

Heart rate based, interval training in a fun and energizing group environment. Burning calories AFTER you workout? That's the orange effect! Orangetheory Fitness’s brand is ranked #862 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Orangetheory Fitness. When compared to other organizations within the Health and Wellness industry, Orangetheory Fitness is ranked #80. Among its major competitors, Orangetheory Fitness is ranked in 4th place for NPS while SportPursuit is 1st, and SoulCycle is 2nd.
Orangetheory Fitness's Net Promoter Score (NPS) is a 14 with 50% Promoters, 14% Passives, and 36% Detractors. Net Promoter Score tracks whether Orangetheory Fitness's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 14% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2024 13 | Jun 2024 | 13 |
Jul 2024 12 | Jul 2024 | 12 |
Aug 2024 12 | Aug 2024 | 12 |
Sep 2024 14 | Sep 2024 | 14 |
Nov 2024 13 | Nov 2024 | 13 |
Dec 2024 15 | Dec 2024 | 15 |
Jan 2025 14 | Jan 2025 | 14 |
Mar 2025 14 | Mar 2025 | 14 |
Apr 2025 15 | Apr 2025 | 15 |
May 2025 13 | May 2025 | 13 |
Sep 2025 13 | Sep 2025 | 13 |
Oct 2025 13 | Oct 2025 | 13 |
Orangetheory Fitness is ranked second for NPS among its competitors. SportPursuit and Equinox come in first and third, with Flywheel Sports coming in at #4.
![]() Orangetheory Fitness | ![]() Equinox | ![]() Flywheel Sports | ![]() SportPursuit | |
| Global Ranking | #862 | #459 | #- | #- |
| NPS | 14 | -24 | - | 100 |
| Valuation Updated every 24 hours for public companies | - | $1.94B | $350.00M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Orangetheory Fitness's NPS 18 points higher than Female customers.
Orangetheory Fitness's NPS was rated 16 by Male customers on Comparably.
Orangetheory Fitness's NPS was rated -2 by Female customers on Comparably.
Orangetheory Fitness's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
Hispanic or Latino -51 | Hispanic or Latino | -51 |
African American/Black -100 | African American/Black | -100 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -40 | Other | -40 |
Orangetheory Fitness's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
Orangetheory Fitness's NPS was rated the highest by customers who have used Orangetheory Fitness's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -17 | Less than 1 Year | -17 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 43 | 2 to 5 Years | 43 |
5 to 10 Years -13 | 5 to 10 Years | -13 |
Compared to its competitors, Orangetheory Fitness's NPS is rated right above Flywheel Sports, and is preceded by CrossFit.
| COMPANY | NPS Score | |
|---|---|---|
![]() | SportPursuit | 100 |
![]() | SoulCycle | 50 |
![]() | CrossFit | 32 |
![]() | Orangetheory Fitness | 14 |
![]() | Flywheel Sports | N/A |
![]() | Equinox | -24 |
![]() | Peloton Consulting Group | -89 |
In the Health and Wellness industry, Orangetheory Fitness's NPS is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 35 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | Orangetheory Fitness | 14 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 26 Orangetheory Fitness customer reviews 13 were positive and 13 were constructive. Orangetheory Fitness customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Orangetheory Fitness users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Orangetheory Fitness's Customer Loyalty score 5% higher than Male customers.
Orangetheory Fitness's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Orangetheory Fitness's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 82% | 26-30 | 82% |
31-35 64% | 31-35 | 64% |
36-40 80% | 36-40 | 80% |
41-45 87% | 41-45 | 87% |
46-50 84% | 46-50 | 84% |
51-55 78% | 51-55 | 78% |
56-60 79% | 56-60 | 79% |
61-65 100% | 61-65 | 100% |
66+ 55% | 66+ | 55% |
Orangetheory Fitness's Customer Loyalty score was rated the highest by customers who have used Orangetheory Fitness's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Orangetheory Fitness's Customer Loyalty score was rated the highest by Insurance industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Orangetheory Fitness's Customer Loyalty score is rated right above Equinox, and is preceded by CrossFit.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | CrossFit | 87% |
![]() | Orangetheory Fitness | 80% |
![]() | Equinox | 73% |
![]() | SoulCycle | 72% |
![]() | Peloton Consulting Group | 54% |
![]() | SportPursuit | N/A |
![]() | Flywheel Sports | N/A |
In the Health and Wellness industry, Orangetheory Fitness's Customer Loyalty score is rated right above CVS Health, and is preceded by Headspace.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | Orangetheory Fitness | 80% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
Orangetheory Fitness has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Orangetheory Fitness’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Orangetheory Fitness's product the highest. Reviewers from the Accounting industry rated Orangetheory Fitness the lowest at 3.8.
Orangetheory Fitness's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by Other customers.
Male customers rated Orangetheory Fitness's Product Quality score 0.2 stars higher than Female customers.
Orangetheory Fitness's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2 | Other | 2 |
Orangetheory Fitness's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.2 | 36-40 | 2.2 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.9 | 56-60 | 3.9 |
61-65 4.5 | 61-65 | 4.5 |
66+ 3.9 | 66+ | 3.9 |
Orangetheory Fitness's Product Quality score was rated the highest by customers who have used Orangetheory Fitness's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Orangetheory Fitness's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Orangetheory Fitness's Product Quality score is rated right above Equinox, and is preceded by CrossFit.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | SoulCycle | 4.2/5 |
![]() | CrossFit | 4.1/5 |
![]() | Orangetheory Fitness | 3.7/5 |
![]() | Equinox | 2.9/5 |
![]() | Peloton Consulting Group | 2.9/5 |
![]() | SportPursuit | N/A |
![]() | Flywheel Sports | N/A |
In the Health and Wellness industry, Orangetheory Fitness's Product Quality score is rated right above CVS Health, and is preceded by Philips.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | Orangetheory Fitness | 3.7/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
Orangetheory Fitness has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Real Estate industry. The users from the Insurance industry think that they had the lowest ROI from Orangetheory Fitness.
Orangetheory Fitness's ROI score was rated highest by customers from the Real Estate industry, and rated lowest by Other customers.
Male customers rated Orangetheory Fitness's ROI score 0.3 stars higher than Female customers.
Orangetheory Fitness's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 1.5 | Other | 1.5 |
Orangetheory Fitness's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.3 | 31-35 | 2.3 |
36-40 1.9 | 36-40 | 1.9 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3 | 46-50 | 3 |
51-55 2.6 | 51-55 | 2.6 |
56-60 3.1 | 56-60 | 3.1 |
61-65 3.9 | 61-65 | 3.9 |
66+ 3.7 | 66+ | 3.7 |
Orangetheory Fitness's ROI score was rated the highest by customers who have used Orangetheory Fitness's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Orangetheory Fitness's ROI score was rated the highest by Real Estate industry customers, and the lowest by Insurance industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Orangetheory Fitness's ROI score is rated right above Equinox, and is preceded by SoulCycle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | CrossFit | 4.1/5 |
![]() | SoulCycle | 3.9/5 |
![]() | Orangetheory Fitness | 3.2/5 |
![]() | Equinox | 2.7/5 |
![]() | Peloton Consulting Group | 2.5/5 |
![]() | SportPursuit | N/A |
![]() | Flywheel Sports | N/A |
In the Health and Wellness industry, Orangetheory Fitness's ROI score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | Orangetheory Fitness | 3.2/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
Orangetheory Fitness has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Orangetheory Fitness's Customer Satisfaction score was rated highest by customers from the Retail industry, and rated lowest by African American/Black customers.
Male customers rated Orangetheory Fitness's Customer Satisfaction score 7 points higher than Female customers.
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 19% | |
Very Dissatisfied | 15% |
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 12% | |
Very Dissatisfied | 32% |
Orangetheory Fitness' Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Orangetheory Fitness' Customer Satisfaction (CSAT) score was rated 34% according to Hispanic or Latino users and customers.
Orangetheory Fitness' Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
Orangetheory Fitness' Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.
Orangetheory Fitness' Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.
Orangetheory Fitness's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 26-30 | 40% | |||||||||||||||
| 31-35 | 27% | |||||||||||||||
| 36-40 | 38% | |||||||||||||||
| 41-45 | 55% | |||||||||||||||
| 46-50 | 54% | |||||||||||||||
| 51-55 | 58% | |||||||||||||||
| 56-60 | 46% | |||||||||||||||
| 61-65 | 89% | |||||||||||||||
| 66+ | 50% |
Orangetheory Fitness's Customer Satisfaction score was rated the highest by customers who have used Orangetheory Fitness's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Orangetheory Fitness's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 535,
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}Compared to its competitors, Orangetheory Fitness's Customer Satisfaction score is rated right above Equinox, and is preceded by Peloton Consulting Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | SoulCycle | 89% |
![]() | CrossFit | 86% |
![]() | Peloton Consulting Group | 67% |
![]() | Orangetheory Fitness | 56% |
![]() | Equinox | 39% |
![]() | SportPursuit | 0% |
![]() | Flywheel Sports | 0% |
In the Health and Wellness industry, Orangetheory Fitness's Customer Satisfaction score is rated right above WW (formally Weight Watchers), and is preceded by Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 63% |
![]() | Orangetheory Fitness | 56% |
![]() | WW (formally Weight Watchers) | 46% |
Orangetheory Fitness has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Orangetheory Fitness' overall Customer Service score rated by its users and customers.
6000 Broken Sound Pkwy NW, Suite 200, Boca Raton, FL 33487
http://www.orangetheory.com
954-530-6903
Orangetheory Fitness's Customer Service score was rated highest by customers from the Real Estate industry, and rated lowest by Other customers.
Male customers rated Orangetheory Fitness's Customer Service score 0.4 stars higher than Female customers.
Orangetheory Fitness's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 1.5 | Other | 1.5 |
Orangetheory Fitness's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.4 | 26-30 | 3.4 |
31-35 2.3 | 31-35 | 2.3 |
36-40 2.1 | 36-40 | 2.1 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.5 | 56-60 | 2.5 |
61-65 4.1 | 61-65 | 4.1 |
66+ 4.1 | 66+ | 4.1 |
Orangetheory Fitness's Customer Service score was rated the highest by customers who have used Orangetheory Fitness's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Orangetheory Fitness's Customer Service score was rated the highest by Real Estate industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Orangetheory Fitness's Customer Service score is rated right above Peloton Consulting Group, and is preceded by SoulCycle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | CrossFit | 4.1/5 |
![]() | SoulCycle | 4/5 |
![]() | Orangetheory Fitness | 3.2/5 |
![]() | Peloton Consulting Group | 2.6/5 |
![]() | Equinox | 2.6/5 |
![]() | SportPursuit | N/A |
![]() | Flywheel Sports | N/A |
In the Health and Wellness industry, Orangetheory Fitness's Customer Service score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | Orangetheory Fitness | 3.2/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
Orangetheory Fitness has a 3.7/5 stars for its overall company culture rated by their employees

Orangetheory Fitness scored a 14 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Orangetheory Fitness would recommend the brand to a friend. ENPS measures how likely Orangetheory Fitness employees would recommend working at Orangetheory Fitness to a friend.
| 50% | Promoters |
|---|---|
| 14% | Passive |
| 36% | Detractors |
| 48% | Promoters |
|---|---|
| 20% | Passive |
| 32% | Detractors |
Orangetheory Fitness is ranked #862 in the Global Top 100 Brands. It ranks just behind Pendo and just ahead of Champion.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
860 | ![]() | FactSet | ![]() | Philip Snow | Tech |
861 | ![]() | Pendo | ![]() | Todd Olson | Tech |
862 | ![]() | Orangetheory Fitness | ![]() | Dave Long | Health and Wellness |
863 | ![]() | Champion | ![]() | Michael Sullivan | Fashion and Beauty |
864 | ![]() | FirstBank | ![]() | Jim Reuter | Banking and Financial Services |
865 | ![]() | FHI 360 | ![]() | Patrick Fine | Business and Consumer Services |
866 | ![]() | Formlabs | ![]() | Maxim Lobovsky | Consumer Goods |
Orangetheory Fitness is ranked #80 in the Health and Wellness Industry. It ranks just behind Doctor on Demand and just ahead of Arup.
| RANK | COMPANY | Location | |
|---|---|---|---|
78 | ![]() | Curology | San Diego, CA |
79 | ![]() | Doctor on Demand | San Francisco, CA |
80 | ![]() | Orangetheory Fitness | Boca Raton, FL |
81 | ![]() | Arup | London, AR |
82 | ![]() | GSK | |
83 | ![]() | Zoetis | Florham Park, NJ |
84 | ![]() | Novo Nordisk |