

Viacom Inc. is an American multinational mass media conglomerate company with interests primarily in film and television ViacomCBS’s brand is ranked #228 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ViacomCBS. When compared to other organizations within the Media and Entertainment industry, ViacomCBS is ranked #34. Among its major competitors, ViacomCBS is ranked in 3rd place for NPS while Netflix is 1st, and The Walt Disney Company is 2nd. Overall, ViacomCBS has a neutral social sentiment, when analyzing social media channels and online mentions.

Ms. Kerry Taylor has been Chief Marketing Officer of UK Operations at Viacom, Inc. since March 2015.
ViacomCBS's Net Promoter Score (NPS) is a 27 with 55% Promoters, 17% Passives, and 28% Detractors. Net Promoter Score tracks whether ViacomCBS's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 17% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2023 28 | Dec 2023 | 28 |
Jan 2024 30 | Jan 2024 | 30 |
Feb 2024 28 | Feb 2024 | 28 |
Mar 2024 28 | Mar 2024 | 28 |
Apr 2024 27 | Apr 2024 | 27 |
May 2024 27 | May 2024 | 27 |
Jun 2024 28 | Jun 2024 | 28 |
Jul 2024 28 | Jul 2024 | 28 |
Aug 2024 28 | Aug 2024 | 28 |
Jan 2025 25 | Jan 2025 | 25 |
Mar 2025 27 | Mar 2025 | 27 |
Jun 2025 27 | Jun 2025 | 27 |
ViacomCBS is ranked third for NPS among its competitors. Netflix and The Walt Disney Company come in first and second, with Comcast coming in at #4.
![]() ViacomCBS | ![]() Netflix | ![]() The Walt Disney Company | ![]() Comcast | |
| Global Ranking | #228 | #4 | #13 | #- |
| NPS | 27 | 43 | 38 | -31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Negative |
| Valuation Updated every 24 hours for public companies | - | $230.47B | $343.03B | $249.98B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated ViacomCBS's NPS 20 points higher than Male customers.
ViacomCBS's NPS was rated 20 by Male customers on Comparably.
ViacomCBS's NPS was rated 40 by Female customers on Comparably.
ViacomCBS's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 31 | Caucasian | 31 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black 11 | African American/Black | 11 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 50 | Other | 50 |
ViacomCBS's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
ViacomCBS's NPS was rated the highest by customers who have used ViacomCBS's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 60 | Less than 1 Year | 60 |
1 to 2 Years -38 | 1 to 2 Years | -38 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 45 | 5 to 10 Years | 45 |
Over 10 Years 30 | Over 10 Years | 30 |
Compared to its competitors, ViacomCBS's NPS is rated right above Twenty-First Century Fox, and is preceded by The Walt Disney Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ViacomCBS | 27 |
![]() | Twenty-First Century Fox | 0 |
![]() | Selectus Pty Limited | N/A |
![]() | Comcast | -31 |
In the Media and Entertainment industry, ViacomCBS's NPS is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | ViacomCBS | 27 |
![]() | 21 | |
Out of the 10 ViacomCBS customer reviews 9 were positive and 1 was constructive. ViacomCBS customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of ViacomCBS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated ViacomCBS's Customer Loyalty score 14% higher than Male customers.
ViacomCBS's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
ViacomCBS's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 94% | 18-25 | 94% |
26-30 55% | 26-30 | 55% |
31-35 50% | 31-35 | 50% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
51-55 70% | 51-55 | 70% |
56-60 100% | 56-60 | 100% |
66+ 85% | 66+ | 85% |
ViacomCBS's Customer Loyalty score was rated the highest by customers who have used ViacomCBS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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ViacomCBS's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Media and Entertainment industry customers.
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Compared to its competitors, ViacomCBS's Customer Loyalty score is rated right above Comcast, and is preceded by The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Netflix | 87% |
![]() | The Walt Disney Company | 83% |
![]() | ViacomCBS | 73% |
![]() | Comcast | 72% |
![]() | Twenty-First Century Fox | 55% |
![]() | Selectus Pty Limited | N/A |
In the Media and Entertainment industry, ViacomCBS's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
![]() | ViacomCBS | 73% |
ViacomCBS has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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ViacomCBS’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ViacomCBS's product the highest. Reviewers from the Arts and Entertainment industry rated ViacomCBS the lowest at 3.4.
ViacomCBS's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers from the Arts and Entertainment industry.
Female customers rated ViacomCBS's Product Quality score 0.2 stars higher than Male customers.
ViacomCBS's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.3 | Other | 4.3 |
ViacomCBS's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.1 | 41-45 | 4.1 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.1 | 56-60 | 4.1 |
66+ 3.6 | 66+ | 3.6 |
ViacomCBS's Product Quality score was rated the highest by customers who have used ViacomCBS's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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ViacomCBS's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, ViacomCBS's Product Quality score is rated right above Comcast, and is preceded by The Walt Disney Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Twenty-First Century Fox | 4.5/5 |
![]() | Netflix | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | ViacomCBS | 3.7/5 |
![]() | Comcast | 2.5/5 |
![]() | Selectus Pty Limited | N/A |
In the Media and Entertainment industry, ViacomCBS's Product Quality score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | ViacomCBS | 3.7/5 |
![]() | 3.7/5 |
ViacomCBS has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from ViacomCBS.
ViacomCBS's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
Female customers rated ViacomCBS's ROI score 0.2 stars higher than Male customers.
ViacomCBS's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.3 | Other | 4.3 |
ViacomCBS's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4 | 31-35 | 4 |
36-40 4.8 | 36-40 | 4.8 |
41-45 4.2 | 41-45 | 4.2 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.6 | 56-60 | 3.6 |
66+ 2.9 | 66+ | 2.9 |
ViacomCBS's ROI score was rated the highest by customers who have used ViacomCBS's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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ViacomCBS's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, ViacomCBS's ROI score is rated right above The Walt Disney Company, and is preceded by Netflix.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Netflix | 4/5 |
![]() | ViacomCBS | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | Twenty-First Century Fox | 2.5/5 |
![]() | Comcast | 2.1/5 |
![]() | Selectus Pty Limited | N/A |
In the Media and Entertainment industry, ViacomCBS's ROI score is rated right above Rockstar Games, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | ViacomCBS | 3.8/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.5/5 |
ViacomCBS has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ViacomCBS's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Arts and Entertainment industry.
Female customers rated ViacomCBS's Customer Satisfaction score 4 points higher than Male customers.
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 6% | |
Very Dissatisfied | 6% |
Very Satisfied | 64% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 9% | |
Very Dissatisfied | 0% |
ViacomCBS' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
ViacomCBS' Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
ViacomCBS' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
ViacomCBS' Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
ViacomCBS' Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.
ViacomCBS's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 66+ | 50% |
ViacomCBS's Customer Satisfaction score was rated the highest by customers who have used ViacomCBS's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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ViacomCBS's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, ViacomCBS's Customer Satisfaction score is rated right above Comcast, and is preceded by The Walt Disney Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Twenty-First Century Fox | 100% |
![]() | Netflix | 85% |
![]() | The Walt Disney Company | 77% |
![]() | ViacomCBS | 76% |
![]() | Comcast | 27% |
![]() | Selectus Pty Limited | 0% |
In the Media and Entertainment industry, ViacomCBS's Customer Satisfaction score is rated right above Rockstar Games, and is preceded by The Walt Disney Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | The Walt Disney Company | 77% |
![]() | ViacomCBS | 76% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | 61% |
ViacomCBS has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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Magnolia, Block B, Level 4, Manyata Embassy Business Park, Outer Ring Road, Nagwara, New York City, NY 560045
https://www.viacomcbs.com/
1-212-846-6700
ViacomCBS's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers ages 66+.
Female customers rated ViacomCBS's Customer Service score 0.1 stars higher than Male customers.
ViacomCBS's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.4 | Other | 4.4 |
ViacomCBS's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4 | 31-35 | 4 |
36-40 4.7 | 36-40 | 4.7 |
41-45 4.1 | 41-45 | 4.1 |
51-55 4.5 | 51-55 | 4.5 |
56-60 3.7 | 56-60 | 3.7 |
66+ 2.9 | 66+ | 2.9 |
ViacomCBS's Customer Service score was rated the highest by customers who have used ViacomCBS's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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ViacomCBS's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, ViacomCBS's Customer Service score is rated right above Twenty-First Century Fox, and is preceded by Netflix.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | The Walt Disney Company | 4.1/5 |
![]() | Netflix | 4/5 |
![]() | ViacomCBS | 3.8/5 |
![]() | Twenty-First Century Fox | 3.7/5 |
![]() | Comcast | 2.2/5 |
![]() | Selectus Pty Limited | N/A |
In the Media and Entertainment industry, ViacomCBS's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | ViacomCBS | 3.8/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 |
ViacomCBS has a 3.2/5 stars for its overall company culture rated by their employees

ViacomCBS scored a 27 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of ViacomCBS would recommend the brand to a friend. ENPS measures how likely ViacomCBS employees would recommend working at ViacomCBS to a friend.
| 55% | Promoters |
|---|---|
| 17% | Passive |
| 28% | Detractors |
| 32% | Promoters |
|---|---|
| 22% | Passive |
| 46% | Detractors |
ViacomCBS is ranked #228 in the Global Top 100 Brands. It ranks just behind Thomson Reuters and just ahead of Mayo Clinic.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
226 | ![]() | Discovery Communications | ![]() | David Zaslav | Media and Entertainment |
227 | ![]() | Thomson Reuters | ![]() | Steve Hasker | Business and Consumer Services |
228 | ![]() | ViacomCBS | ![]() | Robert Bakish | Media and Entertainment |
229 | ![]() | Mayo Clinic | ![]() | Dr. Gianrico Farrugia | Health and Wellness |
230 | ![]() | Marketo | ![]() | Steve Lucas | Tech |
231 | ![]() | Under Armour | ![]() | Kevin Plank | Fashion and Beauty |
232 | ![]() | Ulta Beauty | ![]() | Dave Kimbell | Retail |
ViacomCBS is ranked #34 in the Media and Entertainment Industry. It ranks just behind Discovery Communications and just ahead of QVC.
| RANK | COMPANY | Location | |
|---|---|---|---|
32 | ![]() | HubSpot | Cambridge, MA |
33 | ![]() | Discovery Communications | Silver Spring, MD |
34 | ![]() | ViacomCBS | New York City, NY |
35 | ![]() | QVC | West Chester, PA |
36 | ![]() | Discord | San Francisco, CA |
37 | ![]() | iHeartMedia | San Antonio, TX |
38 | ![]() | Univision |