
We are a company with integrated luxury and lifestyle offerings centered on Movement, Nutrition and Regeneration. Equinox’s brand is ranked #459 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Equinox. When compared to other organizations within the Health and Wellness industry, Equinox is ranked #36. Among its major competitors, Equinox is ranked in 4th place for NPS while Bally is 1st, and Orangetheory Fitness is 2nd.Their current valuation is $1.94B

Vimla Gupta serves as the Chief Marketing Officer of Equinox. Vimla started at Equinox in December of 2017. Vimla currently resides in Greater New York City Area.
Equinox's Net Promoter Score (NPS) is a -24 with 33% Promoters, 10% Passives, and 57% Detractors. Net Promoter Score tracks whether Equinox's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 10% | Passives |
| 57% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 -26 | Nov 2024 | -26 |
Dec 2024 -24 | Dec 2024 | -24 |
Jan 2025 -24 | Jan 2025 | -24 |
Mar 2025 -24 | Mar 2025 | -24 |
Apr 2025 -24 | Apr 2025 | -24 |
May 2025 -24 | May 2025 | -24 |
Jun 2025 -23 | Jun 2025 | -23 |
Aug 2025 -25 | Aug 2025 | -25 |
Sep 2025 -25 | Sep 2025 | -25 |
Oct 2025 -25 | Oct 2025 | -25 |
Nov 2025 -25 | Nov 2025 | -25 |
Jan 2026 -23 | Jan 2026 | -23 |
Equinox is ranked third for NPS among its competitors. Orangetheory Fitness and 24 Hour Fitness come in first and second, with Flywheel Sports coming in at #4. Among those competitors, it is the third most valued company behind 24 Hour Fitness.
![]() Equinox | ![]() Orangetheory Fitness | ![]() 24 Hour Fitness | ![]() Flywheel Sports | |
| Global Ranking | #459 | #862 | #- | #- |
| NPS | -24 | 14 | -11 | - |
| Valuation Updated every 24 hours for public companies | $1.94B | - | $7.13B | $350.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Equinox's NPS 2 points higher than Female customers.
Equinox's NPS was rated -47 by Male customers on Comparably.
Equinox's NPS was rated -49 by Female customers on Comparably.
Equinox's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
Hispanic or Latino -72 | Hispanic or Latino | -72 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander -57 | Asian or Pacific Islander | -57 |
Other -46 | Other | -46 |
Equinox's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Equinox's NPS was rated the highest by customers who have used Equinox's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -28 | Less than 1 Year | -28 |
1 to 2 Years -5 | 1 to 2 Years | -5 |
2 to 5 Years -51 | 2 to 5 Years | -51 |
5 to 10 Years -84 | 5 to 10 Years | -84 |
Over 10 Years -64 | Over 10 Years | -64 |
Compared to its competitors, Equinox's NPS is rated right below 24 Hour Fitness.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Bally | 31 |
![]() | Orangetheory Fitness | 14 |
![]() | Flywheel Sports | N/A |
![]() | 24 Hour Fitness | -11 |
![]() | Equinox | -24 |
In the Health and Wellness industry, Equinox's NPS is rated right below WW (formally Weight Watchers).
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | WW (formally Weight Watchers) | -11 |
![]() | Equinox | -24 |
Out of the 23 Equinox customer reviews 6 were positive and 17 were constructive. Equinox customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Equinox users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Equinox's Customer Loyalty score 13% higher than Male customers.
Equinox's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Equinox's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 68% | 18-25 | 68% |
26-30 78% | 26-30 | 78% |
31-35 63% | 31-35 | 63% |
36-40 81% | 36-40 | 81% |
41-45 100% | 41-45 | 100% |
46-50 50% | 46-50 | 50% |
51-55 85% | 51-55 | 85% |
56-60 78% | 56-60 | 78% |
61-65 82% | 61-65 | 82% |
66+ 78% | 66+ | 78% |
Equinox's Customer Loyalty score was rated the highest by customers who have used Equinox's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Equinox's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Equinox's Customer Loyalty score is rated right above Flywheel Sports, and is preceded by 24 Hour Fitness.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bally | 81% |
![]() | Orangetheory Fitness | 80% |
![]() | 24 Hour Fitness | 80% |
![]() | Equinox | 73% |
![]() | Flywheel Sports | N/A |
In the Health and Wellness industry, Equinox's Customer Loyalty score is rated right above WW (formally Weight Watchers), and is preceded by Philips.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | Equinox | 73% |
![]() | WW (formally Weight Watchers) | 73% |
Equinox has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Equinox’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated Equinox's product the highest. Reviewers from the Banking and Financial Services industry rated Equinox the lowest at 1.9.
Equinox's Product Quality score was rated highest by customers from the Real Estate industry, and rated lowest by customers from the Aerospace and Aviation industry.
Male customers rated Equinox's Product Quality score 0.4 stars higher than Female customers.
Equinox's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2 | Other | 2 |
Equinox's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.9 | 26-30 | 2.9 |
31-35 2.7 | 31-35 | 2.7 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2 | 46-50 | 2 |
51-55 1.7 | 51-55 | 1.7 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.7 | 61-65 | 2.7 |
66+ 1.7 | 66+ | 1.7 |
Equinox's Product Quality score was rated the highest by customers who have used Equinox's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Equinox's Product Quality score was rated the highest by Real Estate industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Equinox's Product Quality score is rated right above 24 Hour Fitness, and is preceded by Orangetheory Fitness.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Bally | 4.2/5 |
![]() | Orangetheory Fitness | 3.7/5 |
![]() | Equinox | 2.9/5 |
![]() | 24 Hour Fitness | 2.8/5 |
![]() | Flywheel Sports | N/A |
In the Health and Wellness industry, Equinox's Product Quality score is rated right below WW (formally Weight Watchers).
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
![]() | Equinox | 2.9/5 |
Equinox has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Equinox.
Equinox's ROI score was rated highest by customers who have used Equinox's products/services for 1 to 2 Years, and rated lowest by customers from the Banking and Financial Services industry.
Male customers rated Equinox's ROI score 0.4 stars higher than Female customers.
Equinox's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 2.1 | Other | 2.1 |
Equinox's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 3 | 26-30 | 3 |
31-35 3.1 | 31-35 | 3.1 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2.7 | 41-45 | 2.7 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2 | 61-65 | 2 |
66+ 1.7 | 66+ | 1.7 |
Equinox's ROI score was rated the highest by customers who have used Equinox's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Equinox's ROI score was rated the highest by Hospitality industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Equinox's ROI score is rated right above Flywheel Sports, and is preceded by 24 Hour Fitness.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Bally | 4.1/5 |
![]() | Orangetheory Fitness | 3.2/5 |
![]() | 24 Hour Fitness | 3/5 |
![]() | Equinox | 2.7/5 |
![]() | Flywheel Sports | N/A |
In the Health and Wellness industry, Equinox's ROI score is rated right below WW (formally Weight Watchers).
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
![]() | Equinox | 2.7/5 |
Equinox has an overall Customer Satisfaction score of 39 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Equinox's Customer Satisfaction score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated Equinox's Customer Satisfaction score 2 points higher than Male customers.
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 27% | |
Very Dissatisfied | 32% |
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 16% | |
Very Dissatisfied | 44% |
Equinox's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
Equinox's Customer Satisfaction (CSAT) score was rated 14% according to Hispanic or Latino users and customers.
Equinox's Customer Satisfaction (CSAT) score was rated 34% according to African American/Black users and customers.
Equinox's Customer Satisfaction (CSAT) score was rated 42% according to Asian or Pacific Islander users and customers.
Equinox's Customer Satisfaction (CSAT) score was rated 17% according to Other users and customers.
Equinox's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 42% | |||||||||||||||
| 26-30 | 40% | |||||||||||||||
| 31-35 | 44% | |||||||||||||||
| 36-40 | 21% | |||||||||||||||
| 41-45 | 36% | |||||||||||||||
| 46-50 | 13% | |||||||||||||||
| 51-55 | 17% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 0% |
Equinox's Customer Satisfaction score was rated the highest by customers who have used Equinox's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Equinox's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Equinox Customer Satisfaction Score by Industry",
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"score": 33,
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"groupId": 511,
"score": 43,
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"groupId": 523,
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"groupId": 554,
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]
}Compared to its competitors, Equinox's Customer Satisfaction score is rated right above Flywheel Sports, and is preceded by 24 Hour Fitness.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Bally | 78% |
![]() | Orangetheory Fitness | 56% |
![]() | 24 Hour Fitness | 45% |
![]() | Equinox | 39% |
![]() | Flywheel Sports | 0% |
In the Health and Wellness industry, Equinox's Customer Satisfaction score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 63% |
![]() | WW (formally Weight Watchers) | 46% |
![]() | Equinox | 39% |
Equinox has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Equinox's overall Customer Service score rated by its users and customers.
895 Broadway, New York City, NY 10003
https://www.equinox.com
Equinox's Customer Service score was rated highest by customers who have used Equinox's products/services for 1 to 2 Years, and rated lowest by customers from the Banking and Financial Services industry.
Male customers rated Equinox's Customer Service score 0.2 stars higher than Female customers.
Equinox's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Other 1.9 | Other | 1.9 |
Equinox's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
26-30 3.2 | 26-30 | 3.2 |
31-35 2.5 | 31-35 | 2.5 |
36-40 2.1 | 36-40 | 2.1 |
41-45 2.7 | 41-45 | 2.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2 | 61-65 | 2 |
66+ 1.6 | 66+ | 1.6 |
Equinox's Customer Service score was rated the highest by customers who have used Equinox's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Equinox's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Equinox's Customer Service score is rated right above Flywheel Sports, and is preceded by 24 Hour Fitness.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Bally | 4.2/5 |
![]() | Orangetheory Fitness | 3.2/5 |
![]() | 24 Hour Fitness | 2.9/5 |
![]() | Equinox | 2.6/5 |
![]() | Flywheel Sports | N/A |
In the Health and Wellness industry, Equinox's Customer Service score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
![]() | Equinox | 2.6/5 |
Equinox has a 2.4/5 stars for its overall company culture rated by their employees

Equinox scored a -24 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Equinox would recommend the brand to a friend. ENPS measures how likely Equinox employees would recommend working at Equinox to a friend.
| 33% | Promoters |
|---|---|
| 10% | Passive |
| 57% | Detractors |
| 27% | Promoters |
|---|---|
| 14% | Passive |
| 59% | Detractors |
Equinox is ranked #459 in the Global Top 100 Brands. It ranks just behind Splunk and just ahead of Vista.
Equinox is ranked #36 in the Health and Wellness Industry. It ranks just behind Planet Fitness and just ahead of ClassPass.
| RANK | COMPANY | Location | |
|---|---|---|---|
34 | ![]() | Care.com | Waltham, MA |
35 | ![]() | Planet Fitness | Newington, GA |
36 | ![]() | Equinox | New York City, NY |
37 | ![]() | ClassPass | New York City, NY |
38 | ![]() | Gilead Sciences | |
39 | ![]() | Cerner Corporation | Kansas City, MO |
40 | ![]() | The Cigna Group | Bloomfield, CT |