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Riot Games is
Ranked
#77
in
Global Top 100 Brands
Brand Page
Riot Games
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Riot Games is ranked #44 in Top Brands for Gen Z

Awards & Recognition

Top Brands for Gen-Z 2021
Top 100 Brands 2021

About Riot Games' Brand

Riot was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in awesome games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. Over 100 million play every month. We know players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience. Headquartered just a couple miles from the beach in Los Angeles, California, Riot was featured on Fortune’s 100 Best Companies to Work For list in 2016. Riot also ranked on Fortune's "25 Best Companies to Work for in Technology"?, "100 Best Workplaces for Millennials"?, and "50 Best Workplaces for Flexibility"? lists, accolades based on Glassdoor reviews of Riot by Rioters. For more info, check out www.riotgames.com. Riot Games’s brand is ranked #77 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Riot Games. When compared to other organizations within the Media and Entertainment industry, Riot Games is ranked #15. Among its major competitors, Riot Games is ranked in 4th place for NPS while Valve is 1st, and Activision is 2nd. Overall, Riot Games has a negative social sentiment, when analyzing social media channels and online mentions. Their current valuation is $3.52B.

Brand at a Glance

83%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Riot Games CMO

Riot Games Ranking

Riot Games NPS

Riot Games's Net Promoter Score (NPS) is a 31 with 53% Promoters, 25% Passives, and 22% Detractors. Net Promoter Score tracks whether Riot Games's customers would recommend using the product based on a scale of -100 to 100.

Riot Games Overall NPS

31
NPS
53%Promoters
25%Passives
22%Detractors
Riot Games Overall NPS

Riot Games NPS Trend

-100
-50
0
50
100
Feb 2021
30
Feb 2021Feb 2021
Mar 2021
35
Mar 2021Mar 2021
Apr 2021
35
Apr 2021Apr 2021
May 2021
35
May 2021May 2021
Jun 2021
33
Jun 2021Jun 2021
Jul 2021
32
Jul 2021Jul 2021
Aug 2021
30
Aug 2021Aug 2021
Sep 2021
31
Sep 2021Sep 2021
Oct 2021
31
Oct 2021Oct 2021
Nov 2021
31
Nov 2021Nov 2021
Dec 2021
29
Dec 2021Dec 2021
Jan 2022
31
Jan 2022Jan 2022

How Other Brands Compare

Riot Games is ranked third for NPS among its competitors. Activision and Sony come in first and second, with Blizzard Entertainment coming in at #4. Among those competitors, it is the lowest valued company behind Blizzard Entertainment.

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Riot Games' Logo
Riot Games
Activision's Logo
Activision
Sony's Logo
Sony
Blizzard Entertainment's Logo
Blizzard Entertainment
Global Ranking#77#157#218#366
NPS31403916
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNegative-Negative
Valuation Updated every 24 hours for public companies$3.52B$74.02B$76.24B$77.90B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Riot Games NPS by Gender

Female customers rated Riot Games's NPS 10 points higher than Male customers.

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Male

32

Riot Games's NPS was rated 32 by Male customers on Comparably.

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56%
Promoters
20%
Passives
24%
Detractors

Female

42

Riot Games's NPS was rated 42 by Female customers on Comparably.

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58%
Promoters
26%
Passives
16%
Detractors

Riot Games NPS by Ethnicity

Riot Games's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

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-100
-50
0
50
100
Caucasian
15
Caucasian15
Hispanic or Latino
50
Hispanic or Latino50
African American/Black
-1
African American/Black-1
Asian or Pacific Islander
24
Asian or Pacific Islander24
Other
33
Other33

Riot Games NPS by Age

Riot Games's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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0
20
40
60
80
100
Promoters
55%
Passives
22%
Detractors
23%
18-2555%22%23%
Promoters
47%
Passives
29%
Detractors
24%
26-3047%29%24%
Promoters
54%
Passives
15%
Detractors
31%
31-3554%15%31%
Promoters
67%
Passives
33%
Detractors
0%
36-4067%33%0%
Promoters
67%
Passives
0%
Detractors
33%
46-5067%0%33%
Promoters
33%
Passives
34%
Detractors
33%
66+33%34%33%

Riot Games NPS by Usage

Riot Games's NPS was rated the highest by customers who have used Riot Games's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
39
Less than 1 Year39
1 to 2 Years
43
1 to 2 Years43
2 to 5 Years
37
2 to 5 Years37
5 to 10 Years
40
5 to 10 Years40
Over 10 Years
-19
Over 10 Years-19

Riot Games NPS vs. Competitors

Compared to its competitors, Riot Games's NPS is rated right above Blizzard Entertainment, and is preceded by Sony.

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VS
Valve's Logo
Activision's Logo
Sony's Logo
Blizzard Entertainment's Logo
Electronic Arts (EA) Logo

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Riot Games NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Riot Games's NPS is rated right below Instagram.

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Riot Games' Logo
VS
Spotify's Logo
Nintendo's Logo
Apple's Logo
Netflix's Logo
Rockstar Games' Logo
The Walt Disney Company's Logo
ROBLOX's Logo
Instagram's Logo

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Riot Games Customer Reviews

Out of the 31 Riot Games customer reviews 22 were positive and 9 were constructive. Riot Games customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
fix matchmaking, ban inters, and make game actually balanced? making sylas and aatrox playable would be pog too
Review from Los Angeles, CA / Male / Asian or Pacific Islander / 18-25Posted 22 days ago
What do you value most about this brand?
Constant updates and patches to games
Review from Los Angeles, CA / Male / Caucasian / 18-25Posted 5 days ago
What do you value most about this brand?
The variety of games available
Review from Los Angeles, CA / Female / Hispanic or Latino / 41-45Posted 8 days ago
What do you value most about this brand?
Video games are very fun
Review from Los Angeles, CA / Male / Caucasian / 18-25Posted 11 days ago
What can this brand most improve?
Stop shoving identity politics into products. Everyone outside of NA hates it.
Review from Los Angeles, CA / Male / Caucasian / 18-25Posted 19 days ago

Riot Games Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Riot Games users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83
83%
17
17%
Riot Games Customer Loyalty

Riot Games Customer Loyalty Score by Gender

Female customers rated Riot Games's Customer Loyalty score 2% higher than Male customers.

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Male
89%
Yes
Female
91%
Yes

Riot Games Customer Loyalty Score by Ethnicity

Riot Games's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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84
out of 100
Caucasian
82
out of 100
Hispanic or Latino
100
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
91
out of 100
Other

Riot Games Customer Loyalty Score by Age

Riot Games's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
18-25
92%
18-2592%
26-30
68%
26-3068%
31-35
93%
31-3593%
36-40
70%
36-4070%
46-50
70%
46-5070%
66+
70%
66+70%

Riot Games Customer Loyalty Score by Usage

Riot Games's Customer Loyalty score was rated the highest by customers who have used Riot Games's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
93%
1 to 2 Years
92%
2 to 5 Years
88%
5 to 10 Years
95%
Over 10 Years
72%

Riot Games Customer Loyalty Score by Industry

Riot Games's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Computer Hardware industry customers.

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Tech
94%
Accounting
100%
Aerospace and Aviation
74%
Architecture and Planning
85%
Arts and Entertainment
96%
Automotive and Transportation
100%
Banking and Financial Services
82%
Business and Consumer Services
100%
Computer Hardware
70%
Education
87%
Healthcare, Hospitals and Medicine
85%
Marketing, Advertising and Research
86%
Mechanical, Civil or Industrial Engineering
100%
Media and Entertainment
85%

Riot Games Customer Loyalty vs. Competitors

Compared to its competitors, Riot Games's Customer Loyalty score is rated right above Sony, and is preceded by Activision.

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Valve's Logo
Activision's Logo
Sony's Logo
Blizzard Entertainment's Logo
Electronic Arts (EA) Logo

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Riot Games's Customer Loyalty score is rated right below Rockstar Games.

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Riot Games' Logo
VS
ROBLOX's Logo
Spotify's Logo
Nintendo's Logo
Netflix's Logo
Apple's Logo
Instagram's Logo
The Walt Disney Company's Logo
Rockstar Games' Logo

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Riot Games Product Quality

3.9/5

Riot Games has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Riot Games Product Information

Riot Games’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Riot Games's product the highest. Reviewers from the Tech industry rated Riot Games the lowest at 4.1.

Website
http://www.riotgames.com/
Company Size
501-1,000 Employees

Industry

Tech
Gaming

Quick Insights into Riot Games Product Quality

Riot Games's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 66+.

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Ranked Riot Games Product Quality the Highest

Business and Consumer Services
5
46-50
4.6
Female
4.2

Ranked Riot Games Product Quality the Lowest

Over 10 Years
2.6
Aerospace and Aviation
2.4
66+
2

Riot Games Product Quality Score by Gender

Female customers rated Riot Games's Product Quality score 0.4 stars higher than Male customers.

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Male

3.8/5

Female

4.2/5

Riot Games Product Quality Score by Ethnicity

Riot Games's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Hispanic or Latino
3.8
Hispanic or Latino3.8
African American/Black
3.4
African American/Black3.4
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Other
3.7
Other3.7

Riot Games Product Quality Score by Age

Riot Games's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
3.8
26-303.8
31-35
3.8
31-353.8
36-40
4.3
36-404.3
46-50
4.6
46-504.6
66+
2
66+2

Riot Games Product Quality Score by Usage

Riot Games's Product Quality score was rated the highest by customers who have used Riot Games's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.2
1 to 2 Years
4
2 to 5 Years
3.9
5 to 10 Years
4.1
Over 10 Years
2.6

Riot Games Product Quality Score by Industry

Riot Games's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
4.1
Accounting
3.4
Aerospace and Aviation
2.4
Architecture and Planning
3.7
Arts and Entertainment
4.6
Automotive and Transportation
4.1
Banking and Financial Services
4.2
Business and Consumer Services
5
Computer Hardware
2.9
Education
3.3
Healthcare, Hospitals and Medicine
3.1
Marketing, Advertising and Research
4.4
Mechanical, Civil or Industrial Engineering
4.1
Media and Entertainment
4.5

Riot Games Product Quality vs. Competitors

Compared to its competitors, Riot Games's Product Quality score is rated right above Blizzard Entertainment, and is preceded by Activision.

COMPANYProduct Quality Score
Valve4.4/5
Sony4.3/5
Activision4.1/5
Riot Games3.9/5
Blizzard Entertainment3.7/5
Electronic Arts (EA)3.2/5

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Valve's Logo
Sony's Logo
Activision's Logo
Blizzard Entertainment's Logo
Electronic Arts (EA) Logo

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Riot Games's Product Quality score is rated right below Instagram.

COMPANYProduct Quality Score
Nintendo4.5/5
Apple4.4/5
Spotify4.4/5
Netflix4.3/5
The Walt Disney Company4.3/5
Rockstar Games4.2/5
ROBLOX4.1/5
Instagram4.1/5
Riot Games3.9/5

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Riot Games' Logo
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Nintendo's Logo
Apple's Logo
Spotify's Logo
Netflix's Logo
The Walt Disney Company's Logo
Rockstar Games' Logo
ROBLOX's Logo
Instagram's Logo

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Riot Games Pricing

Riot Games ROI & Value For Money

3.7/5

Riot Games has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Riot Games Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Riot Games.

Quick Insights into Riot Games ROI

Riot Games's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used Riot Games's products/services for Over 10 Years.

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Ranked Riot Games ROI the Highest

36-40
4.6
Arts and Entertainment
4.2
Female
4.1

Ranked Riot Games ROI the Lowest

Other
3
Healthcare, Hospitals and Medicine
2.8
Over 10 Years
2.8

Riot Games ROI Score by Gender

Female customers rated Riot Games's ROI score 0.6 stars higher than Male customers.

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Male

3.5/5

Female

4.1/5

Riot Games ROI Score by Ethnicity

Riot Games's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
3.3
African American/Black3.3
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Other
3
Other3

Riot Games ROI Score by Age

Riot Games's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
3.6
26-303.6
31-35
3.6
31-353.6
36-40
4.6
36-404.6
46-50
3.6
46-503.6
66+
3
66+3

Riot Games ROI Score by Usage

Riot Games's ROI score was rated the highest by customers who have used Riot Games's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.1
1 to 2 Years
3.8
2 to 5 Years
3.8
5 to 10 Years
3.7
Over 10 Years
2.8

Riot Games ROI Score by Industry

Riot Games's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.9
Accounting
3.3
Aerospace and Aviation
3
Architecture and Planning
3.3
Arts and Entertainment
4.2
Automotive and Transportation
4
Banking and Financial Services
2.9
Business and Consumer Services
4.1
Computer Hardware
2.9
Education
3.3
Healthcare, Hospitals and Medicine
2.8
Marketing, Advertising and Research
3.9
Mechanical, Civil or Industrial Engineering
3.8
Media and Entertainment
3.9

Riot Games Pricing vs. Competitors

Compared to its competitors, Riot Games's ROI score is rated right above Activision, and is preceded by Sony.

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Valve's Logo
Sony's Logo
Activision's Logo
Blizzard Entertainment's Logo
Electronic Arts (EA) Logo

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Riot Games's ROI score is rated right below Instagram.

COMPANYPricing Score
Spotify4.1/5
Nintendo4.1/5
Apple4.1/5
Netflix4/5
Rockstar Games4/5
ROBLOX3.9/5
The Walt Disney Company3.8/5
Instagram3.8/5
Riot Games3.7/5

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Riot Games' Logo
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Spotify's Logo
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Apple's Logo
Netflix's Logo
Rockstar Games' Logo
ROBLOX's Logo
The Walt Disney Company's Logo
Instagram's Logo

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Riot Games Customer Service

3.7/5

Riot Games has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Riot Games's Customer Service

Address

12333 W Olympic Blvd, Los Angeles, CA 90064


Website

http://www.riotgames.com/


Phone Number

4242311111

Quick Insights into Riot Games Customer Service

Riot Games's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used Riot Games's products/services for Over 10 Years.

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Ranked Riot Games Customer Service the Highest

36-40
4.5
Business and Consumer Services
4.5
1 to 2 Years
3.8

Ranked Riot Games Customer Service the Lowest

African American/Black
2.9
Healthcare, Hospitals and Medicine
2.6
Over 10 Years
2.4

Riot Games Customer Service Score by Gender

Female customers rated Riot Games's Customer Service score 0.1 stars higher than Male customers.

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Male

3.6/5

Female

3.7/5

Riot Games Customer Service Score by Ethnicity

Riot Games's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
2.9
African American/Black2.9
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Other
3.5
Other3.5

Riot Games Customer Service Score by Age

Riot Games's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
3.3
26-303.3
31-35
3.7
31-353.7
36-40
4.5
36-404.5
46-50
3.3
46-503.3
66+
3
66+3

Riot Games Customer Service Score by Usage

Riot Games's Customer Service score was rated the highest by customers who have used Riot Games's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
3.8
2 to 5 Years
3.7
5 to 10 Years
3.6
Over 10 Years
2.4

Riot Games Customer Service Score by Industry

Riot Games's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.8
Accounting
3.2
Aerospace and Aviation
2.8
Architecture and Planning
3.7
Arts and Entertainment
4
Automotive and Transportation
3.5
Banking and Financial Services
3.7
Business and Consumer Services
4.5
Computer Hardware
3
Education
3.1
Healthcare, Hospitals and Medicine
2.6
Marketing, Advertising and Research
3.9
Mechanical, Civil or Industrial Engineering
3.7
Media and Entertainment
4.1

Riot Games Customer Service vs. Competitors

Compared to its competitors, Riot Games's Customer Service score is rated right above Activision, and is preceded by Sony.

COMPANYCustomer Service Score
Valve4.1/5
Sony4/5
Riot Games3.7/5
Activision3.6/5
Blizzard Entertainment3.4/5
Electronic Arts (EA)3/5

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VS
Valve's Logo
Sony's Logo
Activision's Logo
Blizzard Entertainment's Logo
Electronic Arts (EA) Logo

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Riot Games's Customer Service score is rated right above Instagram, and is preceded by ROBLOX.

COMPANYCustomer Service Score
The Walt Disney Company4.3/5
Apple4.2/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
Rockstar Games4/5
ROBLOX3.7/5
Riot Games3.7/5
Instagram3.7/5

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Riot Games' Logo
VS
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Riot Games as an Employer

4.2/5

Riot Games has a 4.2/5 stars for its overall company culture rated by their employees

  Riot Games CEO
top
30%
CEO of Riot Games

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Riot Games scored a 31 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Riot Games would recommend the brand to a friend. ENPS measures how likely Riot Games employees would recommend working at Riot Games to a friend.

Net Promoter Score

31
NPS Score
53%Promoters
25%Passive
22%Detractors

Employee Net Promoter Score

19
eNPS Score
51%Promoters
17%Passive
32%Detractors

Global Ranking Snapshot

Riot Games is ranked #77 in the Global Top 100 Brands. It ranks just behind LVMH and just ahead of Airbnb.

RANKCOMPANYCEOINDUSTRY
75
YouTube  YouTube CEO
Susan Wojcicki
Media and Entertainment
76
LVMH  LVMH CEO
Bernard Arnault
Fashion and Beauty
77
Riot Games  Riot Games CEO
Nicolo Laurent
Media and Entertainment
78
Airbnb  Airbnb CEO
Brian Chesky
Travel and Hospitality
79
Marriott  Marriott CEO
Anthony Capuano
Travel and Hospitality
80
Ubisoft  Ubisoft CEO
Yves Guillemot
Media and Entertainment
81
Toyota  Toyota CEO
Akio Toyoda
Automotive and Transportation

Media and Entertainment Ranking Snapshot

Riot Games is ranked #15 in the Media and Entertainment Industry. It ranks just behind YouTube and just ahead of Ubisoft.

RANKCOMPANYLocation
13
Bungie
Bellevue, WA
14
YouTube
San Bruno, CA
15
Riot Games
Los Angeles, CA
16
Ubisoft
Saint-Mande
17
Twitter
San Francisco, CA
18
Meta
Menlo Park, CA
19
Six Flags
Grand Prairie, TX