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Fitbit is

Ranked

#31

Health and Wellness Brands

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Fitbit

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Fitbit

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Fitbit is ranked #31 in Health and Wellness Brands

About Fitbit's Brand

Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle. Fitbit’s brand is ranked #375 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Fitbit. When compared to other organizations within the Health and Wellness industry, Fitbit is ranked #31. Among its major competitors, Fitbit is ranked in 10th place for NPS while MyFitnessPal is 1st, and Apple is 2nd. Overall, Fitbit has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.72B

Brand at a Glance

74%

Customer Loyalty

2.6/5

Product Quality

2.4/5

Pricing

2.2/5

Customer Service

Fitbit CMO

Tim Rosa

Tim Rosa serves as the Chief Marketing Officer of Fitbit. Tim started at Fitbit in June of 2013. Tim currently resides in the San Francisco Bay Area.

Fitbit Ranking

^#375 in Global Best Brands
^#31 in Health and Wellness
^#4 / 4 of its competitors

Fitbit NPS

Fitbit's Net Promoter Score (NPS) is a -35 with 24% Promoters, 17% Passives, and 59% Detractors. Net Promoter Score tracks whether Fitbit's customers would recommend using the product based on a scale of -100 to 100.

Fitbit Overall NPS

-35

NPS

24%	Promoters
17%	Passives
59%	Detractors

Fitbit NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2024 -35	Sep 2024	-35
Oct 2024 -34	Oct 2024	-34
Nov 2024 -34	Nov 2024	-34
Dec 2024 -34	Dec 2024	-34
Jan 2025 -34	Jan 2025	-34
Feb 2025 -34	Feb 2025	-34
Mar 2025 -34	Mar 2025	-34
Apr 2025 -34	Apr 2025	-34
May 2025 -34	May 2025	-34
Jun 2025 -34	Jun 2025	-34
Aug 2025 -34	Aug 2025	-34
Dec 2025 -34	Dec 2025	-34

How Other Brands Compare

Fitbit is ranked #4 for NPS among its competitors. Apple and Philips come in first and second, with Samsung coming in at third. Among those competitors, it is the lowest valued company behind Apple.

	Fitbit	Apple	Philips	Samsung
Global Ranking	#375	#5	#98	#103
NPS	-35	48	18	14
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$1.72B	$2.11T	-	$263.86B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Fitbit NPS by Gender

Female customers rated Fitbit's NPS 3 points higher than Male customers.

Male

-63

Fitbit's NPS was rated -63 by Male customers on Comparably.

10%

Promoters

17%

Passives

73%

Detractors

Female

-60

Fitbit's NPS was rated -60 by Female customers on Comparably.

16%

Promoters

Passives

76%

Detractors

Fitbit NPS by Ethnicity

Fitbit's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -83	Caucasian	-83
Hispanic or Latino -67	Hispanic or Latino	-67
African American/Black -92	African American/Black	-92
Asian or Pacific Islander 31	Asian or Pacific Islander	31
Other -54	Other	-54

Fitbit NPS by Age

Fitbit's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

37%

38%

25%

26-30

62%

13%

25%

31-35

11%

56%

33%

36-40

18%

73%

41-45

20%

30%

50%

46-50

12%

88%

51-55

100%

56-60

100%

61-65

94%

66+

11%

85%

Fitbit NPS by Usage

Fitbit's NPS was rated the highest by customers who have used Fitbit's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years -27	1 to 2 Years	-27
2 to 5 Years -46	2 to 5 Years	-46
5 to 10 Years -78	5 to 10 Years	-78
Over 10 Years -95	Over 10 Years	-95

Fitbit NPS vs. Competitors

Compared to its competitors, Fitbit's NPS is rated right below Owlet Baby Care.

COMPANY		NPS Score
	MyFitnessPal	100
	Apple	48
	Sony	36
	Philips	18
	Garmin International	17
	Samsung	14
	GE Digital	10
	Athos	0
	Owlet Baby Care	-17
	Fitbit	-35

Fitbit NPS vs Companies in Health and Wellness

In the Health and Wellness industry, Fitbit's NPS is rated right below WW (formally Weight Watchers).

COMPANY		NPS Score
	Headspace	41
	Glossier	38
	Colgate Palmolive	36
	Peloton	31
	Johnson & Johnson	26
	Philips	18
	CVS Health	18
	WW (formally Weight Watchers)	-11
	Fitbit	-35

Fitbit Customer Reviews

Out of the 32 Fitbit customer reviews 7 were positive and 25 were constructive. Fitbit customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Fitbit Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Fitbit users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

74%

26%

Fitbit Customer Loyalty Score by Gender

Female customers rated Fitbit's Customer Loyalty score 7% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Fitbit.

Male

70%

Yes

Female

77%

Yes

Fitbit Customer Loyalty Score by Ethnicity

Fitbit's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Fitbit.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Fitbit Customer Loyalty Score by Age

Fitbit's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Fitbit.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 61%	18-25	61%
26-30 89%	26-30	89%
31-35 80%	31-35	80%
36-40 67%	36-40	67%
41-45 91%	41-45	91%
46-50 55%	46-50	55%
51-55 72%	51-55	72%
56-60 71%	56-60	71%
61-65 74%	61-65	74%
66+ 80%	66+	80%

Fitbit Customer Loyalty Score by Usage

Fitbit's Customer Loyalty score was rated the highest by customers who have used Fitbit's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	65%
1 to 2 Years	67%
2 to 5 Years	66%
5 to 10 Years	88%
Over 10 Years	73%

Fitbit Customer Loyalty Score by Industry

Fitbit's Customer Loyalty score was rated the highest by Telecommunications industry customers, and the lowest by Retail industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	80%
Accounting	87%
Aerospace and Aviation	55%
Arts and Entertainment	78%
Banking and Financial Services	74%
Business and Consumer Services	61%
Construction	70%
Consulting	61%
Education	70%
Government and Public Policy	82%
Healthcare, Hospitals and Medicine	79%
Marketing, Advertising and Research	70%
Non-Profit	78%
Retail	55%
Telecommunications	100%

Fitbit Customer Loyalty vs. Competitors

Compared to its competitors, Fitbit's Customer Loyalty score is rated right above GE Digital, and is preceded by Philips.

COMPANY		Customer Loyalty Score
	MyFitnessPal	100%
	Apple	86%
	Samsung	82%
	Sony	81%
	Garmin International	80%
	Philips	76%
	Fitbit	74%
	GE Digital	71%
	Athos	68%
	Owlet Baby Care	56%

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, Fitbit's Customer Loyalty score is rated right above WW (formally Weight Watchers), and is preceded by Philips.

COMPANY		Customer Loyalty Score
	Colgate Palmolive	85%
	Peloton	82%
	Headspace	82%
	CVS Health	80%
	Johnson & Johnson	79%
	Glossier	77%
	Philips	76%
	Fitbit	74%
	WW (formally Weight Watchers)	73%

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Fitbit Product Quality

2.6/5

Fitbit has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Fitbit's overall Product Quality score rated by its users and customers.

Fitbit Product Information

Fitbit’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Fitbit's product the highest. Reviewers from the Tech industry rated Fitbit the lowest at 2.5.

Website: http://www.fitbit.com

Company Size: 1,001-5,000 Employees

Industry

Tech

Hardware and Devices

Healthcare

Sports & Entertainment

Quick Insights into Fitbit Product Quality

Fitbit's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Fitbit's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked Fitbit's Product Quality.

Ranked Fitbit Product Quality the Highest

Asian or Pacific Islander	4.1
Marketing, Advertising and Research	4.1
18-25	4

Ranked Fitbit Product Quality the Lowest

African American/Black	1.5
Healthcare, Hospitals and Medicine	1.5
Over 10 Years	1.5

Fitbit Product Quality Score by Gender

Female customers rated Fitbit's Product Quality score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Fitbit.

Male

1.9/5

Female

2.1/5

Fitbit Product Quality Score by Ethnicity

Fitbit's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 1.6	Caucasian	1.6
Hispanic or Latino 1.6	Hispanic or Latino	1.6
African American/Black 1.5	African American/Black	1.5
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 1.9	Other	1.9

Fitbit Product Quality Score by Age

Fitbit's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Fitbit.

Summary	Age	Score
18-25 4	18-25	4
26-30 3.6	26-30	3.6
31-35 3	31-35	3
36-40 1.7	36-40	1.7
41-45 3.2	41-45	3.2
46-50 2	46-50	2
51-55 1.5	51-55	1.5
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.8	66+	1.8

Fitbit Product Quality Score by Usage

Fitbit's Product Quality score was rated the highest by customers who have used Fitbit's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.1
1 to 2 Years	2.6
2 to 5 Years	2.9
5 to 10 Years	1.6
Over 10 Years	1.5

Fitbit Product Quality Score by Industry

Fitbit's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	2.5
Accounting	3.3
Aerospace and Aviation	3
Arts and Entertainment	3
Banking and Financial Services	1.6
Business and Consumer Services	2.8
Construction	2.6
Consulting	2.1
Education	1.9
Government and Public Policy	1.5
Healthcare, Hospitals and Medicine	1.5
Marketing, Advertising and Research	4.1
Non-Profit	2.5
Retail	2.5
Telecommunications	2

Fitbit Product Quality vs. Competitors

Compared to its competitors, Fitbit's Product Quality score is rated right below Owlet Baby Care.

COMPANY		Product Quality Score
	MyFitnessPal	4.5/5
	Apple	4.3/5
	Sony	4.2/5
	GE Digital	3.9/5
	Philips	3.8/5
	Samsung	3.6/5
	Garmin International	3.6/5
	Athos	3.2/5
	Owlet Baby Care	3.2/5
	Fitbit	2.6/5

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, Fitbit's Product Quality score is rated right below WW (formally Weight Watchers).

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Colgate Palmolive	4.2/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Philips	3.8/5
	CVS Health	3.5/5
	WW (formally Weight Watchers)	3.1/5
	Fitbit	2.6/5

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Fitbit Pricing

Fitbit ROI & Value For Money

2.4/5

Fitbit has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.

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Fitbit Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Fitbit.

Quick Insights into Fitbit ROI

Fitbit's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers who have used Fitbit's products/services for Over 10 Years.

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Ranked Fitbit ROI the Highest

Marketing, Advertising and Research	3.6
Asian or Pacific Islander	3.4
18-25	3.3

Ranked Fitbit ROI the Lowest

Caucasian	1.5
Healthcare, Hospitals and Medicine	1.5
Over 10 Years	1.5

Fitbit ROI Score by Gender

Female customers rated Fitbit's ROI score 0.2 stars higher than Male customers.

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Male

1.7/5

Female

1.9/5

Fitbit ROI Score by Ethnicity

Fitbit's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 1.5	Caucasian	1.5
Hispanic or Latino 1.6	Hispanic or Latino	1.6
African American/Black 1.5	African American/Black	1.5
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Other 2	Other	2

Fitbit ROI Score by Age

Fitbit's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.3	18-25	3.3
26-30 3.1	26-30	3.1
31-35 3	31-35	3
36-40 1.5	36-40	1.5
41-45 2.9	41-45	2.9
46-50 2	46-50	2
51-55 1.5	51-55	1.5
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.7	66+	1.7

Fitbit ROI Score by Usage

Fitbit's ROI score was rated the highest by customers who have used Fitbit's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.6
1 to 2 Years	2.4
2 to 5 Years	2.4
5 to 10 Years	1.6
Over 10 Years	1.5

Fitbit ROI Score by Industry

Fitbit's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	2.3
Accounting	3.1
Aerospace and Aviation	2.8
Arts and Entertainment	2.6
Banking and Financial Services	1.5
Business and Consumer Services	2.3
Construction	2
Consulting	2.3
Education	1.6
Government and Public Policy	1.5
Healthcare, Hospitals and Medicine	1.5
Marketing, Advertising and Research	3.6
Non-Profit	2.2
Retail	2.1
Telecommunications	1.8

Fitbit Pricing vs. Competitors

Compared to its competitors, Fitbit's ROI score is rated right above Athos, and is preceded by Owlet Baby Care.

COMPANY		Pricing Score
	MyFitnessPal	5/5
	Apple	4/5
	Sony	4/5
	Philips	3.6/5
	Garmin International	3.5/5
	GE Digital	3.5/5
	Samsung	3.5/5
	Owlet Baby Care	2.7/5
	Fitbit	2.4/5
	Athos	2.2/5

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, Fitbit's ROI score is rated right below WW (formally Weight Watchers).

COMPANY		Pricing Score
	Peloton	4/5
	Colgate Palmolive	4/5
	Headspace	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	Philips	3.6/5
	CVS Health	3.4/5
	WW (formally Weight Watchers)	2.8/5
	Fitbit	2.4/5

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Fitbit Customer Satisfaction (CSAT)

Fitbit Customer Satisfaction (CSAT) Score

33 / 100

Fitbit has an overall Customer Satisfaction score of 33 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	14%
Satisfied	19%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	9%
Very Dissatisfied	53%

Very Satisfied

14%

Satisfied

19%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

53%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Fitbit Customer Satisfaction

Fitbit's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Fitbit Customer Satisfaction the Highest

Asian or Pacific Islander	80%
18-25	78%
Aerospace and Aviation	60%

Ranked Fitbit Customer Satisfaction the Lowest

Over 10 Years	5%
56-60	0%
Healthcare, Hospitals and Medicine	0%

Fitbit Customer Satisfaction Score by Gender

Male customers rated Fitbit's Customer Satisfaction score 1 points higher than Female customers.

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20 / 100

Male

	Very Satisfied	5%
	Satisfied	15%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	13%
	Very Dissatisfied	67%

19 / 100

Female

	Very Satisfied	10%
	Satisfied	9%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	14%
	Very Dissatisfied	63%

Fitbit Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Fitbit's Customer Satisfaction (CSAT) score was rated 12% according to Caucasian users and customers.

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12 / 100

Very Satisfied	5%
Satisfied	7%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	14%
Very Dissatisfied	72%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

72%

CSAT according to African American/Black

Fitbit's Customer Satisfaction (CSAT) score was rated 8% according to African American/Black users and customers.

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8 / 100

Very Satisfied	8%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	17%
Very Dissatisfied	75%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

17%

Very Dissatisfied

75%

CSAT according to Asian or Pacific Islander

Fitbit's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	10%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

10%

CSAT according to Other

Fitbit's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.

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33 / 100

Very Satisfied	7%
Satisfied	26%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	20%
Very Dissatisfied	47%

Very Satisfied

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

20%

Very Dissatisfied

47%

Fitbit Customer Satisfaction Score by Age

Fitbit's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

78%

26-30

66%

31-35

60%

36-40

20%

41-45

33%

46-50

13%

51-55

56-60

61-65

66+

16%

Fitbit Customer Satisfaction Score by Usage

Fitbit's Customer Satisfaction score was rated the highest by customers who have used Fitbit's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	46
1 to 2 Years	34
2 to 5 Years	26
5 to 10 Years	10
Over 10 Years	5

Fitbit Customer Satisfaction Score by Industry

Fitbit's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

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			"stars": 0,
			"csatScore": 33,
			"text": "Fitbit's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 17,
			"stars": 0,
			"csatScore": 17,
			"text": "Fitbit's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 17
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Fitbit's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Fitbit's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Fitbit's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Fitbit's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Fitbit's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Fitbit's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Fitbit's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Fitbit's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		}
	]
}

Tech	38
Accounting	25
Aerospace and Aviation	60
Arts and Entertainment	33
Banking and Financial Services	17
Business and Consumer Services	40
Construction	33
Consulting	40
Education	0
Government and Public Policy	0
Healthcare, Hospitals and Medicine	0
Non-Profit	33
Retail	25

Fitbit Customer Satisfaction vs. Competitors

Compared to its competitors, Fitbit's Customer Satisfaction score is rated right above Athos, and is preceded by Owlet Baby Care.

COMPANY		Customer Satisfaction (CSAT) Score
	MyFitnessPal	100%
	Apple	85%
	Sony	83%
	GE Digital	75%
	Philips	74%
	Samsung	69%
	Garmin International	63%
	Owlet Baby Care	54%
	Fitbit	32%
	Athos	0%

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, Fitbit's Customer Satisfaction score is rated right below WW (formally Weight Watchers).

COMPANY		Customer Satisfaction (CSAT) Score
	Headspace	84%
	Colgate Palmolive	83%
	Glossier	79%
	Johnson & Johnson	78%
	Philips	74%
	CVS Health	68%
	Peloton	63%
	WW (formally Weight Watchers)	46%
	Fitbit	32%

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Fitbit Customer Service

2.2/5

Fitbit has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.

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About Fitbit's Customer Service

Address

405 Howard Street, San Francisco, CA

Website

http://www.fitbit.com

Phone Number

<<not-applicable>>

Quick Insights into Fitbit Customer Service

Fitbit's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Fitbit's products/services for Over 10 Years.

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Ranked Fitbit Customer Service the Highest

Asian or Pacific Islander	3.6
31-35	3.5
Marketing, Advertising and Research	3.5

Ranked Fitbit Customer Service the Lowest

Caucasian	1.5
Healthcare, Hospitals and Medicine	1.5
Over 10 Years	1.5

Fitbit Customer Service Score by Gender

Female customers rated Fitbit's Customer Service score 0.1 stars higher than Male customers.

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Male

1.6/5

Female

1.7/5

Fitbit Customer Service Score by Ethnicity

Fitbit's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.5	Caucasian	1.5
Hispanic or Latino 2	Hispanic or Latino	2
African American/Black 1.5	African American/Black	1.5
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 1.9	Other	1.9

Fitbit Customer Service Score by Age

Fitbit's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.4	18-25	3.4
26-30 3	26-30	3
31-35 3.5	31-35	3.5
36-40 1.6	36-40	1.6
41-45 2.2	41-45	2.2
46-50 1.5	46-50	1.5
51-55 1.5	51-55	1.5
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.5	66+	1.5

Fitbit Customer Service Score by Usage

Fitbit's Customer Service score was rated the highest by customers who have used Fitbit's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.7
1 to 2 Years	2.5
2 to 5 Years	2.5
5 to 10 Years	1.5
Over 10 Years	1.5

Fitbit Customer Service Score by Industry

Fitbit's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	2.4
Accounting	3.2
Aerospace and Aviation	3.1
Arts and Entertainment	2.5
Banking and Financial Services	1.5
Business and Consumer Services	2.3
Construction	2
Consulting	2.3
Education	1.5
Government and Public Policy	1.5
Healthcare, Hospitals and Medicine	1.5
Marketing, Advertising and Research	3.5
Non-Profit	2
Retail	1.6
Telecommunications	2

Fitbit Customer Service vs. Competitors

Compared to its competitors, Fitbit's Customer Service score is rated right below Athos.

COMPANY		Customer Service Score
	MyFitnessPal	5/5
	Apple	4.2/5
	Sony	4/5
	Philips	3.7/5
	GE Digital	3.6/5
	Samsung	3.5/5
	Garmin International	3.3/5
	Owlet Baby Care	3.3/5
	Athos	2.2/5
	Fitbit	2.2/5

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, Fitbit's Customer Service score is rated right below WW (formally Weight Watchers).

COMPANY		Customer Service Score
	Glossier	4.2/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Headspace	3.9/5
	Philips	3.7/5
	CVS Health	3.7/5
	WW (formally Weight Watchers)	3/5
	Fitbit	2.2/5

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Fitbit as an Employer

2.8/5

Fitbit has a 2.8/5 stars for its overall company culture rated by their employees

bottom

15%

CEO of Fitbit

James Park

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Fitbit scored a -35 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Fitbit would recommend the brand to a friend. ENPS measures how likely Fitbit employees would recommend working at Fitbit to a friend.

Net Promoter Score

-35

NPS Score

24%	Promoters
17%	Passive
59%	Detractors

Employee Net Promoter Score

-40

eNPS Score

16%	Promoters
28%	Passive
56%	Detractors

Global Ranking Snapshot

Fitbit is ranked #375 in the Global Top 100 Brands. It ranks just behind Dodge and just ahead of Eventbrite.

RANK			INDUSTRY
373	Tory Burch	Tory Burch	Fashion and Beauty
374	Dodge	Timothy Kuniskis	Automotive and Transportation
375	Fitbit	James Park	Health and Wellness
376	Eventbrite	Julia Hartz	Business and Consumer Services
377	Frito-Lay	Steven William	Food and Beverages
378	Hallmark	Mike Perry	Consumer Goods
379	Freddie Mac		Banking and Financial Services

Health and Wellness Ranking Snapshot

Fitbit is ranked #31 in the Health and Wellness Industry. It ranks just behind Wellhub and just ahead of Biogen.

RANK		Location
29	GE Healthcare	Chicago, IL
30	Wellhub	New York City, NY
31	Fitbit	San Francisco, CA
32	Biogen	Cambridge, MA
33	Walgreens	Deerfield, IL
34	Care.com	Waltham, MA
35	Planet Fitness	Newington, GA