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Princess Cruises is

Ranked

#30

Travel and Hospitality Brands

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Princess Cruises

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Princess Cruises

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Princess Cruises is ranked #30 in Travel and Hospitality Brands

About Princess Cruises' Brand

One of the best-known names in cruising, Princess Cruises is a global cruise and tour company. Princess Cruises’s brand is ranked #435 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Princess Cruises. When compared to other organizations within the Travel and Hospitality industry, Princess Cruises is ranked #30. Among its major competitors, Princess Cruises is ranked in 4th place for NPS while Royal Caribbean International is 1st, and Carnival Corporation is 2nd.Their current valuation is $29.65B

Brand at a Glance

77%

Customer Loyalty

2.3/5

Product Quality

2.4/5

Pricing

2/5

Customer Service

Princess Cruises CMO

Gordon Ho

Gordon Ho serves as the Chief Marketing Officer & Head of Sales of Princess Cruises. Gordon started at Princess Cruises in June of 2013. Gordon currently resides in Greater Los Angeles Area.

Princess Cruises Ranking

^#435 in Global Best Brands
^#30 in Travel and Hospitality
^#4 / 4 of its competitors

Princess Cruises NPS

Princess Cruises's Net Promoter Score (NPS) is a -47 with 23% Promoters, 7% Passives, and 70% Detractors. Net Promoter Score tracks whether Princess Cruises's customers would recommend using the product based on a scale of -100 to 100.

Princess Cruises Overall NPS

-47

NPS

23%	Promoters
7%	Passives
70%	Detractors

Princess Cruises NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 -48	Jan 2025	-48
Feb 2025 -48	Feb 2025	-48
Mar 2025 -48	Mar 2025	-48
Apr 2025 -48	Apr 2025	-48
May 2025 -48	May 2025	-48
Jun 2025 -48	Jun 2025	-48
Jul 2025 -48	Jul 2025	-48
Aug 2025 -48	Aug 2025	-48
Sep 2025 -48	Sep 2025	-48
Oct 2025 -46	Oct 2025	-46
Dec 2025 -46	Dec 2025	-46
Jan 2026 -46	Jan 2026	-46

How Other Brands Compare

Princess Cruises is ranked #4 for NPS among its competitors. Royal Caribbean International and Carnival Corporation come in first and second, with Viking Cruises coming in at third. Among those competitors, it is the most valued company.

	Princess Cruises	Royal Caribbean International	Carnival Corporation	Viking Cruises
Global Ranking	#435	#255	#-	#-
NPS	-47	39	-15	-18
Valuation Updated every 24 hours for public companies	$29.65B	$22.06B	$27.15B	$22.06B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Princess Cruises NPS by Gender

Male customers rated Princess Cruises's NPS 9 points higher than Female customers.

Male

-56

Princess Cruises's NPS was rated -56 by Male customers on Comparably.

18%

Promoters

Passives

74%

Detractors

Female

-65

Princess Cruises's NPS was rated -65 by Female customers on Comparably.

15%

Promoters

Passives

80%

Detractors

Princess Cruises NPS by Ethnicity

Princess Cruises's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -63	Caucasian	-63
Hispanic or Latino -67	Hispanic or Latino	-67
African American/Black 17	African American/Black	17
Asian or Pacific Islander -10	Asian or Pacific Islander	-10
Native American -50	Native American	-50
Other -83	Other	-83

Princess Cruises NPS by Age

Princess Cruises's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

62%

38%

26-30

71%

15%

14%

31-35

25%

75%

36-40

44%

56%

41-45

33%

67%

46-50

15%

85%

51-55

15%

79%

56-60

92%

61-65

15%

79%

66+

15%

77%

Princess Cruises NPS by Usage

Princess Cruises's NPS was rated the highest by customers who have used Princess Cruises's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -62	Less than 1 Year	-62
1 to 2 Years -45	1 to 2 Years	-45
2 to 5 Years -72	2 to 5 Years	-72
5 to 10 Years -61	5 to 10 Years	-61
Over 10 Years -56	Over 10 Years	-56

Princess Cruises NPS vs. Competitors

Compared to its competitors, Princess Cruises's NPS is rated right below Viking Cruises.

COMPANY		NPS Score
	Royal Caribbean International	39
	Carnival Corporation	-15
	Viking Cruises	-18
	Princess Cruises	-47

Princess Cruises NPS vs Companies in Travel and Hospitality

In the Travel and Hospitality industry, Princess Cruises's NPS is rated right below Dunkin'.

COMPANY		NPS Score
	In-N-Out Burger	63
	Southwest Airlines	47
	Delta Air Lines	43
	Ritz-Carlton	38
	Starbucks	30
	Airbnb	24
	Chipotle	16
	Dunkin'	12
	Princess Cruises	-47

Princess Cruises Customer Reviews

Out of the 182 Princess Cruises customer reviews 43 were positive and 139 were constructive. Princess Cruises customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Princess Cruises Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Princess Cruises users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

77%

23%

Princess Cruises Customer Loyalty Score by Gender

Male customers rated Princess Cruises's Customer Loyalty score 4% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Princess Cruises.

Male

80%

Yes

Female

76%

Yes

Princess Cruises Customer Loyalty Score by Ethnicity

Princess Cruises's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Princess Cruises.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Princess Cruises Customer Loyalty Score by Age

Princess Cruises's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Princess Cruises.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 89%	18-25	89%
26-30 87%	26-30	87%
31-35 78%	31-35	78%
36-40 70%	36-40	70%
41-45 63%	41-45	63%
46-50 72%	46-50	72%
51-55 65%	51-55	65%
56-60 63%	56-60	63%
61-65 78%	61-65	78%
66+ 84%	66+	84%

Princess Cruises Customer Loyalty Score by Usage

Princess Cruises's Customer Loyalty score was rated the highest by customers who have used Princess Cruises's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	43%
1 to 2 Years	69%
2 to 5 Years	80%
5 to 10 Years	91%
Over 10 Years	94%

Princess Cruises Customer Loyalty Score by Industry

Princess Cruises's Customer Loyalty score was rated the highest by Computer Hardware industry customers, and the lowest by Utilities industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	83%
Accounting	75%
Aerospace and Aviation	82%
Fashion and Beauty	100%
Architecture and Planning	80%
Arts and Entertainment	74%
Automotive and Transportation	70%
Banking and Financial Services	80%
Business and Consumer Services	70%
Civic and Social Organization	64%
Computer Hardware	100%
Construction	72%
Consulting	79%
Consumer Goods	100%
Consumer Services	100%
Education	69%
Government and Public Policy	77%
Healthcare, Hospitals and Medicine	78%
Hospitality	86%
Insurance	76%
Legal	70%
Travel and Hospitality	89%
Logistics and Supply Chain	100%
Manufacturing and Machinery	78%
Marketing, Advertising and Research	100%
Media and Entertainment	70%
Non-Profit	87%
Energy and Manufacturing	64%
Professional Services	81%
Public Safety	70%
Real Estate	100%
Retail	80%
Security and Investigations	78%
Transportation	82%
Utilities	55%

Princess Cruises Customer Loyalty vs. Competitors

Compared to its competitors, Princess Cruises's Customer Loyalty score is rated right above Viking Cruises, and is preceded by Royal Caribbean International.

COMPANY		Customer Loyalty Score
	Carnival Corporation	86%
	Royal Caribbean International	83%
	Princess Cruises	77%
	Viking Cruises	71%

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Customer Loyalty for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Princess Cruises's Customer Loyalty score is rated right above Chipotle, and is preceded by Starbucks.

COMPANY		Customer Loyalty Score
	In-N-Out Burger	88%
	Southwest Airlines	85%
	Delta Air Lines	83%
	Dunkin'	80%
	Ritz-Carlton	80%
	Starbucks	78%
	Princess Cruises	77%
	Chipotle	76%
	Airbnb	76%

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Princess Cruises Product Quality

2.3/5

Princess Cruises has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.

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Princess Cruises Product Information

Princess Cruises’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated Princess Cruises's product the highest. Reviewers from the Arts and Entertainment industry rated Princess Cruises the lowest at 2.5.

Website: http://www.princess.com/

Company Size: 10,000+ Employees

Industry

Travel

Quick Insights into Princess Cruises Product Quality

Princess Cruises's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Utilities industry.

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Ranked Princess Cruises Product Quality the Highest

26-30	4.7
Non-Profit	3.6
African American/Black	3.3

Ranked Princess Cruises Product Quality the Lowest

Other	1.7
56-60	1.6
Utilities	1.5

Princess Cruises Product Quality Score by Gender

Male customers rated Princess Cruises's Product Quality score 0.2 stars higher than Female customers.

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Male

2.2/5

Female

2/5

Princess Cruises Product Quality Score by Ethnicity

Princess Cruises's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.1	Caucasian	2.1
Hispanic or Latino 2.2	Hispanic or Latino	2.2
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 2.9	Asian or Pacific Islander	2.9
Native American 1.9	Native American	1.9
Other 1.7	Other	1.7

Princess Cruises Product Quality Score by Age

Princess Cruises's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3.7	18-25	3.7
26-30 4.7	26-30	4.7
31-35 2.2	31-35	2.2
36-40 3.1	36-40	3.1
41-45 1.9	41-45	1.9
46-50 2	46-50	2
51-55 2	51-55	2
56-60 1.6	56-60	1.6
61-65 1.9	61-65	1.9
66+ 2.2	66+	2.2

Princess Cruises Product Quality Score by Usage

Princess Cruises's Product Quality score was rated the highest by customers who have used Princess Cruises's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	1.9
1 to 2 Years	2.2
2 to 5 Years	1.8
5 to 10 Years	2.1
Over 10 Years	2.3

Princess Cruises Product Quality Score by Industry

Princess Cruises's Product Quality score was rated the highest by Non-Profit industry customers, and the lowest by Utilities industry customers.

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Tech	2.3
Accounting	1.9
Aerospace and Aviation	2.6
Fashion and Beauty	1.5
Architecture and Planning	1.6
Arts and Entertainment	2.5
Automotive and Transportation	1.5
Banking and Financial Services	1.5
Business and Consumer Services	2.3
Civic and Social Organization	1.5
Computer Hardware	1.5
Construction	2.7
Consulting	1.8
Consumer Goods	3.1
Consumer Services	3.3
Education	2
Government and Public Policy	1.9
Healthcare, Hospitals and Medicine	2.4
Hospitality	2.5
Insurance	2.5
Legal	1.7
Travel and Hospitality	1.8
Logistics and Supply Chain	1.9
Manufacturing and Machinery	2.1
Marketing, Advertising and Research	1.5
Media and Entertainment	3.5
Non-Profit	3.6
Energy and Manufacturing	2.5
Professional Services	1.6
Public Safety	2
Real Estate	1.8
Retail	2.1
Security and Investigations	2.9
Transportation	2.3
Utilities	1.5

Princess Cruises Product Quality vs. Competitors

Compared to its competitors, Princess Cruises's Product Quality score is rated right below Viking Cruises.

COMPANY		Product Quality Score
	Royal Caribbean International	4.1/5
	Carnival Corporation	3.1/5
	Viking Cruises	3/5
	Princess Cruises	2.3/5

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Product Quality for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Princess Cruises's Product Quality score is rated right below Dunkin'.

COMPANY		Product Quality Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4.1/5
	Ritz-Carlton	4/5
	Chipotle	3.8/5
	Airbnb	3.7/5
	Dunkin'	3.6/5
	Princess Cruises	2.3/5

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Princess Cruises Pricing

Princess Cruises ROI & Value For Money

2.4/5

Princess Cruises has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.

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Princess Cruises Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Princess Cruises.

Quick Insights into Princess Cruises ROI

Princess Cruises's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Utilities industry.

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Ranked Princess Cruises ROI the Highest

26-30	4.5
Consumer Goods	4.3
African American/Black	3.8

Ranked Princess Cruises ROI the Lowest

Other	1.9
56-60	1.5
Utilities	1.5

Princess Cruises ROI Score by Gender

Male customers rated Princess Cruises's ROI score 0.1 stars higher than Female customers.

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Male

2.4/5

Female

2.3/5

Princess Cruises ROI Score by Ethnicity

Princess Cruises's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.3	Caucasian	2.3
Hispanic or Latino 2.7	Hispanic or Latino	2.7
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 2.9	Asian or Pacific Islander	2.9
Native American 2	Native American	2
Other 1.9	Other	1.9

Princess Cruises ROI Score by Age

Princess Cruises's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3.4	18-25	3.4
26-30 4.5	26-30	4.5
31-35 2.3	31-35	2.3
36-40 2.8	36-40	2.8
41-45 2.1	41-45	2.1
46-50 2.3	46-50	2.3
51-55 2.1	51-55	2.1
56-60 1.5	56-60	1.5
61-65 2.1	61-65	2.1
66+ 2.5	66+	2.5

Princess Cruises ROI Score by Usage

Princess Cruises's ROI score was rated the highest by customers who have used Princess Cruises's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2
1 to 2 Years	2.4
2 to 5 Years	2
5 to 10 Years	2.5
Over 10 Years	2.5

Princess Cruises ROI Score by Industry

Princess Cruises's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Utilities industry customers.

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Tech	2.4
Accounting	2
Aerospace and Aviation	3
Fashion and Beauty	1.5
Architecture and Planning	1.5
Arts and Entertainment	2.6
Automotive and Transportation	1.6
Banking and Financial Services	1.7
Business and Consumer Services	2
Civic and Social Organization	1.5
Computer Hardware	2.6
Construction	2.5
Consulting	2.8
Consumer Goods	4.3
Consumer Services	3.1
Education	2.2
Government and Public Policy	2.1
Healthcare, Hospitals and Medicine	2.7
Hospitality	2.6
Insurance	2.7
Legal	1.9
Travel and Hospitality	2.2
Logistics and Supply Chain	2.4
Manufacturing and Machinery	2.6
Marketing, Advertising and Research	1.5
Media and Entertainment	2.8
Non-Profit	3.5
Energy and Manufacturing	2.8
Professional Services	1.8
Public Safety	1.8
Real Estate	1.6
Retail	2.5
Security and Investigations	3.1
Transportation	2.8
Utilities	1.5

Princess Cruises Pricing vs. Competitors

Compared to its competitors, Princess Cruises's ROI score is rated right below Viking Cruises.

COMPANY		Pricing Score
	Royal Caribbean International	4/5
	Carnival Corporation	3.2/5
	Viking Cruises	2.8/5
	Princess Cruises	2.4/5

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ROI for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Princess Cruises's ROI score is rated right below Dunkin'.

COMPANY		Pricing Score
	In-N-Out Burger	4.4/5
	Southwest Airlines	4/5
	Delta Air Lines	3.9/5
	Ritz-Carlton	3.8/5
	Starbucks	3.6/5
	Airbnb	3.5/5
	Chipotle	3.5/5
	Dunkin'	3.4/5
	Princess Cruises	2.4/5

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Princess Cruises Customer Satisfaction (CSAT)

Princess Cruises Customer Satisfaction (CSAT) Score

26 / 100

Princess Cruises has an overall Customer Satisfaction score of 26 rated by its users and customers.

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Very Satisfied	19%
Satisfied	7%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	19%
Very Dissatisfied	49%

Very Satisfied

19%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

19%

Very Dissatisfied

49%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Princess Cruises Customer Satisfaction

Princess Cruises's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Utilities industry.

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Ranked Princess Cruises Customer Satisfaction the Highest

26-30	85%
Media and Entertainment	66%
African American/Black	58%

Ranked Princess Cruises Customer Satisfaction the Lowest

Other	13%
56-60	12%
Utilities	0%

Princess Cruises Customer Satisfaction Score by Gender

Male customers rated Princess Cruises's Customer Satisfaction score 4 points higher than Female customers.

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23 / 100

Male

	Very Satisfied	17%
	Satisfied	6%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	21%
	Very Dissatisfied	50%

19 / 100

Female

	Very Satisfied	14%
	Satisfied	5%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	21%
	Very Dissatisfied	57%

Princess Cruises Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Princess Cruises' Customer Satisfaction (CSAT) score was rated 19% according to Caucasian users and customers.

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19 / 100

Very Satisfied	14%
Satisfied	5%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	22%
Very Dissatisfied	55%

Very Satisfied

14%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

22%

Very Dissatisfied

55%

CSAT according to Hispanic or Latino

Princess Cruises' Customer Satisfaction (CSAT) score was rated 14% according to Hispanic or Latino users and customers.

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14 / 100

Very Satisfied	7%
Satisfied	7%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	13%
Very Dissatisfied	60%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

13%

Very Dissatisfied

60%

CSAT according to African American/Black

Princess Cruises' Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.

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58 / 100

Very Satisfied	35%
Satisfied	23%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	6%
Very Dissatisfied	24%

Very Satisfied

35%

Satisfied

23%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

24%

CSAT according to Asian or Pacific Islander

Princess Cruises' Customer Satisfaction (CSAT) score was rated 55% according to Asian or Pacific Islander users and customers.

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55 / 100

Very Satisfied	41%
Satisfied	14%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	14%
Very Dissatisfied	31%

Very Satisfied

41%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

31%

CSAT according to Native American

Princess Cruises' Customer Satisfaction (CSAT) score was rated 25% according to Native American users and customers.

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25 / 100

Very Satisfied	25%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	25%
Very Dissatisfied	50%

Very Satisfied

25%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

25%

Very Dissatisfied

50%

CSAT according to Other

Princess Cruises' Customer Satisfaction (CSAT) score was rated 13% according to Other users and customers.

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13 / 100

Very Satisfied	9%
Satisfied	4%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	22%
Very Dissatisfied	57%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

22%

Very Dissatisfied

57%

Princess Cruises Customer Satisfaction Score by Age

Princess Cruises's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

83%

26-30

85%

31-35

37%

36-40

44%

41-45

21%

46-50

17%

51-55

22%

56-60

12%

61-65

19%

66+

19%

Princess Cruises Customer Satisfaction Score by Usage

Princess Cruises's Customer Satisfaction score was rated the highest by customers who have used Princess Cruises's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	20
1 to 2 Years	27
2 to 5 Years	20
5 to 10 Years	22
Over 10 Years	19

Princess Cruises Customer Satisfaction Score by Industry

Princess Cruises's Customer Satisfaction score was rated the highest by Media and Entertainment industry customers, and the lowest by Utilities industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Princess Cruises Customer Satisfaction Score by Industry",
	"text": "Princess Cruises's Customer Satisfaction score was rated the highest by Media and Entertainment industry customers, and the lowest by Utilities industry customers.",
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			"label": "Tech",
			"groupId": 104,
			"score": 16,
			"stars": 0,
			"csatScore": 16,
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		{
			"label": "Accounting",
			"groupId": 495,
			"score": 26,
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			"scoreClassName": "",
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		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 40,
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			"scoreClassName": "",
			"scoreLabel": 40
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		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
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		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 33,
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			"csatScore": 33,
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			"scoreClassName": "",
			"scoreLabel": 33
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		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 21,
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		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 20,
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			"csatScore": 20,
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			"scoreClassName": "",
			"scoreLabel": 20
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		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 5,
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			"scoreClassName": "",
			"scoreLabel": 5
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		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 16,
			"stars": 0,
			"csatScore": 16,
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			"scoreClassName": "",
			"scoreLabel": 16
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 37,
			"stars": 0,
			"csatScore": 37,
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			"scoreClassName": "",
			"scoreLabel": 37
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
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			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 50,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 50
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		{
			"label": "Education",
			"groupId": 515,
			"score": 16,
			"stars": 0,
			"csatScore": 16,
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			"scoreClassName": "",
			"scoreLabel": 16
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		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 17,
			"stars": 0,
			"csatScore": 17,
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			"scoreClassName": "",
			"scoreLabel": 17
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 30,
			"stars": 0,
			"csatScore": 30,
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			"scoreClassName": "",
			"scoreLabel": 30
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 31,
			"stars": 0,
			"csatScore": 31,
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			"scoreClassName": "",
			"scoreLabel": 31
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 26,
			"stars": 0,
			"csatScore": 26,
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			"scoreClassName": "",
			"scoreLabel": 26
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		{
			"label": "Legal",
			"groupId": 529,
			"score": 21,
			"stars": 0,
			"csatScore": 21,
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			"scoreClassName": "",
			"scoreLabel": 21
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 17,
			"stars": 0,
			"csatScore": 17,
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			"scoreClassName": "",
			"scoreLabel": 17
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		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Princess Cruises's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Princess Cruises's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
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		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
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		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
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			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Princess Cruises's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Public Safety",
			"groupId": 551,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Princess Cruises's Customer Satisfaction score is  rated by Public Safety customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 32,
			"stars": 0,
			"csatScore": 32,
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			"scoreClassName": "",
			"scoreLabel": 32
		},
		{
			"label": "Security and Investigations",
			"groupId": 560,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
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			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
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			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Utilities",
			"groupId": 568,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
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			"scoreClassName": "",
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}

Tech	16
Accounting	26
Aerospace and Aviation	40
Fashion and Beauty	0
Architecture and Planning	33
Arts and Entertainment	21
Automotive and Transportation	20
Banking and Financial Services	5
Business and Consumer Services	16
Civic and Social Organization	0
Computer Hardware	0
Construction	37
Consulting	0
Consumer Goods	33
Consumer Services	50
Education	16
Government and Public Policy	17
Healthcare, Hospitals and Medicine	30
Hospitality	31
Insurance	26
Legal	21
Travel and Hospitality	17
Logistics and Supply Chain	25
Manufacturing and Machinery	0
Marketing, Advertising and Research	0
Media and Entertainment	66
Non-Profit	50
Energy and Manufacturing	0
Professional Services	0
Public Safety	33
Real Estate	0
Retail	32
Security and Investigations	25
Transportation	25
Utilities	0

Princess Cruises Customer Satisfaction vs. Competitors

Compared to its competitors, Princess Cruises's Customer Satisfaction score is rated right below Viking Cruises.

COMPANY		Customer Satisfaction (CSAT) Score
	Royal Caribbean International	79%
	Carnival Corporation	60%
	Viking Cruises	44%
	Princess Cruises	26%

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Customer Satisfaction for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Princess Cruises's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	In-N-Out Burger	87%
	Starbucks	84%
	Southwest Airlines	81%
	Delta Air Lines	79%
	Ritz-Carlton	78%
	Airbnb	72%
	Dunkin'	65%
	Chipotle	62%
	Princess Cruises	26%

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Princess Cruises Customer Service

2/5

Princess Cruises has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.

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About Princess Cruises's Customer Service

Address

Santa Clarita, CA

Website

http://www.princess.com/

Quick Insights into Princess Cruises Customer Service

Princess Cruises's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Utilities industry.

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Ranked Princess Cruises Customer Service the Highest

26-30	4.5
Non-Profit	3.5
African American/Black	3.4

Ranked Princess Cruises Customer Service the Lowest

56-60	1.5
Other	1.5
Utilities	1.5

Princess Cruises Customer Service Score by Gender

Male customers rated Princess Cruises's Customer Service score 0.2 stars higher than Female customers.

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Male

1.8/5

Female

1.6/5

Princess Cruises Customer Service Score by Ethnicity

Princess Cruises's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.7	Caucasian	1.7
Hispanic or Latino 2.1	Hispanic or Latino	2.1
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 2.9	Asian or Pacific Islander	2.9
Native American 1.6	Native American	1.6
Other 1.5	Other	1.5

Princess Cruises Customer Service Score by Age

Princess Cruises's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 3.8	18-25	3.8
26-30 4.5	26-30	4.5
31-35 1.5	31-35	1.5
36-40 2.9	36-40	2.9
41-45 1.9	41-45	1.9
46-50 1.7	46-50	1.7
51-55 1.9	51-55	1.9
56-60 1.5	56-60	1.5
61-65 1.6	61-65	1.6
66+ 1.7	66+	1.7

Princess Cruises Customer Service Score by Usage

Princess Cruises's Customer Service score was rated the highest by customers who have used Princess Cruises's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	1.7
1 to 2 Years	2.1
2 to 5 Years	1.5
5 to 10 Years	1.8
Over 10 Years	1.9

Princess Cruises Customer Service Score by Industry

Princess Cruises's Customer Service score was rated the highest by Non-Profit industry customers, and the lowest by Utilities industry customers.

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Tech	1.8
Accounting	1.7
Aerospace and Aviation	2.3
Fashion and Beauty	1.5
Architecture and Planning	1.8
Arts and Entertainment	1.7
Automotive and Transportation	1.5
Banking and Financial Services	1.5
Business and Consumer Services	1.9
Civic and Social Organization	1.5
Computer Hardware	1.5
Construction	2
Consulting	1.5
Consumer Goods	3.1
Consumer Services	3.1
Education	1.5
Government and Public Policy	1.7
Healthcare, Hospitals and Medicine	2.1
Hospitality	2.2
Insurance	1.9
Legal	1.5
Travel and Hospitality	1.5
Logistics and Supply Chain	1.7
Manufacturing and Machinery	1.5
Marketing, Advertising and Research	1.5
Media and Entertainment	2.3
Non-Profit	3.5
Energy and Manufacturing	1.5
Professional Services	1.5
Public Safety	1.5
Real Estate	1.5
Retail	1.9
Security and Investigations	2.9
Transportation	2.3
Utilities	1.5

Princess Cruises Customer Service vs. Competitors

Compared to its competitors, Princess Cruises's Customer Service score is rated right below Viking Cruises.

COMPANY		Customer Service Score
	Royal Caribbean International	4.1/5
	Carnival Corporation	3/5
	Viking Cruises	2.7/5
	Princess Cruises	2/5

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Customer Service for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Princess Cruises's Customer Service score is rated right below Dunkin'.

COMPANY		Customer Service Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4/5
	Ritz-Carlton	4/5
	Chipotle	3.6/5
	Airbnb	3.5/5
	Dunkin'	3.4/5
	Princess Cruises	2/5

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Princess Cruises as an Employer

4.2/5

Princess Cruises has a 4.2/5 stars for its overall company culture rated by their employees

top

CEO of Princess Cruises

Jan Swartz

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Princess Cruises scored a -47 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of Princess Cruises would recommend the brand to a friend. ENPS measures how likely Princess Cruises employees would recommend working at Princess Cruises to a friend.

Net Promoter Score

-47

NPS Score

23%	Promoters
7%	Passive
70%	Detractors

Employee Net Promoter Score

eNPS Score

59%	Promoters
12%	Passive
29%	Detractors

Global Ranking Snapshot

Princess Cruises is ranked #435 in the Global Top 100 Brands. It ranks just behind Squarespace and just ahead of The Coffee Bean & Tea Leaf.

RANK			INDUSTRY
433	Planet Fitness	Chris Rondeau	Health and Wellness
434	Squarespace	Anthony Casalena	Tech
435	Princess Cruises	Jan Swartz	Travel and Hospitality
436	The Coffee Bean & Tea Leaf	John Fuller	Food and Beverages
437	Avon	Angela Cretu	Fashion and Beauty
438	Speedway	Anthony Kenney	Retail
439	Texas Roadhouse	Jerry Morgan	Food and Beverages

Travel and Hospitality Ranking Snapshot

Princess Cruises is ranked #30 in the Travel and Hospitality Industry. It ranks just behind KAYAK and just ahead of Choice Hotels.

RANK		Location
28	Tripadvisor	Needham, MA
29	KAYAK	Stamford, CT
30	Princess Cruises	Santa Clarita, CA
31	Choice Hotels	Bethesda, MD
32	West Marine	Watsonville, CA
33	Holiday Inn
34	Radisson Hotels	Minnetonka, MN