-61
NPS
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LA Fitness
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About LA Fitness' Brand
Among its major competitors, LA Fitness is ranked in 4th place for NPS while 24 Hour Fitness is 1st, and Anytime Fitness is 2nd.
Brand at a Glance
75%
Customer Loyalty
2/5
Product Quality
2/5
Pricing
1.8/5
Customer Service
LA Fitness Ranking
- #4 / 4 of its competitors
LA Fitness NPS
LA Fitness's Net Promoter Score (NPS) is a -61 with 15% Promoters, 9% Passives, and 76% Detractors. Net Promoter Score tracks whether LA Fitness's customers would recommend using the product based on a scale of -100 to 100.
LA Fitness Overall NPS
| 15% | Promoters |
|---|---|
| 9% | Passives |
| 76% | Detractors |
LA Fitness NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2025 -61 | May 2025 | -61 |
Jun 2025 -61 | Jun 2025 | -61 |
Jul 2025 -61 | Jul 2025 | -61 |
Aug 2025 -61 | Aug 2025 | -61 |
Sep 2025 -61 | Sep 2025 | -61 |
Oct 2025 -61 | Oct 2025 | -61 |
Nov 2025 -63 | Nov 2025 | -63 |
Dec 2025 -63 | Dec 2025 | -63 |
Jan 2026 -61 | Jan 2026 | -61 |
Mar 2026 -61 | Mar 2026 | -61 |
Apr 2026 -61 | Apr 2026 | -61 |
May 2026 -61 | May 2026 | -61 |
How Other Brands Compare
LA Fitness is ranked #4 for NPS among its competitors. 24 Hour Fitness and Anytime Fitness come in first and second, with Gold's Gym coming in at third.
LA Fitness |  Anytime Fitness |  24 Hour Fitness |  Gold's Gym | |
| Global Ranking | #- | #631 | #- | #- |
| NPS | -61 | -13 | -12 | -25 |
| Valuation Updated every 24 hours for public companies | - | - | $7.13B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
LA Fitness NPS by Gender
Male customers rated LA Fitness's NPS 2 points higher than Female customers.
Male
-77
LA Fitness's NPS was rated -77 by Male customers on Comparably.
8%
Promoters
7%
Passives
85%
Detractors
Female
-79
LA Fitness's NPS was rated -79 by Female customers on Comparably.
8%
Promoters
5%
Passives
87%
Detractors
LA Fitness NPS by Ethnicity
LA Fitness's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -70 | Caucasian | -70 |
Hispanic or Latino -73 | Hispanic or Latino | -73 |
African American/Black -81 | African American/Black | -81 |
Asian or Pacific Islander -82 | Asian or Pacific Islander | -82 |
Other -90 | Other | -90 |
LA Fitness NPS by Age
LA Fitness's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
LA Fitness NPS by Usage
LA Fitness's NPS was rated the highest by customers who have used LA Fitness's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -78 | Less than 1 Year | -78 |
1 to 2 Years -63 | 1 to 2 Years | -63 |
2 to 5 Years -81 | 2 to 5 Years | -81 |
5 to 10 Years -83 | 5 to 10 Years | -83 |
Over 10 Years -75 | Over 10 Years | -75 |
LA Fitness NPS vs. Competitors
Compared to its competitors, LA Fitness's NPS is rated right below Gold's Gym.
| COMPANY | NPS Score | |
|---|---|---|
 | Greater Than One | N/A |
| 24 Hour Fitness | -12 |
| Anytime Fitness | -13 |
| Gold's Gym | -25 |
| LA Fitness | -61 |
LA Fitness Customer Reviews
Out of the 63 LA Fitness customer reviews 10 were positive and 53 were constructive. LA Fitness customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
LA Fitness Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of LA Fitness users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
LA Fitness Customer Loyalty Score by Gender
Male customers rated LA Fitness's Customer Loyalty score 1% higher than Female customers.
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Male
78%
Yes
Female
77%
Yes
LA Fitness Customer Loyalty Score by Ethnicity
LA Fitness's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of LA Fitness.
76
out of 100
Caucasian
78
out of 100
Hispanic or Latino
85
out of 100
African American/Black
66
out of 100
Asian or Pacific Islander
79
out of 100
Other
LA Fitness Customer Loyalty Score by Age
LA Fitness's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 75% | 18-25 | 75% |
26-30 76% | 26-30 | 76% |
31-35 55% | 31-35 | 55% |
36-40 57% | 36-40 | 57% |
41-45 82% | 41-45 | 82% |
46-50 69% | 46-50 | 69% |
51-55 84% | 51-55 | 84% |
56-60 85% | 56-60 | 85% |
61-65 92% | 61-65 | 92% |
66+ 76% | 66+ | 76% |
LA Fitness Customer Loyalty Score by Usage
LA Fitness's Customer Loyalty score was rated the highest by customers who have used LA Fitness's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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LA Fitness Customer Loyalty Score by Industry
LA Fitness's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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LA Fitness Customer Loyalty vs. Competitors
Compared to its competitors, LA Fitness's Customer Loyalty score is rated right above Anytime Fitness, and is preceded by Gold's Gym.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| 24 Hour Fitness | 79% |
| Gold's Gym | 75% |
| LA Fitness | 75% |
| Anytime Fitness | 71% |
| Greater Than One | N/A |
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LA Fitness Product Quality
2/5
LA Fitness has an overall Product Quality score of 2 out of 5 stars rated by its users and customers.
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LA Fitness Product Information
LA Fitness’s product quality score is a 2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated LA Fitness's product the highest. Reviewers from the Construction industry rated LA Fitness the lowest at 1.7.
- Website
- http://www.lafitness.com
Quick Insights into LA Fitness Product Quality
LA Fitness's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Tech industry.
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Ranked LA Fitness Product Quality the Highest
Ranked LA Fitness Product Quality the Lowest
LA Fitness Product Quality Score by Gender
Female customers rated LA Fitness's Product Quality score 0.1 stars higher than Male customers.
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Male
1.6/5
Female
1.7/5
LA Fitness Product Quality Score by Ethnicity
LA Fitness's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 1.8 | Hispanic or Latino | 1.8 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 1.5 | Other | 1.5 |
LA Fitness Product Quality Score by Age
LA Fitness's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.8 | 66+ | 1.8 |
LA Fitness Product Quality Score by Usage
LA Fitness's Product Quality score was rated the highest by customers who have used LA Fitness's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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LA Fitness Product Quality Score by Industry
LA Fitness's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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LA Fitness Product Quality vs. Competitors
Compared to its competitors, LA Fitness's Product Quality score is rated right above Greater Than One, and is preceded by Gold's Gym.
| COMPANY | Product Quality Score | |
|---|---|---|
| Anytime Fitness | 3/5 |
| 24 Hour Fitness | 2.8/5 |
| Gold's Gym | 2.6/5 |
| LA Fitness | 2/5 |
| Greater Than One | N/A |
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LA Fitness Pricing
LA Fitness ROI & Value For Money
2/5
LA Fitness has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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LA Fitness Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Accounting industry think that they had the lowest ROI from LA Fitness.
Quick Insights into LA Fitness ROI
LA Fitness's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Tech industry.
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Ranked LA Fitness ROI the Highest
Ranked LA Fitness ROI the Lowest
LA Fitness ROI Score by Gender
Male customers rated LA Fitness's ROI score 0.2 stars higher than Female customers.
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Male
1.8/5
Female
1.6/5
LA Fitness ROI Score by Ethnicity
LA Fitness's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of LA Fitness.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 1.7 | Hispanic or Latino | 1.7 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 1.7 | Asian or Pacific Islander | 1.7 |
Other 1.5 | Other | 1.5 |
LA Fitness ROI Score by Age
LA Fitness's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of LA Fitness.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.4 | 18-25 | 2.4 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.9 | 36-40 | 1.9 |
41-45 1.6 | 41-45 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.8 | 51-55 | 1.8 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.9 | 66+ | 1.9 |
LA Fitness ROI Score by Usage
LA Fitness's ROI score was rated the highest by customers who have used LA Fitness's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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LA Fitness ROI Score by Industry
LA Fitness's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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LA Fitness Pricing vs. Competitors
Compared to its competitors, LA Fitness's ROI score is rated right above Greater Than One, and is preceded by Gold's Gym.
| COMPANY | Pricing Score | |
|---|---|---|
| 24 Hour Fitness | 2.9/5 |
| Anytime Fitness | 2.7/5 |
| Gold's Gym | 2.4/5 |
| LA Fitness | 2/5 |
| Greater Than One | N/A |
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LA Fitness Customer Satisfaction (CSAT)
LA Fitness Customer Satisfaction (CSAT) Score
23 / 100
LA Fitness has an overall Customer Satisfaction score of 23 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
12%
Satisfied
11%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
18%
Very Dissatisfied
52%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into LA Fitness Customer Satisfaction
LA Fitness's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked LA Fitness Customer Satisfaction the Highest
Ranked LA Fitness Customer Satisfaction the Lowest
LA Fitness Customer Satisfaction Score by Gender
Male customers rated LA Fitness's Customer Satisfaction score 5 points higher than Female customers.
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19 / 100
MaleVery Satisfied | 6% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 19% | |
Very Dissatisfied | 58% |
14 / 100
FemaleVery Satisfied | 8% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 16% | |
Very Dissatisfied | 62% |
LA Fitness Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
LA Fitness' Customer Satisfaction (CSAT) score was rated 21% according to Caucasian users and customers.
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21 / 100
Very Satisfied
12%
Satisfied
9%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
22%
Very Dissatisfied
53%
CSAT according to Hispanic or Latino
LA Fitness' Customer Satisfaction (CSAT) score was rated 24% according to Hispanic or Latino users and customers.
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24 / 100
Very Satisfied
10%
Satisfied
14%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
14%
Very Dissatisfied
59%
CSAT according to African American/Black
LA Fitness' Customer Satisfaction (CSAT) score was rated 12% according to African American/Black users and customers.
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12 / 100
Very Satisfied
3%
Satisfied
9%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
8%
Very Dissatisfied
69%
CSAT according to Asian or Pacific Islander
LA Fitness' Customer Satisfaction (CSAT) score was rated 14% according to Asian or Pacific Islander users and customers.
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14 / 100
Very Satisfied
0%
Satisfied
14%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
72%
CSAT according to Other
LA Fitness' Customer Satisfaction (CSAT) score was rated 9% according to Other users and customers.
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9 / 100
Very Satisfied
3%
Satisfied
6%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
18%
Very Dissatisfied
64%
LA Fitness Customer Satisfaction Score by Age
LA Fitness's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of LA Fitness.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 40% | |||||||||||||||
| 26-30 | 21% | |||||||||||||||
| 31-35 | 15% | |||||||||||||||
| 36-40 | 19% | |||||||||||||||
| 41-45 | 14% | |||||||||||||||
| 46-50 | 10% | |||||||||||||||
| 51-55 | 29% | |||||||||||||||
| 56-60 | 3% | |||||||||||||||
| 61-65 | 17% | |||||||||||||||
| 66+ | 15% |
LA Fitness Customer Satisfaction Score by Usage
LA Fitness's Customer Satisfaction score was rated the highest by customers who have used LA Fitness's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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LA Fitness Customer Satisfaction Score by Industry
LA Fitness's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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{
"title": "LA Fitness Customer Satisfaction Score by Industry",
"text": "LA Fitness's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.",
"bars": [
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"label": "Tech",
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{
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{
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{
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"groupId": 515,
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{
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{
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"groupId": 522,
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{
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]
}LA Fitness Customer Satisfaction vs. Competitors
Compared to its competitors, LA Fitness's Customer Satisfaction score is rated right above Greater Than One, and is preceded by Gold's Gym.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Anytime Fitness | 49% |
| 24 Hour Fitness | 45% |
| Gold's Gym | 43% |
| LA Fitness | 23% |
| Greater Than One | 0% |
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LA Fitness Customer Service
1.8/5
LA Fitness has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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About LA Fitness's Customer Service
Website
http://www.lafitness.com
Phone Number
(312) 379-8631
Quick Insights into LA Fitness Customer Service
LA Fitness's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Tech industry.
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Ranked LA Fitness Customer Service the Highest
Ranked LA Fitness Customer Service the Lowest
LA Fitness Customer Service Score by Gender
LA Fitness's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
LA Fitness Customer Service Score by Ethnicity
LA Fitness's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of LA Fitness.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.5 | Other | 1.5 |
LA Fitness Customer Service Score by Age
LA Fitness's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of LA Fitness.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.4 | 18-25 | 2.4 |
26-30 1.6 | 26-30 | 1.6 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
LA Fitness Customer Service Score by Usage
LA Fitness's Customer Service score was rated the highest by customers who have used LA Fitness's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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LA Fitness Customer Service Score by Industry
LA Fitness's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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LA Fitness Customer Service vs. Competitors
Compared to its competitors, LA Fitness's Customer Service score is rated right above Greater Than One, and is preceded by Gold's Gym.
| COMPANY | Customer Service Score | |
|---|---|---|
| 24 Hour Fitness | 2.8/5 |
| Anytime Fitness | 2.8/5 |
| Gold's Gym | 2.5/5 |
| LA Fitness | 1.8/5 |
| Greater Than One | N/A |
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LA Fitness as an Employer
2.5/5
LA Fitness has a 2.5/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
LA Fitness scored a -61 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of LA Fitness would recommend the brand to a friend. ENPS measures how likely LA Fitness employees would recommend working at LA Fitness to a friend.
Net Promoter Score
-61
NPS Score
| 15% | Promoters |
|---|---|
| 9% | Passive |
| 76% | Detractors |
Employee Net Promoter Score
-43
eNPS Score
| 24% | Promoters |
|---|---|
| 9% | Passive |
| 67% | Detractors |
