

24 Hour Fitness is the world's largest privately owned and operated fitness center chain, and third in number of clubs behind Gold's Gym Among its major competitors, 24 Hour Fitness is ranked in 2nd place for NPS while Bally is 1st, and Mountainside Fitness is 3rd.Their current valuation is $7.13B
24 Hour Fitness's Net Promoter Score (NPS) is a -11 with 40% Promoters, 9% Passives, and 51% Detractors. Net Promoter Score tracks whether 24 Hour Fitness's customers would recommend using the product based on a scale of -100 to 100.
| 40% | Promoters |
|---|---|
| 9% | Passives |
| 51% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 -7 | Oct 2024 | -7 |
Nov 2024 -7 | Nov 2024 | -7 |
Jan 2025 -7 | Jan 2025 | -7 |
Feb 2025 -9 | Feb 2025 | -9 |
Mar 2025 -9 | Mar 2025 | -9 |
Apr 2025 -10 | Apr 2025 | -10 |
May 2025 -10 | May 2025 | -10 |
Jun 2025 -10 | Jun 2025 | -10 |
Sep 2025 -12 | Sep 2025 | -12 |
Oct 2025 -12 | Oct 2025 | -12 |
Nov 2025 -12 | Nov 2025 | -12 |
Jan 2026 -12 | Jan 2026 | -12 |
24 Hour Fitness is ranked second for NPS among its competitors. Bally and Mountainside Fitness come in first and third, with Equinox coming in at #4. Among those competitors, it is the second most valued company.
![]() 24 Hour Fitness | ![]() Equinox | ![]() Mountainside Fitness | ![]() Bally | |
| Global Ranking | #- | #459 | #- | #- |
| NPS | -11 | -24 | -20 | 31 |
| Valuation Updated every 24 hours for public companies | $7.13B | $1.94B | $100.00M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated 24 Hour Fitness's NPS 6 points higher than Female customers.
24 Hour Fitness's NPS was rated -7 by Male customers on Comparably.
24 Hour Fitness's NPS was rated -13 by Female customers on Comparably.
24 Hour Fitness's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -18 | Caucasian | -18 |
Hispanic or Latino 18 | Hispanic or Latino | 18 |
African American/Black 19 | African American/Black | 19 |
Asian or Pacific Islander 8 | Asian or Pacific Islander | 8 |
Native American -100 | Native American | -100 |
Other -37 | Other | -37 |
24 Hour Fitness's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
24 Hour Fitness's NPS was rated the highest by customers who have used 24 Hour Fitness's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -12 | Less than 1 Year | -12 |
1 to 2 Years 58 | 1 to 2 Years | 58 |
2 to 5 Years 10 | 2 to 5 Years | 10 |
5 to 10 Years -42 | 5 to 10 Years | -42 |
Over 10 Years -41 | Over 10 Years | -41 |
Compared to its competitors, 24 Hour Fitness's NPS is rated right above Mountainside Fitness, and is preceded by Bally.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Bally | 31 |
![]() | 24 Hour Fitness | -11 |
![]() | Mountainside Fitness | -20 |
![]() | Equinox | -24 |
![]() | Gold's Gym | -25 |
![]() | LA Fitness | -62 |
Out of the 47 24 Hour Fitness customer reviews 24 were positive and 23 were constructive. 24 Hour Fitness customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of 24 Hour Fitness users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated 24 Hour Fitness's Customer Loyalty score 3% higher than Male customers.
24 Hour Fitness's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
24 Hour Fitness's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 84% | 26-30 | 84% |
31-35 91% | 31-35 | 91% |
36-40 70% | 36-40 | 70% |
41-45 86% | 41-45 | 86% |
46-50 86% | 46-50 | 86% |
51-55 78% | 51-55 | 78% |
56-60 82% | 56-60 | 82% |
61-65 78% | 61-65 | 78% |
66+ 91% | 66+ | 91% |
24 Hour Fitness's Customer Loyalty score was rated the highest by customers who have used 24 Hour Fitness's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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24 Hour Fitness's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, 24 Hour Fitness's Customer Loyalty score is rated right above Gold's Gym, and is preceded by Bally.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Mountainside Fitness | 83% |
![]() | Bally | 81% |
![]() | 24 Hour Fitness | 80% |
![]() | Gold's Gym | 75% |
![]() | LA Fitness | 74% |
![]() | Equinox | 73% |
24 Hour Fitness has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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24 Hour Fitness’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated 24 Hour Fitness's product the highest. Reviewers from the Architecture and Planning industry rated 24 Hour Fitness the lowest at 2.6.
24 Hour Fitness's Product Quality score was rated highest by customers who have used 24 Hour Fitness's products/services for 1 to 2 Years, and rated lowest by Native American customers.
Male customers rated 24 Hour Fitness's Product Quality score 0.2 stars higher than Female customers.
24 Hour Fitness's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Native American 1.7 | Native American | 1.7 |
Other 2.2 | Other | 2.2 |
24 Hour Fitness's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 4 | 26-30 | 4 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.5 | 61-65 | 2.5 |
66+ 1.9 | 66+ | 1.9 |
24 Hour Fitness's Product Quality score was rated the highest by customers who have used 24 Hour Fitness's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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24 Hour Fitness's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, 24 Hour Fitness's Product Quality score is rated right above Gold's Gym, and is preceded by Equinox.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Bally | 4.2/5 |
![]() | Mountainside Fitness | 3/5 |
![]() | Equinox | 2.9/5 |
![]() | 24 Hour Fitness | 2.8/5 |
![]() | Gold's Gym | 2.6/5 |
![]() | LA Fitness | 1.9/5 |
24 Hour Fitness has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Architecture and Planning industry think that they had the lowest ROI from 24 Hour Fitness.
24 Hour Fitness's ROI score was rated highest by customers who have used 24 Hour Fitness's products/services for 1 to 2 Years, and rated lowest by Native American customers.
Male customers rated 24 Hour Fitness's ROI score 0.2 stars higher than Female customers.
24 Hour Fitness's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Native American 1.9 | Native American | 1.9 |
Other 2.4 | Other | 2.4 |
24 Hour Fitness's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.2 | 66+ | 2.2 |
24 Hour Fitness's ROI score was rated the highest by customers who have used 24 Hour Fitness's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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24 Hour Fitness's ROI score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, 24 Hour Fitness's ROI score is rated right above Mountainside Fitness, and is preceded by Bally.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Bally | 4.1/5 |
![]() | 24 Hour Fitness | 3/5 |
![]() | Mountainside Fitness | 2.9/5 |
![]() | Equinox | 2.7/5 |
![]() | Gold's Gym | 2.4/5 |
![]() | LA Fitness | 2/5 |
24 Hour Fitness has an overall Customer Satisfaction score of 45 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
24 Hour Fitness's Customer Satisfaction score was rated highest by customers who have used 24 Hour Fitness's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.
Male customers rated 24 Hour Fitness's Customer Satisfaction score 9 points higher than Female customers.
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 16% | |
Very Dissatisfied | 30% |
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 19% | |
Very Dissatisfied | 27% |
24 Hour Fitness' Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
24 Hour Fitness' Customer Satisfaction (CSAT) score was rated 62% according to Hispanic or Latino users and customers.
24 Hour Fitness' Customer Satisfaction (CSAT) score was rated 62% according to African American/Black users and customers.
24 Hour Fitness' Customer Satisfaction (CSAT) score was rated 58% according to Asian or Pacific Islander users and customers.
24 Hour Fitness' Customer Satisfaction (CSAT) score was rated 25% according to Native American users and customers.
24 Hour Fitness' Customer Satisfaction (CSAT) score was rated 28% according to Other users and customers.
24 Hour Fitness's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 71% | |||||||||||||||
| 26-30 | 71% | |||||||||||||||
| 31-35 | 63% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 39% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 51-55 | 29% | |||||||||||||||
| 56-60 | 55% | |||||||||||||||
| 61-65 | 38% | |||||||||||||||
| 66+ | 11% |
24 Hour Fitness's Customer Satisfaction score was rated the highest by customers who have used 24 Hour Fitness's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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24 Hour Fitness's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 504,
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"groupId": 515,
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"groupId": 522,
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"groupId": 554,
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}Compared to its competitors, 24 Hour Fitness's Customer Satisfaction score is rated right above Gold's Gym, and is preceded by Bally.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Bally | 78% |
![]() | 24 Hour Fitness | 45% |
![]() | Gold's Gym | 42% |
![]() | Equinox | 39% |
![]() | Mountainside Fitness | 33% |
![]() | LA Fitness | 22% |
24 Hour Fitness has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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Carlsbad, CA 92018
http://www.24hourfitness.com/
(949) 589-8500
24 Hour Fitness's Customer Service score was rated highest by customers who have used 24 Hour Fitness's products/services for 1 to 2 Years, and rated lowest by customers from the Banking and Financial Services industry.
Male customers rated 24 Hour Fitness's Customer Service score 0.2 stars higher than Female customers.
24 Hour Fitness's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Native American 1.9 | Native American | 1.9 |
Other 2.3 | Other | 2.3 |
24 Hour Fitness's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3 | 36-40 | 3 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.2 | 66+ | 2.2 |
24 Hour Fitness's Customer Service score was rated the highest by customers who have used 24 Hour Fitness's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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24 Hour Fitness's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, 24 Hour Fitness's Customer Service score is rated right above Equinox, and is preceded by Mountainside Fitness.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Bally | 4.2/5 |
![]() | Mountainside Fitness | 3.2/5 |
![]() | 24 Hour Fitness | 2.9/5 |
![]() | Equinox | 2.6/5 |
![]() | Gold's Gym | 2.5/5 |
![]() | LA Fitness | 1.8/5 |
24 Hour Fitness has a 2.4/5 stars for its overall company culture rated by their employees

24 Hour Fitness scored a -11 for Net Promoter Score and a -26 for Employee Net Promoter Score. NPS gauges how likely a customer of 24 Hour Fitness would recommend the brand to a friend. ENPS measures how likely 24 Hour Fitness employees would recommend working at 24 Hour Fitness to a friend.
| 40% | Promoters |
|---|---|
| 9% | Passive |
| 51% | Detractors |
| 30% | Promoters |
|---|---|
| 14% | Passive |
| 56% | Detractors |