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Callaway Golf is

Ranked

#45

Consumer Goods Brands

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Callaway Golf

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Callaway Golf

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Callaway Golf is ranked #45 in Consumer Goods Brands

About Callaway Golf's Brand

Callaway Golf is the leading manufacturer of premium golf clubs, golf balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer. Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward. As a purpose-led, performance driven company, Callaway Golf strives to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. Callaway Golf’s brand is ranked #432 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Callaway Golf. When compared to other organizations within the Consumer Goods industry, Callaway Golf is ranked #45. Among its major competitors, Callaway Golf is ranked in 5th place for NPS while TaylorMade Golf is 1st, and PING is 2nd.Their current market cap is $2.65B

Brand at a Glance

77%

Customer Loyalty

4/5

Product Quality

3.6/5

Pricing

3.7/5

Customer Service

Callaway Golf Ranking

^#45 in Consumer Goods
^#4 / 4 of its competitors

Callaway Golf NPS

Callaway Golf's Net Promoter Score (NPS) is a 23 with 56% Promoters, 11% Passives, and 33% Detractors. Net Promoter Score tracks whether Callaway Golf's customers would recommend using the product based on a scale of -100 to 100.

Callaway Golf Overall NPS

NPS

56%	Promoters
11%	Passives
33%	Detractors

Callaway Golf NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2023 23	Feb 2023	23
Apr 2023 24	Apr 2023	24
May 2023 19	May 2023	19
Jun 2023 17	Jun 2023	17
Feb 2024 16	Feb 2024	16
Jun 2024 15	Jun 2024	15
Jul 2024 17	Jul 2024	17
Sep 2024 19	Sep 2024	19
Dec 2024 20	Dec 2024	20
Feb 2025 24	Feb 2025	24
May 2025 26	May 2025	26
Sep 2025 23	Sep 2025	23

How Other Brands Compare

Callaway Golf is ranked #4 for NPS among its competitors. TaylorMade Golf and adidas come in first and second, with Under Armour coming in at third. Among those competitors, it is the lowest valued company behind Under Armour.

	Callaway Golf	adidas	Under Armour	TaylorMade Golf
Global Ranking	#432	#58	#231	#510
NPS	23	41	32	67
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$2.65B	$5.62B	$9.34B	$3.23B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Callaway Golf NPS by Gender

Female customers rated Callaway Golf's NPS 17 points higher than Male customers.

Male

Callaway Golf's NPS was rated 58 by Male customers on Comparably.

79%

Promoters

Passives

21%

Detractors

Female

Callaway Golf's NPS was rated 75 by Female customers on Comparably.

75%

Promoters

25%

Passives

Detractors

Callaway Golf NPS by Ethnicity

Callaway Golf's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 62	Caucasian	62
Hispanic or Latino 34	Hispanic or Latino	34

Callaway Golf NPS by Age

Callaway Golf's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

87%

13%

66+

50%

Callaway Golf NPS by Usage

Callaway Golf's NPS was rated the highest by customers who have used Callaway Golf's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 80	1 to 2 Years	80
2 to 5 Years 50	2 to 5 Years	50
5 to 10 Years 100	5 to 10 Years	100
Over 10 Years 20	Over 10 Years	20

Callaway Golf NPS vs. Competitors

Compared to its competitors, Callaway Golf's NPS is rated right below Under Armour.

COMPANY		NPS Score
	TaylorMade Golf	67
	PING	52
	adidas	41
	Under Armour	32
	Callaway Golf	23

Callaway Golf NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Callaway Golf's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	Callaway Golf	23

Callaway Golf Customer Reviews

Out of the 6 Callaway Golf customer reviews 6 were positive and 0 were constructive. Callaway Golf customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Callaway Golf Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Callaway Golf users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77%

23%

Callaway Golf Customer Loyalty Score by Gender

Female customers rated Callaway Golf's Customer Loyalty score 6% higher than Male customers.

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Male

94%

Yes

Female

100%

Yes

Callaway Golf Customer Loyalty Score by Ethnicity

Callaway Golf's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

Callaway Golf Customer Loyalty Score by Age

Callaway Golf's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
66+ 78%	66+	78%

Callaway Golf Customer Loyalty Score by Usage

Callaway Golf's Customer Loyalty score was rated the highest by customers who have used Callaway Golf's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	100%
2 to 5 Years	100%
5 to 10 Years	100%
Over 10 Years	64%

Callaway Golf Customer Loyalty Score by Industry

Callaway Golf's Customer Loyalty score was rated 100% by Banking and Financial Services industry customers.

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Banking and Financial Services	100%

Callaway Golf Customer Loyalty vs. Competitors

Compared to its competitors, Callaway Golf's Customer Loyalty score is rated right below Under Armour.

COMPANY		Customer Loyalty Score
	TaylorMade Golf	89%
	PING	85%
	adidas	85%
	Under Armour	78%
	Callaway Golf	77%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Callaway Golf's Customer Loyalty score is rated right above Gucci, and is preceded by Crocs.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Callaway Golf	77%
	Gucci	76%
	Tiffany & Co	73%

Unlock Callaway Golf Customer Loyalty vs. Companies in Consumer Goods Data

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Callaway Golf Product Quality

4/5

Callaway Golf has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Callaway Golf Product Information

Callaway Golf’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Callaway Golf's product the highest.

Website: http://www.callawaygolf.com

Company Size: 10,000+ Employees

Industry

Sporting Goods

Quick Insights into Callaway Golf Product Quality

Callaway Golf's Product Quality score was rated highest by customers who have used Callaway Golf's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.

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Ranked Callaway Golf Product Quality the Highest

5 to 10 Years	5
18-25	4.9
Female	4.7

Ranked Callaway Golf Product Quality the Lowest

Male	4.6
Over 10 Years	4.1
66+	3.9

Callaway Golf Product Quality Score by Gender

Female customers rated Callaway Golf's Product Quality score 0.1 stars higher than Male customers.

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Male

4.6/5

Female

4.7/5

Callaway Golf Product Quality Score by Ethnicity

Callaway Golf's Product Quality score was rated 4.6 stars by both Caucasian and Hispanic or Latino customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6
Hispanic or Latino 4.6	Hispanic or Latino	4.6

Callaway Golf Product Quality Score by Age

Callaway Golf's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.9	18-25	4.9
66+ 3.9	66+	3.9

Callaway Golf Product Quality Score by Usage

Callaway Golf's Product Quality score was rated the highest by customers who have used Callaway Golf's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	4.8
2 to 5 Years	4.7
5 to 10 Years	5
Over 10 Years	4.1

Callaway Golf Product Quality Score by Industry

Callaway Golf's Product Quality score was rated 4.6 stars by Banking and Financial Services industry customers.

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Banking and Financial Services	4.6

Callaway Golf Product Quality vs. Competitors

Compared to its competitors, Callaway Golf's Product Quality score is rated right below Under Armour.

COMPANY		Product Quality Score
	TaylorMade Golf	4.4/5
	adidas	4.3/5
	PING	4.2/5
	Under Armour	4.1/5
	Callaway Golf	4/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Callaway Golf's Product Quality score is rated right above Tiffany & Co, and is preceded by Crocs.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Callaway Golf	4/5
	Tiffany & Co	4/5

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Callaway Golf Pricing

Callaway Golf ROI & Value For Money

3.6/5

Callaway Golf has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Callaway Golf Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry.

Quick Insights into Callaway Golf ROI

Callaway Golf's ROI score was rated highest by customers who have used Callaway Golf's products/services for 2 to 5 Years, and rated lowest by customers who have used Callaway Golf's products/services for Over 10 Years.

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Ranked Callaway Golf ROI the Highest

2 to 5 Years	4.7
Banking and Financial Services	4.6
18-25	4.4

Ranked Callaway Golf ROI the Lowest

Hispanic or Latino	4
66+	3.2
Over 10 Years	3

Callaway Golf ROI Score by Gender

Callaway Golf's ROI score was rated 4.2 by both Female and Male customers on Comparably.

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Male

4.2/5

Female

4.2/5

Callaway Golf ROI Score by Ethnicity

Callaway Golf's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4	Hispanic or Latino	4

Callaway Golf ROI Score by Age

Callaway Golf's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.4	18-25	4.4
66+ 3.2	66+	3.2

Callaway Golf ROI Score by Usage

Callaway Golf's ROI score was rated the highest by customers who have used Callaway Golf's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	4.1
2 to 5 Years	4.7
5 to 10 Years	4.7
Over 10 Years	3

Callaway Golf ROI Score by Industry

Callaway Golf's ROI score was rated 4.6 stars by Banking and Financial Services industry customers.

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Banking and Financial Services	4.6

Callaway Golf Pricing vs. Competitors

Compared to its competitors, Callaway Golf's ROI score is rated right below Under Armour.

COMPANY		Pricing Score
	TaylorMade Golf	4.3/5
	adidas	4/5
	PING	3.9/5
	Under Armour	3.9/5
	Callaway Golf	3.6/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Callaway Golf's ROI score is rated right below Tiffany & Co.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5
	Callaway Golf	3.6/5

Unlock Callaway Golf ROI vs. Companies in Consumer Goods Data

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Callaway Golf Customer Satisfaction (CSAT)

Callaway Golf Customer Satisfaction (CSAT) Score

70 / 100

Callaway Golf has an overall Customer Satisfaction score of 70 rated by its users and customers.

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Very Satisfied	63%
Satisfied	7%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	10%
Very Dissatisfied	3%

Very Satisfied

63%

Satisfied

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

10%

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Callaway Golf Customer Satisfaction

Callaway Golf's Customer Satisfaction score was rated highest by customers who have used Callaway Golf's products/services for 5 to 10 Years, and rated lowest by customers who have used Callaway Golf's products/services for Over 10 Years.

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Ranked Callaway Golf Customer Satisfaction the Highest

5 to 10 Years	100%
18-25	86%
Male	77%

Ranked Callaway Golf Customer Satisfaction the Lowest

Hispanic or Latino	67%
66+	50%
Over 10 Years	50%

Callaway Golf Customer Satisfaction Score by Gender

Male customers rated Callaway Golf's Customer Satisfaction score 2 points higher than Female customers.

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77 / 100

Male

	Very Satisfied	77%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	15%
	Very Dissatisfied	8%

75 / 100

Female

	Very Satisfied	75%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	25%
	Dissatisfied	0%
	Very Dissatisfied	0%

Callaway Golf Customer Satisfaction Score by Ethnicity

Caucasian
76%
Hispanic or Latino
67%

CSAT according to Caucasian

Callaway Golf's Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.

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76 / 100

Very Satisfied	76%
Satisfied	0%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	8%
Very Dissatisfied	8%

Very Satisfied

76%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Callaway Golf's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.

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67 / 100

Very Satisfied	67%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	33%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

33%

Very Dissatisfied

Callaway Golf Customer Satisfaction Score by Age

Callaway Golf's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

86%

66+

50%

Callaway Golf Customer Satisfaction Score by Usage

Callaway Golf's Customer Satisfaction score was rated the highest by customers who have used Callaway Golf's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	75
2 to 5 Years	75
5 to 10 Years	100
Over 10 Years	50

Callaway Golf Customer Satisfaction vs. Competitors

Compared to its competitors, Callaway Golf's Customer Satisfaction score is rated right below PING.

COMPANY		Customer Satisfaction (CSAT) Score
	TaylorMade Golf	88%
	adidas	87%
	Under Armour	79%
	PING	75%
	Callaway Golf	70%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Callaway Golf's Customer Satisfaction score is rated right below Tiffany & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%
	Callaway Golf	70%

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Callaway Golf Customer Service

3.7/5

Callaway Golf has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Callaway Golf's Customer Service

Address

2180 Rutherford Rd, Carlsbad, CA 92008

Website

http://www.callawaygolf.com

Phone Number

760-931-1771

Callaway Golf's Social Links

Quick Insights into Callaway Golf Customer Service

Callaway Golf's Customer Service score was rated highest by customers who have used Callaway Golf's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.

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Ranked Callaway Golf Customer Service the Highest

5 to 10 Years	4.7
Female	4.6
18-25	4.4

Ranked Callaway Golf Customer Service the Lowest

Hispanic or Latino	3.5
Over 10 Years	3.1
66+	2.7

Callaway Golf Customer Service Score by Gender

Female customers rated Callaway Golf's Customer Service score 0.6 stars higher than Male customers.

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Male

4/5

Female

4.6/5

Callaway Golf Customer Service Score by Ethnicity

Callaway Golf's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 3.5	Hispanic or Latino	3.5

Callaway Golf Customer Service Score by Age

Callaway Golf's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
66+ 2.7	66+	2.7

Callaway Golf Customer Service Score by Usage

Callaway Golf's Customer Service score was rated the highest by customers who have used Callaway Golf's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	4.3
2 to 5 Years	4.6
5 to 10 Years	4.7
Over 10 Years	3.1

Callaway Golf Customer Service Score by Industry

Callaway Golf's Customer Service score was rated 4 stars by Banking and Financial Services industry customers.

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Banking and Financial Services	4

Callaway Golf Customer Service vs. Competitors

Compared to its competitors, Callaway Golf's Customer Service score is rated right below Under Armour.

COMPANY		Customer Service Score
	TaylorMade Golf	4.4/5
	adidas	4.1/5
	PING	4/5
	Under Armour	4/5
	Callaway Golf	3.7/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Callaway Golf's Customer Service score is rated right below Tiffany & Co.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5
	Callaway Golf	3.7/5

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Callaway Golf as an Employer

4.7/5

Callaway Golf has a 4.7/5 stars for its overall company culture rated by their employees

top

CEO of Callaway Golf

Oliver Brewer III

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Callaway Golf scored a 23 for Net Promoter Score and a 69 for Employee Net Promoter Score. NPS gauges how likely a customer of Callaway Golf would recommend the brand to a friend. ENPS measures how likely Callaway Golf employees would recommend working at Callaway Golf to a friend.

Net Promoter Score

NPS Score

56%	Promoters
11%	Passive
33%	Detractors

Employee Net Promoter Score

eNPS Score

75%	Promoters
19%	Passive
6%	Detractors

Global Ranking Snapshot

Callaway Golf is ranked #432 in the Global Top 100 Brands. It ranks just behind Outback Steakhouse and just ahead of Planet Fitness.

RANK			INDUSTRY
430	Banana Republic		Retail
431	Outback Steakhouse	Elizabeth Smith	Food and Beverages
432	Callaway Golf	Oliver Brewer III	Consumer Goods
433	Planet Fitness	Chris Rondeau	Health and Wellness
434	Squarespace	Anthony Casalena	Tech
435	Princess Cruises	Jan Swartz	Travel and Hospitality
436	The Coffee Bean & Tea Leaf	John Fuller	Food and Beverages