American Greetings NPS & Customer Reviews

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American Greetings

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American Greetings

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About American Greetings' Brand

American Greetings allows users to send online greetings in a variety of diAt American Greetings, we believe in creating happiness, Among its major competitors, American Greetings is ranked in 3rd place for NPS while Blue Mountain is 1st, and Hallmark is 2nd.

Brand at a Glance

57%

Customer Loyalty

3.3/5

Product Quality

3.3/5

Pricing

3.4/5

Customer Service

American Greetings Ranking

^#3 / 4 of its competitors

American Greetings NPS

American Greetings's Net Promoter Score (NPS) is a -10 with 34% Promoters, 22% Passives, and 44% Detractors. Net Promoter Score tracks whether American Greetings's customers would recommend using the product based on a scale of -100 to 100.

American Greetings Overall NPS

-10

NPS

34%	Promoters
22%	Passives
44%	Detractors

American Greetings NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2023 -11	Aug 2023	-11
Nov 2023 -12	Nov 2023	-12
Feb 2024 -12	Feb 2024	-12
Mar 2024 -12	Mar 2024	-12
Apr 2024 -14	Apr 2024	-14
Jul 2024 -15	Jul 2024	-15
Aug 2024 -17	Aug 2024	-17
Sep 2024 -13	Sep 2024	-13
Dec 2024 -14	Dec 2024	-14
Apr 2025 -14	Apr 2025	-14
Dec 2025 -9	Dec 2025	-9
Jan 2026 -10	Jan 2026	-10

How Other Brands Compare

American Greetings is ranked third for NPS among its competitors. Blue Mountain and Hallmark come in first and second, with Wanelo coming in at #4.

	American Greetings	Hallmark	Wanelo	Blue Mountain
Global Ranking	#-	#378	#-	#-
NPS	-10	32	-	72
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$71.48M	$113.59M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

American Greetings NPS by Gender

Female customers rated American Greetings's NPS 49 points higher than Male customers.

Male

-40

American Greetings's NPS was rated -40 by Male customers on Comparably.

20%

Promoters

20%

Passives

60%

Detractors

Female

American Greetings's NPS was rated 9 by Female customers on Comparably.

36%

Promoters

37%

Passives

27%

Detractors

American Greetings NPS by Ethnicity

American Greetings's NPS was rated 0 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 0	Caucasian	0

American Greetings NPS by Age

American Greetings's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

31-35

40%

20%

40%

66+

50%

25%

American Greetings NPS by Usage

American Greetings's NPS was rated the highest by customers who have used American Greetings's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
5 to 10 Years -33	5 to 10 Years	-33
Over 10 Years 20	Over 10 Years	20

American Greetings NPS vs. Competitors

Compared to its competitors, American Greetings's NPS is rated right below Wanelo.

COMPANY		NPS Score
	Blue Mountain	72
	Hallmark	32
	Wanelo	N/A
	American Greetings	-10

American Greetings Customer Reviews

Out of the 2 American Greetings customer reviews 2 were positive and 0 were constructive. American Greetings customer reviews reflect that all customers have a favorable experience using the products/services of the company.

American Greetings Customer Loyalty

57%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

57% of American Greetings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

57%

43%

American Greetings Customer Loyalty Score by Gender

Female customers rated American Greetings's Customer Loyalty score 3% higher than Male customers.

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Male

64%

Yes

Female

67%

Yes

American Greetings Customer Loyalty Score by Ethnicity

American Greetings's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

American Greetings Customer Loyalty Score by Age

American Greetings's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.

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20%

40%

60%

80%

100%

Summary	Age	Score
31-35 64%	31-35	64%
66+ 100%	66+	100%

American Greetings Customer Loyalty Score by Usage

American Greetings's Customer Loyalty score was rated the highest by customers who have used American Greetings's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years	55%
Over 10 Years	64%

American Greetings Customer Loyalty Score by Industry

American Greetings's Customer Loyalty score was rated 100% by Tech industry customers.

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Tech	100%

American Greetings Customer Loyalty vs. Competitors

Compared to its competitors, American Greetings's Customer Loyalty score is rated right above Wanelo, and is preceded by Hallmark.

COMPANY		Customer Loyalty Score
	Blue Mountain	89%
	Hallmark	79%
	American Greetings	57%
	Wanelo	N/A

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American Greetings Product Quality

3.3/5

American Greetings has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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American Greetings Product Information

American Greetings’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated American Greetings's product the highest.

Website: http://americangreetings.com

Company Size: 10,000+ Employees

Industry

Content

Ecommerce and Marketplaces

Quick Insights into American Greetings Product Quality

American Greetings's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers who have used American Greetings's products/services for 5 to 10 Years.

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Ranked American Greetings Product Quality the Highest

Tech	4.3
Over 10 Years	4.1
31-35	3.7

Ranked American Greetings Product Quality the Lowest

66+	3.4
Male	2.9
5 to 10 Years	2.7

American Greetings Product Quality Score by Gender

Female customers rated American Greetings's Product Quality score 0.7 stars higher than Male customers.

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Male

2.9/5

Female

3.6/5

American Greetings Product Quality Score by Ethnicity

American Greetings's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4

American Greetings Product Quality Score by Age

American Greetings's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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Summary	Age	Score
31-35 3.7	31-35	3.7
66+ 3.4	66+	3.4

American Greetings Product Quality Score by Usage

American Greetings's Product Quality score was rated the highest by customers who have used American Greetings's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years	2.7
Over 10 Years	4.1

American Greetings Product Quality Score by Industry

American Greetings's Product Quality score was rated 4.3 stars by Tech industry customers.

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Tech	4.3

American Greetings Product Quality vs. Competitors

Compared to its competitors, American Greetings's Product Quality score is rated right above Wanelo, and is preceded by Blue Mountain.

COMPANY		Product Quality Score
	Hallmark	4/5
	Blue Mountain	3.5/5
	American Greetings	3.3/5
	Wanelo	N/A

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American Greetings Pricing

American Greetings ROI & Value For Money

3.3/5

American Greetings has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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American Greetings Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into American Greetings ROI

American Greetings's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers who have used American Greetings's products/services for 5 to 10 Years.

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Ranked American Greetings ROI the Highest

Tech	4.5
66+	4.1
Over 10 Years	3.8

Ranked American Greetings ROI the Lowest

31-35	3.2
Male	3.2
5 to 10 Years	2.6

American Greetings ROI Score by Gender

American Greetings's ROI score was rated 3.2 by both Female and Male customers on Comparably.

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Male

3.2/5

Female

3.2/5

American Greetings ROI Score by Ethnicity

American Greetings's ROI score was rated 3.4 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4

American Greetings ROI Score by Age

American Greetings's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.

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Summary	Age	Score
31-35 3.2	31-35	3.2
66+ 4.1	66+	4.1

American Greetings ROI Score by Usage

American Greetings's ROI score was rated the highest by customers who have used American Greetings's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years	2.6
Over 10 Years	3.8

American Greetings ROI Score by Industry

American Greetings's ROI score was rated 4.5 stars by Tech industry customers.

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Tech	4.5

American Greetings Pricing vs. Competitors

Compared to its competitors, American Greetings's ROI score is rated right above Wanelo, and is preceded by Hallmark.

COMPANY		Pricing Score
	Blue Mountain	4/5
	Hallmark	3.7/5
	American Greetings	3.3/5
	Wanelo	N/A

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American Greetings Customer Satisfaction (CSAT)

American Greetings Customer Satisfaction (CSAT) Score

52 / 100

American Greetings has an overall Customer Satisfaction score of 52 rated by its users and customers.

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Very Satisfied	23%
Satisfied	29%
Neither Satisfied nor Dissatisfied	30%
Dissatisfied	9%
Very Dissatisfied	9%

Very Satisfied

23%

Satisfied

29%

Neither Satisfied nor Dissatisfied

30%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into American Greetings Customer Satisfaction

American Greetings's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by Male customers.

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Ranked American Greetings Customer Satisfaction the Highest

Tech	100%
31-35	80%
Female	73%

Ranked American Greetings Customer Satisfaction the Lowest

66+	75%
5 to 10 Years	50%
Male	25%

American Greetings Customer Satisfaction Score by Gender

Female customers rated American Greetings's Customer Satisfaction score 48 points higher than Male customers.

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25 / 100

Male

	Very Satisfied	25%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	50%
	Dissatisfied	25%
	Very Dissatisfied	0%

73 / 100

Female

	Very Satisfied	27%
	Satisfied	46%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	0%
	Very Dissatisfied	18%

American Greetings Customer Satisfaction Score by Ethnicity

Caucasian
56%

CSAT according to Caucasian

American Greetings' Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.

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56 / 100

Very Satisfied	22%
Satisfied	34%
Neither Satisfied nor Dissatisfied	22%
Dissatisfied	11%
Very Dissatisfied	11%

Very Satisfied

22%

Satisfied

34%

Neither Satisfied nor Dissatisfied

22%

Dissatisfied

11%

Very Dissatisfied

11%

American Greetings Customer Satisfaction Score by Age

American Greetings's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

31-35

80%

66+

75%

American Greetings Customer Satisfaction Score by Usage

American Greetings's Customer Satisfaction score was rated the highest by customers who have used American Greetings's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years	50
Over 10 Years	60

American Greetings Customer Satisfaction Score by Industry

American Greetings's Customer Satisfaction score was rated 100 points by Tech industry customers.

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Tech	100

American Greetings Customer Satisfaction vs. Competitors

Compared to its competitors, American Greetings's Customer Satisfaction score is rated right above Wanelo, and is preceded by Blue Mountain.

COMPANY		Customer Satisfaction (CSAT) Score
	Hallmark	74%
	Blue Mountain	67%
	American Greetings	52%
	Wanelo	0%

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American Greetings Customer Service

3.4/5

American Greetings has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About American Greetings's Customer Service

Address

Cleveland, OH

Website

http://americangreetings.com

Phone Number

2162527300

Quick Insights into American Greetings Customer Service

American Greetings's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used American Greetings's products/services for 5 to 10 Years.

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Ranked American Greetings Customer Service the Highest

Tech	4.1
Over 10 Years	3.9
66+	3.7

Ranked American Greetings Customer Service the Lowest

31-35	3.2
Female	3.2
5 to 10 Years	2.5

American Greetings Customer Service Score by Gender

Male customers rated American Greetings's Customer Service score 0.1 stars higher than Female customers.

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Male

3.3/5

Female

3.2/5

American Greetings Customer Service Score by Ethnicity

American Greetings's Customer Service score was rated 3.4 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.4	Caucasian	3.4

American Greetings Customer Service Score by Age

American Greetings's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.

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100

Summary	Age	Customer Service Score
31-35 3.2	31-35	3.2
66+ 3.7	66+	3.7

American Greetings Customer Service Score by Usage

American Greetings's Customer Service score was rated the highest by customers who have used American Greetings's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years	2.5
Over 10 Years	3.9

American Greetings Customer Service Score by Industry

American Greetings's Customer Service score was rated 4.1 stars by Tech industry customers.

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Tech	4.1

American Greetings Customer Service vs. Competitors

Compared to its competitors, American Greetings's Customer Service score is rated right above Wanelo, and is preceded by Hallmark.

COMPANY		Customer Service Score
	Blue Mountain	4.1/5
	Hallmark	3.9/5
	American Greetings	3.4/5
	Wanelo	N/A

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American Greetings as an Employer

3.6/5

American Greetings has a 3.6/5 stars for its overall company culture rated by their employees

top

35%

CEO of American Greetings

Zev Weiss

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

American Greetings scored a -10 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of American Greetings would recommend the brand to a friend. ENPS measures how likely American Greetings employees would recommend working at American Greetings to a friend.

Net Promoter Score

-10

NPS Score

34%	Promoters
22%	Passive
44%	Detractors

Employee Net Promoter Score

eNPS Score

46%	Promoters
13%	Passive
41%	Detractors

Global Ranking Snapshot

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1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail