

Gold’s Gym International, is the most recognized fitness chain, as well as the leading franchisor of gyms, in the world. Among its major competitors, Gold's Gym is ranked in 3rd place for NPS while 24 Hour Fitness is 1st, and Anytime Fitness is 2nd.

Dave Reiseman serves as the Chief Marketing Officer of Gold's Gym. Dave started at Gold's Gym in Apr of 2018. Dave currently resides in the Dallas/Fort Worth Area.
Gold's Gym's Net Promoter Score (NPS) is a -25 with 29% Promoters, 17% Passives, and 54% Detractors. Net Promoter Score tracks whether Gold's Gym's customers would recommend using the product based on a scale of -100 to 100.
| 29% | Promoters |
|---|---|
| 17% | Passives |
| 54% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 -22 | Apr 2024 | -22 |
May 2024 -22 | May 2024 | -22 |
Jul 2024 -22 | Jul 2024 | -22 |
Sep 2024 -22 | Sep 2024 | -22 |
Oct 2024 -23 | Oct 2024 | -23 |
Dec 2024 -22 | Dec 2024 | -22 |
Jan 2025 -22 | Jan 2025 | -22 |
Feb 2025 -24 | Feb 2025 | -24 |
Apr 2025 -25 | Apr 2025 | -25 |
Jun 2025 -24 | Jun 2025 | -24 |
Jul 2025 -24 | Jul 2025 | -24 |
Aug 2025 -26 | Aug 2025 | -26 |
Gold's Gym is ranked third for NPS among its competitors. 24 Hour Fitness and Anytime Fitness come in first and second, with Snap Fitness coming in at #4.
![]() Gold's Gym | ![]() Anytime Fitness | ![]() 24 Hour Fitness | ![]() Snap Fitness | |
| Global Ranking | #- | #631 | #- | #- |
| NPS | -25 | -13 | -11 | -37 |
| Valuation Updated every 24 hours for public companies | - | - | $7.13B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Gold's Gym's NPS 14 points higher than Male customers.
Gold's Gym's NPS was rated -42 by Male customers on Comparably.
Gold's Gym's NPS was rated -28 by Female customers on Comparably.
Gold's Gym's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
Hispanic or Latino -87 | Hispanic or Latino | -87 |
African American/Black -17 | African American/Black | -17 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other -100 | Other | -100 |
Gold's Gym's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Gold's Gym's NPS was rated the highest by customers who have used Gold's Gym's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -55 | Less than 1 Year | -55 |
1 to 2 Years -25 | 1 to 2 Years | -25 |
2 to 5 Years -27 | 2 to 5 Years | -27 |
5 to 10 Years -15 | 5 to 10 Years | -15 |
Over 10 Years -51 | Over 10 Years | -51 |
Compared to its competitors, Gold's Gym's NPS is rated right above Snap Fitness, and is preceded by Anytime Fitness.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Greater Than One | N/A |
![]() | ANYTIME | N/A |
![]() | 24 Hour Fitness | -11 |
![]() | Anytime Fitness | -13 |
![]() | Gold's Gym | -25 |
![]() | Snap Fitness | -37 |
![]() | LA Fitness | -62 |
Out of the 13 Gold's Gym customer reviews 4 were positive and 9 were constructive. Gold's Gym customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Gold's Gym users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Gold's Gym's Customer Loyalty score 23% higher than Male customers.
Gold's Gym's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Gold's Gym's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 78% | 26-30 | 78% |
31-35 82% | 31-35 | 82% |
36-40 60% | 36-40 | 60% |
41-45 64% | 41-45 | 64% |
46-50 78% | 46-50 | 78% |
51-55 100% | 51-55 | 100% |
56-60 85% | 56-60 | 85% |
61-65 100% | 61-65 | 100% |
66+ 78% | 66+ | 78% |
Gold's Gym's Customer Loyalty score was rated the highest by customers who have used Gold's Gym's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Gold's Gym's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, Gold's Gym's Customer Loyalty score is rated right above LA Fitness, and is preceded by 24 Hour Fitness.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | 24 Hour Fitness | 80% |
![]() | Gold's Gym | 75% |
![]() | LA Fitness | 74% |
![]() | Anytime Fitness | 71% |
![]() | Snap Fitness | 62% |
![]() | Greater Than One | N/A |
![]() | ANYTIME | N/A |
Gold's Gym has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Gold's Gym’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Gold's Gym's product the highest. Reviewers from the Construction industry rated Gold's Gym the lowest at 1.5.
Gold's Gym's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Hispanic or Latino customers.
Male customers rated Gold's Gym's Product Quality score 0.1 stars higher than Female customers.
Gold's Gym's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2 | Other | 2 |
Gold's Gym's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.6 | 26-30 | 2.6 |
31-35 2.3 | 31-35 | 2.3 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.7 | 56-60 | 2.7 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.1 | 66+ | 2.1 |
Gold's Gym's Product Quality score was rated the highest by customers who have used Gold's Gym's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Gold's Gym's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Gold's Gym's Product Quality score is rated right above LA Fitness, and is preceded by 24 Hour Fitness.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Anytime Fitness | 3/5 |
![]() | Snap Fitness | 2.9/5 |
![]() | 24 Hour Fitness | 2.8/5 |
![]() | Gold's Gym | 2.6/5 |
![]() | LA Fitness | 1.9/5 |
![]() | Greater Than One | N/A |
![]() | ANYTIME | N/A |
Gold's Gym has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Construction industry think that they had the lowest ROI from Gold's Gym.
Gold's Gym's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Hispanic or Latino customers.
Male customers rated Gold's Gym's ROI score 0.1 stars higher than Female customers.
Gold's Gym's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 1.9 | Other | 1.9 |
Gold's Gym's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.9 | 26-30 | 2.9 |
31-35 1.9 | 31-35 | 1.9 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.8 | 56-60 | 2.8 |
61-65 3.3 | 61-65 | 3.3 |
66+ 1.9 | 66+ | 1.9 |
Gold's Gym's ROI score was rated the highest by customers who have used Gold's Gym's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Gold's Gym's ROI score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, Gold's Gym's ROI score is rated right above LA Fitness, and is preceded by Anytime Fitness.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Snap Fitness | 3/5 |
![]() | 24 Hour Fitness | 3/5 |
![]() | Anytime Fitness | 2.7/5 |
![]() | Gold's Gym | 2.4/5 |
![]() | LA Fitness | 2/5 |
![]() | Greater Than One | N/A |
![]() | ANYTIME | N/A |
Gold's Gym has an overall Customer Satisfaction score of 42 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Gold's Gym's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 41-45.
Female customers rated Gold's Gym's Customer Satisfaction score 2 points higher than Male customers.
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 4% | |
Very Dissatisfied | 50% |
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 24% | |
Very Dissatisfied | 41% |
Gold's Gym's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
Gold's Gym's Customer Satisfaction (CSAT) score was rated 25% according to Hispanic or Latino users and customers.
Gold's Gym's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
Gold's Gym's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.
Gold's Gym's Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
Gold's Gym's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 57% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 66+ | 25% |
Gold's Gym's Customer Satisfaction score was rated the highest by customers who have used Gold's Gym's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Gold's Gym's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, Gold's Gym's Customer Satisfaction score is rated right above LA Fitness, and is preceded by 24 Hour Fitness.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Snap Fitness | 50% |
![]() | Anytime Fitness | 49% |
![]() | 24 Hour Fitness | 45% |
![]() | Gold's Gym | 42% |
![]() | LA Fitness | 22% |
![]() | Greater Than One | 0% |
![]() | ANYTIME | 0% |
Gold's Gym has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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Dallas, TX
http://www.goldsgym.com/
(214)574-4653
Gold's Gym's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Hispanic or Latino customers.
Male customers rated Gold's Gym's Customer Service score 0.2 stars higher than Female customers.
Gold's Gym's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.5 | Other | 2.5 |
Gold's Gym's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3 | 26-30 | 3 |
31-35 2.2 | 31-35 | 2.2 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2 | 41-45 | 2 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3.1 | 51-55 | 3.1 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3.1 | 61-65 | 3.1 |
66+ 1.9 | 66+ | 1.9 |
Gold's Gym's Customer Service score was rated the highest by customers who have used Gold's Gym's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Gold's Gym's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, Gold's Gym's Customer Service score is rated right above LA Fitness, and is preceded by Anytime Fitness.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Snap Fitness | 2.9/5 |
![]() | 24 Hour Fitness | 2.9/5 |
![]() | Anytime Fitness | 2.8/5 |
![]() | Gold's Gym | 2.5/5 |
![]() | LA Fitness | 1.8/5 |
![]() | Greater Than One | N/A |
![]() | ANYTIME | N/A |
Gold's Gym has a 3.0/5 stars for its overall company culture rated by their employees

Gold's Gym scored a -25 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Gold's Gym would recommend the brand to a friend. ENPS measures how likely Gold's Gym employees would recommend working at Gold's Gym to a friend.
| 29% | Promoters |
|---|---|
| 17% | Passive |
| 54% | Detractors |
| 37% | Promoters |
|---|---|
| 7% | Passive |
| 56% | Detractors |