

We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences, ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us. Blizzard Entertainment’s brand is ranked #366 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Blizzard Entertainment. When compared to other organizations within the Media and Entertainment industry, Blizzard Entertainment is ranked #40. Among its major competitors, Blizzard Entertainment is ranked in 6th place for NPS while Naughty Dog is 1st, and Discord is 2nd. Overall, Blizzard Entertainment has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $77.90B
Blizzard Entertainment's Net Promoter Score (NPS) is a 10 with 46% Promoters, 18% Passives, and 36% Detractors. Net Promoter Score tracks whether Blizzard Entertainment's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 18% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2023 15 | Apr 2023 | 15 |
Jul 2023 13 | Jul 2023 | 13 |
Aug 2023 13 | Aug 2023 | 13 |
Dec 2023 14 | Dec 2023 | 14 |
Jan 2024 12 | Jan 2024 | 12 |
Feb 2024 12 | Feb 2024 | 12 |
Aug 2024 12 | Aug 2024 | 12 |
Nov 2024 14 | Nov 2024 | 14 |
Dec 2024 12 | Dec 2024 | 12 |
Apr 2025 9 | Apr 2025 | 9 |
Sep 2025 11 | Sep 2025 | 11 |
Nov 2025 9 | Nov 2025 | 9 |
Blizzard Entertainment is ranked #4 for NPS among its competitors. Netflix and Riot Games come in first and second, with Ubisoft coming in at third. Among those competitors, it is the lowest valued company behind Netflix.
![]() Blizzard Entertainment | ![]() Netflix | ![]() Riot Games | ![]() Ubisoft | |
| Global Ranking | #366 | #4 | #77 | #80 |
| NPS | 10 | 43 | 23 | 13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $77.90B | $230.47B | $3.52B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blizzard Entertainment's NPS was rated -1 by both Female and Male customers on Comparably.
Blizzard Entertainment's NPS was rated -1 by Male customers on Comparably.
Blizzard Entertainment's NPS was rated -1 by Female customers on Comparably.
Blizzard Entertainment's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
Other -34 | Other | -34 |
Blizzard Entertainment's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Blizzard Entertainment's NPS was rated the highest by customers who have used Blizzard Entertainment's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 18 | 2 to 5 Years | 18 |
5 to 10 Years -26 | 5 to 10 Years | -26 |
Over 10 Years -18 | Over 10 Years | -18 |
Compared to its competitors, Blizzard Entertainment's NPS is rated right above Meta, and is preceded by Ubisoft.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Naughty Dog | 60 |
![]() | Discord | 53 |
![]() | Netflix | 43 |
![]() | Riot Games | 23 |
![]() | Ubisoft | 13 |
![]() | Blizzard Entertainment | 10 |
![]() | Meta | 9 |
![]() | Trion Worlds | N/A |
![]() | Electronic Arts (EA) | -11 |
![]() | Niantic | -22 |
In the Media and Entertainment industry, Blizzard Entertainment's NPS is rated right below Instagram.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | 21 | |
![]() | Blizzard Entertainment | 10 |
Out of the 2 Blizzard Entertainment customer reviews 0 were positive and 2 were constructive. Blizzard Entertainment customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Blizzard Entertainment users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Blizzard Entertainment's Customer Loyalty score 30% higher than Male customers.
Blizzard Entertainment's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Blizzard Entertainment's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 87% | 26-30 | 87% |
31-35 55% | 31-35 | 55% |
Blizzard Entertainment's Customer Loyalty score was rated the highest by customers who have used Blizzard Entertainment's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Blizzard Entertainment's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, Blizzard Entertainment's Customer Loyalty score is rated right above Meta, and is preceded by Ubisoft.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Naughty Dog | 90% |
![]() | Discord | 90% |
![]() | Netflix | 87% |
![]() | Riot Games | 83% |
![]() | Niantic | 79% |
![]() | Ubisoft | 75% |
![]() | Blizzard Entertainment | 75% |
![]() | Meta | 75% |
![]() | Electronic Arts (EA) | 70% |
![]() | Trion Worlds | N/A |
In the Media and Entertainment industry, Blizzard Entertainment's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
![]() | Blizzard Entertainment | 75% |
Blizzard Entertainment has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Blizzard Entertainment’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Blizzard Entertainment's product the highest. Reviewers from the Tech industry rated Blizzard Entertainment the lowest at 2.8.
Blizzard Entertainment's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.
Female customers rated Blizzard Entertainment's Product Quality score 0.6 stars higher than Male customers.
Blizzard Entertainment's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
Other 1.6 | Other | 1.6 |
Blizzard Entertainment's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 2.8 | 26-30 | 2.8 |
31-35 2.2 | 31-35 | 2.2 |
Blizzard Entertainment's Product Quality score was rated the highest by customers who have used Blizzard Entertainment's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Blizzard Entertainment's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Blizzard Entertainment's Product Quality score is rated right above Electronic Arts (EA), and is preceded by Meta.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Naughty Dog | 4.5/5 |
![]() | Discord | 4.2/5 |
![]() | Netflix | 4.2/5 |
![]() | Riot Games | 3.7/5 |
![]() | Ubisoft | 3.7/5 |
![]() | Meta | 3.6/5 |
![]() | Blizzard Entertainment | 3.5/5 |
![]() | Electronic Arts (EA) | 3.1/5 |
![]() | Niantic | 2.8/5 |
![]() | Trion Worlds | N/A |
In the Media and Entertainment industry, Blizzard Entertainment's Product Quality score is rated right below Instagram.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 | |
![]() | Blizzard Entertainment | 3.5/5 |
Blizzard Entertainment has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Blizzard Entertainment.
Blizzard Entertainment's ROI score was rated highest by customers from the Accounting industry, and rated lowest by Other customers.
Female customers rated Blizzard Entertainment's ROI score 0.6 stars higher than Male customers.
Blizzard Entertainment's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
Other 1.5 | Other | 1.5 |
Blizzard Entertainment's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 2.5 | 26-30 | 2.5 |
31-35 1.9 | 31-35 | 1.9 |
Blizzard Entertainment's ROI score was rated the highest by customers who have used Blizzard Entertainment's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Blizzard Entertainment's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Blizzard Entertainment's ROI score is rated right above Electronic Arts (EA), and is preceded by Ubisoft.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Naughty Dog | 4.2/5 |
![]() | Discord | 4/5 |
![]() | Netflix | 4/5 |
![]() | Meta | 3.6/5 |
![]() | Riot Games | 3.6/5 |
![]() | Ubisoft | 3.4/5 |
![]() | Blizzard Entertainment | 3.2/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Niantic | 2.7/5 |
![]() | Trion Worlds | N/A |
In the Media and Entertainment industry, Blizzard Entertainment's ROI score is rated right below Instagram.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.5/5 | |
![]() | Blizzard Entertainment | 3.2/5 |
Blizzard Entertainment has an overall Customer Satisfaction score of 43 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Blizzard Entertainment's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by customers who have used Blizzard Entertainment's products/services for 5 to 10 Years.
Blizzard Entertainment's Customer Satisfaction score was rated 29 by Male customers on Comparably.
Very Satisfied | 14% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 71% |
Blizzard Entertainment's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Blizzard Entertainment's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
Blizzard Entertainment's Customer Satisfaction score was rated 0 points by customers ages 26-30 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 0% |
Blizzard Entertainment's Customer Satisfaction score was rated the highest by customers who have used Blizzard Entertainment's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Compared to its competitors, Blizzard Entertainment's Customer Satisfaction score is rated right above Trion Worlds, and is preceded by Niantic.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Naughty Dog | 86% |
![]() | Netflix | 85% |
![]() | Discord | 79% |
![]() | Riot Games | 69% |
![]() | Ubisoft | 68% |
![]() | Meta | 65% |
![]() | Electronic Arts (EA) | 56% |
![]() | Niantic | 44% |
![]() | Blizzard Entertainment | 43% |
![]() | Trion Worlds | 0% |
In the Media and Entertainment industry, Blizzard Entertainment's Customer Satisfaction score is rated right below Instagram.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | 61% | |
![]() | Blizzard Entertainment | 43% |
Blizzard Entertainment has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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1 Blizzard Way, Irvine, CA 92618
http://www.blizzard.com
+1-949-955-1380
Blizzard Entertainment's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Other customers.
Female customers rated Blizzard Entertainment's Customer Service score 0.8 stars higher than Male customers.
Blizzard Entertainment's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
Other 1.5 | Other | 1.5 |
Blizzard Entertainment's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.4 | 26-30 | 2.4 |
31-35 1.5 | 31-35 | 1.5 |
Blizzard Entertainment's Customer Service score was rated the highest by customers who have used Blizzard Entertainment's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Blizzard Entertainment's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Blizzard Entertainment's Customer Service score is rated right above Electronic Arts (EA), and is preceded by Ubisoft.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Naughty Dog | 4.2/5 |
![]() | Netflix | 4/5 |
![]() | Discord | 3.9/5 |
![]() | Riot Games | 3.5/5 |
![]() | Meta | 3.5/5 |
![]() | Ubisoft | 3.4/5 |
![]() | Blizzard Entertainment | 3.2/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Niantic | 2.5/5 |
![]() | Trion Worlds | N/A |
In the Media and Entertainment industry, Blizzard Entertainment's Customer Service score is rated right below Instagram.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 | |
![]() | Blizzard Entertainment | 3.2/5 |
Blizzard Entertainment has a 4.7/5 stars for its overall company culture rated by their employees


Blizzard Entertainment scored a 10 for Net Promoter Score and a 74 for Employee Net Promoter Score. NPS gauges how likely a customer of Blizzard Entertainment would recommend the brand to a friend. ENPS measures how likely Blizzard Entertainment employees would recommend working at Blizzard Entertainment to a friend.
| 46% | Promoters |
|---|---|
| 18% | Passive |
| 36% | Detractors |
| 82% | Promoters |
|---|---|
| 10% | Passive |
| 8% | Detractors |
Blizzard Entertainment is ranked #366 in the Global Top 100 Brands. It ranks just behind GUESS and just ahead of Unity Technologies.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
364 | ![]() | Schneider Electric | ![]() | Olivier Blum | Energy and Manufacturing |
365 | ![]() | GUESS | ![]() | Victor Herrero | Fashion and Beauty |
366 | ![]() | Blizzard Entertainment | ![]() | Mike Ybarra | Media and Entertainment |
367 | ![]() | Unity Technologies | ![]() | John Riccitiello | Tech |
368 | ![]() | Xero Inc | ![]() | Sukhinder Singh Cassidy | Tech |
369 | ![]() | Tripadvisor | ![]() | Stephen Kaufer | Tech |
370 | ![]() | ![]() | Steve Huffman | Tech |
Blizzard Entertainment is ranked #40 in the Media and Entertainment Industry. It ranks just behind Omnicom Media Group and just ahead of Unity Technologies.
| RANK | COMPANY | Location | |
|---|---|---|---|
38 | ![]() | Univision | |
39 | ![]() | Omnicom Media Group | New York City, NY |
40 | ![]() | Blizzard Entertainment | Irvine, CA |
41 | ![]() | Unity Technologies | San Francisco, CA |
42 | ![]() | San Francisco, CA | |
43 | ![]() | Fitbit | San Francisco, CA |
44 | ![]() | Eventbrite | San Francisco, CA |