Blizzard Entertainment NPS & Customer Reviews | Comparably
Blizzard Entertainment is
Ranked
#40
in
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Blizzard Entertainment is ranked #40 in Media and Entertainment Brands

About Blizzard Entertainment's Brand

We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences, ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us. Blizzard Entertainment’s brand is ranked #366 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Blizzard Entertainment. When compared to other organizations within the Media and Entertainment industry, Blizzard Entertainment is ranked #40. Among its major competitors, Blizzard Entertainment is ranked in 6th place for NPS while Naughty Dog is 1st, and Discord is 2nd. Overall, Blizzard Entertainment has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $77.90B

Brand at a Glance

75%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service

Blizzard Entertainment Ranking

Blizzard Entertainment NPS

Blizzard Entertainment's Net Promoter Score (NPS) is a 10 with 46% Promoters, 18% Passives, and 36% Detractors. Net Promoter Score tracks whether Blizzard Entertainment's customers would recommend using the product based on a scale of -100 to 100.

Blizzard Entertainment Overall NPS

10
NPS
46%Promoters
18%Passives
36%Detractors
Blizzard Entertainment Overall NPS

Blizzard Entertainment NPS Trend

-100
-50
0
50
100
Apr 2023
15
Apr 202315
Jul 2023
13
Jul 202313
Aug 2023
13
Aug 202313
Dec 2023
14
Dec 202314
Jan 2024
12
Jan 202412
Feb 2024
12
Feb 202412
Aug 2024
12
Aug 202412
Nov 2024
14
Nov 202414
Dec 2024
12
Dec 202412
Apr 2025
9
Apr 20259
Sep 2025
11
Sep 202511
Nov 2025
9
Nov 20259

How Other Brands Compare

Blizzard Entertainment is ranked #4 for NPS among its competitors. Netflix and Riot Games come in first and second, with Ubisoft coming in at third. Among those competitors, it is the lowest valued company behind Netflix.

Blizzard Entertainment's Logo
Blizzard Entertainment
Netflix's Logo
Netflix
Riot Games' Logo
Riot Games
Ubisoft's Logo
Ubisoft
Global Ranking#366#4#77#80
NPS10432313
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$77.90B$230.47B$3.52B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Blizzard Entertainment NPS by Gender

Blizzard Entertainment's NPS was rated -1 by both Female and Male customers on Comparably.

Male

-1

Blizzard Entertainment's NPS was rated -1 by Male customers on Comparably.

41%
Promoters
17%
Passives
42%
Detractors

Female

-1

Blizzard Entertainment's NPS was rated -1 by Female customers on Comparably.

37%
Promoters
25%
Passives
38%
Detractors

Blizzard Entertainment NPS by Ethnicity

Blizzard Entertainment's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-100
Caucasian-100
Hispanic or Latino
-34
Hispanic or Latino-34
Other
-34
Other-34

Blizzard Entertainment NPS by Age

Blizzard Entertainment's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

0
20
40
60
80
100
Promoters
62%
Passives
23%
Detractors
15%
18-2562%23%15%
Promoters
21%
Passives
22%
Detractors
57%
26-3021%22%57%
Promoters
0%
Passives
25%
Detractors
75%
31-350%25%75%

Blizzard Entertainment NPS by Usage

Blizzard Entertainment's NPS was rated the highest by customers who have used Blizzard Entertainment's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
2 to 5 Years
18
2 to 5 Years18
5 to 10 Years
-26
5 to 10 Years-26
Over 10 Years
-18
Over 10 Years-18

Blizzard Entertainment NPS vs. Competitors

Compared to its competitors, Blizzard Entertainment's NPS is rated right above Meta, and is preceded by Ubisoft.

Blizzard Entertainment NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Blizzard Entertainment's NPS is rated right below Instagram.

Blizzard Entertainment Customer Reviews

Out of the 2 Blizzard Entertainment customer reviews 0 were positive and 2 were constructive. Blizzard Entertainment customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
The management so all the other departments can work in a better working condition and produce better products /services
What can this brand most improve?
Blizzard is absolutely worst company in the world dont try it.

Blizzard Entertainment Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Blizzard Entertainment users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75
75%
25
25%
Blizzard Entertainment Customer Loyalty

Blizzard Entertainment Customer Loyalty Score by Gender

Female customers rated Blizzard Entertainment's Customer Loyalty score 30% higher than Male customers.

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Male
70%
Yes
Female
100%
Yes

Blizzard Entertainment Customer Loyalty Score by Ethnicity

Blizzard Entertainment's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

% who answered "Yes"

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46
out of 100
Caucasian
100
out of 100
Hispanic or Latino
70
out of 100
Other

Blizzard Entertainment Customer Loyalty Score by Age

Blizzard Entertainment's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
72%
18-2572%
26-30
87%
26-3087%
31-35
55%
31-3555%

Blizzard Entertainment Customer Loyalty Score by Usage

Blizzard Entertainment's Customer Loyalty score was rated the highest by customers who have used Blizzard Entertainment's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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2 to 5 Years
59%
5 to 10 Years
78%
Over 10 Years
87%

Blizzard Entertainment Customer Loyalty Score by Industry

Blizzard Entertainment's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
74%
Accounting
100%
Arts and Entertainment
85%
Business and Consumer Services
70%

Blizzard Entertainment Customer Loyalty vs. Competitors

Compared to its competitors, Blizzard Entertainment's Customer Loyalty score is rated right above Meta, and is preceded by Ubisoft.

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Blizzard Entertainment's Logo
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Trion Worlds' Logo

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Blizzard Entertainment's Customer Loyalty score is rated right below The Walt Disney Company.

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Blizzard Entertainment's Logo
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Blizzard Entertainment Product Quality

3.5/5

Blizzard Entertainment has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Blizzard Entertainment Product Information

Blizzard Entertainment’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Blizzard Entertainment's product the highest. Reviewers from the Tech industry rated Blizzard Entertainment the lowest at 2.8.

Website
http://www.blizzard.com
Company Size
1,001-5,000 Employees

Industry

Tech
Gaming
Media
Sports & Entertainment

Quick Insights into Blizzard Entertainment Product Quality

Blizzard Entertainment's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.

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Ranked Blizzard Entertainment Product Quality the Highest

Accounting
4.3
18-25
4.2
Female
3.9

Ranked Blizzard Entertainment Product Quality the Lowest

5 to 10 Years
2.4
31-35
2.2
Caucasian
1.5

Blizzard Entertainment Product Quality Score by Gender

Female customers rated Blizzard Entertainment's Product Quality score 0.6 stars higher than Male customers.

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Male

3.3/5

Female

3.9/5

Blizzard Entertainment Product Quality Score by Ethnicity

Blizzard Entertainment's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Hispanic or Latino
2.6
Hispanic or Latino2.6
Other
1.6
Other1.6

Blizzard Entertainment Product Quality Score by Age

Blizzard Entertainment's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
2.8
26-302.8
31-35
2.2
31-352.2

Blizzard Entertainment Product Quality Score by Usage

Blizzard Entertainment's Product Quality score was rated the highest by customers who have used Blizzard Entertainment's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years
3.8
5 to 10 Years
2.4
Over 10 Years
3.4

Blizzard Entertainment Product Quality Score by Industry

Blizzard Entertainment's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
2.8
Accounting
4.3
Arts and Entertainment
3.6
Business and Consumer Services
4.3

Blizzard Entertainment Product Quality vs. Competitors

Compared to its competitors, Blizzard Entertainment's Product Quality score is rated right above Electronic Arts (EA), and is preceded by Meta.

COMPANYProduct Quality Score
Naughty Dog4.5/5
Discord4.2/5
Netflix4.2/5
Riot Games3.7/5
Ubisoft3.7/5
Meta3.6/5
Blizzard Entertainment3.5/5
Electronic Arts (EA)3.1/5
Niantic2.8/5
Trion WorldsN/A

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Blizzard Entertainment's Product Quality score is rated right below Instagram.

COMPANYProduct Quality Score
Nintendo4.4/5
Apple4.3/5
Netflix4.2/5
Spotify4.2/5
The Walt Disney Company4.1/5
Rockstar Games4.1/5
ROBLOX4/5
Instagram3.7/5
Blizzard Entertainment3.5/5

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Blizzard Entertainment Pricing

Blizzard Entertainment ROI & Value For Money

3.2/5

Blizzard Entertainment has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Blizzard Entertainment Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Blizzard Entertainment.

Quick Insights into Blizzard Entertainment ROI

Blizzard Entertainment's ROI score was rated highest by customers from the Accounting industry, and rated lowest by Other customers.

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Ranked Blizzard Entertainment ROI the Highest

Accounting
4.3
18-25
3.9
2 to 5 Years
3.5

Ranked Blizzard Entertainment ROI the Lowest

5 to 10 Years
2
31-35
1.9
Other
1.5

Blizzard Entertainment ROI Score by Gender

Female customers rated Blizzard Entertainment's ROI score 0.6 stars higher than Male customers.

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Male

2.9/5

Female

3.5/5

Blizzard Entertainment ROI Score by Ethnicity

Blizzard Entertainment's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Blizzard Entertainment.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Hispanic or Latino
2
Hispanic or Latino2
Other
1.5
Other1.5

Blizzard Entertainment ROI Score by Age

Blizzard Entertainment's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
2.5
26-302.5
31-35
1.9
31-351.9

Blizzard Entertainment ROI Score by Usage

Blizzard Entertainment's ROI score was rated the highest by customers who have used Blizzard Entertainment's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years
3.5
5 to 10 Years
2
Over 10 Years
3.1

Blizzard Entertainment ROI Score by Industry

Blizzard Entertainment's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
2.5
Accounting
4.3
Arts and Entertainment
3.1
Business and Consumer Services
3.6

Blizzard Entertainment Pricing vs. Competitors

Compared to its competitors, Blizzard Entertainment's ROI score is rated right above Electronic Arts (EA), and is preceded by Ubisoft.

Unlock Blizzard Entertainment ROI vs. Competitors Data

Blizzard Entertainment's Logo
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Naughty Dog's Logo
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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Blizzard Entertainment's ROI score is rated right below Instagram.

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Blizzard Entertainment Customer Satisfaction (CSAT)

Blizzard Entertainment Customer Satisfaction (CSAT) Score

43 / 100

Blizzard Entertainment has an overall Customer Satisfaction score of 43 rated by its users and customers.

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Very Satisfied19%
Satisfied24%
Neither Satisfied nor Dissatisfied14%
Dissatisfied0%
Very Dissatisfied43%
Very Satisfied
19%
Satisfied
24%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
43%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Blizzard Entertainment Customer Satisfaction

Blizzard Entertainment's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by customers who have used Blizzard Entertainment's products/services for 5 to 10 Years.

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Ranked Blizzard Entertainment Customer Satisfaction the Highest

Caucasian
33%
Male
29%
Over 10 Years
25%

Ranked Blizzard Entertainment Customer Satisfaction the Lowest

Hispanic or Latino
33%
5 to 10 Years
0%

Blizzard Entertainment Customer Satisfaction Score by Gender

Blizzard Entertainment's Customer Satisfaction score was rated 29 by Male customers on Comparably.

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29 / 100
Male
Very Satisfied
14%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
71%

Blizzard Entertainment Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Blizzard Entertainment's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.

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33 / 100
Very Satisfied0%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

CSAT according to Hispanic or Latino

Blizzard Entertainment's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.

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33 / 100
Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

Blizzard Entertainment Customer Satisfaction Score by Age

Blizzard Entertainment's Customer Satisfaction score was rated 0 points by customers ages 26-30 on Comparably.

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0
20
40
60
80
100
26-30 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
26-300%

Blizzard Entertainment Customer Satisfaction Score by Usage

Blizzard Entertainment's Customer Satisfaction score was rated the highest by customers who have used Blizzard Entertainment's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
0
Over 10 Years
25

Blizzard Entertainment Customer Satisfaction vs. Competitors

Compared to its competitors, Blizzard Entertainment's Customer Satisfaction score is rated right above Trion Worlds, and is preceded by Niantic.

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Blizzard Entertainment's Logo
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Naughty Dog's Logo
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Ubisoft's Logo
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Trion Worlds' Logo

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Blizzard Entertainment's Customer Satisfaction score is rated right below Instagram.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo88%
Netflix85%
Apple85%
Spotify85%
The Walt Disney Company77%
Rockstar Games76%
ROBLOX73%
Instagram61%
Blizzard Entertainment43%

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Blizzard Entertainment Customer Service

3.2/5

Blizzard Entertainment has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Blizzard Entertainment's Customer Service

Address

1 Blizzard Way, Irvine, CA 92618


Website

http://www.blizzard.com


Phone Number

+1-949-955-1380

Quick Insights into Blizzard Entertainment Customer Service

Blizzard Entertainment's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked Blizzard Entertainment Customer Service the Highest

18-25
3.7
Female
3.5
Arts and Entertainment
3.4

Ranked Blizzard Entertainment Customer Service the Lowest

5 to 10 Years
1.9
31-35
1.5
Other
1.5

Blizzard Entertainment Customer Service Score by Gender

Female customers rated Blizzard Entertainment's Customer Service score 0.8 stars higher than Male customers.

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Male

2.7/5

Female

3.5/5

Blizzard Entertainment Customer Service Score by Ethnicity

Blizzard Entertainment's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Blizzard Entertainment.
0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5
Hispanic or Latino
2
Hispanic or Latino2
Other
1.5
Other1.5

Blizzard Entertainment Customer Service Score by Age

Blizzard Entertainment's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25
3.7
18-253.7
26-30
2.4
26-302.4
31-35
1.5
31-351.5

Blizzard Entertainment Customer Service Score by Usage

Blizzard Entertainment's Customer Service score was rated the highest by customers who have used Blizzard Entertainment's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years
3.3
5 to 10 Years
1.9
Over 10 Years
2.8

Blizzard Entertainment Customer Service Score by Industry

Blizzard Entertainment's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
2.3
Accounting
3
Arts and Entertainment
3.4
Business and Consumer Services
3.3

Blizzard Entertainment Customer Service vs. Competitors

Compared to its competitors, Blizzard Entertainment's Customer Service score is rated right above Electronic Arts (EA), and is preceded by Ubisoft.

COMPANYCustomer Service Score
Naughty Dog4.2/5
Netflix4/5
Discord3.9/5
Riot Games3.5/5
Meta3.5/5
Ubisoft3.4/5
Blizzard Entertainment3.2/5
Electronic Arts (EA)2.9/5
Niantic2.5/5
Trion WorldsN/A

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Blizzard Entertainment's Logo
VS
Naughty Dog's Logo
Netflix's Logo
Discord's Logo
Riot Games' Logo
Meta's Logo
Ubisoft's Logo
Electronic Arts (EA) Logo
Niantic's Logo
Trion Worlds' Logo

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Blizzard Entertainment's Customer Service score is rated right below Instagram.

COMPANYCustomer Service Score
Apple4.2/5
The Walt Disney Company4.1/5
Nintendo4/5
Netflix4/5
Spotify4/5
Rockstar Games3.7/5
ROBLOX3.6/5
Instagram3.3/5
Blizzard Entertainment3.2/5

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Blizzard Entertainment's Logo
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Spotify's Logo
Rockstar Games' Logo
ROBLOX's Logo
Instagram's Logo

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Blizzard Entertainment as an Employer

4.7/5

Blizzard Entertainment has a 4.7/5 stars for its overall company culture rated by their employees

  Blizzard Entertainment CEO
top
5%
CEO of Blizzard Entertainment

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Blizzard Entertainment scored a 10 for Net Promoter Score and a 74 for Employee Net Promoter Score. NPS gauges how likely a customer of Blizzard Entertainment would recommend the brand to a friend. ENPS measures how likely Blizzard Entertainment employees would recommend working at Blizzard Entertainment to a friend.

Net Promoter Score

10
NPS Score
46%Promoters
18%Passive
36%Detractors

Employee Net Promoter Score

74
eNPS Score
82%Promoters
10%Passive
8%Detractors

Global Ranking Snapshot

Blizzard Entertainment is ranked #366 in the Global Top 100 Brands. It ranks just behind GUESS and just ahead of Unity Technologies.

RANKCOMPANYCEOINDUSTRY
364
Schneider Electric  Schneider Electric CEO
Olivier Blum
Energy and Manufacturing
365
GUESS  GUESS CEO
Victor Herrero
Fashion and Beauty
366
Blizzard Entertainment  Blizzard Entertainment CEO
Mike Ybarra
Media and Entertainment
367
Unity Technologies  Unity Technologies CEO
John Riccitiello
Tech
368
Xero Inc  Xero Inc CEO
Sukhinder Singh Cassidy
Tech
369
Tripadvisor  Tripadvisor CEO
Stephen Kaufer
Tech
370
reddit  reddit CEO
Steve Huffman
Tech

Media and Entertainment Ranking Snapshot

Blizzard Entertainment is ranked #40 in the Media and Entertainment Industry. It ranks just behind Omnicom Media Group and just ahead of Unity Technologies.

RANKCOMPANYLocation
38
Univision
39
Omnicom Media Group
New York City, NY
40
Blizzard Entertainment
Irvine, CA
41
Unity Technologies
San Francisco, CA
42
reddit
San Francisco, CA
43
Fitbit
San Francisco, CA
44
Eventbrite
San Francisco, CA