32
NPS
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CrossFit
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About CrossFit's Brand
CrossFit develops and provides fitness programs. Among its major competitors, CrossFit is ranked in 4th place for NPS while Nike is 1st, and Reebok is 2nd.
Brand at a Glance
87%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
CrossFit Ranking
- #4 / 4 of its competitors
CrossFit NPS
CrossFit's Net Promoter Score (NPS) is a 32 with 58% Promoters, 16% Passives, and 26% Detractors. Net Promoter Score tracks whether CrossFit's customers would recommend using the product based on a scale of -100 to 100.
CrossFit Overall NPS
| 58% | Promoters |
|---|---|
| 16% | Passives |
| 26% | Detractors |
CrossFit NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 27 | Nov 2023 | 27 |
Dec 2023 29 | Dec 2023 | 29 |
Jan 2024 28 | Jan 2024 | 28 |
Feb 2024 29 | Feb 2024 | 29 |
Mar 2024 31 | Mar 2024 | 31 |
Apr 2024 30 | Apr 2024 | 30 |
May 2024 30 | May 2024 | 30 |
Aug 2024 29 | Aug 2024 | 29 |
Oct 2024 31 | Oct 2024 | 31 |
Mar 2025 33 | Mar 2025 | 33 |
Apr 2025 33 | Apr 2025 | 33 |
Jul 2025 30 | Jul 2025 | 30 |
How Other Brands Compare
CrossFit is ranked #4 for NPS among its competitors. Nike and Reebok come in first and second, with Under Armour coming in at third.
CrossFit |  Nike |  Under Armour |  Reebok | |
| Global Ranking | #- | #6 | #231 | #530 |
| NPS | 32 | 48 | 32 | 33 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $222.95B | $9.34B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CrossFit NPS by Gender
Male customers rated CrossFit's NPS 9 points higher than Female customers.
Male
55
CrossFit's NPS was rated 55 by Male customers on Comparably.
70%
Promoters
15%
Passives
15%
Detractors
Female
46
CrossFit's NPS was rated 46 by Female customers on Comparably.
64%
Promoters
18%
Passives
18%
Detractors
CrossFit NPS by Ethnicity
CrossFit's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
African American/Black 25 | African American/Black | 25 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other 100 | Other | 100 |
CrossFit NPS by Age
CrossFit's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
CrossFit NPS by Usage
CrossFit's NPS was rated the highest by customers who have used CrossFit's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 19 | 2 to 5 Years | 19 |
5 to 10 Years 74 | 5 to 10 Years | 74 |
Over 10 Years 75 | Over 10 Years | 75 |
CrossFit NPS vs. Competitors
Compared to its competitors, CrossFit's NPS is rated right below Under Armour.
| COMPANY | NPS Score | |
|---|---|---|
| Nike | 48 |
| Reebok | 33 |
| Under Armour | 32 |
| CrossFit | 32 |
CrossFit Customer Reviews
Out of the 8 CrossFit customer reviews 8 were positive and 0 were constructive. CrossFit customer reviews reflect that all customers have a favorable experience using the products/services of the company.
CrossFit Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of CrossFit users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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CrossFit Customer Loyalty Score by Gender
Male customers rated CrossFit's Customer Loyalty score 3% higher than Female customers.
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Male
87%
Yes
Female
84%
Yes
CrossFit Customer Loyalty Score by Ethnicity
CrossFit's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of CrossFit.
85
out of 100
Caucasian
78
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
100
out of 100
Other
CrossFit Customer Loyalty Score by Age
CrossFit's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 87% | 26-30 | 87% |
31-35 55% | 31-35 | 55% |
36-40 100% | 36-40 | 100% |
46-50 78% | 46-50 | 78% |
CrossFit Customer Loyalty Score by Usage
CrossFit's Customer Loyalty score was rated the highest by customers who have used CrossFit's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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CrossFit Customer Loyalty Score by Industry
CrossFit's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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CrossFit Customer Loyalty vs. Competitors
Compared to its competitors, CrossFit's Customer Loyalty score is rated right above Nike.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| CrossFit | 87% |
| Nike | 83% |
| Reebok | 78% |
| Under Armour | 78% |
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CrossFit Product Quality
4.1/5
CrossFit has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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CrossFit Product Information
CrossFit’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated CrossFit's product the highest. Reviewers from the Accounting industry rated CrossFit the lowest at 3.6.
- Website
- www.crossfit.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Healthcare
Quick Insights into CrossFit Product Quality
CrossFit's Product Quality score was rated highest by Other customers, and rated lowest by customers ages 18-25.
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Ranked CrossFit Product Quality the Highest
Ranked CrossFit Product Quality the Lowest
CrossFit Product Quality Score by Gender
Female customers rated CrossFit's Product Quality score 0.3 stars higher than Male customers.
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Male
4.2/5
Female
4.5/5
CrossFit Product Quality Score by Ethnicity
CrossFit's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CrossFit.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 5 | Other | 5 |
CrossFit Product Quality Score by Age
CrossFit's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.8 | 36-40 | 4.8 |
46-50 4.1 | 46-50 | 4.1 |
CrossFit Product Quality Score by Usage
CrossFit's Product Quality score was rated the highest by customers who have used CrossFit's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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CrossFit Product Quality Score by Industry
CrossFit's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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CrossFit Product Quality vs. Competitors
Compared to its competitors, CrossFit's Product Quality score is rated right above Under Armour, and is preceded by Nike.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nike | 4.3/5 |
| CrossFit | 4.1/5 |
| Under Armour | 4.1/5 |
| Reebok | 4/5 |
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CrossFit Pricing
CrossFit ROI & Value For Money
4.1/5
CrossFit has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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CrossFit Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from CrossFit.
Quick Insights into CrossFit ROI
CrossFit's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers ages 18-25.
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Ranked CrossFit ROI the Highest
Ranked CrossFit ROI the Lowest
CrossFit ROI Score by Gender
Male customers rated CrossFit's ROI score 0.2 stars higher than Female customers.
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Male
4.3/5
Female
4.1/5
CrossFit ROI Score by Ethnicity
CrossFit's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.8 | Other | 4.8 |
CrossFit ROI Score by Age
CrossFit's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.6 | 36-40 | 4.6 |
46-50 4.5 | 46-50 | 4.5 |
CrossFit ROI Score by Usage
CrossFit's ROI score was rated the highest by customers who have used CrossFit's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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CrossFit ROI Score by Industry
CrossFit's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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CrossFit Pricing vs. Competitors
Compared to its competitors, CrossFit's ROI score is rated right above Nike.
| COMPANY | Pricing Score | |
|---|---|---|
| CrossFit | 4.1/5 |
| Nike | 3.9/5 |
| Reebok | 3.9/5 |
| Under Armour | 3.9/5 |
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CrossFit Customer Satisfaction (CSAT)
CrossFit Customer Satisfaction (CSAT) Score
86 / 100
CrossFit has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Very Satisfied
53%
Satisfied
33%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
2%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into CrossFit Customer Satisfaction
CrossFit's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Asian or Pacific Islander customers.
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Ranked CrossFit Customer Satisfaction the Highest
Ranked CrossFit Customer Satisfaction the Lowest
CrossFit Customer Satisfaction Score by Gender
Male customers rated CrossFit's Customer Satisfaction score 10 points higher than Female customers.
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88 / 100
MaleVery Satisfied | 59% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
78 / 100
FemaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
CrossFit Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
CrossFit's Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.
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82 / 100
Very Satisfied
53%
Satisfied
29%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
6%
CSAT according to African American/Black
CrossFit's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
CrossFit's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CrossFit Customer Satisfaction Score by Age
CrossFit's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 100% |
CrossFit Customer Satisfaction Score by Usage
CrossFit's Customer Satisfaction score was rated the highest by customers who have used CrossFit's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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CrossFit Customer Satisfaction Score by Industry
CrossFit's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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{
"title": "CrossFit Customer Satisfaction Score by Industry",
"text": "CrossFit's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.",
"bars": [
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"label": "Tech",
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"stars": 0,
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"scoreClassName": "max",
"scoreLabel": 100
},
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"label": "Accounting",
"groupId": 495,
"score": 75,
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"scoreClassName": "",
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}CrossFit Customer Satisfaction vs. Competitors
Compared to its competitors, CrossFit's Customer Satisfaction score is rated right above Reebok, and is preceded by Nike.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nike | 86% |
| CrossFit | 86% |
| Reebok | 79% |
| Under Armour | 79% |
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CrossFit Customer Service
4.1/5
CrossFit has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About CrossFit's Customer Service
Address
Washington, DC United States of America
Website
www.crossfit.com
Quick Insights into CrossFit Customer Service
CrossFit's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 18-25.
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Ranked CrossFit Customer Service the Highest
Ranked CrossFit Customer Service the Lowest
CrossFit Customer Service Score by Gender
Female customers rated CrossFit's Customer Service score 0.2 stars higher than Male customers.
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Male
4.2/5
Female
4.4/5
CrossFit Customer Service Score by Ethnicity
CrossFit's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of CrossFit.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.8 | Other | 4.8 |
CrossFit Customer Service Score by Age
CrossFit's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of CrossFit.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.5 | 36-40 | 4.5 |
46-50 4.2 | 46-50 | 4.2 |
CrossFit Customer Service Score by Usage
CrossFit's Customer Service score was rated the highest by customers who have used CrossFit's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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CrossFit Customer Service Score by Industry
CrossFit's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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CrossFit Customer Service vs. Competitors
Compared to its competitors, CrossFit's Customer Service score is rated right above Under Armour, and is preceded by Nike.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nike | 4.1/5 |
| CrossFit | 4.1/5 |
| Under Armour | 4/5 |
| Reebok | 3.9/5 |
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CrossFit as an Employer
2.5/5
CrossFit has a 2.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
CrossFit scored a 32 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of CrossFit would recommend the brand to a friend. ENPS measures how likely CrossFit employees would recommend working at CrossFit to a friend.
Net Promoter Score
32
NPS Score
| 58% | Promoters |
|---|---|
| 16% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
