

One of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. Planet Fitness’s brand is ranked #433 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Planet Fitness. When compared to other organizations within the Health and Wellness industry, Planet Fitness is ranked #35. Among its major competitors, Planet Fitness is ranked in 6th place for NPS while HealthifyMe is 1st, and hims is 2nd. Overall, Planet Fitness has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $6.52B
Planet Fitness's Net Promoter Score (NPS) is a -31 with 29% Promoters, 11% Passives, and 60% Detractors. Net Promoter Score tracks whether Planet Fitness's customers would recommend using the product based on a scale of -100 to 100.
| 29% | Promoters |
|---|---|
| 11% | Passives |
| 60% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -32 | Jan 2025 | -32 |
Feb 2025 -32 | Feb 2025 | -32 |
Mar 2025 -32 | Mar 2025 | -32 |
Apr 2025 -32 | Apr 2025 | -32 |
May 2025 -32 | May 2025 | -32 |
Jun 2025 -32 | Jun 2025 | -32 |
Jul 2025 -32 | Jul 2025 | -32 |
Aug 2025 -32 | Aug 2025 | -32 |
Oct 2025 -32 | Oct 2025 | -32 |
Nov 2025 -32 | Nov 2025 | -32 |
Dec 2025 -32 | Dec 2025 | -32 |
Jan 2026 -32 | Jan 2026 | -32 |
Planet Fitness is ranked #4 for NPS among its competitors. hims and ClassPass come in first and second, with Rite Aid coming in at third. Among those competitors, it is the most valued company.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Planet Fitness's NPS 30 points higher than Male customers.
Planet Fitness's NPS was rated -54 by Male customers on Comparably.
Planet Fitness's NPS was rated -24 by Female customers on Comparably.
Planet Fitness's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -41 | Caucasian | -41 |
Hispanic or Latino -37 | Hispanic or Latino | -37 |
African American/Black -14 | African American/Black | -14 |
Asian or Pacific Islander -42 | Asian or Pacific Islander | -42 |
Native American -60 | Native American | -60 |
Other -51 | Other | -51 |
Planet Fitness's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
Planet Fitness's NPS was rated the highest by customers who have used Planet Fitness's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -32 | Less than 1 Year | -32 |
1 to 2 Years -37 | 1 to 2 Years | -37 |
2 to 5 Years -49 | 2 to 5 Years | -49 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Over 10 Years -38 | Over 10 Years | -38 |
Compared to its competitors, Planet Fitness's NPS is rated right above LA Fitness, and is preceded by Mountainside Fitness.
| COMPANY | NPS Score | |
|---|---|---|
![]() | HealthifyMe | 100 |
![]() | hims | 6 |
![]() | ANYTIME | N/A |
![]() | ClassPass | -4 |
![]() | Rite Aid | -17 |
![]() | Mountainside Fitness | -20 |
![]() | Planet Fitness | -31 |
![]() | LA Fitness | -62 |
In the Health and Wellness industry, Planet Fitness's NPS is rated right below WW (formally Weight Watchers).
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | WW (formally Weight Watchers) | -11 |
![]() | Planet Fitness | -31 |
Out of the 47 Planet Fitness customer reviews 22 were positive and 25 were constructive. Planet Fitness customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Planet Fitness users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Planet Fitness's Customer Loyalty score 8% higher than Male customers.
Planet Fitness's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Planet Fitness's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 63% | 26-30 | 63% |
31-35 87% | 31-35 | 87% |
36-40 84% | 36-40 | 84% |
41-45 89% | 41-45 | 89% |
46-50 78% | 46-50 | 78% |
51-55 76% | 51-55 | 76% |
56-60 81% | 56-60 | 81% |
61-65 84% | 61-65 | 84% |
66+ 85% | 66+ | 85% |
Planet Fitness's Customer Loyalty score was rated the highest by customers who have used Planet Fitness's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Planet Fitness's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Planet Fitness's Customer Loyalty score is rated right above LA Fitness, and is preceded by Mountainside Fitness.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | HealthifyMe | 100% |
![]() | Mountainside Fitness | 83% |
![]() | Planet Fitness | 77% |
![]() | LA Fitness | 74% |
![]() | Rite Aid | 68% |
![]() | hims | 58% |
![]() | ClassPass | 57% |
![]() | ANYTIME | N/A |
In the Health and Wellness industry, Planet Fitness's Customer Loyalty score is rated right above Glossier, and is preceded by Johnson & Johnson.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Planet Fitness | 77% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
Planet Fitness has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Planet Fitness’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated Planet Fitness's product the highest. Reviewers from the Construction industry rated Planet Fitness the lowest at 2.6.
Planet Fitness's Product Quality score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Public Relations and Communications industry.
Female customers rated Planet Fitness's Product Quality score 0.4 stars higher than Male customers.
Planet Fitness's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 2 | Native American | 2 |
Other 1.7 | Other | 1.7 |
Planet Fitness's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
26-30 1.6 | 26-30 | 1.6 |
31-35 1.7 | 31-35 | 1.7 |
36-40 1.9 | 36-40 | 1.9 |
41-45 2.1 | 41-45 | 2.1 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.7 | 61-65 | 2.7 |
66+ 3.4 | 66+ | 3.4 |
Planet Fitness's Product Quality score was rated the highest by customers who have used Planet Fitness's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Planet Fitness's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Planet Fitness's Product Quality score is rated right above LA Fitness, and is preceded by Rite Aid.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | HealthifyMe | 5/5 |
![]() | hims | 3.4/5 |
![]() | ClassPass | 3.2/5 |
![]() | Mountainside Fitness | 3/5 |
![]() | Rite Aid | 2.9/5 |
![]() | Planet Fitness | 2.6/5 |
![]() | LA Fitness | 1.9/5 |
![]() | ANYTIME | N/A |
In the Health and Wellness industry, Planet Fitness's Product Quality score is rated right below WW (formally Weight Watchers).
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
![]() | Planet Fitness | 2.6/5 |
Planet Fitness has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Biotech and Pharmaceuticals industry think that they had the lowest ROI from Planet Fitness.
Planet Fitness's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Public Relations and Communications industry.
Female customers rated Planet Fitness's ROI score 0.6 stars higher than Male customers.
Planet Fitness's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Native American 2.4 | Native American | 2.4 |
Other 2.1 | Other | 2.1 |
Planet Fitness's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 1.9 | 26-30 | 1.9 |
31-35 1.9 | 31-35 | 1.9 |
36-40 2.2 | 36-40 | 2.2 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.9 | 56-60 | 2.9 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3.7 | 66+ | 3.7 |
Planet Fitness's ROI score was rated the highest by customers who have used Planet Fitness's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Planet Fitness's ROI score was rated the highest by Consulting industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Planet Fitness's ROI score is rated right above LA Fitness, and is preceded by Mountainside Fitness.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | HealthifyMe | 5/5 |
![]() | Rite Aid | 3.1/5 |
![]() | hims | 3/5 |
![]() | ClassPass | 3/5 |
![]() | Mountainside Fitness | 2.9/5 |
![]() | Planet Fitness | 2.7/5 |
![]() | LA Fitness | 2/5 |
![]() | ANYTIME | N/A |
In the Health and Wellness industry, Planet Fitness's ROI score is rated right below WW (formally Weight Watchers).
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
![]() | Planet Fitness | 2.7/5 |
Planet Fitness has an overall Customer Satisfaction score of 38 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Planet Fitness's Customer Satisfaction score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Public Relations and Communications industry.
Female customers rated Planet Fitness's Customer Satisfaction score 20 points higher than Male customers.
Very Satisfied | 13% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 11% | |
Very Dissatisfied | 54% |
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 12% | |
Very Dissatisfied | 38% |
Planet Fitness' Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
Planet Fitness' Customer Satisfaction (CSAT) score was rated 43% according to Hispanic or Latino users and customers.
Planet Fitness' Customer Satisfaction (CSAT) score was rated 43% according to African American/Black users and customers.
Planet Fitness' Customer Satisfaction (CSAT) score was rated 29% according to Asian or Pacific Islander users and customers.
Planet Fitness' Customer Satisfaction (CSAT) score was rated 20% according to Native American users and customers.
Planet Fitness' Customer Satisfaction (CSAT) score was rated 27% according to Other users and customers.
Planet Fitness's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 54% | |||||||||||||||
| 26-30 | 25% | |||||||||||||||
| 31-35 | 15% | |||||||||||||||
| 36-40 | 27% | |||||||||||||||
| 41-45 | 32% | |||||||||||||||
| 46-50 | 28% | |||||||||||||||
| 51-55 | 37% | |||||||||||||||
| 56-60 | 31% | |||||||||||||||
| 61-65 | 36% | |||||||||||||||
| 66+ | 59% |
Planet Fitness's Customer Satisfaction score was rated the highest by customers who have used Planet Fitness's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Planet Fitness's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Public Relations and Communications industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 515,
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
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"label": "Hospitality",
"groupId": 523,
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"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 34,
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"groupId": 535,
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"groupId": 549,
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"groupId": 550,
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}Compared to its competitors, Planet Fitness's Customer Satisfaction score is rated right above Mountainside Fitness, and is preceded by Rite Aid.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | hims | 59% |
![]() | ClassPass | 57% |
![]() | Rite Aid | 45% |
![]() | Planet Fitness | 38% |
![]() | Mountainside Fitness | 34% |
![]() | LA Fitness | 22% |
![]() | HealthifyMe | 0% |
![]() | ANYTIME | 0% |
In the Health and Wellness industry, Planet Fitness's Customer Satisfaction score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 64% |
![]() | WW (formally Weight Watchers) | 46% |
![]() | Planet Fitness | 38% |
Planet Fitness has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Planet Fitness' overall Customer Service score rated by its users and customers.
Newington, GA
http://www.planetfitness.com/
562 941-0051
Planet Fitness's Customer Service score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Public Relations and Communications industry.
Female customers rated Planet Fitness's Customer Service score 0.7 stars higher than Male customers.
Planet Fitness's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Planet Fitness's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.8 | 31-35 | 1.8 |
36-40 1.8 | 36-40 | 1.8 |
41-45 2.2 | 41-45 | 2.2 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.7 | 51-55 | 2.7 |
56-60 1.8 | 56-60 | 1.8 |
61-65 2 | 61-65 | 2 |
66+ 3.1 | 66+ | 3.1 |
Planet Fitness's Customer Service score was rated the highest by customers who have used Planet Fitness's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Planet Fitness's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Public Relations and Communications industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Planet Fitness's Customer Service score is rated right above LA Fitness, and is preceded by Rite Aid.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | HealthifyMe | 5/5 |
![]() | Mountainside Fitness | 3.2/5 |
![]() | hims | 3.1/5 |
![]() | ClassPass | 3/5 |
![]() | Rite Aid | 3/5 |
![]() | Planet Fitness | 2.4/5 |
![]() | LA Fitness | 1.8/5 |
![]() | ANYTIME | N/A |
In the Health and Wellness industry, Planet Fitness's Customer Service score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
![]() | Planet Fitness | 2.4/5 |
Planet Fitness has a 2.5/5 stars for its overall company culture rated by their employees

Planet Fitness scored a -31 for Net Promoter Score and a -47 for Employee Net Promoter Score. NPS gauges how likely a customer of Planet Fitness would recommend the brand to a friend. ENPS measures how likely Planet Fitness employees would recommend working at Planet Fitness to a friend.
| 29% | Promoters |
|---|---|
| 11% | Passive |
| 60% | Detractors |
| 20% | Promoters |
|---|---|
| 13% | Passive |
| 67% | Detractors |
Planet Fitness is ranked #433 in the Global Top 100 Brands. It ranks just behind Callaway Golf and just ahead of Squarespace.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
431 | ![]() | Outback Steakhouse | ![]() | Elizabeth Smith | Food and Beverages |
432 | ![]() | Callaway Golf | ![]() | Oliver Brewer III | Consumer Goods |
433 | ![]() | Planet Fitness | ![]() | Chris Rondeau | Health and Wellness |
434 | ![]() | Squarespace | ![]() | Anthony Casalena | Tech |
435 | ![]() | Princess Cruises | ![]() | Jan Swartz | Travel and Hospitality |
436 | ![]() | The Coffee Bean & Tea Leaf | ![]() | John Fuller | Food and Beverages |
437 | ![]() | Avon | ![]() | Angela Cretu | Fashion and Beauty |
Planet Fitness is ranked #35 in the Health and Wellness Industry. It ranks just behind Care.com and just ahead of Equinox.
| RANK | COMPANY | Location | |
|---|---|---|---|
33 | ![]() | Walgreens | Deerfield, IL |
34 | ![]() | Care.com | Waltham, MA |
35 | ![]() | Planet Fitness | Newington, GA |
36 | ![]() | Equinox | New York City, NY |
37 | ![]() | ClassPass | New York City, NY |
38 | ![]() | Gilead Sciences | |
39 | ![]() | Cerner Corporation | Kansas City, MO |