male customers on Comparably.
58%
Promoters
26%
Passives
16%
Detractors
Female
57
HubSpot's NPS was rated 57 by Female customers on Comparably.
71%
Promoters
15%
Passives
14%
Detractors
HubSpot NPS by Ethnicity
HubSpot's NPS was rated 0 points by both Caucasian and Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Other 0 | Other | 0 |
HubSpot NPS by Age
HubSpot's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
HubSpot NPS by Usage
HubSpot's NPS was rated the highest by customers who have used HubSpot's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 41 | Less than 1 Year | 41 |
1 to 2 Years 42 | 1 to 2 Years | 42 |
2 to 5 Years 73 | 2 to 5 Years | 73 |
HubSpot Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of HubSpot users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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HubSpot Customer Loyalty Score by Gender
Female customers rated HubSpot's Customer Loyalty score 7% higher than Male customers.
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Male
76%
Yes
Female
83%
Yes
HubSpot Customer Loyalty Score by Ethnicity
HubSpot's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of HubSpot.
80
out of 100
Caucasian
70
out of 100
Other
HubSpot Customer Loyalty Score by Age
HubSpot's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 55% | 26-30 | 55% |
31-35 91% | 31-35 | 91% |
36-40 100% | 36-40 | 100% |
HubSpot Customer Loyalty Score by Usage
HubSpot's Customer Loyalty score was rated the highest by customers who have used HubSpot's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
HubSpot Customer Loyalty Score by Industry
HubSpot's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Customer Loyalty for Other Tech Brands
In the Tech industry, HubSpot's Customer Loyalty score is rated right below Peloton.
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HubSpot Product Quality
4.2/5
HubSpot has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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HubSpot Product Information
HubSpot serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. HubSpot supports Web devices and offers products for small, medium, and large sized businesses.
HubSpot’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated HubSpot's product the highest. Reviewers from the Accounting industry rated HubSpot the lowest at 4.1.
- Website
- https://www.hubspot.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Content
SaaS
Small Business Services
Languages Supported
English
French
German
Portuguese
Spanish
Japanese
Quick Insights into HubSpot Product Quality
HubSpot's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by Other customers.
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Ranked HubSpot Product Quality the Highest
Ranked HubSpot Product Quality the Lowest
HubSpot Product Quality Score by Gender
Female customers rated HubSpot's Product Quality score 0.4 stars higher than Male customers.
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Male
4.1/5
Female
4.5/5
HubSpot Product Quality Score by Ethnicity
HubSpot's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of HubSpot.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Other 2.8 | Other | 2.8 |
HubSpot Product Quality Score by Age
HubSpot's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of HubSpot.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.7 | 31-35 | 4.7 |
36-40 4.7 | 36-40 | 4.7 |
HubSpot Product Quality Score by Usage
HubSpot's Product Quality score was rated the highest by customers who have used HubSpot's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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HubSpot Product Quality Score by Industry
HubSpot's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Banking and Financial Services industry customers.
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Product Quality for Other Tech Brands
In the Tech industry, HubSpot's Product Quality score is rated right above Google, and is preceded by Spotify.
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HubSpot Pricing
HubSpot ROI & Value For Money
4/5
HubSpot has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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HubSpot Pricing Plans
HubSpot has a pricing structure that accommodates small, medium, and large businesses. Starting from $400/month, HubSpot uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from HubSpot.
Who Uses HubSpot?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into HubSpot ROI
HubSpot's ROI score was rated highest by customers ages 31-35, and rated lowest by Other customers.
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Ranked HubSpot ROI the Highest
Ranked HubSpot ROI the Lowest
HubSpot ROI Score by Gender
Female customers rated HubSpot's ROI score 0.3 stars higher than Male customers.
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Male
3.9/5
Female
4.2/5
HubSpot ROI Score by Ethnicity
HubSpot's ROI score was rated 3.1 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of HubSpot.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 3.1 | Other | 3.1 |
HubSpot ROI Score by Age
HubSpot's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of HubSpot.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.6 | 31-35 | 4.6 |
36-40 3.9 | 36-40 | 3.9 |
HubSpot ROI Score by Usage
HubSpot's ROI score was rated the highest by customers who have used HubSpot's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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HubSpot ROI Score by Industry
HubSpot's ROI score was rated the highest by Consulting industry customers, and the lowest by Banking and Financial Services industry customers.
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ROI for Other Tech Brands
In the Tech industry, HubSpot's ROI score is rated right above Google, and is preceded by Zoom Video Communications.
Unlock HubSpot ROI vs. Companies in Tech Data
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HubSpot Customer Satisfaction (CSAT)
HubSpot Customer Satisfaction (CSAT) Score
61 / 100
HubSpot has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
29%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
10%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into HubSpot Customer Satisfaction
HubSpot's Customer Satisfaction score was rated highest by customers who have used HubSpot's products/services for 2 to 5 Years, and rated lowest by Other customers.
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Ranked HubSpot Customer Satisfaction the Highest
Ranked HubSpot Customer Satisfaction the Lowest
HubSpot Customer Satisfaction Score by Gender
Female customers rated HubSpot's Customer Satisfaction score 3 points higher than Male customers.
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80 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
83 / 100
FemaleVery Satisfied | 66% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
HubSpot Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
HubSpot's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Other
HubSpot's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
HubSpot Customer Satisfaction Score by Age
HubSpot's Customer Satisfaction score was rated 100 points by customers ages 31-35 and customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% |
HubSpot Customer Satisfaction Score by Usage
HubSpot's Customer Satisfaction score was rated the highest by customers who have used HubSpot's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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HubSpot Customer Satisfaction Score by Industry
HubSpot's Customer Satisfaction score was rated 75 points by Tech industry customers.
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}Customer Satisfaction for Other Tech Brands
In the Tech industry, HubSpot's Customer Satisfaction score is rated right below Peloton.
Unlock HubSpot Customer Satisfaction vs. Companies in Tech Data
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HubSpot Customer Service
4.1/5
HubSpot has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About HubSpot's Customer Service
Address
2 Canal Park, Cambridge, MA 02141
Website
https://www.hubspot.com
Phone Number
(877) 929-0687
HubSpot's Social Links
Quick Insights into HubSpot Customer Service
HubSpot's Customer Service score was rated highest by customers from the Consulting industry, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked HubSpot's Customer Service score.
Ranked HubSpot Customer Service the Highest
Ranked HubSpot Customer Service the Lowest
HubSpot Customer Service Score by Gender
HubSpot's Customer Service score was rated 4.2 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of HubSpot.
Male
4.2/5
Female
4.2/5
HubSpot Customer Service Score by Ethnicity
HubSpot's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of HubSpot.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Other 3.1 | Other | 3.1 |
HubSpot Customer Service Score by Age
HubSpot's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of HubSpot.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.1 | 36-40 | 4.1 |
HubSpot Customer Service Score by Usage
HubSpot's Customer Service score was rated the highest by customers who have used HubSpot's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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HubSpot Customer Service Score by Industry
HubSpot's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Tech industry customers.
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Customer Service for Other Tech Brands
In the Tech industry, HubSpot's Customer Service score is rated right above Google, and is preceded by Apple.
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HubSpot as an Employer
4.9/5
HubSpot has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
HubSpot scored a 35 for Net Promoter Score and a 74 for Employee Net Promoter Score. NPS gauges how likely a customer of HubSpot would recommend the brand to a friend. ENPS measures how likely HubSpot employees would recommend working at HubSpot to a friend.
Net Promoter Score
35
NPS Score
| 56% | Promoters |
|---|---|
| 23% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
74
eNPS Score
| 80% | Promoters |
|---|---|
| 14% | Passive |
| 6% | Detractors |
Global Ranking Snapshot
HubSpot is ranked #224 in the Global Top 100 Brands. It ranks just behind Warby Parker and just ahead of Hootsuite.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
222 |  | Alaska Air Group |  | Bradley Tilden | Travel and Hospitality |
223 |  | Warby Parker |  | Neil Blumenthal & David Gilboa | Fashion and Beauty |
224 | | HubSpot | | Yamini Rangan | Tech |
225 |  | Hootsuite |  | Irina Novoselsky | Tech |
226 |  | Discovery Communications |  | David Zaslav | Media and Entertainment |
227 |  | Thomson Reuters |  | Steve Hasker | Business and Consumer Services |
228 |  | ViacomCBS |  | Robert Bakish | Media and Entertainment |
