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Hallmark is

Ranked

#41

Consumer Goods Brands

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Hallmark

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Hallmark

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Hallmark is ranked #41 in Consumer Goods Brands

About Hallmark's Brand

Hallmark is an American brand, providing greeting cards, gifts, ornaments, and the full selection of personalized books and more. Hallmark’s brand is ranked #378 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Hallmark. When compared to other organizations within the Consumer Goods industry, Hallmark is ranked #41. Among its major competitors, Hallmark is ranked in 3rd place for NPS while Blue Mountain is 1st, and Hipcamp is 2nd. Overall, Hallmark has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $71.48M

Brand at a Glance

79%

Customer Loyalty

4/5

Product Quality

3.7/5

Pricing

3.9/5

Customer Service

Hallmark CMO

Jake Long

Hallmark Ranking

^#41 in Consumer Goods
^#3 / 4 of its competitors

Hallmark NPS

Hallmark's Net Promoter Score (NPS) is a 32 with 58% Promoters, 16% Passives, and 26% Detractors. Net Promoter Score tracks whether Hallmark's customers would recommend using the product based on a scale of -100 to 100.

Hallmark Overall NPS

NPS

58%	Promoters
16%	Passives
26%	Detractors

Hallmark NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2024 34	Sep 2024	34
Oct 2024 33	Oct 2024	33
Nov 2024 32	Nov 2024	32
Dec 2024 31	Dec 2024	31
Jan 2025 31	Jan 2025	31
Feb 2025 31	Feb 2025	31
Mar 2025 31	Mar 2025	31
Apr 2025 31	Apr 2025	31
May 2025 31	May 2025	31
Jun 2025 31	Jun 2025	31
Jul 2025 31	Jul 2025	31
Jan 2026 31	Jan 2026	31

How Other Brands Compare

Hallmark is ranked third for NPS among its competitors. Blue Mountain and Hipcamp come in first and second, with American Greetings coming in at #4. Among those competitors, it is the third most valued company behind Hipcamp.

	Hallmark	Hipcamp	Blue Mountain	American Greetings
Global Ranking	#378	#-	#-	#-
NPS	32	57	72	-10
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	-
Valuation Updated every 24 hours for public companies	$71.48M	$127.00M	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Hallmark NPS by Gender

Male customers rated Hallmark's NPS 1 points higher than Female customers.

Male

Hallmark's NPS was rated 30 by Male customers on Comparably.

63%

Promoters

Passives

33%

Detractors

Female

Hallmark's NPS was rated 29 by Female customers on Comparably.

54%

Promoters

21%

Passives

25%

Detractors

Hallmark NPS by Ethnicity

Hallmark's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 18	Caucasian	18
Hispanic or Latino 50	Hispanic or Latino	50
African American/Black 73	African American/Black	73
Asian or Pacific Islander 60	Asian or Pacific Islander	60
Other 16	Other	16

Hallmark NPS by Age

Hallmark's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

42%

33%

25%

26-30

40%

20%

31-35

56%

22%

36-40

33%

11%

56%

41-45

33%

34%

33%

46-50

83%

17%

51-55

61%

31%

56-60

55%

27%

18%

61-65

79%

14%

66+

56%

37%

Hallmark NPS by Usage

Hallmark's NPS was rated the highest by customers who have used Hallmark's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -50	Less than 1 Year	-50
1 to 2 Years -20	1 to 2 Years	-20
2 to 5 Years 20	2 to 5 Years	20
5 to 10 Years 31	5 to 10 Years	31
Over 10 Years 39	Over 10 Years	39

Hallmark NPS vs. Competitors

Compared to its competitors, Hallmark's NPS is rated right above American Greetings, and is preceded by Hipcamp.

COMPANY		NPS Score
	Blue Mountain	72
	Hipcamp	57
	Hallmark	32
	American Greetings	-10

Hallmark NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Hallmark's NPS is rated right above Gucci, and is preceded by Crocs.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Hallmark	32
	Gucci	31
	Tiffany & Co	31

Hallmark Customer Reviews

Out of the 27 Hallmark customer reviews 24 were positive and 3 were constructive. Hallmark customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Hallmark Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Hallmark users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

Hallmark Customer Loyalty Score by Gender

Male customers rated Hallmark's Customer Loyalty score 1% higher than Female customers.

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Male

85%

Yes

Female

84%

Yes

Hallmark Customer Loyalty Score by Ethnicity

Hallmark's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hallmark.

out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Hallmark Customer Loyalty Score by Age

Hallmark's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Hallmark.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 78%	18-25	78%
26-30 64%	26-30	64%
31-35 70%	31-35	70%
36-40 70%	36-40	70%
41-45 100%	41-45	100%
46-50 100%	46-50	100%
51-55 86%	51-55	86%
56-60 75%	56-60	75%
61-65 100%	61-65	100%
66+ 90%	66+	90%

Hallmark Customer Loyalty Score by Usage

Hallmark's Customer Loyalty score was rated the highest by customers who have used Hallmark's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	78%
1 to 2 Years	82%
2 to 5 Years	73%
5 to 10 Years	65%
Over 10 Years	88%

Hallmark Customer Loyalty Score by Industry

Hallmark's Customer Loyalty score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	82%
Accounting	82%
Aerospace and Aviation	64%
Arts and Entertainment	80%
Banking and Financial Services	40%
Business and Consumer Services	100%
Business Supplies and Equipment	100%
Consumer Goods	100%
Consumer Services	100%
Education	85%
Healthcare, Hospitals and Medicine	82%
Individual and Family Services	100%
Insurance	100%
Marketing, Advertising and Research	55%
Non-Profit	70%
Retail	80%

Hallmark Customer Loyalty vs. Competitors

Compared to its competitors, Hallmark's Customer Loyalty score is rated right above Hipcamp, and is preceded by Blue Mountain.

COMPANY		Customer Loyalty Score
	Blue Mountain	89%
	Hallmark	79%
	Hipcamp	65%
	American Greetings	57%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Hallmark's Customer Loyalty score is rated right above Crocs, and is preceded by Hershey Company.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Hallmark	79%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

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Hallmark Product Quality

4/5

Hallmark has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Hallmark Product Information

Hallmark’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Hallmark's product the highest. Reviewers from the Insurance industry rated Hallmark the lowest at 4.1.

Website: http://www.hallmark.com

Company Size: 10,000+ Employees

Industry

Ecommerce and Marketplaces

Quick Insights into Hallmark Product Quality

Hallmark's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked Hallmark Product Quality the Highest

46-50	5
Consumer Services	5
African American/Black	4.8

Ranked Hallmark Product Quality the Lowest

36-40	3
Less than 1 Year	3
Banking and Financial Services	1.5

Hallmark Product Quality Score by Gender

Male customers rated Hallmark's Product Quality score 0.1 stars higher than Female customers.

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Male

4/5

Female

3.9/5

Hallmark Product Quality Score by Ethnicity

Hallmark's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4.8	African American/Black	4.8
Asian or Pacific Islander 4.8	Asian or Pacific Islander	4.8
Other 3.8	Other	3.8

Hallmark Product Quality Score by Age

Hallmark's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.4	26-30	4.4
31-35 3.6	31-35	3.6
36-40 3	36-40	3
41-45 4.1	41-45	4.1
46-50 5	46-50	5
51-55 3.8	51-55	3.8
56-60 4.1	56-60	4.1
61-65 4.4	61-65	4.4
66+ 3.8	66+	3.8

Hallmark Product Quality Score by Usage

Hallmark's Product Quality score was rated the highest by customers who have used Hallmark's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3
1 to 2 Years	3.5
2 to 5 Years	3.8
5 to 10 Years	3.8
Over 10 Years	4.1

Hallmark Product Quality Score by Industry

Hallmark's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	3.5
Accounting	4.5
Aerospace and Aviation	3.9
Arts and Entertainment	3.4
Banking and Financial Services	1.5
Business and Consumer Services	4.6
Business Supplies and Equipment	3.5
Consumer Goods	4.3
Consumer Services	5
Education	5
Healthcare, Hospitals and Medicine	3.9
Individual and Family Services	3.1
Insurance	4.1
Marketing, Advertising and Research	4.1
Non-Profit	5
Retail	4.2

Hallmark Product Quality vs. Competitors

Compared to its competitors, Hallmark's Product Quality score is rated right above Hipcamp.

COMPANY		Product Quality Score
	Hallmark	4/5
	Hipcamp	3.7/5
	Blue Mountain	3.5/5
	American Greetings	3.3/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Hallmark's Product Quality score is rated right above Tiffany & Co, and is preceded by Crocs.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Hallmark	4/5
	Tiffany & Co	4/5

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Hallmark Pricing

Hallmark ROI & Value For Money

3.7/5

Hallmark has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Hallmark Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Hallmark.

Quick Insights into Hallmark ROI

Hallmark's ROI score was rated highest by customers ages 46-50, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked Hallmark ROI the Highest

46-50	4.8
Non-Profit	4.8
African American/Black	4.4

Ranked Hallmark ROI the Lowest

36-40	2.7
Less than 1 Year	2.7
Banking and Financial Services	1.5

Hallmark ROI Score by Gender

Female customers rated Hallmark's ROI score 0.2 stars higher than Male customers.

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Male

3.5/5

Female

3.7/5

Hallmark ROI Score by Ethnicity

Hallmark's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 4.4	African American/Black	4.4
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 3.5	Other	3.5

Hallmark ROI Score by Age

Hallmark's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 4	26-30	4
31-35 3.3	31-35	3.3
36-40 2.7	36-40	2.7
41-45 4.3	41-45	4.3
46-50 4.8	46-50	4.8
51-55 3.5	51-55	3.5
56-60 4.1	56-60	4.1
61-65 4.2	61-65	4.2
66+ 3.3	66+	3.3

Hallmark ROI Score by Usage

Hallmark's ROI score was rated the highest by customers who have used Hallmark's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.7
1 to 2 Years	3.3
2 to 5 Years	3.1
5 to 10 Years	3.6
Over 10 Years	3.8

Hallmark ROI Score by Industry

Hallmark's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	3.1
Accounting	4.2
Aerospace and Aviation	3.4
Arts and Entertainment	3
Banking and Financial Services	1.5
Business and Consumer Services	4.2
Business Supplies and Equipment	3.5
Consumer Goods	3.5
Consumer Services	4.3
Education	4.6
Healthcare, Hospitals and Medicine	3.3
Individual and Family Services	3.1
Insurance	3.3
Marketing, Advertising and Research	3.6
Non-Profit	4.8
Retail	3.7

Hallmark Pricing vs. Competitors

Compared to its competitors, Hallmark's ROI score is rated right above American Greetings, and is preceded by Hipcamp.

COMPANY		Pricing Score
	Blue Mountain	4/5
	Hipcamp	3.8/5
	Hallmark	3.7/5
	American Greetings	3.3/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Hallmark's ROI score is rated right above Crocs, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Hallmark	3.7/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

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Hallmark Customer Satisfaction (CSAT)

Hallmark Customer Satisfaction (CSAT) Score

74 / 100

Hallmark has an overall Customer Satisfaction score of 74 rated by its users and customers.

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Very Satisfied	51%
Satisfied	23%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	5%
Very Dissatisfied	11%

Very Satisfied

51%

Satisfied

23%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Hallmark Customer Satisfaction

Hallmark's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked Hallmark Customer Satisfaction the Highest

26-30	100%
African American/Black	100%
Business and Consumer Services	100%

Ranked Hallmark Customer Satisfaction the Lowest

Other	54%
36-40	50%
Banking and Financial Services	0%

Hallmark Customer Satisfaction Score by Gender

Male customers rated Hallmark's Customer Satisfaction score 5 points higher than Female customers.

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74 / 100

Male

	Very Satisfied	61%
	Satisfied	13%
	Neither Satisfied nor Dissatisfied	13%
	Dissatisfied	0%
	Very Dissatisfied	13%

69 / 100

Female

	Very Satisfied	44%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	7%
	Very Dissatisfied	15%

Hallmark Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Hallmark's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.

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66 / 100

Very Satisfied	43%
Satisfied	23%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	8%
Very Dissatisfied	17%

Very Satisfied

43%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

17%

CSAT according to Hispanic or Latino

Hallmark's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	67%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Hallmark's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	75%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

75%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Hallmark's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	25%
Satisfied	75%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

25%

Satisfied

75%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Hallmark's Customer Satisfaction (CSAT) score was rated 54% according to Other users and customers.

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54 / 100

Very Satisfied	39%
Satisfied	15%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	8%
Very Dissatisfied	23%

Very Satisfied

39%

Satisfied

15%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

23%

Hallmark Customer Satisfaction Score by Age

Hallmark's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

18-25

76%

26-30

100%

31-35

67%

36-40

50%

41-45

67%

46-50

100%

51-55

70%

56-60

74%

61-65

84%

66+

57%

Hallmark Customer Satisfaction Score by Usage

Hallmark's Customer Satisfaction score was rated the highest by customers who have used Hallmark's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	67
2 to 5 Years	71
5 to 10 Years	66
Over 10 Years	71

Hallmark Customer Satisfaction Score by Industry

Hallmark's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.

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			"score": 67,
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			"csatScore": 67,
			"text": "Hallmark's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Hallmark's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Hallmark's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Hallmark's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Hallmark's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Hallmark's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		}
	]
}

Tech	75
Aerospace and Aviation	75
Arts and Entertainment	37
Banking and Financial Services	0
Business and Consumer Services	100
Business Supplies and Equipment	67
Consumer Goods	100
Education	100
Healthcare, Hospitals and Medicine	75
Marketing, Advertising and Research	67
Retail	76

Hallmark Customer Satisfaction vs. Competitors

Compared to its competitors, Hallmark's Customer Satisfaction score is rated right above Blue Mountain, and is preceded by Hipcamp.

COMPANY		Customer Satisfaction (CSAT) Score
	Hipcamp	83%
	Hallmark	74%
	Blue Mountain	67%
	American Greetings	52%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Hallmark's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Hallmark	74%
	Tiffany & Co	72%

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Hallmark Customer Service

3.9/5

Hallmark has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Hallmark's Customer Service

Address

Mail Drop 216, P.O. Box 419034, Kansas City, MO

Website

http://www.hallmark.com

Phone Number

(180) 042-5562

Quick Insights into Hallmark Customer Service

Hallmark's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked Hallmark Customer Service the Highest

46-50	5
Consumer Services	5
African American/Black	4.6

Ranked Hallmark Customer Service the Lowest

36-40	2.6
Less than 1 Year	2.1
Banking and Financial Services	2

Hallmark Customer Service Score by Gender

Female customers rated Hallmark's Customer Service score 0.2 stars higher than Male customers.

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Male

3.6/5

Female

3.8/5

Hallmark Customer Service Score by Ethnicity

Hallmark's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 4.6	African American/Black	4.6
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 3.3	Other	3.3

Hallmark Customer Service Score by Age

Hallmark's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 3.6	18-25	3.6
26-30 3.1	26-30	3.1
31-35 3.5	31-35	3.5
36-40 2.6	36-40	2.6
41-45 3.1	41-45	3.1
46-50 5	46-50	5
51-55 3.9	51-55	3.9
56-60 4.1	56-60	4.1
61-65 4.4	61-65	4.4
66+ 3.5	66+	3.5

Hallmark Customer Service Score by Usage

Hallmark's Customer Service score was rated the highest by customers who have used Hallmark's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.1
1 to 2 Years	2.9
2 to 5 Years	3.4
5 to 10 Years	3.6
Over 10 Years	3.9

Hallmark Customer Service Score by Industry

Hallmark's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	3.1
Accounting	4.3
Aerospace and Aviation	3.4
Arts and Entertainment	3.1
Banking and Financial Services	2
Business and Consumer Services	4.6
Business Supplies and Equipment	3.5
Consumer Goods	4.6
Consumer Services	5
Education	4.8
Healthcare, Hospitals and Medicine	4
Individual and Family Services	3.1
Insurance	4
Marketing, Advertising and Research	3.4
Non-Profit	5
Retail	3.8

Hallmark Customer Service vs. Competitors

Compared to its competitors, Hallmark's Customer Service score is rated right above Hipcamp, and is preceded by Blue Mountain.

COMPANY		Customer Service Score
	Blue Mountain	4.1/5
	Hallmark	3.9/5
	Hipcamp	3.6/5
	American Greetings	3.4/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Hallmark's Customer Service score is rated right above Hershey Company, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hallmark	3.9/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5

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Hallmark as an Employer

3.0/5

Hallmark has a 3.0/5 stars for its overall company culture rated by their employees

bottom

35%

CEO of Hallmark

Mike Perry

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Hallmark scored a 32 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Hallmark would recommend the brand to a friend. ENPS measures how likely Hallmark employees would recommend working at Hallmark to a friend.

Net Promoter Score

NPS Score

58%	Promoters
16%	Passive
26%	Detractors

Employee Net Promoter Score

-11

eNPS Score

36%	Promoters
17%	Passive
47%	Detractors

Global Ranking Snapshot

Hallmark is ranked #378 in the Global Top 100 Brands. It ranks just behind Frito-Lay and just ahead of Freddie Mac.

RANK			INDUSTRY
376	Eventbrite	Julia Hartz	Business and Consumer Services
377	Frito-Lay	Steven William	Food and Beverages
378	Hallmark	Mike Perry	Consumer Goods
379	Freddie Mac		Banking and Financial Services
380	BNP Paribas	Jean-Laurent Bonnafé	Banking and Financial Services
381	Travelers	Alan Schnitzer	Business and Consumer Services
382	NerdWallet	Tim Chen	Business and Consumer Services

Consumer Goods Ranking Snapshot

Hallmark is ranked #41 in the Consumer Goods Industry. It ranks just behind La-Z-Boy and just ahead of Tupperware Brands.

RANK		Location
39	Conagra Brands	Chicago, IL
40	La-Z-Boy	Monroe, MI
41	Hallmark	Kansas City, MO
42	Tupperware Brands	Orlando, FL
43	Razer	Irvine, CA
44	Motorola
45	Callaway Golf	Carlsbad, CA