SoulCycle NPS & Customer Reviews | Comparably
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SoulCycle
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About SoulCycle's Brand

Full-Body Spin Workouts

Brand at a Glance

72%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4/5
Customer Service

SoulCycle NPS

SoulCycle's Net Promoter Score (NPS) is a 50 with 66% Promoters, 18% Passives, and 16% Detractors. Net Promoter Score tracks whether SoulCycle's customers would recommend using the product based on a scale of -100 to 100.

SoulCycle Overall NPS

50
NPS
66%Promoters
18%Passives
16%Detractors
SoulCycle Overall NPS

SoulCycle NPS Trend

-100
-50
0
50
100
May 2023
50
May 202350
Jul 2023
51
Jul 202351
Nov 2023
49
Nov 202349
Dec 2023
48
Dec 202348
Jan 2024
48
Jan 202448
Feb 2024
47
Feb 202447
Apr 2024
48
Apr 202448
Jun 2024
50
Jun 202450
Jul 2024
51
Jul 202451
Aug 2024
47
Aug 202447
Oct 2024
49
Oct 202449
Dec 2024
50
Dec 202450

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

SoulCycle NPS by Gender

Female customers rated SoulCycle's NPS 36 points higher than Male customers.

Male

24

SoulCycle's NPS was rated 24 by Male customers on Comparably.

62%
Promoters
0%
Passives
38%
Detractors

Female

60

SoulCycle's NPS was rated 60 by Female customers on Comparably.

73%
Promoters
14%
Passives
13%
Detractors

SoulCycle NPS by Ethnicity

SoulCycle's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
34
Caucasian34
Hispanic or Latino
40
Hispanic or Latino40

SoulCycle NPS by Age

SoulCycle's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

0
20
40
60
80
100
Promoters
89%
Passives
11%
Detractors
0%
18-2589%11%0%
Promoters
25%
Passives
25%
Detractors
50%
26-3025%25%50%
Promoters
67%
Passives
0%
Detractors
33%
36-4067%0%33%

SoulCycle NPS by Usage

SoulCycle's NPS was rated the highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
83
Less than 1 Year83
1 to 2 Years
100
1 to 2 Years100
2 to 5 Years
28
2 to 5 Years28
5 to 10 Years
20
5 to 10 Years20

SoulCycle Customer Reviews

Out of the 6 SoulCycle customer reviews 4 were positive and 2 were constructive. SoulCycle customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
The workout is incredible and the community is amazing
What do you value most about this brand?
Soulcycle changed my life for the better!
What can this brand most improve?
quality of the service offered
What do you value most about this brand?
The Community is so fun
What do you value most about this brand?
Fun times and music beats

SoulCycle Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of SoulCycle users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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72
72%
28
28%
SoulCycle Customer Loyalty

SoulCycle Customer Loyalty Score by Gender

Male customers rated SoulCycle's Customer Loyalty score 25% higher than Female customers.

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Male
89%
Yes
Female
64%
Yes

SoulCycle Customer Loyalty Score by Ethnicity

SoulCycle's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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78
out of 100
Caucasian
46
out of 100
Hispanic or Latino

SoulCycle Customer Loyalty Score by Age

SoulCycle's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
26-30
33%
26-3033%
36-40
70%
36-4070%

SoulCycle Customer Loyalty Score by Usage

SoulCycle's Customer Loyalty score was rated the highest by customers who have used SoulCycle's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
70%
1 to 2 Years
78%
2 to 5 Years
61%
5 to 10 Years
82%

SoulCycle Customer Loyalty Score by Industry

SoulCycle's Customer Loyalty score was rated 61% by Tech industry customers.

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Tech
61%

SoulCycle Product Quality

4.2/5

SoulCycle has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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SoulCycle Product Information

SoulCycle’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated SoulCycle's product the highest.

Website
http://www.soul-cycle.com
Company Size
1,001-5,000 Employees

Industry

Healthcare
Small Business Services
Sports & Entertainment

Quick Insights into SoulCycle Product Quality

SoulCycle's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used SoulCycle's products/services for 5 to 10 Years.

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Ranked SoulCycle Product Quality the Highest

18-25
4.8
1 to 2 Years
4.7
Female
4.5

Ranked SoulCycle Product Quality the Lowest

Male
4
26-30
3.9
5 to 10 Years
3.6

SoulCycle Product Quality Score by Gender

Female customers rated SoulCycle's Product Quality score 0.5 stars higher than Male customers.

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Male

4/5

Female

4.5/5

SoulCycle Product Quality Score by Ethnicity

SoulCycle's Product Quality score was rated 4.2 stars by both Caucasian and Hispanic or Latino customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of SoulCycle.
0
1
2
3
4
5
Caucasian
4.2
Caucasian4.2
Hispanic or Latino
4.2
Hispanic or Latino4.2

SoulCycle Product Quality Score by Age

SoulCycle's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of SoulCycle.
0
1
2
3
4
5
18-25
4.8
18-254.8
26-30
3.9
26-303.9
36-40
4.3
36-404.3

SoulCycle Product Quality Score by Usage

SoulCycle's Product Quality score was rated the highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.6
1 to 2 Years
4.7
2 to 5 Years
4.5
5 to 10 Years
3.6

SoulCycle Product Quality Score by Industry

SoulCycle's Product Quality score was rated 4.4 stars by Tech industry customers.

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Tech
4.4

SoulCycle Pricing

SoulCycle ROI & Value For Money

3.9/5

SoulCycle has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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SoulCycle Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into SoulCycle ROI

SoulCycle's ROI score was rated highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and rated lowest by customers who have used SoulCycle's products/services for 5 to 10 Years.

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Ranked SoulCycle ROI the Highest

1 to 2 Years
4.6
18-25
4.3
Female
4.1

Ranked SoulCycle ROI the Lowest

Hispanic or Latino
3.6
Male
3.5
5 to 10 Years
2.9

SoulCycle ROI Score by Gender

Female customers rated SoulCycle's ROI score 0.6 stars higher than Male customers.

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Male

3.5/5

Female

4.1/5

SoulCycle ROI Score by Ethnicity

SoulCycle's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of SoulCycle.
0
1
2
3
4
5
Caucasian
3.7
Caucasian3.7
Hispanic or Latino
3.6
Hispanic or Latino3.6

SoulCycle ROI Score by Age

SoulCycle's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full ROI by Age data of SoulCycle.
0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
3.6
26-303.6
36-40
3.8
36-403.8

SoulCycle ROI Score by Usage

SoulCycle's ROI score was rated the highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.2
1 to 2 Years
4.6
2 to 5 Years
3.9
5 to 10 Years
2.9

SoulCycle ROI Score by Industry

SoulCycle's ROI score was rated 3.8 stars by Tech industry customers.

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Tech
3.8

SoulCycle Customer Satisfaction (CSAT)

SoulCycle Customer Satisfaction (CSAT) Score

89 / 100

SoulCycle has an overall Customer Satisfaction score of 89 rated by its users and customers.

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Very Satisfied56%
Satisfied33%
Neither Satisfied nor Dissatisfied6%
Dissatisfied2%
Very Dissatisfied3%
Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
2%
Very Dissatisfied
3%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into SoulCycle Customer Satisfaction

SoulCycle's Customer Satisfaction score was rated highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and rated lowest by customers who have used SoulCycle's products/services for 5 to 10 Years.

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Ranked SoulCycle Customer Satisfaction the Highest

1 to 2 Years
100%
18-25
100%
Hispanic or Latino
100%

Ranked SoulCycle Customer Satisfaction the Lowest

Caucasian
90%
26-30
67%
5 to 10 Years
67%

SoulCycle Customer Satisfaction Score by Gender

Male customers rated SoulCycle's Customer Satisfaction score 7 points higher than Female customers.

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100 / 100
Male
Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
93 / 100
Female
Very Satisfied
62%
Satisfied
31%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
0%

SoulCycle Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

SoulCycle's Customer Satisfaction (CSAT) score was rated 90% according to Caucasian users and customers.

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90 / 100
Very Satisfied80%
Satisfied10%
Neither Satisfied nor Dissatisfied0%
Dissatisfied10%
Very Dissatisfied0%
Very Satisfied
80%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

SoulCycle's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of SoulCycle.
100 / 100
Very Satisfied33%
Satisfied67%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

SoulCycle Customer Satisfaction Score by Age

SoulCycle's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
62%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%
26-30 CSAT Score
67%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
26-3067%

SoulCycle Customer Satisfaction Score by Usage

SoulCycle's Customer Satisfaction score was rated the highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
100
1 to 2 Years
100
2 to 5 Years
100
5 to 10 Years
67

SoulCycle Customer Satisfaction Score by Industry

SoulCycle's Customer Satisfaction score was rated 100 points by Tech industry customers.

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Tech
100

SoulCycle Customer Service

4/5

SoulCycle has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About SoulCycle's Customer Service

Address

609 Greenwich st, New York City, NY


Website

http://www.soul-cycle.com


Phone Number

212-787-1300

Quick Insights into SoulCycle Customer Service

SoulCycle's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.

Sign Up to unlock insights into how customers have ranked SoulCycle's Customer Service score.

Ranked SoulCycle Customer Service the Highest

18-25
4.8
1 to 2 Years
4.7
Female
4.3

Ranked SoulCycle Customer Service the Lowest

Male
3.5
5 to 10 Years
3.3
26-30
3.1

SoulCycle Customer Service Score by Gender

Female customers rated SoulCycle's Customer Service score 0.8 stars higher than Male customers.

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Male

3.5/5

Female

4.3/5

SoulCycle Customer Service Score by Ethnicity

SoulCycle's Customer Service score was rated 3.8 stars by both Caucasian and Hispanic or Latino customers on Comparably.

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0
20
40
60
80
100
Caucasian
3.8
Caucasian3.8
Hispanic or Latino
3.8
Hispanic or Latino3.8

SoulCycle Customer Service Score by Age

SoulCycle's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of SoulCycle.
0
20
40
60
80
100
18-25
4.8
18-254.8
26-30
3.1
26-303.1
36-40
3.6
36-403.6

SoulCycle Customer Service Score by Usage

SoulCycle's Customer Service score was rated the highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
4.6
1 to 2 Years
4.7
2 to 5 Years
4
5 to 10 Years
3.3

SoulCycle Customer Service Score by Industry

SoulCycle's Customer Service score was rated 3.7 stars by Tech industry customers.

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Tech
3.7

SoulCycle as an Employer

3.2/5

SoulCycle has a 3.2/5 stars for its overall company culture rated by their employees

  SoulCycle CEO
bottom
45%
CEO of SoulCycle

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

SoulCycle scored a 50 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of SoulCycle would recommend the brand to a friend. ENPS measures how likely SoulCycle employees would recommend working at SoulCycle to a friend.

Net Promoter Score

50
NPS Score
66%Promoters
18%Passive
16%Detractors

Employee Net Promoter Score

-19
eNPS Score
31%Promoters
19%Passive
50%Detractors

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