35
NPS
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Motorola is ranked #44 in Consumer Goods Brands
Motorola is ranked #44 in Consumer Goods Brands
About Motorola's Brand
Motorola’s brand is ranked #406 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Motorola. When compared to other organizations within the Consumer Goods industry, Motorola is ranked #44.
Brand at a Glance
85%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
4/5
Customer Service
Motorola Ranking
- #44 in Consumer Goods
Motorola NPS
Motorola's Net Promoter Score (NPS) is a 35 with 54% Promoters, 27% Passives, and 19% Detractors. Net Promoter Score tracks whether Motorola's customers would recommend using the product based on a scale of -100 to 100.
Motorola Overall NPS
| 54% | Promoters |
|---|---|
| 27% | Passives |
| 19% | Detractors |
Motorola NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 37 | Dec 2023 | 37 |
Jan 2024 36 | Jan 2024 | 36 |
Feb 2024 34 | Feb 2024 | 34 |
Mar 2024 33 | Mar 2024 | 33 |
Apr 2024 35 | Apr 2024 | 35 |
May 2024 34 | May 2024 | 34 |
Jun 2024 34 | Jun 2024 | 34 |
Dec 2024 37 | Dec 2024 | 37 |
Jan 2025 35 | Jan 2025 | 35 |
Mar 2025 34 | Mar 2025 | 34 |
May 2025 33 | May 2025 | 33 |
Jan 2026 35 | Jan 2026 | 35 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Motorola NPS by Gender
Female customers rated Motorola's NPS 31 points higher than Male customers.
Male
49
Motorola's NPS was rated 49 by Male customers on Comparably.
62%
Promoters
25%
Passives
13%
Detractors
Female
80
Motorola's NPS was rated 80 by Female customers on Comparably.
80%
Promoters
20%
Passives
0%
Detractors
Motorola NPS by Ethnicity
Motorola's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 67 | African American/Black | 67 |
Asian or Pacific Islander 83 | Asian or Pacific Islander | 83 |
Other 33 | Other | 33 |
Motorola NPS by Age
Motorola's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Motorola NPS by Usage
Motorola's NPS was rated the highest by customers who have used Motorola's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 25 | Over 10 Years | 25 |
Motorola NPS vs Companies in Consumer Goods
In the Consumer Goods industry, Motorola's NPS is rated right above Hershey Company, and is preceded by Colgate Palmolive.
| COMPANY | NPS Score | |
|---|---|---|
 | Lego Group | 54 |
 | Red Bull | 42 |
 | Bath & Body Works | 38 |
 | Colgate Palmolive | 36 |
 | Motorola | 35 |
 | Hershey Company | 35 |
 | Crocs | 34 |
 | Gucci | 31 |
 | Tiffany & Co | 31 |
Motorola Customer Reviews
Out of the 7 Motorola customer reviews 7 were positive and 0 were constructive. Motorola customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Motorola Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Motorola users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Motorola Customer Loyalty Score by Gender
Female customers rated Motorola's Customer Loyalty score 11% higher than Male customers.
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Male
89%
Yes
Female
100%
Yes
Motorola Customer Loyalty Score by Ethnicity
Motorola's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Motorola.
100
out of 100
Hispanic or Latino
70
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
Motorola Customer Loyalty Score by Age
Motorola's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 92% | 18-25 | 92% |
26-30 82% | 26-30 | 82% |
Motorola Customer Loyalty Score by Usage
Motorola's Customer Loyalty score was rated the highest by customers who have used Motorola's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Motorola Customer Loyalty Score by Industry
Motorola's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, Motorola's Customer Loyalty score is rated right above Colgate Palmolive, and is preceded by Lego Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Lego Group | 86% |
| Motorola | 85% |
| Colgate Palmolive | 85% |
| Red Bull | 81% |
| Hershey Company | 81% |
| Crocs | 79% |
| Gucci | 76% |
| Tiffany & Co | 73% |
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Motorola Product Quality
4.1/5
Motorola has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Motorola Product Information
Motorola’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Motorola's product the highest. Reviewers from the Tech industry rated Motorola the lowest at 3.8.
- Website
- https://www.motorola.com/
- Company Size
- 5,001-10,000 Employees
Quick Insights into Motorola Product Quality
Motorola's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Motorola's products/services for Over 10 Years.
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Ranked Motorola Product Quality the Highest
Ranked Motorola Product Quality the Lowest
Motorola Product Quality Score by Gender
Male customers rated Motorola's Product Quality score 0.2 stars higher than Female customers.
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Male
4.4/5
Female
4.2/5
Motorola Product Quality Score by Ethnicity
Motorola's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Motorola.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.3 | Other | 4.3 |
Motorola Product Quality Score by Age
Motorola's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.6 | 26-30 | 3.6 |
Motorola Product Quality Score by Usage
Motorola's Product Quality score was rated the highest by customers who have used Motorola's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Motorola Product Quality Score by Industry
Motorola's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, Motorola's Product Quality score is rated right above Bath & Body Works, and is preceded by Gucci.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| Red Bull | 4.2/5 |
| Colgate Palmolive | 4.2/5 |
| Gucci | 4.2/5 |
| Motorola | 4.1/5 |
| Bath & Body Works | 4.1/5 |
| Hershey Company | 4.1/5 |
| Crocs | 4.1/5 |
| Tiffany & Co | 4/5 |
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Motorola Pricing
Motorola ROI & Value For Money
4.1/5
Motorola has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Motorola Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Accounting industry think that they had the lowest ROI from Motorola.
Quick Insights into Motorola ROI
Motorola's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 26-30.
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Ranked Motorola ROI the Highest
Ranked Motorola ROI the Lowest
Motorola ROI Score by Gender
Male customers rated Motorola's ROI score 0.2 stars higher than Female customers.
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Male
4.4/5
Female
4.2/5
Motorola ROI Score by Ethnicity
Motorola's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Motorola.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4 | Other | 4 |
Motorola ROI Score by Age
Motorola's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.9 | 26-30 | 3.9 |
Motorola ROI Score by Usage
Motorola's ROI score was rated the highest by customers who have used Motorola's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Motorola ROI Score by Industry
Motorola's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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ROI for Other Consumer Goods Brands
In the Consumer Goods industry, Motorola's ROI score is rated right above Colgate Palmolive.
| COMPANY | Pricing Score | |
|---|---|---|
| Motorola | 4.1/5 |
| Colgate Palmolive | 4/5 |
| Lego Group | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Gucci | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Crocs | 3.7/5 |
| Tiffany & Co | 3.7/5 |
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Motorola Customer Satisfaction (CSAT)
Motorola Customer Satisfaction (CSAT) Score
85 / 100
Motorola has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Very Satisfied
56%
Satisfied
29%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
3%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Motorola Customer Satisfaction
Motorola's Customer Satisfaction score was rated highest by customers who have used Motorola's products/services for 1 to 2 Years, and rated lowest by Male customers.
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Ranked Motorola Customer Satisfaction the Highest
Ranked Motorola Customer Satisfaction the Lowest
Motorola Customer Satisfaction Score by Gender
Female customers rated Motorola's Customer Satisfaction score 8 points higher than Male customers.
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92 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
100 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Motorola Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
Motorola's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Motorola's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Motorola Customer Satisfaction Score by Age
Motorola's Customer Satisfaction score was rated 90 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% |
Motorola Customer Satisfaction Score by Usage
Motorola's Customer Satisfaction score was rated 100 points by customers who have used Motorola's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
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Motorola Customer Satisfaction Score by Industry
Motorola's Customer Satisfaction score was rated 100 points by both Accounting and Tech industry customers.
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}Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, Motorola's Customer Satisfaction score is rated right above Colgate Palmolive, and is preceded by Lego Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lego Group | 89% |
| Motorola | 85% |
| Colgate Palmolive | 83% |
| Red Bull | 82% |
| Bath & Body Works | 81% |
| Hershey Company | 80% |
| Crocs | 79% |
| Gucci | 79% |
| Tiffany & Co | 72% |
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Motorola Customer Service
4/5
Motorola has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Motorola's Customer Service
Website
https://www.motorola.com/
Quick Insights into Motorola Customer Service
Motorola's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Motorola's products/services for 5 to 10 Years.
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Ranked Motorola Customer Service the Highest
Ranked Motorola Customer Service the Lowest
Motorola Customer Service Score by Gender
Male customers rated Motorola's Customer Service score 0.4 stars higher than Female customers.
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Male
4.3/5
Female
3.9/5
Motorola Customer Service Score by Ethnicity
Motorola's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Motorola.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.6 | Other | 3.6 |
Motorola Customer Service Score by Age
Motorola's Customer Service score was rated 4.1 stars by customers ages 18-25 and customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Motorola.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.1 | 26-30 | 4.1 |
Motorola Customer Service Score by Usage
Motorola's Customer Service score was rated the highest by customers who have used Motorola's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Motorola Customer Service Score by Industry
Motorola's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, Motorola's Customer Service score is rated right above Gucci, and is preceded by Lego Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| Motorola | 4/5 |
| Gucci | 4/5 |
| Red Bull | 4/5 |
| Colgate Palmolive | 4/5 |
| Bath & Body Works | 4/5 |
| Hershey Company | 3.9/5 |
| Crocs | 3.8/5 |
| Tiffany & Co | 3.8/5 |
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Motorola as an Employer
Consumer vs. Employees
Motorola scored a 35 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Motorola would recommend the brand to a friend. ENPS measures how likely Motorola employees would recommend working at Motorola to a friend.
Net Promoter Score
35
NPS Score
| 54% | Promoters |
|---|---|
| 27% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 62% | Promoters |
|---|---|
| 0% | Passive |
| 38% | Detractors |
Global Ranking Snapshot
Motorola is ranked #406 in the Global Top 100 Brands. It ranks just behind Casper and just ahead of Tilly's.
Consumer Goods Ranking Snapshot
Motorola is ranked #44 in the Consumer Goods Industry. It ranks just behind Razer and just ahead of Callaway Golf.
| RANK | COMPANY | Location | |
|---|---|---|---|
42 |  | Tupperware Brands | Orlando, FL |
43 |  | Razer | Irvine, CA |
44 | | Motorola | |
45 |  | Callaway Golf | Carlsbad, CA |
46 |  | Dollar Shave Club | Los Angeles, CA |
47 |  | Siemens | Washington, DC |
48 |  | PPG |
