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SoulCycle's Net Promoter Score (NPS) is a 50 with 66% Promoters, 18% Passives, and 16% Detractors. Net Promoter Score tracks whether SoulCycle's customers would recommend using the product based on a scale of -100 to 100.
| 66% | Promoters |
|---|---|
| 18% | Passives |
| 16% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2023 50 | May 2023 | 50 |
Jul 2023 51 | Jul 2023 | 51 |
Nov 2023 49 | Nov 2023 | 49 |
Dec 2023 48 | Dec 2023 | 48 |
Jan 2024 48 | Jan 2024 | 48 |
Feb 2024 47 | Feb 2024 | 47 |
Apr 2024 48 | Apr 2024 | 48 |
Jun 2024 50 | Jun 2024 | 50 |
Jul 2024 51 | Jul 2024 | 51 |
Aug 2024 47 | Aug 2024 | 47 |
Oct 2024 49 | Oct 2024 | 49 |
Dec 2024 50 | Dec 2024 | 50 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated SoulCycle's NPS 36 points higher than Male customers.
SoulCycle's NPS was rated 24 by Male customers on Comparably.
SoulCycle's NPS was rated 60 by Female customers on Comparably.
SoulCycle's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Hispanic or Latino 40 | Hispanic or Latino | 40 |
SoulCycle's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
SoulCycle's NPS was rated the highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 83 | Less than 1 Year | 83 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Out of the 6 SoulCycle customer reviews 4 were positive and 2 were constructive. SoulCycle customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of SoulCycle users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated SoulCycle's Customer Loyalty score 25% higher than Female customers.
SoulCycle's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
SoulCycle's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 33% | 26-30 | 33% |
36-40 70% | 36-40 | 70% |
SoulCycle's Customer Loyalty score was rated the highest by customers who have used SoulCycle's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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SoulCycle's Customer Loyalty score was rated 61% by Tech industry customers.
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SoulCycle has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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SoulCycle’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated SoulCycle's product the highest.
SoulCycle's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used SoulCycle's products/services for 5 to 10 Years.
Female customers rated SoulCycle's Product Quality score 0.5 stars higher than Male customers.
SoulCycle's Product Quality score was rated 4.2 stars by both Caucasian and Hispanic or Latino customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
SoulCycle's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.9 | 26-30 | 3.9 |
36-40 4.3 | 36-40 | 4.3 |
SoulCycle's Product Quality score was rated the highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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SoulCycle's Product Quality score was rated 4.4 stars by Tech industry customers.
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SoulCycle has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
SoulCycle's ROI score was rated highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and rated lowest by customers who have used SoulCycle's products/services for 5 to 10 Years.
Female customers rated SoulCycle's ROI score 0.6 stars higher than Male customers.
SoulCycle's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
SoulCycle's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.6 | 26-30 | 3.6 |
36-40 3.8 | 36-40 | 3.8 |
SoulCycle's ROI score was rated the highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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SoulCycle's ROI score was rated 3.8 stars by Tech industry customers.
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SoulCycle has an overall Customer Satisfaction score of 89 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SoulCycle's Customer Satisfaction score was rated highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and rated lowest by customers who have used SoulCycle's products/services for 5 to 10 Years.
Male customers rated SoulCycle's Customer Satisfaction score 7 points higher than Female customers.
Very Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 62% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 7% | |
Very Dissatisfied | 0% |
SoulCycle's Customer Satisfaction (CSAT) score was rated 90% according to Caucasian users and customers.
SoulCycle's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
SoulCycle's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 67% |
SoulCycle's Customer Satisfaction score was rated the highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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SoulCycle's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}SoulCycle has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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609 Greenwich st, New York City, NY
http://www.soul-cycle.com
212-787-1300
SoulCycle's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
Female customers rated SoulCycle's Customer Service score 0.8 stars higher than Male customers.
SoulCycle's Customer Service score was rated 3.8 stars by both Caucasian and Hispanic or Latino customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
SoulCycle's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.1 | 26-30 | 3.1 |
36-40 3.6 | 36-40 | 3.6 |
SoulCycle's Customer Service score was rated the highest by customers who have used SoulCycle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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SoulCycle's Customer Service score was rated 3.7 stars by Tech industry customers.
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SoulCycle has a 3.2/5 stars for its overall company culture rated by their employees

SoulCycle scored a 50 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of SoulCycle would recommend the brand to a friend. ENPS measures how likely SoulCycle employees would recommend working at SoulCycle to a friend.
| 66% | Promoters |
|---|---|
| 18% | Passive |
| 16% | Detractors |
| 31% | Promoters |
|---|---|
| 19% | Passive |
| 50% | Detractors |